Whisper Report: What are the best practices for integrating cloud technologies in media workflows?

Five Ws for Media Access Who Accessed? What was accessed? When accessed, where accessed why accessed

Published to clients: July 16, 2025                                                              ID: 2077

Published to Readers: July 17, 2025

Published to Email Whispers: TBD

Public and Video Edition: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

“Media companies now favor hybrid cloud workflows for flexibility, speed, and cost-efficiency. Open standards ensure interoperability, while strong security protects valuable IP. Experts stress aligning cloud use with business goals, maintaining control and visibility, and using cloud strategically—not universally—to optimize collaboration, performance, and infrastructure investment.”

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