Category: Research

  • Conference Whispers: G2E 2025

    Conference Whispers: G2E 2025

    Conference Whispers: G2E 2025

    Las Vegas, NV October 6- October 9

    Published to clients: October 10, 2025                    ID: TBW2105

    Published to readers: October 11, 2025 am                      

    Published to Email Whispers: October 11, 2025

    Public with video edition: October 12, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Global Gaming Expo (G2E) 2025 brought nearly 25,000 attendees to Las Vegas for a high-energy showcase of gaming innovation, regulatory tech, and casino infrastructure. TBW Advisors captured over 75 minutes of video across 81 segments, including two livestreams and a full expo hall walkthrough. Our coverage focused on the technologies shaping the future of gaming—from multilingual communication and fraud prevention to cash automation and iGaming compliance. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending G2E live in Vegas?”

    The Conference

    • Nearly 25,000 attendees gathered at the Sand’s Convention Center in Las Vegas. Every aspect of gaming was included while we focused on the technology.
    • Technologies seen include anti-fraud, anti-money laundering (AML), language translation, casino management, player engagement, data center and server technology, cybersecurity, cyber + Physical security, identity, access management

    Cautions

    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 15,000 steps, 81 videos, and over 75 minutes of video including 2 livestreams and over 20 fact checks, our coverage of Global Gaming Expo better known as G2E 2025 closes. Registration moved quickly as the nearly 25,000 attendees waited for expo hall to open! While we did not get clearance in writing to record any sessions or keynotes, we were able to get permission to capture Expo Hall. In fact, our favorite quote of the event described expo hall as having ‘some incredibly impressive booths’. See for yourself as you enjoy our walkabout. The usual Venetian eateries were available including the café, the food marketplace and the bistro!

    We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, and Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 10th broadcast edition of Computer Talk Radio.

    While at G2E 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the next gaming tech that will change how we play?
    2. Whisper Report: What’s one casino innovation you wish existed today?
    3. Whisper Report: What’s the biggest risk in iGaming no one’s talking about? And a bonus report,
    4. Whisper Report: What’s the best part about attending G2E live in Vegas?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: G2E 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

    The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending G2E live in Vegas?” — capturing the energy and moments that made the event unforgettable.

    Exhibits

    Our favorite quote of the event was, “there are some impressive booths in Expo Hall”. From designers showing how your high roller room should really look to chairs for patrons, uniforms for staff, lawyers and accountants specializing in the Gaming ecosystem —  everyone was there. At TBW Advisors LLC we of course focused on the technology that tells the story. Commencing with agilysis, they have a solution that can run the entire resort including scheduling and handling advanced amenity types from golfing to spas. Prefer to focus on gaming data organization? CCT is ready to jump in and partner. They organization all your data from casino operations; from the cage through revenue audit.

    If you want to make sure everyone working at the resort can communicate reliable across any language barrier, Relay should be on your evaluation list. Relay offers a software cloud-based solutions that enables capabilities not normally available in traditional telecommunication solutions. If you would like to clean up the air in the casino, QleanAir’s smoke free cabin demonstrated their technologies capabilities.

    Physical Casinos mean physical payments. Those physical payments may mean your client may have to get up to go to the ATM or counter if their players card runs out. Pavillion Payments would like you to know – this inconvenience is no longer required. Introducing Apple Pay at the machine by Pavillion Payments. If your challenge is in counting the cash that comes into the casino, JCM has a solution including multiple Six-Axis Robots – enjoy the demo! If you would prefer to leverage the same cash counting technology the Federal Reserve in the US leverages, then Giesecke + Devrient were in expo hall ready to show you their highly trusted solution.

    Physical Casinos not only must count but secure the cash, chips, and machines. Regulations require very strict key and asset management. Fortunately, companies such as Traka were in expo hall to share their solution which not only manages keys but ensures compliance. Those seeking additional information on physical cyber security are directed to our ISC West Coverage. Druvstar provides cybersecurity and data security for your gaming needs solution created by actual former CIOs and CTOs in the gaming industry. Those seeking additional information on cybersecurity are directed toward our coverage of Black Hat. Speaking of data, Seon leverages over 909 first party data sources to help you stop fraud. Clients may recall when we first covered Seon during our coverage of Fintech Meetup 2024.

    iGaming regulations frequently require one to keep the data in country to be compliant. If your expansion plans are hindered by finding data centers in remote locations, Continent 8 Technologies should be on your radar. Trying to maintain compliance in all those exotic iGaming locations? eCOGRA operates anywhere in the world iGaming is allowed – over 50 territories. If however, you are seeking durable, rugged hardware that can be custom created to your needs, Radeus labs was in expo hall looking to meet you. For anyone seeking to understand the ‘why’ behind a player’s actions, fullstory has a solution for you. But if maintaining a player’s engagement during play within the app and you don’t want to build out a new team. Perhaps you are seeking player engagement out of the box? Plotline has an intelligent tool ready for you to leverage. Seeking a platform to build and entire game? Want that game to be equally available for iGaming as it is on land for Casinos? Perhaps with the same exact play as well? Then incisor brought the exact development platform you have been seeking to G2E this year!

    Next Year’s Conference  

    Global Gaming Expo 2026 will once again return to Las Vegas and will be held at Sands’ Convention center at the Venetian on September 28 through October 1, 2026. G2E also shared that G2E 2027 will be held September 27 September 30 with G2E 2028 being held October 9-12.

    Related playlists and Publication

    Conference Whispers: Black Hat USA 2025

    Conference Whispers: Identiverse 2025

    Conference Whispers: ISC West 2025

    Conference Whispers: Fintech Meetup 2025

    Conference Whispers: Infocom

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    TBW Advisors Logo

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Pack Expo Las Vegas 2025

    Conference Whispers: Pack Expo Las Vegas 2025

    Las Vegas, NV September 29- October 1

    Published to clients: October 3, 2025                                                          ID: TBW2101

    Published to readers: October 4, 2025                   

    Published to Email Whispers: October 5, 2025 at 6am

    Public with video edition: October 5, 2025 at 8am

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    “Pack Expo Vegas 2025 drew 30,000 attendees, filling over 1 million square feet with 2,300 exhibitors across 40 verticals. From robotics and automation to vision AI and IIoT, the show spotlighted packaging tech’s expanding role in enterprise ops. TBW Advisors captured 52 videos, 135+ minutes of footage, and livestreamed twice from the floor. The event showcased the full spectrum of packaging—from boxing and palletizing to robotics, automation, and sensor-driven intelligence.”

    Coverage on Computer Talk Radio

    The Conference

    • A community of 30,000 gathered for Pack Expo Vegas 2025. The event featured over a million square feet of exhibit space, 2300 exhibiting companies serving over 40 vertical markets.
    • Technologies spanned from packaging, to boxing, to palletizing. Robots, automation, and intelligence meant sensor data and traditional AI were plentiful amongst all of the products.

    Cautions

    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 52 videos and over 135 minutes of video including 2 livestreams, 30 fact checks, over 25,000 steps, 18 flights of stairs and 4 Vegas Loops Rides our coverage of Pack Expo Vegas 2025 closes. Opening day provided a rush for everyone to get their badges at Registration along with a temporary line. The Las Vegas Convention Center (LVCC) South Hall Upper featured every packaging need for dandy and confectionaries including the Confectionery Pavilion. South Hall lower featured the Containers and Materials Pavilion and related exhibitors. South Hall also features its own eateries where you can get nearly anything sweets packed. South Hall lower out back also features a Vegas Loop Station. Enjoy the ride along over to West Hall. There was also an extensive shuttle infrastructure to facilitate attendees. West Hall featured the Innovation Stage and Industry Speaks. West Hall also features an extensive eatery collection. West Hall features a air conditioned short walkway enabling all to cross the street to North Hall. It is always interesting to see how each event leverages the walkway. In this case, Pack Expo Las Vegas leveraged it to feature their Packaging Innovation Show Case. It was quite fascinating to appreciate all the hard work, creativity, and talent that goes into packaging various goods we use every day. North Hall features the Logistics Pavilion, Processing Zone, Healthcare Packaging Pavillion, Containers and Materials Pavilion and Package Printing Pavillion. North Hall also had an eatery inside the Hall as well as leveraged the traditional Central Hall Food Court. Unless you leveraged a shuttle, the easiest way to get from North Hall to South was a short walk outside. 

    We once again live streamed from on site. On Monday requesting those attending to find me to answer Questions 1-3, and Tuesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 3rd broadcast edition of Computer Talk Radio.

    While at Pack Expo Vegas 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the biggest packaging tech blind spot for CIOs?
    2. Whisper Report: How will robotics in packaging reshape enterprise ops?
    3. Whisper Report: What’s the most overlooked data source in packaging?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Pack Expo Vegas 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.

    Welcome to Pack Expo Las Vegas

    Tracy Stout, VP of Marketing and Communications at PMMI, the organization that hosts and runs Pack Expo Las Vegas, welcomed Press to the event. The CEO of PMMI, Jim Pittas, then shared highlights of what to expect at the show. Specifically, the show featured more than a million square feet of exhibit space and 2,300 exhibiting companies representing 40 vertical markets. One of the more exciting aspects of the press lunch was the State of the Industry Address. Enjoy the entire session; the net takeaway was this industry continues to grow despite years of continued growth. Later in the event we were able to catch the Sr. Vice Chairman of Pakistan’s packaging association, APCCMA, Aftab Ahmed. Mr. Ahmed wanted all to know to know Pakistan is open for business with many goods to sell around the world.

    Exhibits

    With over a million square feet of exhibits, and 2300 exhibitors – each exhibit had plenty of space to show off their machines, equipment, automations, and ROBOTS. Signode Technologies shared their autonomous robots on an integrated line. This line demonstrated palletizing, ring wrapping the pallet along with transportation of the loads between steps by robots. KUKA shared their complete robotic portfolio with attendees. The portfolio included SCARA robots (selective compliance articulated robot arm), Six-Axis robots, and autonomous mobile robots (AMRs) as well. For those not familiar, Six-Axis Robots are industrial robots capable of moving with six degrees of freedom that would be X, Y and Z axis and rotations including roll, pitch and yaw around these axis. We were also able to capture the Six-Axis Robot by Universal Robots along with their AMR by MiR. Robot Units is an industrial manufacturer that creates modular automation systems involving aluminum extrusion, robotic framing and guarding to conveyors and powered roller belts, timing belts, modular belts. If you are seeking a cost effective one-stop shot for control automation, Unitronics would love to speak with you. If however, automation backed by three generations of experience catches your attention, the industrial integration company of Flex-Line Automation  was also in expo hall.

    A very critical aspect of packaging is that of boxing. The SOMIC Superflex 434 can rotate the packages so that they can be placed in alternating positions for maximum capacity. In addition, SOMIC also offers a solution to pack unglued boxes saving space and money without losing packaging strength. Attempting to box sticky products and don’t want to give away too much product? Harpak specializes in exactly that sticky situation! Once packages are in a box it is time to think about palletizing. B2B solutions was on site with their innovative 1 and 3 pallet solutions. What was most interesting was the tiny, five and a half by seven and a half feet space it can fit in. If that is not convenient enough – it can leverage a standard wall outlet.

    Space isn’t the only area of efficiency that many sought. If you are focused on getting your stock levels at the correct levels, Netstock’s video should catch your attention. If you find yourself having workers work overtime only to have workers with no stock before them 3 shifts later, you need to address this problem. Be sure to schedule an inquiry with your TBW Advisors analysts at the earliest convenience so we can discuss where you are today. In addition, create an action plan and strategy to digitally transform your organization enabling not only efficient use of staff but of packaging materials as well.

    Other interesting technologies located include this innovative printer head by Hitatchi Industrial ensuring your product codes are readable without significant and constant human intervention. As any network team in the distribution and manufacturing sector can tell you, constant reconfiguration can mean tricky cable management. In expo hall we found icotek that enables reconfiguration and reconnecting without all the traditional hassles.

    One cannot have all these robots and manufacturing lines without significant proliferation of vision AI. Flexible Vision focuses on quality control and traceability, analytics and data collection. If you are seeking to examine the quality of your products leveraging vision at speeds up to 13,000 or more parts per minute – Vision Software was in expo hall. If you are seeking to get intelligence from sensors in general, perhaps even need to procure those sensors, SICK is there to help you realize your Industrial Internet of Things – IIoT – soluton. It’s not about the sensor; it is about the business result.

    Next Year’s Conference  

    Pack Expo Vegas 2026 will once again return to Las Vegas and will be held at Las Vegas Convention Center with dates to be announced.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we leverage the creator economy to drive business growth?

    Whisper Report: How can we leverage the creator economy to drive business growth?

    Published to clients: September 29, 2025                    ID: TBW2087

    Published to Readers: September 30, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential.  “

    Target Audience Titles

    • Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
    • Chief Technology Officer, Chief Digital Officer,
    • Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
    • Product Managers, Content Managers

    Key Takeaways

    • Creators connect directly with consumers, offering scalable, intimate interactions.
    • Businesses must support creators with tools, partnerships, and infrastructure.
    • Creators rival traditional media in quality, speed, and production scale.
    • The creator economy is reshaping media and consumer expectations.
    this doc is strategic not technically deep

    How can we leverage the creator economy to drive business growth?

    We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian  shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.

    Four levels of Creator Economy 1. Direct Audience Engagement 2. Business Enablement 3. Scale and Speed 4. Market Shift

    Direct Audience Organic Engagement

    Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”

    Business Collaboration & Enablement

    Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”

    Scale, Speed, and Professionalism

    Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”

    Strategic Imperative & Market Shift

    The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”

    Related playlists

    1. Whisper Report: How can AI and machine learning transform media and entertainment?
    2. Conference Whispers: NAB Show 2025 Playlist
    3. Conference Whispers: NAB Show 2025 – TBW ADVISORS LLC

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: HR Tech 2025

    Conference Whispers: HR Tech 2025

    Las Vegas, NV September 16- September 18

    Published to clients: September 22, 2025                  ID: TBW2097

    Published to readers: September 23, 2025            

    Published to Email Whispers: September 24, 2025

    Public with video edition: September 24, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): D. Doreen Galli At HRTECH 2025, more than 10,000 attendees gathered in Las Vegas to explore the technologies shaping the full employee lifecycle—from recruiting and benefits to human capital management. With 433 exhibitors, including ninety-four startups, the expo floor was the largest in the event’s history. Our team captured over 120 minutes of footage across forty-nine videos and three livestreams, documenting not just the tech but the tone of the conversations. While generative AI continues to blur lines with legacy automation, the real story lies in how HR leaders are rethinking org design, talent matching, and employee care.

    The Conference

    • A community of 10,000 gathered for HRTECH2025. The event featured 433 exhibitors including ninety-four startups.
    • HR Tech featured technologies a human resource professional and department would need through the entire employee relationship lifecycle.

    Cautions

    • The conflation of AI for artificial intelligence that has been around for decades and the newer generative AI that can hallucinate continues in prevalence.
    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 49 videos and over 120 minutes of video including three livestreams and over forty-five fact checks, our coverage of HR Tech 2025 closes. HR TECH 2025 gathered 10,000 human resource technology enthusiasts from around the world including USA, Canada, UK, Sweden, Germany, Japan, China, India, Australia, and UAE. Expo Hall was just shy of 100,000 square feet and displayed 433 exhibiters including ninety-four startups surpassing all year’s prior! Registration had no lines whatsoever. We were able to capture the breakfast on Wednesday.

    We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, as well as Thursday from Expo hall itself requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the September 20th broadcast edition of Computer Talk Radio.

    While at HRTECH 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the biggest AI risk in HR no one talks about?
    2. Whisper Report: How should CTOs rethink org design with GenAI?
    3. Whisper Report: What HR tech trend will disrupt engineering hiring next?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: HRTECH 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.

    Recruiting

    One of the more fascinating aspects of HRTECH 2025 was to see how recruiting may be expanding or dare I say, finally improving past trying to box engineers into keyword searches, Booleans, and over filtering. Endorsed AI is an agentic solution that understands, for example, all the nuances and behaviors software engineers are involved in providing a fuller picture to match talent over traditional systems. Understanding that interviews do not accurately represent how one will perform as an employee, FitFirst allows organizations to identify the talent they want. Gem is an AI first recruiting platform focused on finding you your next gem of an employee. HeyMilo focuses on recruiting at scale even providing adaptive interviewing capabilities.

    If you need is strictly on technology to parse resumes, RChilli specializes in exactly that! However, if you want to find tech beyond ATS (applicant tracking systems) perhaps with a side of Employee of Record tech (EOR) – olamee can handle even mid-size organizations.

    Benefits & Employee Care

    An important aspect of recruiting and maintain employees is that of benefits. As such, it is no surprise to find technologies in the benefits space. If managing benefits on a global scale has got you overwhelmed, Benifex specializes in global benefits for 120 countries. Seeking a modern benefits platform leveraging AI from the ground up vs bolt on legacy solutions? Aptia would be one to add to your evaluation list. If, in caring for your employees, you simply want a direct answer to the question, “How are you doing?” Lollipop was on site sharing their solution. If you are seeking analytics in general over everything about your employees, One Model was on site.

    If you are attempting to make training interesting in your organization, Atensi has a gamification solution ready for you to evaluate. If your challenge is more about the acquire, deploy, cultivate/train and redeploy life cycle of employees, Eightfold AI may be on your radar. However, if your employees are demanding payroll in a stable coin crypto current – Pebl has a solution already worked out for you to deploy quickly.

    HCM Human Capital Management

    If your business employes front line workers, Fountain has a front-line worker operating system design to give you speed across the entire process. If you are in the SMB space, BambooHR is designed to empower your HR teams. Perhaps your HR team is exceptionally lean and you need technology so you can still get the job done? HireRoad was designed with you in mind. An enterprise HCM solution that also provides an Employee Gateway Management Systems, Darwinbox believes their solution will make all the difference. If you are seeking an HCM solution with a side of services, Paychex was in expo hall for you.

    Next Year’s Conference  

    HRTECH 2026 will once again return to Las Vegas and will be held at Mandalay Bay Convention Center on October 20-22, 2026.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples of products in the same category may have also been on display.

    TBW Logo

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Whisper Report: How can we build and maintain consumer trust in Fintech solutions?

    Published to clients: September 9, 2025                           ID: TBW2068

    Published to Readers: September 10, 2025

    Published to Email Whispers: TBD

    Published Publicly with Video: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Trust in fintech isn’t just about compliance—it’s a multi-dimensional strategy. This report explores how transparency, privacy, and strong identity verification shape consumer confidence. Insights from Fintech Meetup 2025 reveal how leading firms are navigating open banking, fraud prevention, and data ethics to earn and retain trust. If trust is your brand’s currency, this report is your blueprint. “

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can telemedicine be optimized to improve patient care?

    Whisper Report: How can telemedicine be optimized to improve patient care?

    Published to clients: September 2, 2025                              ID: TBW2064

    Published to Readers: September 3, 2025

    Published to Email Whispers: October 27, 2025

    Public with Video Edition:  October 27, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.

    Target Audience Titles:

    • Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
    • Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator

    Key Takeaways

    • AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
    • Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
    • Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
    • Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
    Strategy of 4, technical depth of 2


    How can telemedicine be optimized to improve patient care??

    We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.

    Two benefits of Telemedicine
1. Patient Experience
2. Continuity of Care

    Patient Experience

    The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”

    Continuity of Care

    A critical part of the patient experience that also affects the medical care is that of continuity of care.

    As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025
    3. OnMed Press Conference

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: Can generative AI prevent supply chain disruptions?

    Whisper Report: Can generative AI prevent supply chain disruptions?

    Published to clients: August 27, 2025                                 ID: TBW2059

    Published to Readers: August 28, 2025

    Published to Email Whispers: TBD

    Published Public with Video Edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This report dives into the evolving role of generative AI in logistics, revealing how it’s reshaping visibility, communication, and adaptability across global supply chains. From forecasting weather impacts to managing labor shortages and customer-driven changes, the research explores both the promise and the limitations of AI. It also introduces a provocative challenge: should supply chains adopt disruption modeling, just as IT uses threat modeling?”

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.


    Related playlists

    1. Whisper Report: How can we manage tariff costs in our supply chain?
    2. Conference Whispers: Manifest 2024
    3. Whisper Report: What are the biggest challenges of using generative AI in logistics?

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking , The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Industry Whispers: AMA with Computer Talk Radio’s Benjamin Rockwell

    Industry Whispers: AMA with Computer Talk Radio’s Benjamin Rockwell

    Join us for an exciting Ask Me Anything session featuring Benjamin Rockwell, the seasoned host of Computer Talk Radio. With decades of experience navigating the ever-evolving world of technology, Benjamin brings a unique blend of expertise and approachable insight to help you tackle your tech challenges. Don’t miss this opportunity to engage directly, learn from the tech nerd who makes complex topics understandable, and get your questions answered live. Register today to submit your questions and be part of this interactive tech conversation!

    Research Code: TBW2088

    Cannot make it live? Register and submit your question. The answer will be in the video on TBW Advisors’ YouTube Channel.

    NO AI note takers allowed. Event copyrighted by TBW Advisors LLC All Rights Reserved.

    Benjamin Rockwell, host of Computer Talk Radio, has worked with computers professionally for decades.

    He began exploring computers as a pre-teen, starting with a Commodore Vic 20, and quickly became proficient with Apple II, TRS-80s, and other early systems. His passion grew when he discovered Bulletin Board Systems, eventually launching his own BBS. In 1990, he began his professional journey as a field technician.

    Though he calls himself a computer nerd, Benjamin breaks the stereotype. He’s approachable, eager to help, and deeply experienced—from field support and help desk roles to over 15 years as an Information Services Manager and consultant for hundreds of clients.

    Benjamin thrives on learning and teaching. His calm, friendly demeanor puts users at ease, and he’s known for making technology work—whether it’s building systems, troubleshooting networks, or developing websites. He specializes in solving problems and making computers work for people, not the other way around.

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    ©2019-20204 TBW Advisors LLC. All rights reserved. TBW, Conference Whispers, Industry Whispers, Vendor Whispers, Technical Business Whispers, Whisper Reports, Whisper Studies, Whisper Rankings and Fact-based Research and Advisory are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal, or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Whisper Report: What’s the biggest cybersecurity myth in 2025?

    Published to clients: August 19, 2025               ID: TBW2090

    Published to Readers: August 20, 2025

    Whisper Email Release: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    This Whisper Report identifies eight persistent cybersecurity myths in 2025, from the belief that threats can be fully stopped to misconceptions about AI’s role in security. Experts from Black Hat USA 2025 clarify that resilience, strategic investment, adaptive training, and human oversight remain essential. AI is powerful but not a plug-and-play solution, nor a replacement for human judgment. Understanding these myths helps organizations build more realistic, effective cybersecurity strategies.  

    What’s the biggest cybersecurity myth in 2025?

    We took the most frequently asked and most urgent technology questions straight to the Cybersecurity professionals gathering at Black Hat USA 2025 held in Las Vegas. This Whisper Report addresses the question regarding what’s the biggest cybersecurity myths in 2025? Figure 1 displays the eight cybersecurity myths we uncovered we will now discuss.

    8 myths of cybersecurity in 2025:
We can stop all threatas.
The more money you Spend, the more protected you are.
Security awareness training is dead.
AI is going to replace humans.
AI is plug and play.
AI generates secure code.
AI will solve everything.
AI will not solve issues in Cybersecurity

    MYTH 1: We can Stop all Threats

    The first myth comes from Trustmi’s Corey Sienko and is that “we can stop every single threat from entering the organization” This may come as a surprise to some executives particularly those outside of cybersecurity but the expression used is always when not if you have an incident. No Need to fret, Trustmi’s Corey Sienko continues. “It’s about how do we respond to those threats and make sure that we protect the organization from losing valuable information and cards.” I believe all appreciate that clarification. Cybersecurity involves defense but it is also a game all about preparation for when and resiliency after. This topic is further discussed in Conference Whispers: Black Hat USA 2025.

    MYTH 2: The more money you spend the more protected!

    Cymulate’s Avihai Ben Yossef brings us myth number two, “The more money you spend on cyber security the more protected you are.” Ben goes on further to explain. “I think in order to really be protected in cyber security from cyber attacks is by actually knowing what you need to do in order to make sure you are protected and when once you know that you don’t need to spend too much money you need to spend you know a very focused amount of money in what matters most.” If you are surprised by this, you really need to book an inquiry with TBW Advisors so we can help you review your cybersecurity strategy. Additional research regarding critical observations on cybersecurity spend can be found in the keynote covered within Conference Whispers: Identiverse 2024.

    MYTH 3: Security awareness training is dead!

    Cybersecurity Myth number three comes to use from Dune Security’s David DellaPelle. “Security awareness training is improving readiness and reducing risk. Security awareness training is dead.” Intrigued? Let’s hear more from David. “Security awareness training as it exists today, meaning legacy security awareness training technologies are not effective at reducing risk and create friction and an adversarial relationship between the security organization and the end users. The problem is if you think about a doctor who is looking to solve a patient’s problem, the first thing they would do is take in a lot of data and run tests to exclude the possibilities. They quantify the risk before they prescribe a medicine or a surgery. And so if there’s a security awareness training solution that doesn’t automatically provide uh user adaptation, it’s uh it’s kind of falling flat on its face. Every piece of security control or adaptation should be relevant to the individual user’s risk profile and that training or that security measure should be applied automatically based on the risk profile.” Training employees only on what that specific employee personally need to get better at? Sounds optimized.

    MYTH 4: AI Is going to replace Humans

    Bringing us cybersecurity Myth 4 is StrikeReady’s Alex Lanstein. “AI is going to replace humans.”  Alex further clarifi:ed, “AI is always going to augment humans. Anybody who’s ever leveraged any AI system, any generative AI system. You see that it makes mistakes. Sometimes those mistakes are obvious, sometimes they’re subtle. And no one is ever going to turn anything over to an AI when it’s making such obvious or subtle mistakes without a human in the loop.”  Or as Elastic Security’s James Spiteri further explained, “we’re thinking about this fully autonomous security operations team. I don’t think that’s going to happen. I don’t think even think it’s the right approach to think about these things. AI and agents are phenomenal, but they are the perfect compliment to humans. They’re not they’re not there to replace humans. They’re there to make humans lives better. eliminate the stuff that humans don’t want to do and let humans do the fun things like make people excited about wanting to work in cyber and that’s what the AI is allowing us to do.”

    MYTH 5: AI is plug and play

    Brian Mehlman and his AI Agent from Cyber Innovate bring us Myth 5.  “I’m actually here with one

    of my agents,  and his name is Ralph. Ralph, can you answer the question as you see it in our world view? What’s the biggest cyber security myth here in 2025? Absolutely, Brian. Happy to jump in here. So, from our perspective, the biggest cyber security myth of 2025 is probably the idea that AI is just a plug-and-play solution, that it’s kind of a one-size fits-all magic bullet.” Ralph and Brian went on to further explain, “In reality, the myth is that AI will handle everything securely on its own. But the truth is it needs a lot of oversight, a lot of transparency, and people often underestimate the complexity inside the machine. So that’s the big myth that AI is just simple and straightforward when really it’s a lot more nuanced. And that’s my take. Uh I would add my answer. I would extend onto yours is I agree, but um I’m used to systems that have access controls, authentication controls, and audit. Uh inside the black box, we don’t have any of them. Once I log in and I authenticate, it’s a wild wild west. That has to change. Immutable logs within the system is probably something that’s going to happen at some point. Uh or some other unique uh solutions to the problem.”

    Interestingly, Ariful Huq from Exaforce observed a similar concern. “Trying to build an LLM wrapper is what I call it without really understanding the data related to the problems that you’re trying to solve. LLMS can only get you so far, right? They are large language models and summarization and contextualization but at the end of the day if you want to solve problems related to say detections  investigations LLMS can only get you so far right you really need to go back to the data go back to the fundamentals and then layer on a large language model on top of it to solve some of the problems that around like you know summarization um you know building agent workflows.” In other words, solutions are custom crafted – NOT plug and play.

    MYTH 6: AI Generates secure code

    Checkmarx’s Jonathan Rende brings us Myth 6, “AI generates secure code.” That myth should grab the attention all organizations leveraging coding agents to quickly advance their product. Jonathon continues, “It doesn’t. It doesn’t. And it will probably get better over time. And will it do a better job than a junior developer in simple mistakes that can cause vulnerabilities? Heck yeah, of course it will. But for the more complex issues, it’s not there yet. AI is not there yet.”

    MYTH 7: AI will solve Everything

    Let’s hear Myth 7 from Booli’s Joe Schorr, “the biggest cyber security uh myth is that AI is actually going to solve everything.” Joe went on to further explain, “I think if you judiciously apply AI, machine learning and very discreet task and things, it’s fantastic. I think it’s being overblown quite a bit right up at the myth level. I think that if you treat it like we treat it in Booli, we’ve got AI built in, but we don’t publish it all over everything we’ve got, but we treat it kind of like an idiot savant. It’s it does one to ask really well or does a discrete set to ask really well. It may not actually behave well in church, but you can get it to do what you want for something very very specific, which is how we do it. I think the myth is that AI is going to solve everybody’s problems.” Brian Sledge of imPAC also believes that AI will solve everything is a myth. “I think AIis best positioned more like a forcemultiplier, but I don’t think it solvesthe problems, the core problems of cybersecurity today. Um cyber security stillrequires context. It requirespolicy driven control and those thingsstill require human in the loop. And Ithink the best way to leverage AI isn’t so much in solving for cyber security,but it’s more for helping multiply andscale out what humans still need andwe’re required to do. So I don’t think Idon’t think customers should sleep onthe idea that humans still need to be very much engaged as part of cyber security. Because cyber security AIis only as good as the algorithms andthe models and the data it’s getting.” Thus believing in 2025 AI will solve everything is a stretch but will it solve something?

    MYTH 8: AI Will Not Solve Issues in Cyber Security

    Microsoft’s Thomas Roccia brings us Myth 8. “right now I think most people in in the industry in the security industry doesn’t yet believe in this technology (AI) and that’s maybe one of the one of the myths that AI will not really solve issue in cyber security. We have and I think that’s a mistake it’s probably something which is changing the way we are doing and all the past work that we did for the past 20 or 30 years uh is going to be changing and evolving thanks or because to AI so that’s something to consider.” Thus, while it may not solve everything today, it is changing how the industry works and what it is fighting against.    

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    Related playlists and Publications

    1. Conference Whispers: Black Hat USA 2025
    2. Conference Whispers: Identiverse 2024.
    3. Conference Whispers: Identiverse 2025
    4. Whisper Report: What’s the biggest cybersecurity myth in 2025.

    Corporate Headquarters

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    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Black Hat USA 2025

    Conference Whispers: Black Hat USA 2025


    Las Vegas, NV August 2- August 7

    Published to clients: August 11, 2025                                 ID: TBW2089

    Published to readers: August 12, 2025                  

    Published to Email Whispers: TBD

    Public with video edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): D. Doreen Galli

    Abstract:

    After 61 videos including 4 first ever onsite livestreams, 150 minutes of recording including multiple exclusive shots – our coverage of Black Hat USA 2025 closes. Black Hat USA 2025 featured over 100 briefings and 120 sponsored sessions, with coverage spanning keynote presentations, technical sessions, and exhibit hall innovations. Topics ranged from AI-driven threat detection and agentic SOC platforms to identity verification and proactive risk management. Trends in cybersecurity regarding defence, use of AI agents, and focus on resiliency continue to grow.

    Coverage on Computer Talk Radio August 2, and August 9.

    The Conference

    • Black Hat USA 2025 featured over one hundred briefings and 120 sponsored sessions. Attendance numbers are forthcoming. 2024’s edition featured over 20,000 in person attendees.

    Cautions

    • Black hat is not a conference to attend without preparation. All of one’s technology should be up to date. One should ensure they are leveraging a VPN and a RDID wallet when intentionally going around black hat. If not using one’s phone, a portable faraday pouch is always beneficial.
    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 61 videos and related fact checks, over 150 minutes of recording including for the first time ever – four onsite LIVESTREAMS – our coverage of Black Hat USA 2025 closes. Black Hat featured over one hundred briefings and 120 sponsored sessions. Clients may recall the expo hall restrictions during our coverage of HIMSS which treated the entire expo hall like a surgical operating room from a privacy perspective. Guess what? It was even tighter at Black Hat. Nonetheless, we were able to capture the energy as Expo Hall was opening. Not only that, for the first time ever, Informa (who owns Black Hat) gave permission to someone to do a walkabout in Expo Hall prior to its opening for the day. That’s right – enjoy your exclusive look at Black Hat USA 2025 Expo Hall. Not only that, we were able to capture the mouthwatering lunch served on Wednesday. Once again, unlike most events, the What’s To Eat? Video does not include any attendees enabling us to really get a great shot of the food! A first for TBW Advisors LLC – we did four livestreams while on site. One live stream on Tuesday, Wednesday, and Thursday morning. One final livestream went out on Thursday as I requested assistance on your favorite videos for my segment on the August 9th broadcast edition of Computer Talk Radio.

    While at Black Hat USA 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the biggest cybersecurity myth in 2025?
    2. Whisper Report: Can AI defend against AI-powered attacks?
    3. Whisper Report: What’s the next SolarWinds-level breach waiting to happen?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Black Hat USA 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website. Additional cybersecurity conference research is available via Conference Whispers: Identiverse and Conference Whispers: ISC West.

    Keynotes and Sessions

    Kicking off in dramatic fashion, the conference kicked off with an amazing keynote from non-other than the most famous virus hunters – Mikko Hypponen and father of the Hypponen law of IoT security – one of our favorite coverage spaces. Specifically, Mikko said that if a device is smart, it is vulnerable. It was amazing to hear his story.

    On the bleeding edge of things, we received two session summaries from Microsoft’s Thomas Roccia. The first session was his Black Hat session on NOVA – Prompt Pattern Matching regarding a new type of threat gaining traction. The second session is actually at DEFCON – the sister conference where no one would be ignorant enough to bring in modern technology outside of a faraday cage. Fortunately, we caught Thomas while at Black Hat. IN this talk Thomas shared that they are releasing an AI Agent to track crypto currency’s movements including visualization to combat crypto money laundering. The final Microsoft session itself that we captured is the Unmasking of Cyber Villains. I always love when engineers get a very loud boastful ovation from the audience. This stage featured the heroes of MISTIC and Dart who shared how they leverage each other’s strength. MISTIIC stands for Microsoft Threat Intelligence Center while Dart stands for Microsoft’s Diagnostics and Recovery Toolset. In this session, the Microsoft team emphasized that incidents require empathy, speed, and precision. The Darth team is on the ground delivering the empathy and getting the data to MISTIC. MISTIC in turn, provides the cheat codes to the Darth rescue team to quickly combat the incident.

    On the topic of using AI Agents on a team of humans in wish SOC, James Spiteri from Elastic Security shared a summary of his session. “AI without Borders: Extending analysts capabilities in a modern Soc” dove into details how Agents and humans can successfully interoperate in a SOC. James also covered critical questions you need to think about in order to truly operationalize this type of situation. 

    Exhibits

    As with many events, some exhibits span outside of the formal expo hall. We were invited to the Dune Security Command Center on site where we heard about their solution. Their adaptive training uses a personal credit risk scoring model. It targets each employee’s risky actions and knowledge gaps with customized, targeted, proactive program. The goal is to elevate them to meet corporate standards. This theme of preparation, training, and doing things up-front was definitely a theme. Cumulated shared how their solution focuses on resiliency. Given that the proper way to discuss it is always when and not if, it is wise to ensure a quick recovery when it occurs. This preparation and looking out for the threat aligned with Qualys’s Risk Operations Center. This center is focused on assisting organization proactively identify, prioritize, and finally remediate identified risks. Covering all five personas in a SOC (alerts, vulnerabilities, threat intel, case management and DFIR (digital forensics/incident response )) StrikeReady’s platform integrates with 800 tools and is focused on removing each role’s pain points. Continuous Threat Exposure Management or CTEM is the area addressed most recently by Safe Security. Booli also moves things earlier in the process, in their case identity stitching. Specifically at the very beginning of the process including score carding the identity and providing the information back to the identity service. Ensuring stolen credentials are changed once they have been phished and the criminals attempted to leverage them, Mokn was on site to tell attendees about their solution.

    If your organization would prefer to fix vulnerabilities instead of the common security software composition analysis, Heeler Security was the booth to visit. Feeling overwhelmed, by cloud configurations in your organization? imPac Labs was on site talking about their expertise. Admittedly, given my Microsoft Patent application on Policy Profiles, cloud configurations is a problem space on our radar at TBW Advisors. Speaking of high availability environments, HAProxy Technolog exhibited their platform that brings enterprise security performance and configurability into packaged software.

    An area we have discussed in Conference Whispers: Money 20/20, Conference Whispers: HIMSS 2025, and Conference Whispers: Fintech Meetup 2025 – verifying the hardware device is a valuable defence vector for fighting fraud. At Black Hat USA 2025 we met SmallStep that enables device identity with cryptographic identity ensuring corporate devices are used to perform work. Leveraging device identification to eliminate deepfakes within a corporation, Netarx leverages multiple models to ensure your corporate communications are safe from deep fakes. Elastic Search – an open-source project known for search – found itself building native security and analytics due to popular demand.

    Moving into the agentic side of things, Microsoft’s AI Agent Challenge was a big hit. Their booth had plenty of specialists on site to answer any of your questions. Focusing exclusively on AI Agents for the Red Team, Mindgard’s solution keeps probing to find vulnerabilities, filters through them based on your target and context. Finally, remediation advise is dispensed. Cyata built a built a control plane for Agentic Identity and includes policy enforcement. Addressing the full lifecycle above and beyond triage, Exaforce shared their Agentic SOC Platform. A demo of Exaforce was also captured. Finally, if you are unfamiliar with the current state of agents or have never seen an agent in action, enjoy the video with Ralph. Ralph comes from Cyber Innovate; a think tank focused on stopping threats from AI Agents themselves.

    Next Year’s Conference  

    Black Hat USA 2026 will once again return to Las Vegas and will be held at Mandalay Bay Convention Center in August 2026. The exact dates have yet to be announced at time of publication.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

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