Category: Whisper Report

  • Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?

    Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?

    Published to clients: December 23 2025                  ID: TBW2128

    Published to Readers: December 24, 2025

    Whisper Email Release: February 9, 2026

    Public Editions: February 12, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “Aftermarket innovation in 2026 faces three critical blind spots: workforce training lagging behind rapid tech adoption, supply chain visibility gaps impacting profitability, and misinterpretation of EV battery health undermining consumer trust. These challenges, identified through expert insights at AAPEX and SEMA 2025, demand proactive strategies to ensure sustainable growth and competitiveness in an evolving automotive landscape.”

    Target Audience Titles:

    • Chief Technology Officer (CTO), Chief Operations Officer (COO), Chief Supply Chain Officer (CSCO)
    • VP of Aftermarket Strategy, VP of EV Programs, Director of Training & Development
    • Supply Chain Data Analyst, EV Battery Diagnostics Engineer, Aftermarket Product Manager 

    Key Takeaways

    • Workforce training lags behind rapid tech adoption, creating operational inefficiencies and slowing aftermarket innovation.
    • Supply chain visibility gaps threaten profitability, requiring cleaner data and faster delivery strategies to stay competitive.
    • Misinterpretation of EV battery health erodes consumer trust, impacting resale value and aftermarket growth.

    What tech blind spot will stall aftermarket innovation in 2026?

    We took the most frequently asked and most urgent technology questions straight to the experts from the automotive sector gathering at the Venetian Convention Center AND Caesars Forum AND the Las Vegas Convention Center for AAPEX & SEMA 2025. This Whisper Report addresses the question regarding what tech blind spot will stall aftermarket innovation in 2026 as depicted in Figure 1.

    Three tech gaps that could stall innovation
1. training can't keep up
2. Supply chain stay in the dark
3. battery health misreadThree tech gaps that could stall innovation
1. training can't keep up
2. Supply chain stay in the dark
3. battery health misread

    1.      Training Can’t Keep Up

    New innovation is great but only if you know how to use and apply it. The first challenge isn’t as much as the tech as the ability for the employees in the organizations to use the tech as shared by Texa’s Fabio Mazzon. “Up to speed with new technology and be try to be trained as much as possible and follow everything that is new in the automotive world.” Sometimes, the technology changes come faster than the teams are ready for. Keeping up to date with the current speed of innovation is a common challenge of many today. Be sure to schedule your inquiry with your TBW Advisors LLC’s analyst to ensure your roadmap is futureproofed and ready for all the new innovations coming your way. For additional research on training technologies available see Conference Whispers: HR Tech 2025.

    2.      Supply Chain Stay in the Dark

    One of the biggest challenges for those in the aftermarket industry is simply staying profitable with the greatest challenge being the supply chain. The tariffs alone have thrown global supply chain into a new environment. As Lynnco’s Andrew Yokiel emphasized, “Supply chain. Having greater data and visibility into everything from small parcel down to up to full truckload, LTL, and getting your product to your customers faster and having an idea where it is in the marketplace and having cleaner data to make business decisions to be profitable.” Profitability, much like having customers, is truly a key ingredient to staying in business.

    For additional on data in supply chain and logistics see Whisper Report: What are the biggest challenges of using generative AI in Logistics and Whisper Report: Can generative AI prevent supply chain disruptions.

    3.      Battery Health Misread

    In order for the used and aftermarket to flourish, the value of those components or in adding those components should be commonly agreed upon and understood. Unfortunately, this is a challenge particularly in the EV market as Midtronics’ Lance Losinski emphasized. “Consumer understanding and credibility of the value say the health of a battery pack. That drives the market prices down because the understanding versus mileage on a gas car versus what’s the state of health battery and how long is it going to last and how do you repair these things, creates the biggest gap for a consumer to be able to trust and utilize the vehicle despite having lower service costs long term and things like that. I think that’ll be the biggest blocker in the near term.”

    Related playlists and Publication

    1. Whisper Report: What retrofit risk will stall EV adoption in 2026?
    2. Whisper Report: Which AI tool will disrupt diagnostics first?
    3. Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?
    4. Whisper Report:  What’s the best part about attending AAPEX and SEMA live in Vegas 2025?
    5. Whisper Report: What are the biggest challenges of using generative AI in Logistics
    6. Whisper Report: Can generative AI prevent supply chain disruptions
    7. Whisper Report: How can we manage tariff costs in our supply chain?

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    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest fintech risk CIOs are underestimating?

    Whisper Report: What’s the biggest fintech risk CIOs are underestimating?

    Published to clients: December 16, 2025                     ID: TBW2118

    Published to Readers: December 17, 2025

    Whisper Email Release: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report investigates the biggest fintech risk CIOs are underestimating. It captures urgent insights from Money 20/20 USA 2025, revealing why incremental improvements won’t protect enterprises from disruption. From rapid shifts in payment models to vendor lock-in, integration hurdles, and data complexity that derails AI ambitions—these risks demand immediate attention. Future-proofing architecture and optimizing data fabric are no longer optional. Read on to uncover strategies that redefine resilience before the next wave hits.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publication

    1. International Pix: Payments for Brazilians Abroad | PagBrasil
    2. Whisper Report: What’s the biggest fintech risk CIOs are underestimating?
    3. Whisper Report: How will GenAI reshape enterprise finance ops?
    4. Whisper Report:  What’s the most disruptive payment tech no one’s watching?
    5. Whisper Report: What’s the best part about attending Money 20/20 Live in Vegas!

    Corporate Headquarters

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    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest 5G myth tech leaders still believe?

    Whisper Report: What’s the biggest 5G myth tech leaders still believe?

    Published to Readers: December 10, 2025 ID: TBW2110

    Whisper Club Release: December 10, 2025

    Public and Video Release: February 24, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report investigates the biggest 5G myth tech leaders still believe. Insights from MWC Las Vegas reveal why common assumptions—like 5G being only about bandwidth, too costly, or reserved for telecom giants—are wrong. These misconceptions can stall innovation and strategy. Explore how 5G is enterprise-ready, cost-effective, and far more transformative than most expect. If your roadmap relies on outdated beliefs, this report will challenge and reshape your perspective.”

    Enjoy the related Computer Talk Radio broadcast.

    Target Audience Titles:

    • Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital Officer (CDO), VP of Network Engineering, VP of IT Infrastructure, Head of Enterprise Architecture, Director of Mobility & Wireless Strategy
    • Enterprise Network Architect, Wireless Systems Engineer, IT Infrastructure Engineer, Mobility Solutions Specialist, Telecom Integration Engineer, Cloud & Edge Computing Engineer

    Key Takeaways

    • 5G delivers far more than bandwidth—it enables future-proofing and advanced capabilities critical for enterprise innovation.
    • Private 5G is cost-effective, often cheaper than traditional wireless, and offers unique advantages over Wi-Fi.
    • 5G is enterprise-ready today, with deployment and management as simple as traditional IT networks

    What’s the biggest 5G myth tech leaders still believe?

    We took the most frequently asked and most urgent technology questions straight to the mobility and wireless experts gathering at the MWC Las Vegas held at the Fontainebleau. This Whisper Report addresses the question regarding the biggest 5G myth tech leaders still believe as depicted in Figure 1.

    Top three 5g myths still believed
5g is just about bandwidth
5g is too expensive
5g is for someone else

    5g is just about bandwidth!

    Our first myth comes from GetWireless’ Kalpit Kadia, “5G is more like a throughput requirement than future proofing.” If you believe the only thing 5g brings to the table is bandwidth you are missing it. Kalpit continued. “So it’s not all about through requirement. It’s you know also to do with future proofing your product because as network infrastructure is changing by different carriers, it’s a good idea to move to a 5g stack technology which is going to be here around here for a long time.” Remember when you enable 5g in our organization you empowered it with more than just bandwidth, you enabled all the capabilities that come with 5g beyond the bandwidth.

    5g is too Expensive!

    The next myth is a critical one particular for those building out wireless infrastructure in public spaces. Baicells’ Minchul Ho argued that the biggest myth is, “the cost or differentiation from Wi-Fi.” Minchul elaborated further. “There’s a huge upside to 5G that you cannot get with any other wireless technologies at about the same price if not half the cost of what traditional wireless system would take.” If you are working on your business justification for 5g expansion in your organization, be sure to schedule an inquiry with your analyst at TBW Advisors LLC. We can review not only your strategy and roadmap, but help ensure the major use cases in your organization have been captured to ensure maximum business impact.

    5g is for Someone Else

    Perhaps the biggest myth of all is brought to us by Canoga Perkins’ Siddharth Khattar. “That private 5G is still seen by many as a telecom only technology. Something that is hard to roll out, something that is hard to administer across your enterprise networks and comes with enterprise environments and therefore comes with a lot of expense and it’s always a technology for somebody else.” The reality is 5g is enterprise ready and is not just for telecoms for tech giants. Even more important is the easy of deployment and management as Siddharth explains further. “What we are doing the truth is that today’s private 5G networks can be administered and managed much more like IT and enterprise that people that CIOS and organizations are used to doing. Be able to administer and manage that as easily as you would a as easily as you would your traditional IT networks today with so much more functionality than what they deliver today.”

    In conclusion, 5g is about so much more than the bandwidth, is cost effective, and is ready today for you to deploy in your organization.

    Related playlists and Publication

    1.   
    2. Whisper Report: How will edge AI reshape enterprise architecture?
    3. Whisper Report: What mobile tech trend will blindside CIOs next?
    4. Whisper Report: What’s the best part about attending MWC live in Vegas?
    5. Conference Whispers: MWC Las Vegas

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest AI risk in HR no one talks about?

    Whisper Report: What’s the biggest AI risk in HR no one talks about?

    Published to clients: November 28, 2025                 ID: TBW2098

    Published to Readers: December 1, 2025

    Public Release Date: April 13, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report reveals nine overlooked AI risks in HR—from loss of human connection and identity challenges to compliance, data quality, and black-box concerns. Insights from HRTech2025 experts stress the need for ethical design, integrated systems, and AI literacy to safeguard trust and organizational resilience.

    Target Audience Titles:

    • Chief Human Resources Officer (CHRO), Chief People Officer (CPO), Chief Technology Officer (CTO), Chief Information Officer (CIO), Chief Data & Analytics Officer (CDAO)
    • VP of HR Technology, VP of Talent Management, Director of HRIS (Human Resource Information Systems), Director of Data Privacy & Compliance
    • HR Technology Manager, HRIS Analyst, Data Scientist (HR Analytics), AI Ethics Specialist

    Key Takeaways

    • Keep humans in HR: Overreliance on AI erodes trust and relationships—HR must preserve human touchpoints for employee engagement.
    • Protect identity and ethics: AI adoption impacts employee identity; embed responsible AI design and ethical standards from the start.
    • Secure and integrate systems: Data security lapses and fragmented AI tools increase risk—prioritize compliance and cohesive integration.
    • Invest in AI literacy: Lack of training leads to misuse; HR teams need prompt engineering and clear goals for effective AI use. 

    What’s the biggest AI risk in HR no one talks about?

    We took the most frequently asked and most urgent technology questions straight to the human resource technology professionals gathering at HRTECH2025 held in Las Vegas. This Whisper Report addresses the question regarding the biggest AI risk in HR no one talks about? Figure 1 displays the nine risks we will now discuss.

    Figure 1. Nine Hidden AI risks in HR No One Talks About

    1.      Loss of Human Connection & Trust

    Human resources is all about managing the employees of an organization. It is one of the most critical relationships an organization has. Fountain’s Bastian Botella raises one very concerning risk. “It’s the loss of trust between employees and the company. AI is all over right anywhere from the hiring phase down to retention communication tools everywhere. Okay. At some point and I think it’s going to be sooner rather than later all employees will figure out that the human has been removed from all processes. Removed from interviews, removed from communication, removed from any touch points that they have with their employer.” BambooHR’s Paul Swenson is on the same page. “I see in HR is the over reliance on AI. HR is all about people, right? Like interacting with people and AI can sometimes pull you away from that. So HR needs to stay close to the people. Build relationships with the people that they work with in their companies. But sometimes I think an over reliance on AI can lead to people not doing as much of that which is really the bread and butter of what HR is good at and what they excel at. Right? So as we use AI we need to make sure that we’re you know remaining consistent with our relationships with the people at our companies and providing great employee experiences for our people.” In other words, let’s keeps the humans in humans resource management!

    2.      Identity & Psychological Impact

    HRTech2025’s opening keynote speaker, FranklinCovey Leadership’s Patrick Leddin observed, “a lot of people in the organization find a lot of value in the work they’re doing. It isn’t just about replacing a task and giving somebody a new task or saying this is going to be something that generative AI is going to do and you you’ll be able to do more analysis. It’s recognizing that people’s sense of self is often times connected to their work and if you take that away from them, how are you going to help them find their new identity?” Given that one of the first questions a stranger asks outside of your name is your profession, it is easy to understand how one’s profession is tied to one’s identity. What is a software engineer who no longer writes code but monitors the AI writing code?  

    3.      Identity Responsible AI & Design Standards

    Our next risk came from Eightfold AI’s Michael Dunne. “Great concern that should be attention given to is responsible AI by design.” Many of the critical aspects of a solution need to be thought of from the very beginning. TBW Advisors LLC repeatedly reminds one that security, privacy, and accessibility cannot be an afterthought. Ethical AI is right in the center and a critical part of the predesign work. Michael continued, “You having this bloom of hype around AI and the possibilities. There’s a lot of excitement but one is always take into account then how was this system built from the start and so what I like to say is people should look at their providers and see has this been done by design which means have they done understandings about managing the data what’s called feature sets and how it goes in for recommendations also understand whether the right certifications have been done around data privacy data residency and controls around the use of AI. One is for developing applications being consumers of applications and the use of that data. And you’ll see that now with a number of standards that have come out a lot of people pay attention about the EU AI act. There’s also ISO 420001.” Thus the organization’s ethical stance on how to use the data and AI should be defined in conjunction with your security and privacy policies.

    4.      Data Security & Compliance Risks

    With AI comes a lot of data and information. Darwinbox’s Eli Kameron warns that, “people are sending their data all over the place without even thinking about security. This was a problem already with APIs and it is going to explode with agentic AI particularly folks using MCP protocol servers. So a lot of folks are not thinking about the risks and the compliance risks that they are exposing themselves to when they send data everywhere.” Just because it will take your data, doesn’t mean you should be sharing it with the application. Even lower tiered paid models do not provide the privacy expected by many enterprises.

    5.      Fragmented & Siloed AI Systems

    Risk number five comes to us from Benifex’s Joe Sears. “All these different AI agents out there with different functionality. But each of these companies has their own thing that they’re doing and we need to keep that message joined up and all of the different AI needs to talk to one another. If we can integrate our AI capabilities with the wider AI capabilities that are going on, then that’s going to be that best experience for the employee.” In other words, much like what we saw with commercial UAV’s in the enterprise, AI systems are popping up by function within organizations. Enterprises should take a cohesive desired solutions approach to achieve the best ROI with their AI investments. If AI and your data is becoming siloed in your organization, be sure to schedule your inquiry with your TBW Advisors LLC’s analyst. We can provide you guidance based on first hand experience that is sure to make the difference even is the work is outsourced.

    6.      Liability & Legal Risk from Misuse

    One concerning risk was highlighted by Paychex’s Nathan Shapiro. “Over reliance on AI and even furthermore folks outside HR trying to practice because lacking the expertise can lead to dangerous things. The democratization of AI and the proliferation is fantastic and is going to really change the way we work. But lacking that expertise can run you into some significant challenges and liability. Just think about asking AI for guidance on a termination scenario with an employee and lacking the expertise to know that their age is really critical for discrimination law. What jurisdiction is going to rule on that and the liability it could create?” As long as worker’s have rights and the AI isn’t training on the complexities and nuances of those rights, it may be best to keep seasoned professionals as the humans in the loop!

    7.      Lack of AI Literacy & Training

    A tool is only useful if it is used and used properly. As Attensi’s Joanna Akar denoted, a huge risk in, “AI is actually not having the knowledge on how to use it. If you don’t know how to prompt engineer or use AI or Gen AI or whatever type of AI you’re using within your day-to-day. If we fall

    you risk not being able to follow the trend, not being able to be more efficient within the learning environment. So, it’s super important that HR people are trained in how to prompt AI or prompt engineering to make sure that they’re utilizing it in the best way possible to get the most return on investment that they can get out of their people.” Lollipop’s Jonathan Ferrell shared very similar concerns. “Lack of understanding on what AI is and what it isn’t. I think a lot of people recognize how quickly it’s able to solve immediate tasks and maybe make it feel like it’s a more complex task, but what really matters is what you’re trying to accomplish. And if you don’t know upfront what you’re trying to accomplish, you could really go in the wrong direction.” Thus to minimize this risk, start with the problem and learn how to communicate with the specific AI you are using for best results!

    8.      Data Quality & Model Reliability

    One Model’s Phil Schrader reports our next risk. “Data quality. The AI is going to be able to answer questions in new ways for organizations. But if you don’t have a quality data model to feed into it or quality reliable tools for it to use, it is going to generate noise, it is going to generate nonsense that actually moves you backward.” Or as previously highlighted in Whisper Report: What are the biggest challenges of Using Gen AI in Logistics?, you put garbage data in you get garbage out. Without quality data, it is not possible to get reliable answers.

    9.      AI is a black box

    The final risk should come as no surprise from anyone but is always important to remember. Aptia USA’s Jeff Williams reminds all, “AI is a black box the way it’s permeating everything we do on an everyday basis. And think about how little each of us really understand about what AI is, how it’s generating the answers it’s generating, and the advice it’s dispensing, and the actions that are being taken as a result. I think the fact that we are lumping AI together for things as simple as a chatbot and things as complex as fully generative large language models. I think kind of lumping all that together, calling it AI and expecting to solve all of our problems without really knowing what’s feeding it underneath, I think is a big un-discussed risk that we really need to address.” Clients will recall a similar warning arrived in Whisper Report: What’s the biggest Cybersecurity Myth in 2025? One of the biggest requirements to shine the light on the black boxes are logs. Let’s make 2026 the year all AI systems are required to provide immutable logs.

    Related playlists and Publications

    1. Playlist for Whisper Report: What’s the biggest AI risk in HR no one talks about?
    2. Playlist for Whisper Report: How should CTOs rethink org design with GenAI?
    3. Playlist for Whisper Report: What HR tech trend will disrupt engineering hiring next?
    4. Conference Whispers: HR Tech 2025
    5. Whisper Report: What are the biggest challenges of using generative AI in logistics? – TBW ADVISORS LLC
    6. Whisper Report: What’s the biggest cybersecurity myth in 2025? – TBW ADVISORS LLC

    Corporate Headquarters

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    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, Whispers, The Answer is always in the Whispers, Vegas Convention Library, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s one casino innovation you wish existed today?

    Whisper Report: What’s one casino innovation you wish existed today?

    Published to clients: November 20, 2025                           ID: TBW2107

    Published to Readers: November 21, 2025

    Whisper Email Release:

    Public Release Date:

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This Whisper Report explores the most desired casino innovations identified at G2E 2025. Industry experts highlighted two key areas: operational improvements for casinos—such as seamless system integration and cross-platform play—and enhanced player experiences through biometric authentication, personalized VIP services, and engagement strategies. These insights reveal opportunities for transformation and differentiation in gaming technology.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publication

    1. Whisper Report: What’s the next gaming tech that will change how we play?
    2. Whisper Report: What’s one casino innovation you wish existed today?
    3. Whisper Report: What’s the biggest risk in iGaming no one’s talking about?
    4. Whisper Report: What’s the best part about attending G2E live in Vegas?
    5. Conference Whispers: G2E 2025

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Published to clients: October 27, 2025                                     ID: TBW2094

    Published to Readers: October 28, 2025

    Whisper Email Release: TBD

    Public/Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publications

    1. Playlist for Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
    2. Conference Whispers: Commercial UAV Expo
    3. Conference Whispers: Identiverse

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we leverage the creator economy to drive business growth?

    Whisper Report: How can we leverage the creator economy to drive business growth?

    Published to clients: September 29, 2025                    ID: TBW2087

    Published to Readers: September 30, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential.  “

    Target Audience Titles

    • Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
    • Chief Technology Officer, Chief Digital Officer,
    • Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
    • Product Managers, Content Managers

    Key Takeaways

    • Creators connect directly with consumers, offering scalable, intimate interactions.
    • Businesses must support creators with tools, partnerships, and infrastructure.
    • Creators rival traditional media in quality, speed, and production scale.
    • The creator economy is reshaping media and consumer expectations.
    this doc is strategic not technically deep

    How can we leverage the creator economy to drive business growth?

    We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian  shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.

    Four levels of Creator Economy 1. Direct Audience Engagement 2. Business Enablement 3. Scale and Speed 4. Market Shift

    Direct Audience Organic Engagement

    Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”

    Business Collaboration & Enablement

    Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”

    Scale, Speed, and Professionalism

    Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”

    Strategic Imperative & Market Shift

    The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”

    Related playlists

    1. Whisper Report: How can AI and machine learning transform media and entertainment?
    2. Conference Whispers: NAB Show 2025 Playlist
    3. Conference Whispers: NAB Show 2025 – TBW ADVISORS LLC

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Published to clients: September 9, 2025                           ID: TBW2068

    Published to Readers: September 10, 2025

    Published to Email Whispers: TBD

    Published Publicly with Video: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Trust in fintech isn’t just about compliance—it’s a multi-dimensional strategy. This report explores how transparency, privacy, and strong identity verification shape consumer confidence. Insights from Fintech Meetup 2025 reveal how leading firms are navigating open banking, fraud prevention, and data ethics to earn and retain trust. If trust is your brand’s currency, this report is your blueprint. “

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can telemedicine be optimized to improve patient care?

    Whisper Report: How can telemedicine be optimized to improve patient care?

    Published to clients: September 2, 2025                              ID: TBW2064

    Published to Readers: September 3, 2025

    Published to Email Whispers: October 27, 2025

    Public with Video Edition:  October 27, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.

    Target Audience Titles:

    • Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
    • Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator

    Key Takeaways

    • AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
    • Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
    • Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
    • Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
    Strategy of 4, technical depth of 2


    How can telemedicine be optimized to improve patient care??

    We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.

    Two benefits of Telemedicine
1. Patient Experience
2. Continuity of Care

    Patient Experience

    The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”

    Continuity of Care

    A critical part of the patient experience that also affects the medical care is that of continuity of care.

    As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025
    3. OnMed Press Conference

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: Can generative AI prevent supply chain disruptions?

    Whisper Report: Can generative AI prevent supply chain disruptions?

    Published to clients: August 27, 2025                                 ID: TBW2059

    Published to Readers: August 28, 2025

    Published to Email Whispers: TBD

    Published Public with Video Edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This report dives into the evolving role of generative AI in logistics, revealing how it’s reshaping visibility, communication, and adaptability across global supply chains. From forecasting weather impacts to managing labor shortages and customer-driven changes, the research explores both the promise and the limitations of AI. It also introduces a provocative challenge: should supply chains adopt disruption modeling, just as IT uses threat modeling?”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.


    Related playlists

    1. Whisper Report: How can we manage tariff costs in our supply chain?
    2. Conference Whispers: Manifest 2024
    3. Whisper Report: What are the biggest challenges of using generative AI in logistics?

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking , The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.