TBW ADVISORS LLC

Category: Research

Conference Whispers: AAPEX & SEMA Show 2025
Las Vegas, NV November 4- November 7

Published to clients: November 10, 2025 ID: TBW2125

Published to readers: November 11, 2025 am

Published to Email Whispers: November 11, 2025 pm

Public with video edition: November 12, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

ABSTRACT

AAPEX and SEMA brought together over 161,000 from the Automotive sector to Las Vegas for live presentations, interactive demos, training, education, and networking. TBW Advisors LLC captured over 140 minutes across 61 segments including two live streams and 2 miles of walkabouts across the various exhibit halls and lots. Leveraging over 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighboring areas including the Westgate, the event concludes with a public event, SEMA Fest.

The Conference
- AAPEX and SEMA (Specialty Equipment Market Association Show) Consistently attract over 161,000 to Las Vegas including over 70,000 buyers and 3300 media and 2400 exhibiting countries form 140 countries.
- The event leverages 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighbouring areas including the Westgate.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After almost 30,000 steps, including some 500 minutes of standing, 2 Vegas loop rides, 61 video segments including 2 live streams and 140 minutes of content, our coverage of AAPEX (Automotive Aftermarket Products Expo) and SEMA (Specialty Equipment Market Association Show) closes. AAPEX and SEMA consistently attract over 161,000 to Las Vegas including over 70,000 buyers and 3300 media and 2400 exhibiting countries form 140 countries. The event leverages 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighbouring areas including the Westgate.

Featuring over 1500 vehicles in booths and throughout the convention center and over 3,000 new products, it is THE place to be in those in the automotive sector. The combined events feature live presentations, interactive demos, training, education, and networking within the global automotive industry. That means the event featured a lot of virtual garage space.

AAPEX leveraged the full Venetian Expo lower hall, the entire upper hall including leveraging rooms for meetings and sessions. The usual Venetian eateries were available including the café, the food marketplace and the bistro! In addition, AAPEX always features the Truck Stop downstairs and a Beer Garden near the bridge to Caesars Forum. Admittedly, it is the only time I noticed the movable temporary eateries named something reflecting the nature of the conference. AAPEX also formally leverages all of Caesars Forum for exhibits.

For getting around, those wishing to zip from AAPEX over to SEMA, Caesars Forum has a Monorail station one can leverage. Buses also ran between all AAPEX and SEMA locations. Within SEMA, the West Hall and North Hall are connected via a connecting corridor that hosted the legendary SEMA Art Walk. One can also take the Vegas Loop from South Hall, Central, or West Halls to get to each other or hotels connected.

SEMA spanned the entirety of the Las Vegas Convention Center sans the new Central Hall lobby still under construction; TBW Advisors LLC was able to get a sneak speak of its upcoming grandeur. It is valuable to note that many vendors had multiple booths at both events. While in 2019 the event wasn’t sure what a technologist and data expert would do at AAPEX and SEMA, this year, just as last year featured more and more technology for us to dig into especially in North Hall. North Hall was dedicated to first-time exhibitors, business services and mobile electronics and technology. We were able to capture the Healthy eatery in North Hall while we were there. South Hall lower featured the tire expo as well as wheels and accessories. South Hall upper featured collision repair and refinishing both equipment and tools to execute. Central Hall featured racing, performance, powersports, utility vehicles, hot rod alley and the entire restoration marketplace. West Hall features all the speciality recreating, trucks, SUVs, & off-roads speciality equipment including accessories. As is customary, we also caught the food available in West Hall. SEMA is also very well known for the SEMA SHOW outdoor exhibition of cars – enjoy our walkabout.

We once again live streamed from on site. On Tuesday from AAPEX requesting those attending to find me to answer Questions 1-3, and Wednesday from SEMA SHOW to requesting assistance on your favorite videos for my segment on the November 8 broadcast edition of Computer Talk Radio.

While at AAPEX SEMA 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: AAPEX SEMA Playlist in its entirety. The playlist will be cited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending AAPEX and SEMA live in Vegas?” — capturing the energy and moments that made the event unforgettable.

Exhibits

Touring the exhibits we captured, we will start with the technology to help auto shop owners be found online in the first place, AutoShop Solutions. Need to get your technicians certified? AVTECC is not just talking about certifications, they to help ensure your team has the right qualifications to meet your customer’s needs. Hunter Engineering was on hand with their portfolio of solution. Their focus is making life easier for technicians, more profitable for owners leading to happier end customers to get the word out. Boasting over 50,000 customers world-wide in 35 countries, klipboard provides solutions form point of sale through inventory management, e-commerce, and catalogue including all data for tire and service companies. If you are seeking diagnostics for anything from automotive, heavy-duty truck, all highway equipment, marine and powersport you are in luck! TEXA revealed their 5 in 1 diagnostics solution including demonstrations in their Bay at Joe’s Garage. If the challenge in your shop is diagnosing and calibrating ADAS (advanced driver assistance systems) equipped vehicles, Opus IVS wants their intelligent vehicle support solution on your radar. Opus IVS is literally an entire ecosystem for the automotive aftermarket for diagnosing and calibrating ADAS equipped vehicles.

Instead of going to an Autoshop, perhaps you dream of an auto shop coming to you? Perhaps even insisting they bring OEM equipment? Then Elitek is making your dreams come true! If it isn’t necessarily about repair but a complete rebuild? Even rebuilding heavy trucks? Then LKQ has a solution to fit your needs. They can even help create parts no longer available. Have a big truck and want to avoid accidents or more specifically remove your blind spots? Voxx was very excited to share their revolutionary aftermarket product with you. Perhaps it is not so much about blind spots but recording what is going on around your vehicle? Worried about the solution failing over putting a huge drain on your batter? Having a hard time finding one with decent resolution? Or better yet one with both built in privacy so you can share your videos on line and technology to clean up plates images for accountability? One of the stars from our CES coverage, Vueroid, was back at SEMA with their high-res, never fail dashcam.

Perhaps one is seeking a fast car? Turntide was in Central Hall with their Axial Flux Motor in an All-Electric Sierra Echo-S able to reach a top speed of 140 miles an hour. Electric vehicles on your mind but are more concerned with replacing your EV battery on your car in your garage? Greentec has 35 locations across the US and include recycling capabilities. More of a traditional ‘no replacement for displacement’ combustion motors fan but find the ECU getting in the way of your performance dreams? AutoTune brought their solution able to assist you with over 21,000 different cars.

Finally as denoted, many technology companies were there to support the general business functions of the business including Lyncco with their global logistics solutions. Lyncco proudly shared they can help you optimize your entire supply chain – globally.

For additional research on supply chain and logistics, see Conference Whispers: Manifest, Conference Whispers: Pack Expo, Conference Whispers: Retail, Supply Chain and Logistics. For research on call center technology see Conference Whispers: Customer Connect Expo. For additional research on HR Technologies see Conference Whispers: HR Tech. For additional research on software to run the finance side of the business including fraud prevention see Conference Whispers: Fintech Meetup. For additional research on Cyber Physical security see Conference Whispers: ISC West.

Next Year’s Conference

SEMA will once again return to Las Vegas November 3 through November 6, 2026. SEMA returns to the Las Vegas Convention Center. AAPEX 2026 will be held November 3- November 5, 2026, at the Venetian Expo. With some educational events commencing as early as November 1.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other example products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
November 11, 2025
Conference Whispers: Put Data First 2025
Las Vegas, NV October 27- October 29

Published to clients: November 3, 2025 ID: TBW2121

Published to readers: November 4, 2025 am

Published to Email Whispers: November 4, 2025

Public with video edition: November 5, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

Put Data First’s Inaugural event brought together a few hundred ranging from deep learning AI experts and data enthusiasts for in-depth, detailed conversations. Sponsoring vendors had demonstrations on-site to enable tangibility to their product capabilities. The event featured 23 round tables as opposed to keynotes and speakers providing an intellectually satisfying and successful networking experience for those involved.

The Conference
- The inaugural Put Data First made an impressive splash featuring AI experts with a long-standing track record in deep learning. This led to deep and insightful conversations by all.
- Featuring 23 round tables, vendors at the show were prepared to show product demonstrations to attendees.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 3,000 steps, 30 videos, over 30 minutes of content including demos and a livestream, and a handful of fact checks, our coverage of the inaugural Put Data First held at Planet Hollywood in Las Vegas closes. Registration was easy to find once inside the conference section of Planet Hollywood. Rather than endless keynote speakers, this event featured approximately 23 round tables. In addition, vendors had demonstrations so one could tangibly understand the products. What I enjoyed most was the fact that the event was full of those with deep expertise in deep learning leading to deep conversations about the state and future of various forms of AI in our enterprises and society at large. Enjoy the walkabout of the conference space.

We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the November 14th broadcast edition of Computer Talk Radio.

While at Put Data First 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Put Data First Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with gratitude towards those that contributed and a montage of responses to Question 4, “What’s the best part about attending the combination event live in Vegas?”

Vendors and Demos

As mentioned earlier, Put Data First vendors didn’t just show up, but showed up with demonstrations many of which we were able to capture. Kicking things off as many do with an Agentic Workshop for your leadership teams to get your organization on the right path. Led by established AI author, Neil W. Smith, his demonstrations were live conversations with those that attended and at the round tables.

Putting data first, we will start with Mend.io whose platform can secure you application data. The demonstration shows how they help organizations pull back the shadows hiding what AI platforms are being leveraged withing their organizations. The platform monitors vulnerabilities in agentic and generative systems and tests them to ensure resilience against both known and emerging threats.

If you are seeking to secure you environment, above and beyond and including the latest threats? SafeBreach shared the details of their breach and attack platform. During their demonstration, their shared how one could drill into the various aspects of the score to identify the exact weakness to address. Not only were automated updated possible, but one could simulate a red team or blue team against their environment.

Enjoying all the newest forms of AI and convinced you want your own enterprise agentic solution? Lucky for you AnswerRocket was their to answer your need. If you have never seen or thought of the enterprise use case for the power of agentic AI, do enjoy their demo of its power.

Finally, and perhaps the star of the show, are you tired of your generative models hallucinating? Interested in a fact-based model? Well established deep-learning expert Herb Roitblat, Ph.D. was there to share Reliath AI. The demonstration of his fact-based system quickly reveal the differences behind his straight forward concept. Answer based on building up from known facts. I look forward to watching how fast and far they can run and to discover where it shines most.

Either way, fact-based models will be a critical model type to leverage in solutions that must be relied upon. Experienced AI solution developers know it’s not about a single model. The product/end result is about how a combination of models, methods, and agents are orchestrated to deliver the desired customer experience and required business outcomes that matter most.

If you are embarking on any type of data journey, be sure to schedule your inquiry with your TBW Advisors LLC analysts. You can leverage our first-hand experience through-out your transformation and future proofing processes.

Next Year’s Conference

We do not have exact dates for Put Data First 2026 at the time of publication; however, it is scheduled to be mid-to-late July 2026 in Las Vegas.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
November 3, 2025
Conference Whispers: Money 20/20 USA 2025
Las Vegas, NV October 26- October 29

Published to Clients: October 31, 2025 ID: TBW2117

Published to Readers: November 1, 2025

Published to Email Whispers: November 1, 2025

Public with Video edition: November 2, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

Over 11,000 Fintech experts gathered at the Sands Convention Center for Money 20/20 USA 2025. The event featured 630 speakers and 300+ exhibits. The sessions and agenda focused around the four themes of Fintech Spring, The Age of Infrastructure, Global Payments Race and Securing Trust. TBW Advisors LLC Captured over 45 minutes across 40 segments including a livestream and walkabout. Our coverage focused on technologies not previously covered at events in addition to answers to Four pressing questions for upcoming Whisper Reports.

The Conference
- A community of over 11,000 fintech professionals gathered at the Sands Convention Center in Las Vegas for Money 20/20 USA 2025. The event featured over 630 speakers and 300 exhibits.
- The sessions and agenda focused around the four themes of Fintech Spring, The Age of Infrastructure, Global Payments Race and Securing Trust.
- Global money movements are faster and easier than ever. Fraud and cyberattacks are enhanced by the latest AI technologies and are ever growing threats.
Cautions

Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

Conference Vibe

After 45 minutes of content and over segments of content including a livestream, 9,000 steps and over a dozen fact checks, our coverage of Money 20/20 USA 2025 closes. Registration was quite efficient and breakfast was waiting in expo hall when over 11,000 fintech experts arrived. The event featured over 630 speakers and 300 exhibits. Overall it was a fun atmosphere with a 360 photo booth and a follow-the-pink-road flooring motif. Enjoy the walkabout to and through expo hall. We always try to bring you fresh vendors in our coverage. We want to call your attention to the many brands in the walkabout from our coverage of other fintech events such as the Money 20/20 USA 2024, or our coverage of Fintech Meet-up both in 2025 and in 2024. Likewise in the cybersecurity and anti-fraud space you will recognize vendors from our coverage of ISC West, Identiverse, and Black Hat USA 2025. For those of you not familiar, that research is also applicable to the Money 20/20 audience. The sessions and agenda focused around the four themes of Fintech Spring, The age of Infrastructure, Global Payments Race and Securing Trust.

We once again live streamed from on site. On Monday requesting those attending to find me to answer Questions 1-3, to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 31st broadcast edition of Computer Talk Radio.

While at Money 20/20, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Money 20/20 Las Vegas 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with gratitude towards those that contributed and a montage of responses to Question 4, “What’s the best part about attending the Money 20/20 live in Las Vegas?”.

The Intuit Dome

Money 20/20 changed ownership since last year’s event as such it is always critical to receive clarity on what is allowed to be captured on video within the limits of the press pass to ensure retaining current and future access. While we unfortunately did not receive such clarity, we were able to obtain an exclusive session summary on the session regarding the technology at The Intuit Dome. Known as the home to the NBA team The Clippers in Los Angeles California. the site is technically exciting. As Globant’s Peter Mikeal explained, their face ID authentication and payment system is an integrated and seamless user experience.

Exhibits

Alacriti is redefining and modernizing the approach to the money and movement process with their intelligent platform. Connected to all certified rails, tightly integrated with all your fraud solutions, and the core banking systems for ledger postings – if a unified money movement platform sounds interesting, they would love to hear from you.

Automation and scale a concern for your financial services? AutoRek specializes in your pain point. Stopping fraud keeping you up at night? IPQS integrated platform even provides residential proxy identification pathology! Defence in depth is always valuable. Concerned with having something for fraud prevention that operates in real time? UMCA Tech shines protection in exactly that dark vulnerability corner.

Performance and the ability to do massive amounts of agentic and generative AI on your mind? Want to make sure the cloud you choose has a GPU infrastructure ready to tackle your problem? Oracle wants to advise you, they already knew you were coming and are ready. Seeking global expansion, Korea Fintech Financial Services Commission brought a handful of start-ups to Vegas for global exposure.

Fintech is no different than many other sectors. Organizations are tired from transforming every 2 years. Executives and strategists have turned towards the trend of future proofing. Future Proofing involves taking a longer, more strategic look over your processes, plans, and investments. Executives looking to future-proof their verification process should take a close look at Veratad. Does your vendor search list include finding a go-to-market data solution provider? Zoominfo shared their unique capabilities with TBW Advisors LLC just for you. Seeking a near shore, global, financial services organization? Globant, isn’t just another vendor, they earlier brought us their story of success at The Intuit Dome. If your organization is seeking to transform or future proof, be sure to schedule your inquiry with your analyst even if the work is outsourced.

Next Year’s Conference

The 2026 USA Edition of Money 20/20 dates will return to the Venetian on October 18-21, 2026.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
November 1, 2025
Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
Published to clients: October 27, 2025 ID: TBW2094

Published to Readers: October 28, 2025

Whisper Email Release: TBD

Public/Video Release: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

Analysis only available to clients at this time.

Related playlists and Publications
Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 27, 2025
Conference Whispers: Retail, Supply Chain & Logistics Expo 2025
Las Vegas, NV October 15- October 16

Published to clients: October 20, 2025 ID: TBW2113

Published to readers: October 21, 2025 am

Published to Email Whispers: October 21, 2025

Public with video edition: October 22, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

ABSTRACT

Retail Supply Chain Expo and the related 4 events including White Label Expo brought approximately 9,000 attendees to the Las Vegas Convention Center. TBW Advisors LLC captured over 60 minutes across 49 segments including a livestream and expo hall walkabout. Our coverage focused on the technology presented along the lifecycle of a retail product. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending the combo event live in Vegas?”

The Conference
- A community of roughly 9,000 gathered for a collection of events held together with no admission charge. We focused on the Retail, Supply Chain, and Logistics Expo 2025. Concurrently with shared expo hall was also the White Label World Expo, Smart Retail Tech, as well as the E-Commerce Packaging & Labelling Expo
- The event featured 200 exhibitors and over 75 expert speakers on 11 different stages.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 49 videos and over 60 minutes of video including a livestream and over a dozen fact checks, our coverage of Retail, Supply Chain, & Logistics Expo closes. This combination event is collocated and hosted with the White Label World Expo, Smart Retail Tech, as well as the E-Commerce Packaging & Labelling Expo. Despite multiple events, registration was quite simple. As seen in the expo hall walkabout, together one could create a business end-to-end or find any partner you needed to collaborate with. Interestingly much of the types of technology found we have covered at events throughout the year. The difference being while Manifest had an entire aisle on 3^rd party logistic providers and Pack Expo may have had an entire floor on automation, this event likely only features one to a handful of a given category. While the entire HR Tech was dedicated to HR and recruiting technology, a few were in expo hall. Likewise, Many found this set up to be quite conducive to finding prospects albeit predominately mid-market and smaller. That said, keynote speakers were frequently from Fortune Companies; thus, large enterprise market was still present. The event was held in the Las Vegas Convention Center in South Hall Upper which did have the in-hall eatery open. Guests declared that prices were ‘not that bad’.

We once again live streamed from on site. On Wednesday requesting those attending to find me to answer Questions 1-3, to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 24th broadcast edition of Computer Talk Radio.

While at Retail, Supply Chain, and Logistics Expo 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Retail, Supply Chain & Logistics Expo Playlist in its entirety. The playlist is listed in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with gratitude towards those that contributed and a montage of responses to Question 4, “What’s the best part about attending the combination event live in Vegas?”.

Exhibits

For those exploring retail, retail complex or resort management solutions, R2M2 was on site. Want to ensure you have surveillance around your property? If surveillance including instant set up is critical for your business, SCT Surveillance wants to share their solution with you. Perhaps you are a small retail shop. You used the build your own website tools to create your web presence. Now you are seeking the same type of platform to create your POS system for your business. If that description fits you, meet FinalPOS. If you cannot find the software off the shelf you are seeking, perhaps DreamzTech’s software development at $20 an hour fits your needs. Prefer an Agentic AI solution that was trained explicitly for logistics? Backops AI was the vendor in this category at the show.

In retail, improving customer experience can be the key for many brands to differentiate themselves. On the global stage, if your organization is attempting to provide Track and Pay to Asia, Lufthansa has their unique solution ready to deploy for you. Perhaps you are attempting to expand to Latin America but don’t know where to start? Bazarup has a solution that can enable you to penetrate the entire market.

Seeking enterprise logistic sophistication for your SMB or boutique organization? MetaOption would like to speak with you. For attendees mapping out their processes from printing labels through delivery, Midstates Connect suggested their one-warehouse 3pl (3^rd party logistics ) solution. If fast and highly flexible describe your needs – oloround 3PL may align with your interests. Simply seeking a platform, you can leverage for your own 3PL? Warehouse Craft was excited to share their fresh platform that resulted from a decade in the business.

On the highly sophisticated side of things, if your assembly is no ordinary assembly. Specifically, if your organization requires high touch assembly and wants to find it stateside. Good News! PGS 360 was on expo floor looking to speak with you. However, if you want to add automation even though your warehouse is a complete brownfield with no intention of changing processes? Yondu had their exciting innovation bringing automation where no one has dared to go before – the brownfield.

Next Year’s Conference

The combination event including Retail, Supply Chain & Logistics Expo 2026 will once again return to Las Vegas and will be held at the Las Vegas Convention Center on September 23& 24th.

Public edition with video coming October 22!

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 20, 2025
Conference Whispers: MWC Las Vegas
Las Vegas, NV October 14- October 15

Published to clients: October 17, 2025 ID: TBW2109

Published to readers: October 18, 2025 am

Published to Email Whispers: October 18, 2025

Public with video edition: October 19, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

MWC Las Vegas brought 85 sponsors and exhibitors to the Fontainebleau, Las Vegas. An amazing 61% of the attendees were C-Suite or senior level from the wireless and mobility specialty space within telecommunications industry. TBW Advisors LLC Captured over 40 minutes of video across 36 segments including 4 keynote highlights, a livestream and expo hall walkabout. Expo hall featured 4g and 5g equipment, IoT platforms, mobile networks and data centers in a box were all found along with mission critical, latency bound, deterministic networking equipment. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending MWC live in Las Vegas?”

The Conference
- A community 85 sponsors, exhibitors, and sponsors across three stages and five summits gathered at Mobile World Congress Las Vegas 2025. Held at the Fontainebleau in Las Vegas, 45% of attendees came from enterprise with 61% being C-Suite or senior level.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 6,000 steps, 36 videos and over 40 minutes of video including a livestream from onsite and over 10 fact checks, our coverage of MWC Las Vegas also known as MWC25 closes. Coming from the mobility world with specialized expertise in Privacy, at TBW Advisors LLC we understand mobile applications are data goldmines. As such, we do not use event mobile applications. However, at MWC the mobile app was required to enter the 6^th floor of the Fontainebleau. After getting through that checkpoint, registration was quite efficient with no significant registration lines. The 85 sponsors lit up expo hall where they also served some scrumptious food. As MWC was hosted in one of the most elite hotels in Las Vegas, we were admittedly excited to hear what the guests thought of the food. Breakfast got rave reviews even though it was an English muffing egg sandwich. Lunch offered both a cold sandwich option, extensive dessert options, and a hot lunch offering that admittedly smelled like you were at Grandma’s house! It just had the home cooked smell, look, and feel but you can see for yourself!

We once again live streamed from onsite Tuesday. During this quicker live stream, I requested those attending to find me to answer Questions 1-3, to let you know about upcoming events we have scheduled and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 17th broadcast edition of Computer Talk Radio.

While at MWC 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to relive or experience the entire event are encouraged to view the Conference Whispers: MWC 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with gratitude towards those that contributed and a montage of their responses to Question 4, “What’s the best part about attending MWC live in Vegas?”.

Opening Keynotes

At MWC Las Vegas we were informed that they had a special platform I could use to record, but only at keynotes. After recording we were informed that we could post and include a highlight of the various keynotes. Thus, this event’s opening keynote session videos are all processed highlight videos of what we captured. CTIA stands for Cellular Telecommunications Industry Association and is the sponsoring organization along with GSMA the GSM Association. GSM stands for Global System for Mobile Communications. Therefore, within telecommunications, this is a specialty event for mobile and wireless telecommunications. CTIA’s President and CEO, Ajit Pai’s keynote emphasized the importance of governments unlocking spectrum so their industry can unlock success for our country. His speech was followed by a fireside chat he had with Verizon Business CEO Kyle Malady. Building on the same theme, their chat emphasized that capacity drives growth for businesses. After their chat, Google Cloud’s Anil Jain joined the stage for a roadmap to an autonomous organization. Anil remained on stage and was joined by a star-studded stage for their panel on first-hand knowledge from the frontier. It is no surprise that the tried-and-true advice for transformation has remained the same for the next wave. Get buy in from the top. If your organization is approaching or in the midst or even thinking about a transformation – be sure to schedule your inquiry with your TBW Advisors’ Analyst to review your strategy and plans.

Exhibits

During our Earth Day Panel, TBW Advisors LLC emphasized that data centers and many IoT solution always involve seeking power solutions. At MWC we ran into none other than Schneider Electric ready to solve your power management problems. For organizations prioritizing hardware agnostic IoT solutions, Live4IoT would like to share hardware and carrier agnostic IoT platform with you. Comfone is redefining what it means and more importantly costs to Roam with their eSIM. Simply need 4g and 5g equipment; Baicells may align with your interests. However, if locating a master distributor for anything cellular is part of your current focus, GetWireless is among the few.

Whether your government use case demands it or you just need a small remote server for compliance as discussed in our coverage of G2E, they were found at MWC complete with telecommunications access. Kontron was on the floor with their 5g modules integrated into servers. Seeking a rugged portable network in a box for any type of network connection? Eucast showcased their network in a box offering enabling many critical use cases. If your uses case is so mission critical that it requires bounded latency with a deterministic network? Good news! Canoga Perkins showcased their bounded latency deterministic network equipment here in Vegas.

Next Year’s Conference

MWC Las Vegas 2026 dates are yet to be announced.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 18, 2025
Conference Whispers: G2E 2025
Conference Whispers: G2E 2025

Las Vegas, NV October 6- October 9

Published to clients: October 10, 2025 ID: TBW2105

Published to readers: October 11, 2025 am

Published to Email Whispers: October 11, 2025

Public with video edition: October 12, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

“Global Gaming Expo (G2E) 2025 brought nearly 25,000 attendees to Las Vegas for a high-energy showcase of gaming innovation, regulatory tech, and casino infrastructure. TBW Advisors captured over 75 minutes of video across 81 segments, including two livestreams and a full expo hall walkthrough. Our coverage focused on the technologies shaping the future of gaming—from multilingual communication and fraud prevention to cash automation and iGaming compliance. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending G2E live in Vegas?”

The Conference
- Nearly 25,000 attendees gathered at the Sand’s Convention Center in Las Vegas. Every aspect of gaming was included while we focused on the technology.
- Technologies seen include anti-fraud, anti-money laundering (AML), language translation, casino management, player engagement, data center and server technology, cybersecurity, cyber + Physical security, identity, access management
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 15,000 steps, 81 videos, and over 75 minutes of video including 2 livestreams and over 20 fact checks, our coverage of Global Gaming Expo better known as G2E 2025 closes. Registration moved quickly as the nearly 25,000 attendees waited for expo hall to open! While we did not get clearance in writing to record any sessions or keynotes, we were able to get permission to capture Expo Hall. In fact, our favorite quote of the event described expo hall as having ‘some incredibly impressive booths’. See for yourself as you enjoy our walkabout. The usual Venetian eateries were available including the café, the food marketplace and the bistro!

We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, and Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 10th broadcast edition of Computer Talk Radio.

While at G2E 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: G2E 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending G2E live in Vegas?” — capturing the energy and moments that made the event unforgettable.

Exhibits

Our favorite quote of the event was, “there are some impressive booths in Expo Hall”. From designers showing how your high roller room should really look to chairs for patrons, uniforms for staff, lawyers and accountants specializing in the Gaming ecosystem — everyone was there. At TBW Advisors LLC we of course focused on the technology that tells the story. Commencing with agilysis, they have a solution that can run the entire resort including scheduling and handling advanced amenity types from golfing to spas. Prefer to focus on gaming data organization? CCT is ready to jump in and partner. They organization all your data from casino operations; from the cage through revenue audit.

If you want to make sure everyone working at the resort can communicate reliable across any language barrier, Relay should be on your evaluation list. Relay offers a software cloud-based solutions that enables capabilities not normally available in traditional telecommunication solutions. If you would like to clean up the air in the casino, QleanAir’s smoke free cabin demonstrated their technologies capabilities.

Physical Casinos mean physical payments. Those physical payments may mean your client may have to get up to go to the ATM or counter if their players card runs out. Pavillion Payments would like you to know – this inconvenience is no longer required. Introducing Apple Pay at the machine by Pavillion Payments. If your challenge is in counting the cash that comes into the casino, JCM has a solution including multiple Six-Axis Robots – enjoy the demo! If you would prefer to leverage the same cash counting technology the Federal Reserve in the US leverages, then Giesecke + Devrient were in expo hall ready to show you their highly trusted solution.

Physical Casinos not only must count but secure the cash, chips, and machines. Regulations require very strict key and asset management. Fortunately, companies such as Traka were in expo hall to share their solution which not only manages keys but ensures compliance. Those seeking additional information on physical cyber security are directed to our ISC West Coverage. Druvstar provides cybersecurity and data security for your gaming needs solution created by actual former CIOs and CTOs in the gaming industry. Those seeking additional information on cybersecurity are directed toward our coverage of Black Hat. Speaking of data, Seon leverages over 909 first party data sources to help you stop fraud. Clients may recall when we first covered Seon during our coverage of Fintech Meetup 2024.

iGaming regulations frequently require one to keep the data in country to be compliant. If your expansion plans are hindered by finding data centers in remote locations, Continent 8 Technologies should be on your radar. Trying to maintain compliance in all those exotic iGaming locations? eCOGRA operates anywhere in the world iGaming is allowed – over 50 territories. If however, you are seeking durable, rugged hardware that can be custom created to your needs, Radeus labs was in expo hall looking to meet you. For anyone seeking to understand the ‘why’ behind a player’s actions, fullstory has a solution for you. But if maintaining a player’s engagement during play within the app and you don’t want to build out a new team. Perhaps you are seeking player engagement out of the box? Plotline has an intelligent tool ready for you to leverage. Seeking a platform to build and entire game? Want that game to be equally available for iGaming as it is on land for Casinos? Perhaps with the same exact play as well? Then incisor brought the exact development platform you have been seeking to G2E this year!

Next Year’s Conference

Global Gaming Expo 2026 will once again return to Las Vegas and will be held at Sands’ Convention center at the Venetian on September 28 through October 1, 2026. G2E also shared that G2E 2027 will be held September 27 September 30 with G2E 2028 being held October 9-12.

Related playlists and Publication

Conference Whispers: Black Hat USA 2025

Conference Whispers: Identiverse 2025

Conference Whispers: ISC West 2025

Conference Whispers: Fintech Meetup 2025

Conference Whispers: Infocom

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 11, 2025
Conference Whispers: Pack Expo Las Vegas 2025
Las Vegas, NV September 29- October 1

Published to clients: October 3, 2025 ID: TBW2101

Published to readers: October 4, 2025

Published to Email Whispers: October 5, 2025 at 6am

Public with video edition: October 5, 2025 at 8am

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

“Pack Expo Vegas 2025 drew 30,000 attendees, filling over 1 million square feet with 2,300 exhibitors across 40 verticals. From robotics and automation to vision AI and IIoT, the show spotlighted packaging tech’s expanding role in enterprise ops. TBW Advisors captured 52 videos, 135+ minutes of footage, and livestreamed twice from the floor. The event showcased the full spectrum of packaging—from boxing and palletizing to robotics, automation, and sensor-driven intelligence.”

The Conference
- A community of 30,000 gathered for Pack Expo Vegas 2025. The event featured over a million square feet of exhibit space, 2300 exhibiting companies serving over 40 vertical markets.
- Technologies spanned from packaging, to boxing, to palletizing. Robots, automation, and intelligence meant sensor data and traditional AI were plentiful amongst all of the products.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 52 videos and over 135 minutes of video including 2 livestreams, 30 fact checks, over 25,000 steps, 18 flights of stairs and 4 Vegas Loops Rides our coverage of Pack Expo Vegas 2025 closes. Opening day provided a rush for everyone to get their badges at Registration along with a temporary line. The Las Vegas Convention Center (LVCC) South Hall Upper featured every packaging need for dandy and confectionaries including the Confectionery Pavilion. South Hall lower featured the Containers and Materials Pavilion and related exhibitors. South Hall also features its own eateries where you can get nearly anything sweets packed. South Hall lower out back also features a Vegas Loop Station. Enjoy the ride along over to West Hall. There was also an extensive shuttle infrastructure to facilitate attendees. West Hall featured the Innovation Stage and Industry Speaks. West Hall also features an extensive eatery collection. West Hall features a air conditioned short walkway enabling all to cross the street to North Hall. It is always interesting to see how each event leverages the walkway. In this case, Pack Expo Las Vegas leveraged it to feature their Packaging Innovation Show Case. It was quite fascinating to appreciate all the hard work, creativity, and talent that goes into packaging various goods we use every day. North Hall features the Logistics Pavilion, Processing Zone, Healthcare Packaging Pavillion, Containers and Materials Pavilion and Package Printing Pavillion. North Hall also had an eatery inside the Hall as well as leveraged the traditional Central Hall Food Court. Unless you leveraged a shuttle, the easiest way to get from North Hall to South was a short walk outside.

We once again live streamed from on site. On Monday requesting those attending to find me to answer Questions 1-3, and Tuesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 3rd broadcast edition of Computer Talk Radio.

While at Pack Expo Vegas 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Pack Expo Vegas 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.

Welcome to Pack Expo Las Vegas

Tracy Stout, VP of Marketing and Communications at PMMI, the organization that hosts and runs Pack Expo Las Vegas, welcomed Press to the event. The CEO of PMMI, Jim Pittas, then shared highlights of what to expect at the show. Specifically, the show featured more than a million square feet of exhibit space and 2,300 exhibiting companies representing 40 vertical markets. One of the more exciting aspects of the press lunch was the State of the Industry Address. Enjoy the entire session; the net takeaway was this industry continues to grow despite years of continued growth. Later in the event we were able to catch the Sr. Vice Chairman of Pakistan’s packaging association, APCCMA, Aftab Ahmed. Mr. Ahmed wanted all to know to know Pakistan is open for business with many goods to sell around the world.

Exhibits

With over a million square feet of exhibits, and 2300 exhibitors – each exhibit had plenty of space to show off their machines, equipment, automations, and ROBOTS. Signode Technologies shared their autonomous robots on an integrated line. This line demonstrated palletizing, ring wrapping the pallet along with transportation of the loads between steps by robots. KUKA shared their complete robotic portfolio with attendees. The portfolio included SCARA robots (selective compliance articulated robot arm), Six-Axis robots, and autonomous mobile robots (AMRs) as well. For those not familiar, Six-Axis Robots are industrial robots capable of moving with six degrees of freedom that would be X, Y and Z axis and rotations including roll, pitch and yaw around these axis. We were also able to capture the Six-Axis Robot by Universal Robots along with their AMR by MiR. Robot Units is an industrial manufacturer that creates modular automation systems involving aluminum extrusion, robotic framing and guarding to conveyors and powered roller belts, timing belts, modular belts. If you are seeking a cost effective one-stop shot for control automation, Unitronics would love to speak with you. If however, automation backed by three generations of experience catches your attention, the industrial integration company of Flex-Line Automation was also in expo hall.

A very critical aspect of packaging is that of boxing. The SOMIC Superflex 434 can rotate the packages so that they can be placed in alternating positions for maximum capacity. In addition, SOMIC also offers a solution to pack unglued boxes saving space and money without losing packaging strength. Attempting to box sticky products and don’t want to give away too much product? Harpak specializes in exactly that sticky situation! Once packages are in a box it is time to think about palletizing. B2B solutions was on site with their innovative 1 and 3 pallet solutions. What was most interesting was the tiny, five and a half by seven and a half feet space it can fit in. If that is not convenient enough – it can leverage a standard wall outlet.

Space isn’t the only area of efficiency that many sought. If you are focused on getting your stock levels at the correct levels, Netstock’s video should catch your attention. If you find yourself having workers work overtime only to have workers with no stock before them 3 shifts later, you need to address this problem. Be sure to schedule an inquiry with your TBW Advisors analysts at the earliest convenience so we can discuss where you are today. In addition, create an action plan and strategy to digitally transform your organization enabling not only efficient use of staff but of packaging materials as well.

Other interesting technologies located include this innovative printer head by Hitatchi Industrial ensuring your product codes are readable without significant and constant human intervention. As any network team in the distribution and manufacturing sector can tell you, constant reconfiguration can mean tricky cable management. In expo hall we found icotek that enables reconfiguration and reconnecting without all the traditional hassles.

One cannot have all these robots and manufacturing lines without significant proliferation of vision AI. Flexible Vision focuses on quality control and traceability, analytics and data collection. If you are seeking to examine the quality of your products leveraging vision at speeds up to 13,000 or more parts per minute – Vision Software was in expo hall. If you are seeking to get intelligence from sensors in general, perhaps even need to procure those sensors, SICK is there to help you realize your Industrial Internet of Things – IIoT – soluton. It’s not about the sensor; it is about the business result.

Next Year’s Conference

Pack Expo Vegas 2026 will once again return to Las Vegas and will be held at Las Vegas Convention Center with dates to be announced.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 3, 2025
Whisper Report: How can we leverage the creator economy to drive business growth?
Published to clients: September 29, 2025 ID: TBW2087

Published to Readers: September 30, 2025

Published to Email Whispers: TBD

Public and Video Release: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

“The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential. “

Analysis only available to clients at this time.

Related playlists
1. Whisper Report: How can AI and machine learning transform media and entertainment?
2. Conference Whispers: NAB Show 2025
Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
September 28, 2025
Conference Whispers: HR Tech 2025
Las Vegas, NV September 16- September 18

Published to clients: September 22, 2025 ID: TBW2097

Published to readers: September 23, 2025

Published to Email Whispers: September 24, 2025

Public with video edition: September 24, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): D. Doreen Galli At HRTECH 2025, more than 10,000 attendees gathered in Las Vegas to explore the technologies shaping the full employee lifecycle—from recruiting and benefits to human capital management. With 433 exhibitors, including ninety-four startups, the expo floor was the largest in the event’s history. Our team captured over 120 minutes of footage across forty-nine videos and three livestreams, documenting not just the tech but the tone of the conversations. While generative AI continues to blur lines with legacy automation, the real story lies in how HR leaders are rethinking org design, talent matching, and employee care.

The Conference
- A community of 10,000 gathered for HRTECH2025. The event featured 433 exhibitors including ninety-four startups.
- HR Tech featured technologies a human resource professional and department would need through the entire employee relationship lifecycle.
Cautions
- The conflation of AI for artificial intelligence that has been around for decades and the newer generative AI that can hallucinate continues in prevalence.
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After 49 videos and over 120 minutes of video including three livestreams and over forty-five fact checks, our coverage of HR Tech 2025 closes. HR TECH 2025 gathered 10,000 human resource technology enthusiasts from around the world including USA, Canada, UK, Sweden, Germany, Japan, China, India, Australia, and UAE. Expo Hall was just shy of 100,000 square feet and displayed 433 exhibiters including ninety-four startups surpassing all year’s prior! Registration had no lines whatsoever. We were able to capture the breakfast on Wednesday.

We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, as well as Thursday from Expo hall itself requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the September 20^th broadcast edition of Computer Talk Radio.

While at HRTECH 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: HRTECH 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.

Recruiting

One of the more fascinating aspects of HRTECH 2025 was to see how recruiting may be expanding or dare I say, finally improving past trying to box engineers into keyword searches, Booleans, and over filtering. Endorsed AI is an agentic solution that understands, for example, all the nuances and behaviors software engineers are involved in providing a fuller picture to match talent over traditional systems. Understanding that interviews do not accurately represent how one will perform as an employee, FitFirst allows organizations to identify the talent they want. Gem is an AI first recruiting platform focused on finding you your next gem of an employee. HeyMilo focuses on recruiting at scale even providing adaptive interviewing capabilities.

If you need is strictly on technology to parse resumes, RChilli specializes in exactly that! However, if you want to find tech beyond ATS (applicant tracking systems) perhaps with a side of Employee of Record tech (EOR) – olamee can handle even mid-size organizations.

Benefits & Employee Care

An important aspect of recruiting and maintain employees is that of benefits. As such, it is no surprise to find technologies in the benefits space. If managing benefits on a global scale has got you overwhelmed, Benifex specializes in global benefits for 120 countries. Seeking a modern benefits platform leveraging AI from the ground up vs bolt on legacy solutions? Aptia would be one to add to your evaluation list. If, in caring for your employees, you simply want a direct answer to the question, “How are you doing?” Lollipop was on site sharing their solution. If you are seeking analytics in general over everything about your employees, One Model was on site.

If you are attempting to make training interesting in your organization, Atensi has a gamification solution ready for you to evaluate. If your challenge is more about the acquire, deploy, cultivate/train and redeploy life cycle of employees, Eightfold AI may be on your radar. However, if your employees are demanding payroll in a stable coin crypto current – Pebl has a solution already worked out for you to deploy quickly.

HCM Human Capital Management

If your business employes front line workers, Fountain has a front-line worker operating system design to give you speed across the entire process. If you are in the SMB space, BambooHR is designed to empower your HR teams. Perhaps your HR team is exceptionally lean and you need technology so you can still get the job done? HireRoad was designed with you in mind. An enterprise HCM solution that also provides an Employee Gateway Management Systems, Darwinbox believes their solution will make all the difference. If you are seeking an HCM solution with a side of services, Paychex was in expo hall for you.

Next Year’s Conference

HRTECH 2026 will once again return to Las Vegas and will be held at Mandalay Bay Convention Center on October 20-22, 2026.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples of products in the same category may have also been on display.

Corporate Headquarters

2884 Grand Helios Way

Henderson, NV 89052

©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
September 22, 2025