Category: Whisper Report

  • Whisper Report: Can AI defend against AI-powered attacks?

    Whisper Report: Can AI defend against AI-powered attacks?

    Whisper Report: Can AI defend against AI-powered attacks?

    Published to insiders: January 13, 2026                  ID: TBW2091

    Published to Whisper Club: January 14, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report explores the evolving cybersecurity landscape where AI defends against AI-powered attacks. Drawing insights from Black Hat USA 2025, it outlines four foundational dimensions of AI defense—from scaling and automation to ethical oversight and model diversity—within the context of an escalating AI vs AI arms race. The report emphasizes strategic adaptation, human involvement, and the limitations of current technologies in this rapidly advancing domain. The analysis incorporates perspectives from leading experts and organizations featured at Black Hat USA 2025, including Elastic Security’s James Spiteri, Safe Security’s Saket Bajoria, Cymulate’s Avihai Ben Yossef, Exaforce’s Ariful Huz, Dune Security’s David DellaPelle, Netarx’s Sandy Kronenberg, Cyber Innovate’s Brian Mehlman, Checkmarx’s Jonathan Rende, and Microsoft’s Thomas Roccia.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publications

    1. Conference Whispers: Black Hat USA 2025 Playlist
    2. Whisper Report: How can organizations implement zero-trust security without disrupting user experience?
    3. Conference Whispers: Identiverse 2025
    4. Conference Whispers: Identiverse
    5. Whisper Report: What’s the biggest cybersecurity myth in 2025?
    6. Whisper Report: Can AI defend against AI-powered attacks?
    7. Whisper Report: What’s the next SolarWinds-level breach waiting to happen?
    8. Conference Whispers: Identiverse
    9. Conference Whispers: ISC West.

    Corporate Headquarters

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    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the next data breach our industry isn’t ready to handle?

    Whisper Report: What’s the next data breach our industry isn’t ready to handle?

    Published to clients: January 6, 2026                     ID: TBW2123

    Published to Readers: January 7, 2026

    Whisper Email Release: TBD

    Public/Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This Whisper Report investigates the next data breach our industry isn’t ready to handle. It captures urgent insights from Put Data First revealing how emerging threats are reshaping risk landscapes. These include AI pipeline compromises, indirect prompt injections, company chat exfiltration, and deep fake-driven social engineering. Expert perspectives explain why traditional defenses fail. The report urges proactive strategies to secure data integrity across every stage of AI-driven operations before vulnerabilities escalate.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publication

    1. Whisper Report: What’s the biggest AI risk no one in your org is talking about?
    2. Whisper Report: What’s the next data breach our industry isn’t ready to handle?
    3. Whisper Report:  If you could make one data rule enforceable tomorrow, what is it?
    4. Whisper Report: What’s the best part about attending Put Data First live in Vegas?
    5. Industry Whispers: Public is Private -Confidential Computing in the Cloud.

    Corporate Headquarters

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    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest supply chain risk CIOs ignore?

    Whisper Report: What’s the biggest supply chain risk CIOs ignore?

    Published to clients: December 30, 2025                                                    ID: TBW2114

    Published to Readers: December 31, 2025

    Whisper Email Release:

    Public/Video Release:

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report investigates the biggest supply chain risk CIOs ignore. It captures urgent insights from Retail, Supply Chain, and Logistics Expo revealing how external shocks, demand disconnects, and fragmented systems quietly erode resilience. Industry leaders share candid perspectives on tariffs, inventory pitfalls, and costly tech missteps—issues that can derail growth overnight. If you think your supply chain strategy is future-proof, this report may challenge everything you assume about stability.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publication

    1. Whisper Report: What’s the biggest supply chain risk CIOs ignore?
    2. Whisper Report: How will AI change warehouse architecture?
    3. Whisper Report: What tech will kill manual logistics in 5 years?
    4. Whisper Report: What’s the best part about attending RSCLE live in Vegas?
    5. Conference Whispers: Retail, Supply Chain, & Logistics Expo

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?

    Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?

    Published to clients: December 23 2025                  ID: TBW2128

    Published to Readers: December 24, 2025

    Whisper Email Release: February 9, 2026

    Public Editions: February 12, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “Aftermarket innovation in 2026 faces three critical blind spots: workforce training lagging behind rapid tech adoption, supply chain visibility gaps impacting profitability, and misinterpretation of EV battery health undermining consumer trust. These challenges, identified through expert insights at AAPEX and SEMA 2025, demand proactive strategies to ensure sustainable growth and competitiveness in an evolving automotive landscape.”

    Target Audience Titles:

    • Chief Technology Officer (CTO), Chief Operations Officer (COO), Chief Supply Chain Officer (CSCO)
    • VP of Aftermarket Strategy, VP of EV Programs, Director of Training & Development
    • Supply Chain Data Analyst, EV Battery Diagnostics Engineer, Aftermarket Product Manager 

    Key Takeaways

    • Workforce training lags behind rapid tech adoption, creating operational inefficiencies and slowing aftermarket innovation.
    • Supply chain visibility gaps threaten profitability, requiring cleaner data and faster delivery strategies to stay competitive.
    • Misinterpretation of EV battery health erodes consumer trust, impacting resale value and aftermarket growth.

    What tech blind spot will stall aftermarket innovation in 2026?

    We took the most frequently asked and most urgent technology questions straight to the experts from the automotive sector gathering at the Venetian Convention Center AND Caesars Forum AND the Las Vegas Convention Center for AAPEX & SEMA 2025. This Whisper Report addresses the question regarding what tech blind spot will stall aftermarket innovation in 2026 as depicted in Figure 1.

    Three tech gaps that could stall innovation
1. training can't keep up
2. Supply chain stay in the dark
3. battery health misreadThree tech gaps that could stall innovation
1. training can't keep up
2. Supply chain stay in the dark
3. battery health misread

    1.      Training Can’t Keep Up

    New innovation is great but only if you know how to use and apply it. The first challenge isn’t as much as the tech as the ability for the employees in the organizations to use the tech as shared by Texa’s Fabio Mazzon. “Up to speed with new technology and be try to be trained as much as possible and follow everything that is new in the automotive world.” Sometimes, the technology changes come faster than the teams are ready for. Keeping up to date with the current speed of innovation is a common challenge of many today. Be sure to schedule your inquiry with your TBW Advisors LLC’s analyst to ensure your roadmap is futureproofed and ready for all the new innovations coming your way. For additional research on training technologies available see Conference Whispers: HR Tech 2025.

    2.      Supply Chain Stay in the Dark

    One of the biggest challenges for those in the aftermarket industry is simply staying profitable with the greatest challenge being the supply chain. The tariffs alone have thrown global supply chain into a new environment. As Lynnco’s Andrew Yokiel emphasized, “Supply chain. Having greater data and visibility into everything from small parcel down to up to full truckload, LTL, and getting your product to your customers faster and having an idea where it is in the marketplace and having cleaner data to make business decisions to be profitable.” Profitability, much like having customers, is truly a key ingredient to staying in business.

    For additional on data in supply chain and logistics see Whisper Report: What are the biggest challenges of using generative AI in Logistics and Whisper Report: Can generative AI prevent supply chain disruptions.

    3.      Battery Health Misread

    In order for the used and aftermarket to flourish, the value of those components or in adding those components should be commonly agreed upon and understood. Unfortunately, this is a challenge particularly in the EV market as Midtronics’ Lance Losinski emphasized. “Consumer understanding and credibility of the value say the health of a battery pack. That drives the market prices down because the understanding versus mileage on a gas car versus what’s the state of health battery and how long is it going to last and how do you repair these things, creates the biggest gap for a consumer to be able to trust and utilize the vehicle despite having lower service costs long term and things like that. I think that’ll be the biggest blocker in the near term.”

    Related playlists and Publication

    1. Whisper Report: What retrofit risk will stall EV adoption in 2026?
    2. Whisper Report: Which AI tool will disrupt diagnostics first?
    3. Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?
    4. Whisper Report:  What’s the best part about attending AAPEX and SEMA live in Vegas 2025?
    5. Whisper Report: What are the biggest challenges of using generative AI in Logistics
    6. Whisper Report: Can generative AI prevent supply chain disruptions
    7. Whisper Report: How can we manage tariff costs in our supply chain?

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest fintech risk CIOs are underestimating?

    Whisper Report: What’s the biggest fintech risk CIOs are underestimating?

    Published to clients: December 16, 2025                     ID: TBW2118

    Published to Readers: December 17, 2025

    Whisper Email Release: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report investigates the biggest fintech risk CIOs are underestimating. It captures urgent insights from Money 20/20 USA 2025, revealing why incremental improvements won’t protect enterprises from disruption. From rapid shifts in payment models to vendor lock-in, integration hurdles, and data complexity that derails AI ambitions—these risks demand immediate attention. Future-proofing architecture and optimizing data fabric are no longer optional. Read on to uncover strategies that redefine resilience before the next wave hits.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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    5. Whisper Report: What’s the best part about attending Money 20/20 Live in Vegas!

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest 5G myth tech leaders still believe?

    Whisper Report: What’s the biggest 5G myth tech leaders still believe?

    Published to clients: December 9, 2025                ID: TBW2110

    Published to Readers: December 10, 2025

    Whisper Email Release: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “This Whisper Report investigates the biggest 5G myth tech leaders still believe. Insights from MWC Las Vegas reveal why common assumptions—like 5G being only about bandwidth, too costly, or reserved for telecom giants—are wrong. These misconceptions can stall innovation and strategy. Explore how 5G is enterprise-ready, cost-effective, and far more transformative than most expect. If your roadmap relies on outdated beliefs, this report will challenge and reshape your perspective.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest AI risk in HR no one talks about?

    Whisper Report: What’s the biggest AI risk in HR no one talks about?

    Published to clients: November 28, 2025                 ID: TBW2098

    Published to Readers: December 1, 2025

    Whisper Email Release:

    Public Release Date:

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report reveals nine overlooked AI risks in HR—from loss of human connection and identity challenges to compliance, data quality, and black-box concerns. Insights from HRTech2025 experts stress the need for ethical design, integrated systems, and AI literacy to safeguard trust and organizational resilience.

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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    6. Whisper Report: What’s the biggest cybersecurity myth in 2025? – TBW ADVISORS LLC

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s one casino innovation you wish existed today?

    Whisper Report: What’s one casino innovation you wish existed today?

    Published to clients: November 20, 2025                           ID: TBW2107

    Published to Readers: November 21, 2025

    Whisper Email Release:

    Public Release Date:

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This Whisper Report explores the most desired casino innovations identified at G2E 2025. Industry experts highlighted two key areas: operational improvements for casinos—such as seamless system integration and cross-platform play—and enhanced player experiences through biometric authentication, personalized VIP services, and engagement strategies. These insights reveal opportunities for transformation and differentiation in gaming technology.”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Published to clients: October 27, 2025                                     ID: TBW2094

    Published to Readers: October 28, 2025

    Whisper Email Release: TBD

    Public/Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we leverage the creator economy to drive business growth?

    Whisper Report: How can we leverage the creator economy to drive business growth?

    Published to clients: September 29, 2025                    ID: TBW2087

    Published to Readers: September 30, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential.  “

    Target Audience Titles

    • Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
    • Chief Technology Officer, Chief Digital Officer,
    • Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
    • Product Managers, Content Managers

    Key Takeaways

    • Creators connect directly with consumers, offering scalable, intimate interactions.
    • Businesses must support creators with tools, partnerships, and infrastructure.
    • Creators rival traditional media in quality, speed, and production scale.
    • The creator economy is reshaping media and consumer expectations.
    this doc is strategic not technically deep

    How can we leverage the creator economy to drive business growth?

    We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian  shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.

    Four levels of Creator Economy 1. Direct Audience Engagement 2. Business Enablement 3. Scale and Speed 4. Market Shift

    Direct Audience Organic Engagement

    Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”

    Business Collaboration & Enablement

    Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”

    Scale, Speed, and Professionalism

    Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”

    Strategic Imperative & Market Shift

    The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”

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