Category: Whisper Report

  • Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Published to clients: October 27, 2025                                     ID: TBW2094

    Published to Readers: October 28, 2025

    Whisper Email Release: TBD

    Public/Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

    Analysis only available to clients at this time.

    Related playlists and Publications

    1. Playlist for Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
    2. Conference Whispers: Commercial UAV Expo
    3. Conference Whispers: Identiverse

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we leverage the creator economy to drive business growth?

    Whisper Report: How can we leverage the creator economy to drive business growth?

    Published to clients: September 29, 2025                    ID: TBW2087

    Published to Readers: September 30, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential.  “

    Analysis only available to clients at this time.

    Related playlists

    1. Whisper Report: How can AI and machine learning transform media and entertainment?
    2. Conference Whispers: NAB Show 2025

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Published to clients: September 9, 2025                           ID: TBW2068

    Published to Readers: September 10, 2025

    Published to Email Whispers: TBD

    Published Publicly with Video: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Trust in fintech isn’t just about compliance—it’s a multi-dimensional strategy. This report explores how transparency, privacy, and strong identity verification shape consumer confidence. Insights from Fintech Meetup 2025 reveal how leading firms are navigating open banking, fraud prevention, and data ethics to earn and retain trust. If trust is your brand’s currency, this report is your blueprint. “

    Analysis only available to clients at this time.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can telemedicine be optimized to improve patient care?

    Whisper Report: How can telemedicine be optimized to improve patient care?

    Published to clients: September 2, 2025                              ID: TBW2064

    Published to Readers: September 3, 2025

    Published to Email Whispers: October 27, 2025

    Public with Video Edition:  October 27, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.

    Target Audience Titles:

    • Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
    • Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator

    Key Takeaways

    • AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
    • Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
    • Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
    • Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
    Strategy of 4, technical depth of 2


    How can telemedicine be optimized to improve patient care??

    We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.

    Two benefits of Telemedicine
1. Patient Experience
2. Continuity of Care

    Patient Experience

    The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”

    Continuity of Care

    A critical part of the patient experience that also affects the medical care is that of continuity of care.

    As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025
    3. OnMed Press Conference

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: Can generative AI prevent supply chain disruptions?

    Whisper Report: Can generative AI prevent supply chain disruptions?

    Published to clients: August 27, 2025                                 ID: TBW2059

    Published to Readers: August 28, 2025

    Published to Email Whispers: TBD

    Published Public with Video Edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This report dives into the evolving role of generative AI in logistics, revealing how it’s reshaping visibility, communication, and adaptability across global supply chains. From forecasting weather impacts to managing labor shortages and customer-driven changes, the research explores both the promise and the limitations of AI. It also introduces a provocative challenge: should supply chains adopt disruption modeling, just as IT uses threat modeling?”

    Analysis only available to clients at this time.
    Related playlists

    1. Whisper Report: How can we manage tariff costs in our supply chain?
    2. Conference Whispers: Manifest 2024
    3. Whisper Report: What are the biggest challenges of using generative AI in logistics?

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking , The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Published to clients: August 19, 2025               ID: TBW2090

    Published to Readers: August 20, 2025

    Whisper Email Release: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    This Whisper Report identifies eight persistent cybersecurity myths in 2025, from the belief that threats can be fully stopped to misconceptions about AI’s role in security. Experts from Black Hat USA 2025 clarify that resilience, strategic investment, adaptive training, and human oversight remain essential. AI is powerful but not a plug-and-play solution, nor a replacement for human judgment. Understanding these myths helps organizations build more realistic, effective cybersecurity strategies.  

    What’s the biggest cybersecurity myth in 2025?

    We took the most frequently asked and most urgent technology questions straight to the Cybersecurity professionals gathering at Black Hat USA 2025 held in Las Vegas. This Whisper Report addresses the question regarding what’s the biggest cybersecurity myths in 2025? Figure 1 displays the eight cybersecurity myths we uncovered we will now discuss.

    8 myths of cybersecurity in 2025:
We can stop all threatas.
The more money you Spend, the more protected you are.
Security awareness training is dead.
AI is going to replace humans.
AI is plug and play.
AI generates secure code.
AI will solve everything.
AI will not solve issues in Cybersecurity

    MYTH 1: We can Stop all Threats

    The first myth comes from Trustmi’s Corey Sienko and is that “we can stop every single threat from entering the organization” This may come as a surprise to some executives particularly those outside of cybersecurity but the expression used is always when not if you have an incident. No Need to fret, Trustmi’s Corey Sienko continues. “It’s about how do we respond to those threats and make sure that we protect the organization from losing valuable information and cards.” I believe all appreciate that clarification. Cybersecurity involves defense but it is also a game all about preparation for when and resiliency after. This topic is further discussed in Conference Whispers: Black Hat USA 2025.

    MYTH 2: The more money you spend the more protected!

    Cymulate’s Avihai Ben Yossef brings us myth number two, “The more money you spend on cyber security the more protected you are.” Ben goes on further to explain. “I think in order to really be protected in cyber security from cyber attacks is by actually knowing what you need to do in order to make sure you are protected and when once you know that you don’t need to spend too much money you need to spend you know a very focused amount of money in what matters most.” If you are surprised by this, you really need to book an inquiry with TBW Advisors so we can help you review your cybersecurity strategy. Additional research regarding critical observations on cybersecurity spend can be found in the keynote covered within Conference Whispers: Identiverse 2024.

    MYTH 3: Security awareness training is dead!

    Cybersecurity Myth number three comes to use from Dune Security’s David DellaPelle. “Security awareness training is improving readiness and reducing risk. Security awareness training is dead.” Intrigued? Let’s hear more from David. “Security awareness training as it exists today, meaning legacy security awareness training technologies are not effective at reducing risk and create friction and an adversarial relationship between the security organization and the end users. The problem is if you think about a doctor who is looking to solve a patient’s problem, the first thing they would do is take in a lot of data and run tests to exclude the possibilities. They quantify the risk before they prescribe a medicine or a surgery. And so if there’s a security awareness training solution that doesn’t automatically provide uh user adaptation, it’s uh it’s kind of falling flat on its face. Every piece of security control or adaptation should be relevant to the individual user’s risk profile and that training or that security measure should be applied automatically based on the risk profile.” Training employees only on what that specific employee personally need to get better at? Sounds optimized.

    MYTH 4: AI Is going to replace Humans

    Bringing us cybersecurity Myth 4 is StrikeReady’s Alex Lanstein. “AI is going to replace humans.”  Alex further clarifi:ed, “AI is always going to augment humans. Anybody who’s ever leveraged any AI system, any generative AI system. You see that it makes mistakes. Sometimes those mistakes are obvious, sometimes they’re subtle. And no one is ever going to turn anything over to an AI when it’s making such obvious or subtle mistakes without a human in the loop.”  Or as Elastic Security’s James Spiteri further explained, “we’re thinking about this fully autonomous security operations team. I don’t think that’s going to happen. I don’t think even think it’s the right approach to think about these things. AI and agents are phenomenal, but they are the perfect compliment to humans. They’re not they’re not there to replace humans. They’re there to make humans lives better. eliminate the stuff that humans don’t want to do and let humans do the fun things like make people excited about wanting to work in cyber and that’s what the AI is allowing us to do.”

    MYTH 5: AI is plug and play

    Brian Mehlman and his AI Agent from Cyber Innovate bring us Myth 5.  “I’m actually here with one

    of my agents,  and his name is Ralph. Ralph, can you answer the question as you see it in our world view? What’s the biggest cyber security myth here in 2025? Absolutely, Brian. Happy to jump in here. So, from our perspective, the biggest cyber security myth of 2025 is probably the idea that AI is just a plug-and-play solution, that it’s kind of a one-size fits-all magic bullet.” Ralph and Brian went on to further explain, “In reality, the myth is that AI will handle everything securely on its own. But the truth is it needs a lot of oversight, a lot of transparency, and people often underestimate the complexity inside the machine. So that’s the big myth that AI is just simple and straightforward when really it’s a lot more nuanced. And that’s my take. Uh I would add my answer. I would extend onto yours is I agree, but um I’m used to systems that have access controls, authentication controls, and audit. Uh inside the black box, we don’t have any of them. Once I log in and I authenticate, it’s a wild wild west. That has to change. Immutable logs within the system is probably something that’s going to happen at some point. Uh or some other unique uh solutions to the problem.”

    Interestingly, Ariful Huq from Exaforce observed a similar concern. “Trying to build an LLM wrapper is what I call it without really understanding the data related to the problems that you’re trying to solve. LLMS can only get you so far, right? They are large language models and summarization and contextualization but at the end of the day if you want to solve problems related to say detections  investigations LLMS can only get you so far right you really need to go back to the data go back to the fundamentals and then layer on a large language model on top of it to solve some of the problems that around like you know summarization um you know building agent workflows.” In other words, solutions are custom crafted – NOT plug and play.

    MYTH 6: AI Generates secure code

    Checkmarx’s Jonathan Rende brings us Myth 6, “AI generates secure code.” That myth should grab the attention all organizations leveraging coding agents to quickly advance their product. Jonathon continues, “It doesn’t. It doesn’t. And it will probably get better over time. And will it do a better job than a junior developer in simple mistakes that can cause vulnerabilities? Heck yeah, of course it will. But for the more complex issues, it’s not there yet. AI is not there yet.”

    MYTH 7: AI will solve Everything

    Let’s hear Myth 7 from Booli’s Joe Schorr, “the biggest cyber security uh myth is that AI is actually going to solve everything.” Joe went on to further explain, “I think if you judiciously apply AI, machine learning and very discreet task and things, it’s fantastic. I think it’s being overblown quite a bit right up at the myth level. I think that if you treat it like we treat it in Booli, we’ve got AI built in, but we don’t publish it all over everything we’ve got, but we treat it kind of like an idiot savant. It’s it does one to ask really well or does a discrete set to ask really well. It may not actually behave well in church, but you can get it to do what you want for something very very specific, which is how we do it. I think the myth is that AI is going to solve everybody’s problems.” Brian Sledge of imPAC also believes that AI will solve everything is a myth. “I think AIis best positioned more like a forcemultiplier, but I don’t think it solvesthe problems, the core problems of cybersecurity today. Um cyber security stillrequires context. It requirespolicy driven control and those thingsstill require human in the loop. And Ithink the best way to leverage AI isn’t so much in solving for cyber security,but it’s more for helping multiply andscale out what humans still need andwe’re required to do. So I don’t think Idon’t think customers should sleep onthe idea that humans still need to be very much engaged as part of cyber security. Because cyber security AIis only as good as the algorithms andthe models and the data it’s getting.” Thus believing in 2025 AI will solve everything is a stretch but will it solve something?

    MYTH 8: AI Will Not Solve Issues in Cyber Security

    Microsoft’s Thomas Roccia brings us Myth 8. “right now I think most people in in the industry in the security industry doesn’t yet believe in this technology (AI) and that’s maybe one of the one of the myths that AI will not really solve issue in cyber security. We have and I think that’s a mistake it’s probably something which is changing the way we are doing and all the past work that we did for the past 20 or 30 years uh is going to be changing and evolving thanks or because to AI so that’s something to consider.” Thus, while it may not solve everything today, it is changing how the industry works and what it is fighting against.    

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    Related playlists and Publications

    1. Conference Whispers: Black Hat USA 2025
    2. Conference Whispers: Identiverse 2024.
    3. Conference Whispers: Identiverse 2025
    4. Whisper Report: What’s the biggest cybersecurity myth in 2025.

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What are the most effective strategies for ensuring data security and privacy in customer interactions?

    Whisper Report: What are the most effective strategies for ensuring data security and privacy in customer interactions?

    Published to clients: August 4, 2025                        ID: TBW2080

    Published to Readers: August 5, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Effective strategies for securing customer data include encryption at rest, in transit, and during compute; cautious AI adoption; and strict access controls. Removing or masking personally identifiable information (PII) and training staff on cybersecurity best practices are essential. Legal compliance, intellectual property protection, and customer trust drive the need for robust privacy measures in customer interactions.”

    What are the most effective strategies for ensuring data security and privacy in customer interactions?

    We took the most frequently asked and most urgent technology questions straight to the technologists gathering at Customer Connect Expo 2025 held at the Las Vegas Convention Center. This Whisper Report addresses the question regarding What are the most effective strategies for ensuring data security and privacy in customer interactions? There are two reasons security and privacy are critical in this space. As Ford’s Dr. Kalifa Oliver pointed out, “to first really understand the laws..” In fact, all governance program definitions start with legal requirements, then industry regulations and requirements, then internal privacy promises made to customers.  The second critical reasons for ensuring data security and privacy as Claritiv’s Sean Gigremoss reminds us, “your knowledge for your business comes from all the conversations that you’re having – that is your IP (intellectual property).”

    Figure 1. Four Pillars of Customer Data Protection

    Four Pillars of Customer Data Privacy
Defense in Depth
Caution with AI
Remove or Hid PII
Train your Teams

    Defence in Depth

    As Macy’s Siva Kannan Ganesan pointed out, “all those regulation and implementing an regulation it’s a multi-step approach like data and motion data at rest should be encrypted and you have to make sure it’s like the access strict access control and frequent evaluation of the data breach.” With security depth is always valuable. TBW Advisors LLC advises clients to not only use encryption at rest and in transit, but to leverage protections during compute leveraging Confidential Computing. For additional research, enjoy Industry Whispers: Public is Privacy – Confidential Computing in the Cloud available on TBW Advisors YouTube Channel.

    Caution with AI technologies

    TBW Advisors has frequently warned if you are not being charged for the product, you are the product. If you are the product, you should assume you do not have privacy. Today with many of the advanced AI products, even lower tier paid products do not get privacy; rather they are being used to further train the product. As Ford’s Dr. Kalifa Oliver observed, “you really got to start asking organizations that have AI technologies about their Blackbox about how the data is being trained. You have to ask them about data breaches you have to be conservative about how you implement things because I think the law is going to catch up and the hardest thing to do is trying to go back and fix it.”

    Remove or Hide PII

    One critical step to ensure privacy is to not send PII or personally identifiable information to tools. Enthu.ai’s Atul Grover denoted, “we also ensure that we deduct the PI information we deduct almost 16 kind of PIs including social security data birth credit card information …. we do that in the recording as well as all the analytics.” While removing the information is a common practice, masking data is also quite common. As Mitrol’s Pedro Lopez Slevin shared, “our banks for example you will probably have on premise data servers. Everything will be with TLS 1.2 two or higher you know and create your data. We’re talking about AI, we usually do rack so you will have to process every information into embeddings and those embeddings are..unreadable if you just put it in a vector database.”

    Train your Teams

    While the term Human in the Loop has gained popularity with generative AI and agentic solutions, cybersecurity has always known the human in the loop as being a critical risk factor. Thus in order to truly ensure data security and privacy, you must train those humans! Randy Simmons from FaxSipIt shared the common journey towards compliance. “we’ve gone through a HIPPA audit and we’re secure there we just finished the SOC 2 audit and we’re SOC 2 compliant so people have come in they’ve audited our system our policies they’ve come with recommendations or not and we pass the audit for the socks 2 audit so our staff all goes through cyber security training as well we go through a wiser cyber security training and then also we send phishing to our to our employees and see if they’re going to click and if they click on a link then guess what they’re doing they’re doing that training all over Again.” So remember, do not click on that link without checking the link is safe first!

    Related playlists and References

    1. Whisper Report: How can we integrate AI-driven customer service solutions with our existing IT infrastructure
    2. Conference Whispers: Customer Connect Expo 2025
    3. Whisper Report: What are the most effective strategies for ensuring data security and privacy in customer interactions?
    4. Playlist – Whisper Report: What are the most effective strategies for ensuring data security and privacy in customer interactions?

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What are the latest advancements in decentralized identity and verifiable credentials?

    Whisper Report: What are the latest advancements in decentralized identity and verifiable credentials?

    Published to clients: July 30, 2025                                        ID: 2085

    Published to Readers:July 31, 2025

    Whisper Email Release: TBD

    Video Edition Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Recent advancements in decentralized identity include passwordless authentication, time-bound credentials, and dynamic identity chaining. These innovations reduce risk, improve privacy, and enhance user control. Separation of authentication from authorization enables more precise access management. One-way functions protect biometric data in cloud environments. Emerging standards like SPIFFE and CSA’s agentic identity frameworks offer scalable, interoperable solutions. Together, these developments support secure, flexible identity ecosystems without relying on centralized authorities.”

    Analysis available only to clients at this time.

    Related playlists & References

    1. Whisper Report: How can organizations implement zero-trust security without disrupting user experience?
    2. Conference Whispers: Identiverse 2025
    3. Conference Whispers: Identiverse
    4. UK Identity Case Study Keynote
    5. CSA’s Publication, “Agentic AI Identity and Access Management: A New Approach”
    6. Conference Whispers: ISC West 2025
    7. SPIFFE

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can organizations implement zero-trust security without disrupting user experience?

    Whisper Report: How can organizations implement zero-trust security without disrupting user experience?

    Published to clients: July 23, 2025                               ID: 2084

    Published to Readers: July 24, 2025

    Published to Email Whispers: TBD

    Video and public: TBD

    Whisper Email Release:  

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    ABSTRACT:

    “Organizations can implement zero-trust security without disrupting user experience by prioritizing frictionless authentication, especially biometrics, and enforcing least-privilege access through dynamic policies. Understanding user context and behavior enables informed decisions that preserve continuity. Self-service access tools reduce delays, while streamlined verification processes minimize frustration. With thoughtful planning and clear communication, zero trust can enhance both security and usability, ensuring users access only what they need—when they need it—without unnecessary barriers.”

    Analysis available only to clients at this time.

    Related playlists & References

    1. Whisper Report: How can organizations implement zero-trust security without disrupting user experience?
    2. Conference Whispers: Identiverse 2025
    3. Conference Whispers: Identiverse
    4. Conference Whispers: Identiverse 2024

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What are the best practices for integrating cloud technologies in media workflows?

    Whisper Report: What are the best practices for integrating cloud technologies in media workflows?

    Published to clients: July 16, 2025                                                              ID: 2077

    Published to Readers: July 17, 2025

    Published to Email Whispers: TBD

    Public and Video Edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Media companies now favor hybrid cloud workflows for flexibility, speed, and cost-efficiency. Open standards ensure interoperability, while strong security protects valuable IP. Experts stress aligning cloud use with business goals, maintaining control and visibility, and using cloud strategically—not universally—to optimize collaboration, performance, and infrastructure investment.”

    Related playlists

    1. Whisper Report: How can AI and machine learning transform media and entertainment?
    2. Whisper Report: What are the best practices for integrating cloud technologies in media workflows?:
    3. Conference Whispers: NAB Show 2025

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

    Research available only to clients at this time.