To effectively integrate AI into healthcare, focus on three key areas: risk, impact, and value. Achieving a Patient 360 view requires orchestrating various tools. AI is embedded in many healthcare solutions including those for asset location, employee safety, and security. Always have a strategy to integrate AI into workflows. Successful integration depends on strong partnerships and clear communication about AI capabilities and limitations.
Target Audience Titles:
Chief Supply Chain, Logistics Officer, Procurement, Technology, and Data Officers
Supply Chain, Logistics, Procurement, Technology, BI and Data Science Directors
ERP Specialist, Supply Chain IT, Data Scientists, BI and related managers
Key Takeaways
Generic AI models don’t understand logistics-specific challenges.
Inconsistent, incomplete, and manually entered data hinder AI’s effectiveness.
Poorly structured processes and a reluctance to adopt AI-driven solutions slow innovation.
Onboarding new suppliers and standardizing systems remains difficult.
We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding the biggest challenges using generative AI in supply chain and logistics. The first challenge, however, is not unique to that industry nor is it unique to generative AI. This challenge applies to a all analysis and analytics including all forms of AI – generative or not regardless the size of the models. Put simply, no matter how many ways you state it, when you put garbage data in you will get garbage results.
Given the dominance of a common answer, this raises the question, is the sector of logistics and supply chain in worse shape versus other industries? More specifically, is the data itself within logistics and supply chain the problem and if so, why? Put simply and as depicted in Figure 1, the challenges go far beyond the data. As Don Addington of Cloud 9 Perception put it, “in logistics space there is a level of complexity that is more complex than others.” These complexities come in for the following reasons.
Data doesn’t exist
There is an ideal digital world which is very different from the physical world. As Owen Nicholson from Slamcore pointed out, “If you are not seeing real world deployments with all the gnarly things that go wrong you are only creating idealized models that don’t work in the real world.” Distribution centers are full of human and robot workers as well as machines from multiple manufacturers. Unlike construction, many of these machines are in the same building they entered at the start of their usefulness as brand new machines long before generative AI term existed. Logistics is not the neat and tidy world of fintech transactions.
Data is inconsistent
As Ben Tracy of Vizion pointed out, “(many) skipped a few fundament steps, being useful and being reliable… They don’t monitor data quality, they don’t have consistency amongst data formats, and their systems are not exportable for the data that is inside of them.” Or what data professionals call it- ‘good old fashioned data quality’. To put it in the simplest terms possible, we all learned early in elementary school you need data in the same units to perform any math over the data. You do not add inches and feet together. You cannot add meters and feet together. You don’t speak globally about time without time zones. But perhaps most important, you cannot create data quality nor can you analyze data you haven’t or cannot export.
Data is manual and miss-keyed
If you are wondering how bad that data can be, Dawn Favier of Green Screens provided some hard facts, “its not uncommon to flag 35% of their (customers) data as dirty. Dirty meaning miss-keyed data, something tagged as full truck load when its partial.” Obviously, if one looked at data for a half truck and leveraged for a full truck, the resulting analytics are useless. With 35% of one’s data being dirty, there is work involved before you can even hope for insights.
Data lacks historical context For any AI to be successful, you need massive amounts of data over a very small problem so the mathematics behind the AI can provide useful information. As Atit Shah of Chetu explained, “
Even if you have the right collection of data, you can generate incorrect forecasting. A lot of people do not have a huge history or the history of the records so they go into the gen AI because everyone is doing it but it doesn’t meet their expectation.“ No matter how powerful the technology, all forms of AI need good data. Furthermore, the data must have context to be useful for any advance form of AI including generative AI.
Bad Processes One obvious reason for messy data is the messy, manual, and imprecise or undefined processes it represents. The biggest challenge as Bill Driegert of Flexport shared, is simply, “not slapping it (generative AI) on bad processes. There needs to be a lot of process engineering required to leverage AI.” If process re-engineering and establishing a clean data fabric is your organizations Mt. Everest, TBW Advisors LLC offers a lot of first-hand experience and expertise to teams and executive via inquiry. Any clients at this phase should schedule an inquiry to receive guidance. We will set up a plan of inquiries during your journey to give you any guidance we may have or can gather to assist you. The plan will cover milestones including but not limited to strategy reviews, presentation reviews, and architecture reviews. It is not an area to go through without a guide on your side even if the work is outsourced.
Resistant to change
It is always important to consider the culture of any organization when executing or desire to execute change management. As Erica Frank of Optimal Dynamics put it, “need to take a healthy assessment, how resistant are we to change, how are we going to challenge this from the top down.” As with any change management, executive buy-in with a business objective are critical to success. AI for the sake of AI is always a bad idea.
Perhaps the reason many in this space are resistant to change is the change is constant. As Jason Augustine of WNS put it, “Environment keeps changing every 3-6 months”. Thus discovering opportunities to align and integrate the transformational changes into these already occurring network constant changes is a less tumultuous approach.
Human Machine Interaction
Logistics, like manufacturing and construction, has a lot of machines in the loop. Those machines may or may not be intelligent machines. Thus as Dr. Mario Bjelonic of Rivr.ai shared, “the challenge will come up in terms of how the humans and robots will act as a team together.” Optimizing the total solution over this shared space is the true goal. But as one organization is optimized, what about working between each organization?
is the on boarding suppliers cannot be done by AI”. That’s correct. Bringing each and every machine into the system, or each and every supplier and the complex of array of data that that suppliers managed to coalesce together IS ITSELF NOT standardized thus cannot be automated.
Can’t use Generic Gen AI
As Balaji Guntur of Hoptek pointed out, “Most of the models are very generalized.” “AI is data hungry, and you need to train it on real data. The biggest challenge Generative AI in logistics is that the generative models don’t know what logistics is doing. This is the main challenge,” Aviv Castro, Sensos. In summary, as best put by Nykaj Nair of Sugere, “you need data highly accurate data that is relative to the companies supply chain.”
With all the challenges discussed, it may seem discouraging. It is important to realize the significant opportunity awaits thus easily providing business justification for the work to transform – carefully. As Justin Liu of Alibaba.com put it, “we are continuously adopting AI into our workflow into our latest and greatest features and functionalities to do their business more efficiently.” Rye Akervik of Shipsi believes the value is, “in adding it as a first layer to understand the (customer) issue.” Mick Oliver of Dexory shared, “We don’t see it as a challenge we see it as an opportunity and provide insights based on that data.” Rich Krul of Hoplite observed that the intelligent systems are, “way more efficient, people get their answers a little faster and thinks that is a good thing for the industry.” Most importantly as Georgy Melkonyan of Arnata pointed out, “Shouldn’t fear it (AI) is going to take your job, ai will not replace your job. The people that use ai are going to replace your job.”
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
The 2024 Fintech Meetup experienced a 25% increase in size, featuring over 50,000 one-on-one meetings. Key areas of interest included development environments, product connectors, customer engagement solutions, and ACH payment simplification. Risk management and compliance were significant themes, with solutions for identifying threats, ensuring regulatory adherence, and verifying new clients. Identity verification and fraud prevention were also highlighted. Global risk decisioning platforms and extensive marketplaces were showcased, along with solutions for digital payouts, gift cards, and depositor retention.
The Conference
Fintech MeetUp 2025 was held in Las Vegas, Nevada and had just over 5,000 registered attendees including over 1000 CEOs, with diverse collection of exhibiting companies. Over 50,000 one-on-one meetings were also scheduled.
Cautions
It is critical you keep up to date with the deadlines as the MeetUp approaches to get the maximum networking from the MeetUp. If you registered in the last month before the event, you are already too late to participate in the meetups.
The event explicitly did not want any of the sponsored keynotes to be recorded or amplified. Sponsors should keep this in mind if they want any attention outside of those able to make it in-person those exact days.
Having covered Fintech Meetup in 2024, we knew what to expect from the meetups. As you can feel in the energy of the event, it was about 25% larger than last year. This year featured over 50,000 of their infamous one-on-ones – just be sure you register and get your information in early if you want to participate. Our coverage this time focused on the expo hall. In addition, we were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Regardless of your role or fintech need, there was likely a vendor in that specific fintech space. Developers had Gitlab providing an environment to develop solutions from ideas, through the entire software development lifecycle to production. Creating a solution that requires that is required to connect to various products in the fintech space? Merge shared their vast collection of product connectors regardless of development or integration technique. Perhaps you are specifically focused on improving your customer engagement. Interface.ai provides an agentic AI solution designed exclusively for credit unions and community banks to engage with their customers. If the interface you are most concerned with is ACH payments, Trustly can simplify ACH payments and comes with a side of risk management.
Money makes the world go around so risk management will always be a significant area of focus within Fintech. A cognitive AI solution to identify missing threats, Thetaray seeks to find troubling patterns before an organization is compromised. More concerned with compliance? Security Metrics shared their capabilities for ensuring compliance not only with FinTech but also Healthcare and other regulated industries. Focused on compliance, and fraud and perhaps but also must increase your customer conversion rate? OnFido shared their combination solution that enables organizations to quickly and correctly verify potential new clients. The risk profile is configurable depending on the specific needs of a given organization at a given time.
If identity is an area of interest in your organization, TBW Advisor’s research, Conference Whispers: Identiverse is a must read. The identity space also featured quite a few vendors in the identity space. During an exclusive interview, Intellicheck told us about their exclusive access to the data required to strongly identify drivers’ licenses from USA or Canada. If you prefer to leverage phone intelligence, Prove previously covered at Money 20/20, shared an update to their solution that now goes beyond leveraging the chip in the phones. For Fraud, prevention is always better than detection, Aries Fraud Solutions is all about prevention achieved by leveraging different numbers on the card versus the strip. In the area of risk decision and fraud detection, it is also worth to evaluate the extensive offering by Socure with an active customer base across 20 different verticals.
For various solutions, it is frequently not only about what it can do, but how extensive globally is their coverage? Provenir informed TBW Advisors that their global risk decisioning platform is available in 60 countries serving anything from Tier 1 providers all the way to SMBs. It is a multi-component platform offering a marketplace in 120 categories. On the topic of marketplaces, MoneyLion shared their extensive offering with over 800 3rd party products serving 20+ million consumers and as well as the engine behind the largest enterprise fintech customers.
The B2C dimension is always a challenging dimension for payouts. Whether it is payouts for the workforce, or refunds, Onbe’s solution is bringing clients into the digital age. If you are focused more on gift cards, Incentive.AI can create customer solutions to fit your needs. Finally, an interesting solution to help retain depositors was shared by Wysh. Wysh enables financial institutions to offer free life insurance to customers based on deposit values.
While this year’s event was held at the Sands Convention Center of the Venetian, next year’s event will be at Mandalay Bay. The event will be held March 30-April 1, 2026.
Publicly Published with video edition: June 19, 2025
Analyst(s): Dr. Doreen Galli
Photojournalist(s): D. Doreen Galli
ABSTRACT
The gathering of Health Information and Management Systems Society, 2025 HIMSS Global Health Conference and Exhibition or HIMSS 2025 allowed over 28,000 attendees from 88 countries to gather. Discussions revolved around the pursuit of global health equity, the impact of digitization on revenue growth, and the importance of security in healthcare technology. Thought-provoking questions were raised about common household medical devices, and innovative solutions to improve patient access and operational efficiency were highlighted. The event centers on the intersection of technology and healthcare, emphasizing the need for secure, efficient, and patient-focus approaches to modern medical challenge.
The Conference
The 2025 HIMSS Global Health Conference and Exhibition or HIMSSS 2025 saw over 28,000 attendees gathered with a net gain of over 2,000 attendees from the previous year.
The event spanned the Sands convention center at Venetian as well as leveraged the connector bridge and all of Caesars Forum.
Attendees titles spanned clinician, IT director, Chief Medical Officer, founder, investor, security analyst, to Chief Privacy officer.
Cautions
At HIMSS the entire expo hall is treated as a patient operating room from a privacy perspective. Thus, if you want press coverage of any type, one must have executed all planning before the start of HIMSS. Press was not allowed to walk up and film attendees without prior authorization. Many first timers at HIMSS were caught off guard by this aspect.
Every event has their own personality and HIMSS 2025, the conference for Health Information and Management Systems Society or HIMSS annual gathering is no different. In Healthcare, data privacy is not just about protecting data. As attendees regularly shared, health data represents a patient’s whole body, a patient’s being, a patient’s life history, the data represents the patient’s life – not to mention individuals can be fined for making mistakes. Thus, one might expect, HIMSS25 was a very, very private conference. A huge no cameras sign welcomed all to the expo hall and Press were required to be prebriefed and reminded multiple times, no advance permission, no video. As a point of comparison, our video to time on site ratio was 50% of what we were able to achieve at CES. Nonetheless, we were able to work with the system and bring you a whopping 37 videos and over 110 minutes of video, endless shorts to enjoy, and research for 4 different research documents including this one. The Conference Whispers: HIMSS 2025 playlist is available on our channel for you to enjoy.
HIMSS welcomed 28,000 attendees to see more than X exhibits and y sessions with over Z startups represented. The energy was quite high as all awaited the show’s opening and the registration lines moved quickly. The Sphere, right next door, even put on a wild psychedelic show to welcome all. Finally, the moment arrived all were waiting for when the Expo Hall Opened. Food could be found for purchase at both locations. The Venetian had their Bistro open with multiple locations throughout the event. Much like SEMA, the Venetian Expo leveraged the bridge connecting it to Caesars Forum which also hosted HIMSS. For those that were at Caesar’s Forum, food was available at the café known as cash-concessions.
We were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Due to the restrictive privacy nature of the conference, we could not record any keynotes and sessions were limited but we were still able to capture great research. First, enjoy the press Q&A session held by HIMSS very own President and CEO Hal Wolf. This session covered the gambit including HIMSS instrumental role in ensuring citizens around the world achieve health equity. Their mission is independent of any specific government. He has high hopes that private organizations will step in to compensate for any globally shifting landscapes. TBW Advisors was excited to say that we were able to secure HIMSS President and CEO Hal Wolf’s answer for the Whisper Report based on Question 1 and Question 2 above. These answers are presented separately from the primary session video. Hal Wolf’s answers to Question 1 and Question 2 are in their respective playlists.
The Alexander Group provided their framework in the session titled, “From Strategy to Success: Rel World Go To Market Studies”. This session provided their framework for revenue growth in healthcare through digitizing. The framework nicely summarizes the primary objectives of current investment areas that are occurring within healthcare to grow revenue. The session included a specific case study to drive the point home. The session, “Revolutionizing Healthcare: The AI Powered Stethoscope? During this session, Minttihealth CEO Xiaong Zou left attendees with one important question. “Why is there a thermometer in every home but not a stethoscope!?” For those seeking to secure and extended resilience across endpoints used to manage care and smart technologies, Absolute Security provided a session on a model to secure the health enterprise. Specifically, they leveraged a healthcare model to minimize risk into IT Security.
In healthcare, standard business operations are separate from technologies leveraged to provide healthcare. While both may deal with health data, health operations are significantly riskier and more restrictive. There were innovations serving both aspects of the healthcare system at HIMSS. On the front office side, we found one of those technologies you hope the next doctor you see with has deployed. Relatient’s focus is on enabling patient self-scheduling, even for new patients without using the Patient Portal. No more hold time and spending hours trying to get into the doctors’ office. Relatient purports Practices leveraging the technology have realized 70% of self-scheduling are brand new patients with 30% making their appointments after hours. Xcaliber shared their agentic AI solution for healthcare which can anchor to any of your organization’s data stores. Problems they solve include prior authorization and discharge summaries. Aisera is another agentic AI solution for Healthcare with three separate fully developed ontologies for healthcare ready to go. Aisera purports it is designed to leverage agentic AI to build out new workflows opening the doors to endless possibilities.
When you move from the front office of healthcare to the back office, many things change. Even the keyboards and mice must be different so they can be sanitized. Fortunately, Man & Machine has waterproof and washable keyboards and mice available. The mice can even be dipped in 10% bleach! Warning, do not try that at home with your equipment!
Keyboards are not the only devices to support providing health, doctors leverage many handheld devices. Stethoscopes, blood pressure meters, glucose meters and the likes. Telemedicine and AI are also impacting these medical devices. In turn, these medical devices are also becoming more intelligent and capable of provide remote and real-time data such as those now available by Minttihealth. For those in cybersecurity, at this point your head might start to spin at the possibilities of it all. Have no fear, there were many providers on hand to help including Absolute Security. Absolute Security solutions aim to ensure those end points such as tablet and PC’s in use are secure and resilient.
Some of those endpoints are more expensive than others. Some may be huge expensive machines. Keeping track of all those assets and ensuring the safety of staff require an intelligent location solution. Cognosos provides an infrastructure light, location intelligence solution for your assets – man or machine.
Moving on to the care side and practitioner support, Evidently provides clinical summarization and decision support created leveraging actual clinicians. Notice it is a decision support tool as the clinician is ultimately responsible for taking care of the patient. We often refer to this as Human in the Loop or HIL. One interesting capability of Evidently is to provide a very clear line where facts originated. This makes it easy for the clinician to decide to agree or disagree with the technology’s suggestion, ultimately building trust.
Join us for an inspiring Founders Panel, where visionary entrepreneurs and business owners share their journeys, insights, and secrets to success. Discover the stories behind the startups, learn from their challenges, and get inspired to take your own venture to the next level. Don’t miss this opportunity to connect with industry leaders and fellow innovators!
Research Code TBW2061
Cannot make it live? Register and submit your question. The answer will be in the video on TBW Advisors’ YouTube Channel.
Moderator: Dr. Doreen Galli, TBW Advisors
Julia Jakimenko
Julia Jakimenko is the founder of Cyberette, a cybersecurity startup dedicated to preventing fraud and disinformation through advanced AI-driven solutions for detecting altered media—images, videos, audio, and text. With over 9 years of experience in technology and 5 years in banking security, Julia has demonstrated expertise in building and scaling teams, delivering end-to-end products, and driving innovation in emerging fields. She is deeply committed to advancing AI as a critical tool in strengthening digital security and combating the growing threats of digital manipulation. Julia also founded a Women in Tech community with over 800 members and has received multiple awards for her leadership and contributions to diversity and inclusion in technology.
Sadie Groom
An entrepreneur since an early age, Sadie founded Bubble, a global PR, marketing and events company in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in. In 2017 she founded the Rise – Women in Broadcast group which is now a global group offering mentoring and training across all job roles, Strive To Rise an accreditation program for companies, and Rise Up, a program of school workshops delivered throughout the UK to inspire children throughout their primary and secondary education. Sadie has been awarded the Women in Business Champion of Change and IABM Shining Star for her work on gender diversity. Sadie is also on the board of the DPP and Buckinghamshire New University. In 2020 Sadie founded Marketing Leaders Circle, a global network for marketers in the media and entertainment industry. In July 2022 this business was expanded into The Circle Society, welcoming the following job functions across sales, HR, finance, operations and leadership.
Laura Keaton
Laura incorporated Keaton Consulting in 1997 to work as a free-lance consultant in software test automation. (Had she known that her company was going to scale and thrive for over 25 years, she would have worked a bit harder on a more compelling name.) With her background in Mechanical Engineering, she has focused her career on adding value and making customers successful through the use of analytics and engineering principles. She has been actively leading Keaton Consulting, a service delivery provider and consultancy in Business Value Realization, Governance Risk and Compliance, IT Automation and Software Quality Assurance. The company is comprised of management consultants, PSO, Tier III Support, and R&D resources with extensive experience delivering over 1,000 engagements across many industry verticals and technology stacks.
Margaux Peltie
Margaux Peltier is an engineer and science entrepreneur, holding a MSc. in Civil Engineering from EPFL Lausanne. During master thesis, she developed a strong interest in renewable geo-energy systems and testimonies the untapped potential of shallow geothermal energy and need for innovation in this domain. She co-founded Enerdrape, where as CEO she defines and oversees the startup vision and strategy. Prior to founding Enerdrape, she worked as engineer on several R&D projects on BIPV-T and solar-power houses (Canada) as well as HVAC engineer in Geneva. Margaux also worked on several international projects, as engineer consultant in the domain of energy geostructures.
To manage tariff costs in the supply chain, a two-pronged approach is recommended: cleaning up data for better decision-making and optimizing cost parameters. Digital transformation is crucial for navigating tariff challenges. Additionally, avoiding hidden costs, moving on-shore, reducing cycle costs, and leveraging free trade zones can help. Utilizing tools to understand total landed costs and diversifying suppliers and logistics providers are also key strategies.
What is the dominant advice?
We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding how to manage tariff costs in one’s supply chain. For any professional* even tangentially involved in anything to do with fulfillment, supply chain, and logistics, it is easy to become panicked at the talk of tariffs. Beyond supply chain and logistics professionals, operations and financial executives are impacted by what is going on as are the technologists and data experts that are required to thrive in such environments. As 4flow’s Adam Poch shared, “You have to have a nimble and agile supply chain to navigate that”. Or as FreightFacts’ Lance Healy put it, “our job is to react, anticipate if we can, but apply technology. “ This suggests a two-pronged approach. Clean up your data so you can optimize costs.
Vizion’s Ben Tracy suggests and offers, “transparent and easy to access data to empower intelligent supply chain decisions. “ Yes, digital transformation is required to successfully navigate this challenge. If you have not done so there is no more time to wait. Many solutions expect the data has been collected for a technology team to clean and provide intelligence over. But logistics data is not transactional data nor does it have a history of being clean and collected like financial data. In fact, logistics and supply chain has some of the messiest data with many suggesting over 30% dirty and useless. Research regarding a large variety of vendors involved in cleaning and digitizing logistics and supply chain can be found in Conference Whispers: Manifest 2025 and Conference Whispers: Smart Retail Tech Expo 2024. This is a significant area of expertise offered to our clients through inquiry privileges.
For those somewhere on the digital transformation maturity scale, the problem regarding managing tariffs costs now boils down to continuing to find ways to transform and manage supply costs. As summary of the 6 actions to manage tariff costs can be found in Figure 1.
Sensos’s CEO shared a story about how they onboarded a customer who was blindsided with hidden costs when products went through Africa without their knowledge. Per TrafficTech’s Hilary Ambro, “work with a customs broker with is vested in and understands your trade lanes as you are moving products so you can minimize those costs.”
An obvious way to reduce costs associated with tariffs is to move on-shore. Hoptek’s Sean Maharai suggests, “working towards on shore, raw materials and ability to manufacture (and assemble) on shore”. Or as Mark Richards at AWI Logistics put it, “People are redesigning their supply chains. Instead of distribution in Canada or Mexico servicing the US, they are bringing the distribution back to the US.”
Any and every place one can reduce costs is valuable in such uncertain times. An exciting solution that can impact your cost per pallet offering next day delivery at ground shipping costs is Aeros. Aeros is a EVTOL (electric, vertical take of and landing) vehicle that appear like a blimp and hovers over urban areas with the goods to deliver, drones and related charging stations with line of sight to deliver and drone operators to operate. Rye Akervik shared that their company, Shipsi is an aggregator of last mile and middle mile networks. Shipsi’s solution is to, “rate shop those networks, find the best partner, the best SLA and manage that customer experience. “ Verity’s Taylor Wilson recommends, “utilizing free trade zones to delay the Tariffs and related payments to improve your cashflow.” Finally, if you are traveling between Canada and USA, there is a new solution coming online Fall of 2025. As Manny Paiva of the Gordie Howe International Bridge shared, “You have a Highway to Highway route connection that will allow transport trucks to get their goods across the border within ~11 seconds!”
If an organization has reached digitization maturity, they can leverage top tools to understand their total landed costs. As Yikun Shao of Alibaba.com shared, they offer solutions with “tools to provide transparency to all of costs related to cross border movement of goods so they can make more informed decisions.” But Alibaba.com doesn’t stop there. They also provide tools to directly enable “you diversity of suppliers as well as logistic providers so you have options available. “At the end of the day, managing costs associated with Tariffs is a subset of managing the total landed costs of any goods.
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
Publicly Published with video edition: May 29, 2025
Analyst: Dr. Doreen Galli
Photojournalist: Dr. Doreen Galli
ABSTRACT
Manifest 2025 allowed over 6,000 attendees to see more than 1,500+ shippers +1200+ startups and investors + 300 Speakers with over 50 countries represented. Key highlights included a case study on supplier globalization, a new AI tool for supply chain communication, and comprehensive logistics solutions. A new international bridge, opening in Fall 2025, promises to streamline trade between the USA and Canada. Innovations in urban deliveries, last-mile solutions, and digital verification were also presented. Advances in data and inventory management were demonstrated, along with AI-driven solutions aimed at optimizing logistics. The event emphasized the industry’s move towards digitization and automation.
The Conference
Manifest 2025 allowed over 6,000 attendees to see more than 1,500+ shippers, 1200+ startups and investors, and 300 Speakers with over 50 countries represented.
Cautions
If you were speaking on stage, the terms and conditions of the conference meant that no one, even members of the press, were able to capture even a minute of any session. It is hoped next year the conference will adopt more standard T&C. In the meantime, we did capture some session summaries from speakers.
After more than 60 videos, endless shorts forthcoming, and research for 4 different research documents including this one, our coverage of Manifest 2025 closes. Manifest 2025 allowed over 6,000 attendees to see more than 1,500+ shippers, 1200+ startups and investors, and 300 Speakers with over 50 countries represented. The Expo Hall* was full of suppliers across the supply chain and logistics. The event featured a full breakfast as well as a Waffle Station. One could also purchase their breakfast or coffee at the Venetian Bistro. If you were still hungry, it wasn’t long before the extensive lunch was also available. Admittedly, the dedicated pasta station was also a huge hit with the attendees. However, of all the conference food available at the Venetian, it is their desserts that are always the biggest of hit – yes they taste as good as they look! If logistics and supply chain are in your interest area, enjoy and save the entire Manifest playlist so you will be notified when related shorts are posted as well. If you are not a client, it is even more critical you like your favorite videos, so we understand what technology you are most interested in seeing us capture.
The event opened on Monday with a lot of energy and select sessions. The registration lines moved quickly. Unfortunately, we were not able to record any sessions due to the terms and conditions of the conference. Many sponsors seemed quite upset and are hoping this is fixed for future years. We were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
One persistent truth at any conference on supply chain and logistics, there is a knowledge set shared strictly about getting things from point A to point B. While the T&C of the conference meant no one could capture the sessions, we were able to get an exclusive overview of the Super Shipper Case Study by Alibaba straight from the executive at Alibaba.com. Titled, “Shipper Case Study, Globalization of Suppliers” announced several solutions for finding sources. The selections are customizable, extensive, b2b, and are meant to enable optimized scale for even the most sophisticated, and dynamic shipping environments of 2025. A new AI support communication tool, AXCIO, was announced that enables a conversational interface for your supply chain and logistics needs. Alibaba.com marketplace has also received significant update for its fulfilment capabilities particularly for cross border fulfilment. Capabilities include direct access to the logistics marketplace with the ability to get real-time live quotes.
With explicit and extensive hubs in Reno, Dallas, and Atlanta, ITS shared their end-to-end logistics capabilities and solutions. If you happen to be a freight carriers and your questions is how best to move freight from A to B – Optimal Dynamics has software designed to help you answer that question if you should use your assets or those of others. Nothing saves time going from point A to point B like a direct route! The Gordie Howe International Bridge announced it is opening Fall of 225. Connecting I-75 in the USA directly to Highway 401 in Canada minus 7 traffic lights! This new direct route will save time and money through the busiest commercial land border crossing between the USA and Canada.
Urban deliveries can be difficult and are frequently burdened with the congestion of the population. An exciting solution by Aeroscraft was on exhibit. Aeroscraft is an EVTOL – electric, vertical take-off and landing – like INVO EVTOL we saw at CES. In contrast to INVO, the Aeroscraft is a not a flying saucer for personal transport but rather a Blimp with the smallest model capable of a 9-ton payload – yes 9 tons.
Furthermore, it launches with a fleet of drones, their chargers, their operators, and massive payload. Once above the urban area, the drone operators get busy with line-of-sight capability delivery packages to the urban area below without adding to traffic! For additional research on drones, see Conference Whispers: Commercial UAV Expo.
Another challenging space involves delivering small products and the last mile. Hailify is a tech company that focuses on last mile of packages smaller than 2 shoe boxes and under 20 pounds. They focused heavily on the integration for small regional delivery. Likewise, TUSK provides an integrated network of the 9 top tier carriers into a single API, unified pick-up, contracts, everything creating a simple process to leverage multiple logistic solutions. Once you accomplish that last mile, the challenge for many solutions involves the last 10 feet. In theory, the network can be fully automated but how do you get the package from the vehicle to the person expecting the delivery? River.ai demonstrated their fully autonomous solution that can climb any stairs in any weather to take a package from a truck and hand it to a human expecting the delivery or accept a package from the human. That leaves one critical step left – verifying that the recipient and the related supply chain documents are accurate. Fortunately, the expo hall featured Trustd, a digital verification and identity platform designed for supply chain and logistics.. This solution enables not only verification of humans but document identity as well. Trustd provided an exclusive overview of their talk to TBW Advisors. In their session, “Platform Security in the age of Fraud”, Trustd explained why it is not only critical to verify the carrier, but all of the ‘paperwork’ must be authenticated. Was there supposed to be 3 crates or 6? How many crates did they pick up? Getting that information wrong can be expensive and crime rings have targeted this space. Additional research on Identity and Access Management is available in Conference Whispers: Identiverse 2024.
During our coverage of Conference Whispers: ConExpo in 2023, we observed the fundamental advantages of construction over manufacturing for digital transformation. Thus, we were very interested to understand the progress being made in supply chain and logistics towards cleaning up the data and digitization. As a first step, one can add intelligence to your existing forklifts with Slamcore. Their solution doesn’t require new forklifts but adds a camera, related sensors, and intelligent platform to suddenly provide forklift visibility to your facility. Barcode scanning and related manual data entry is frequently another troubled data spot – unless you have the right technology. The complex array of barcode layouts can make it extremely difficult to efficiently capture the alphanumeric text. This information represents the inventory and must be digitized accurately. Cloud 9 provided TBW Advisors LLC with an exclusive demonstration how their solution can efficiently handle this complex array of barcodes in the logistics space. Data regarding the size and weight accuracy of inventory is one of the critical pieces of data required in the logistics space. Cubiscan was one of the solutions exhibited that shared their approach involving sensors, cameras, and some intelligent algorithms to provide you what you need.
Not sure if the address is accurate and want to ensure the recipient didn’t move? Woolpert Digital Innovations is a Google location partner and can help you integrate with anything and everything Google offers in this space. Want to go more granular? Sensos shared their exciting innovations that help one track not only package’s location, but the condition of the package in transport with the convenience of a tiny label that has embedded cellular! As a former AT&T strategist, this capability used to come in something analogous to in size and agility matched only by the original brick cellular phones!
Inventory is a critical data space in supply chain and logistics. Fortunately 2025 includes autonomous inventory solutions such as the exciting solution from Dane Technologies. Such solutions leverage cameras for each shelf and autonomous technology to navigate the warehouse. Understanding the limits and how they match to your inventory is critical to select the right solution for your warehouse. We were also able to catch the demonstration of Dexory robot in action on the exhibit floor. Of course if you do not want to do inventory but rather pick the inventory for a customer order, then Brightpick is someone to evaluate. Leveraging drones for inventory management vs a moving robot, the Swiss Tech solution by Verity is something to also consider if you are seeking to get efficient clean inventory data.
If one prefers to just bring someone in to assist in cleaning up the data space, plenty of integrators were also on hand. WMS specializes in business process management for the supply chain space. WMS capabilities include digitizing everything to prepare and leverage the new generation of logistic intelligent solutions. 4flow is another example of someone that was available to enable digital transformation in this sector.
If an organization is fortunate enough to have their end-to-end data clean enough for AI, there are solutions ready to help you become optimal! Want predictive capabilities for freight costs and visibility to your buying power? Greenscreens.ai is a truly predictive solution with an impressive accuracy rate. Vizion provides container intelligence, tracking, and monitoring through its comprehensive consolidated APIs for most freight carriers. The goals are accuracy in arrival time. For those with clean data and seeking to move all the way to agentic AI in logistics, Arnata shared their solution. If you have a factory full of robots and you simply want to know where they all are on a single pane of glass? InOrbit.ai is all about simplifying robot orchestration and giving you that exact unified view. We have exclusive interview with Dexory to understand how their inventory visibility robot works. TBW Advisors LLC was also able to capture an exclusive description regarding the capabilities of Rivr.ai that isn’t stumped by the stairs leading up to your front door! Admittedly, of all the autonomous solutions, the most jaw dropping was the loading of a semi-truck trailer in 5 minutes flat. From the financial reduction of risk to the lessoning of burden on hard-to-find workers, a case study on Slip Robotics in a distribution center would be quite an interesting read.
Publicly Published with video edition: April 27, 2025Analyst: Dr. Doreen Galli
Photojournalist: Dr. Doreen Galli
ABSTRACT
CES 2025 allowed over 141,000 attendees to see more than 4,500+ exhibitors including 1400 start-ups. Attendees and exhibitors agree the phrase that best described the event was “tech that is available.” While CES 2024 brought concepts, CES 2025 brought available products with realized agentic AI, mixed reality, brain computer interface – even in consumer technology, autonomous, solid state, flexible, and with alternative power means across all aspects of life, work, and play.
The Conference
The first Consumer Electronic Show (CES) was held in New York City in 1967 with 17,500 attendees1. It is an industry conference focusing on all aspects of technology. 2025 is the first event where CES is not officially an acronym. The conference features new product announcements in product categories and marketplaces across consumer, enterprise, and industrial computing.
CES 2025 was held in Las Vegas, Nevada and had just over 141,000 registered attendees, with 4,500+ exhibiting companies.
If 2024 was the year of this is what we are planning, 2025 was the year of its here and available.
Attendees at CES 2025 hold titles such as CEO, Founder, Investor, VP, Director, Chief Marketing Officer, VP of Engineering, VP of Product Development, data scientists, lead engineer, and buyer.
Cautions
Care must be taken when creating a CES schedule. CES 2025 spanned multiple venues; buses and the Vegas Loop were provided with convenient routes between all venues. To this end, one’s schedule must allow for the transport or walk time between events. TBW Advisors’ analyst found that 30 minutes was sufficient between LVCC and Sands Convention Space; attendees should plan to allow one hour for transfer between other venues.
Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office.
After 36 hours, 76,000 steps, 20 flights of stairs, 1 Vegas loop ride, 136 videos, 140+ fact checks from around the world, our coverage of CES 2025 closes. If attendees had complaints in 2024 CES, it was that when asked, where can I buy it? They were told, “this is just a concept”. In 2025, the attendee complaint of the day was that they saw it all before. YES, as prototypes last year. Today you can buy it, and it has a consumer edition available on Amazon. Even the Flying saucer is available for pre-order with delivery in 2 years; more on that in the mobility section.
CES 2025 had some 141,000 registered attendees and 4500+ exhibits including 1400 start-ups* that spanned multiple venues. Mandalay Bay always opens the shows with two days of Press events. Mandalay Bay was the site for Showstoppers Launch it hosted by Jethro, Unveiled which is the first preview of CES Exhibits for member of the press only, and CTA Tech Trends, a presentation of CES’s hosting organization on all the data about the sector. They even had breaking news on the estimated impact of the forthcoming tariffs, estimated to lead to $90-143 Billion dollar decline in spending. Any of the host hotels or the airport provided badge pickup capabilities, minimizing lines. Aria hosted the Hollywood and AI content which echoed our NAB Show coverage. Over at the Las Vegas Convention Center or LVCC, South Hall is home to design predominantly downstairs while South Hall upstairs hosted the sourcing.Central Hall is home to the Big-Name Brands and CES Mainstays such as our LG Tour you’ll read about later. The North exhibit hall – not just the meeting rooms – was open post construction and showcased the exciting enterprise meets innovation exhibits. There is a walkway that connects the North Hall to the West Hall across the street. The Vegas Loop is also available to commute between the various LVCC sections. Buses are available between locations and run frequently but it is advised to stick with one location per day if you want to maximize your time at the actual event versus traveling. Speaking of getting around, the LVCC West Hall is home to mobility and autonomous solutions. CES is the largest automotive show in the world after all.
Most years at CES were extremely visual and easy to see the innovations. There were no robots one year– next year there are robots with very limited functionality. Many of the innovations in 2025 were most appreciated at the detailed level; thus, those that quickly walked by seeking visual stimulation likely missed a lot of what was shown. Fortunately, since media can specify their interest areas, many of the great products found TBW Advisors so to quote the theme of CES 2025, let’s dive in.
CES is known for its amazing sessions. If you suffer from FOMO (fear of missing out), be prepared. At any given moment, at any given location, I have found there is always more than one session to select from that I believe I would genuinely enjoy. A session that at some recent point in my life, I have been in a conversation where that may have been useful to know they thought. CES 2025’s sessions made it difficult to choose location anchor days to minimize transportation time waste as well.
Diving right in to the Creator Stage outside of LVCC Central Hall, Black Eyed Peas’ Will.i.am shared his exciting news and his feelings about LG’s XBoom relationship and how it came about. In addition, Will.i.am announced his FYI beyond radio project, an innovative technology space and AI environment for creators that allows you to create a channel for LG’s ecosystem also accessible on the web.
Agentic AI was the hot topic for the session titled, The Rise of AI Agents. The year 2025 is not just about generative AI but rather a coordination of AI agents working together to solve complex problems for users and businesses – autonomously or with HITL (humanin in the loop). The panel shared that only 15-17% of projects have been successful but equally important, they provided three keys for a successful AI project. First, it should be viewed as a business project. Second, you must have the right data for the project. Finaly, they suggested starting small.
In the maximum capacity talk on The Race for Generative AI and LLM Supremacy, the panelists discussed the competition amongst the solutions. The challenge of every LLM developer is getting good solid data. Thus, the conclusion of the panel is that the race for LLM supremacy will provide the prize to the entity that holds that best data set. That right, it’s the data set that ultimately determines who wins the race.
Fortunately for all, there was the session on a topic so hot, we drew a crowd so large they knocked over my camera on Data Collection, Privacy, and Why you Should Care. (Bias disclosure) TBW Advisor’s own Chief of Research had the privilege of moderating and thus was on stage and could not hold the camera. Part of the cybersecurity track, this session reminded all that if you are not paying for the product, you are the product. Globally data privacy laws in practice are frequently leveraged as a tax. The need for resiliency for some nations can challenge the reality of data boundary laws. The panel touched on a very big debate: the data protective minimalists vs agency-assured data maximalists. The panelists also discussed what happens with your information once it has been compromised.
The Cybersecurity track had a very exciting announcement. All Conference Whispers: CES printed editions over the years have carried a stark warning in the Cautions.
“Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office. – Conference Whispers: CES 2020“
We cannot contain how excited we were to see the session on the announcement of the US Cyber Security Trust Mark! Coming this year, products can go through official certification. One is no longer left to wonder or forced to annoy your nearest tech relative to do an architecture review before you buy a baby monitor or a device for office use! Soon this mark will be as ubiquitous as the UL certification or EnergyStar certifications. US Cyber Security Trust Mark – get ready to look for it in 2025.
An additional session in the cybersecurity track was that on finding cybersecurity talent. Given how many engineers have hit the market due to generative AI coding solutions, one critical point the entire panel agreed on was that the required cybersecurity skill set required is evolving, Specifically, cybersecurity now requires a more consultative approach. Perhaps due to the fact the human-in-the-loop are frequently the source of compromise.
While we once described the robots seen at CES being combination of “the house roaming vacuums, the technology of the smart speakers, and an iPad,” that is no longer true in 2025. We witnessed a solution ripped straight from a ConExpo coverage preview while at Unveiled. The fully autonomous HKCRC Rebar tying robot achieves 99.6% accuracy! This next robot is for you if you are not in construction but rather a service industry. Maybe hospitality or healthcare? Temi by Robocore is a general-purpose fully autonomous service robot ready to come to your service. Another fully autonomous solution from unveiled that could easily be cast in a Disney theme park is Jennie by TomBot. Jennie the robot dog is a service dog for dementia patients providing comfort without risking the safety of the animal. Jennie always drew a crowd just like a real puppy as well!
Our first example of the powered trend arrived at Showstoppers Launch it and featured a bionic leg by Bionic M. This powered leg assists the amputee with movement though its internal power versus just existing and leaving all the work to the recipient. For some, self-powered movement is not possible. Venetian Expo Hall featured an exoskeleton for those physically unable to walk therefore enabling movement for all by Cosmo Robotics.
Seeking to build a robot? Showstoppers Launch It featured all the details on the very popular Jizai robot developer kit. At the same event, we captured all the details on Thinker, the pre-touch sensor one can integrate into your own robot design. Need an entire humanoid hand? Mimic in the Swiss Pavilion shared their highly nimble humanoid hand that is the perfect solution to eliminate repetitive movements from actual humans! If you are focusing on vision capabilities of your robot or autonomous vehicle, then Eye2drive which enables human vision on a chip may have caught your attention in Eureka Park. If motors are involved, then rotary position sensors are a must to ensure proper functioning. Magnetic Tech shared their rotary position sensors for all to incorporate into your designs. Mobiltech sensors and digital twins also exhibited in Eureka Park. Mobiltech is a Nvidia partner for lidars and camera sensors providing precise synchronization between multimodal sensors. Interfaces are another area of innovation with Kyocera sensors creating floating displays and precision technology. TBW Advisors LLC had an exclusive Press Interview with the creator of realized Holograms at PXE Imaging discussing their technology. Holograms are now real! Who is ready to be beamed up in the new year?
Power is a big topic of innovation at large. CES North Hall featured a very popular flexible paper battery! Their entire booth was constructed of cardboard. InnoPhase IoT gave us an exclusive look at the Talaria 6. The Talaria 6 family of system-on-chips (SOCs) provides an ultra-lower power over Wi-fi solutions. The Taleria platform spans smart home devices such as lights, thermostats, and door locks for voice activated ecosystems such as Alexa, Siri and Google Home. Solar panels are getting a real makeover in 2025. First, they can be quite flexible and even 3d such as the flexible solar panels by Coatema. Second, the electrodes are getting an upgrade! In fact, Coatema featured one of the vendors we met in the Swiss Pavilion, GraphEnergyTech. GraphEnergyTech created new electrodes to replace traditional solar panels’ electrodes. Their solution saves 87% of the cost for solar panels while being 97% greener for the planet. How is that for an exciting technology jump?
There is a relationship between power in electronics and cooling. CES Innovation award Winner AirJet by Frore systems brings solid state active cooling to reality. Passive cooling creates bulky devices.
Prior solutions at active cooling meant a large noisy fan. Not anymore! Frore Systems have a variety of AirJet models available to meet your design needs. Enjoy these examples shared with TBW Advisors during our exclusive booth tour that demonstrate the impact of the AirJet. Specifically, common devices had their power measured. They then removed the existing cooling solution and replaced it with the AirJet. The power of the device was measured again and demonstrated the increased power when leveraging their AirJet. Furthermore, AirJet is not just a concept, is available in products today.
In the Manufacturing and Industrial/Commercial solutions space, we will once again discuss energy. This time a unique solution we found in the Swiss Pavilion by Enerdrape. For those unfamiliar, energy is the largest cost to run a data center outside of the servers. All the heat generated by the technology must be displaced for optimal performance. Enerdrape is a geothermal system that collects ground heat and requires no drilling to install. Depending on location, the Enerdrape sheets collect an average 100 to 200 W/sqm harvested continuously. This harvesting corresponds to a heating/cooling output of 350’000 Wh/sqm per year or 950 Wh/sqm per day. We will be keeping an eye on this technology going forward.
At TBW Advisors, we love data solutions, data technology, and all things sensor data. Fortunately, Showstoppers Launch it and Unveiled had us covered. Caddi presented their manufacturing data platform at Showstoppers. Seeking digital twin as a service for your factory? Enjoy CalTa’s Showstopper presentation. Prefer to focus on process automation? CalTa’s digital twin as a service can also be leveraged for process automation as described at Unveiled.
Real-time and continuous monitoring were terms we heard multiple times at CES2025. Fortunately, the Swiss Pavilion’s AeroSpec is able to continuously monitor air quality at the edge. This continuous monitoring of air pollution is a significant step forward over spot air quality check. Realtime, continuous, air quality is critical to keep populations aware of the true air quality conditions outdoors as well as indoors. Unfortunately, many commercial buildings (and residential) suffer from radon gas, a known human carcinogen. Continuous indoor air quality monitoring particularly for Radon is available from Radoff. Another continuous real time monitoring solution, this time to measure for target liquid monitoring was shared by AI Cubic K. CES occurred during the Cold, Flu, RSV and Norovirus outbreaks. To continuous disinfecting corporate or industrial spaces, Germpass offers a variety of solutions to automatically keep common touchpoints free from germs.
For anyone developing in and around the factory or industrial solutions, perhaps involving Siemens equipment, the AWS/Siemens developer kit should be on your radar. We were able to catch all the details in their joint presentation in the middle of Eureka Park. Concerned about the rapid retirement of the industrial workforce and all their related tribal knowledge, Rimon just might be a solution to put on your radar.
We witnessed exciting innovations in safety tech for manufacturing and industrial solutions. The Swiss Pavilion’s Wearin created wearable devices specifically designed for firefighting and other dangerous industrial jobs. The devices gather information about air quality around the worker, encrypts it, and sends to their software solution. This solution leverages an open design that can accommodate different sensors and models to monitor what is critical for a given scenario.
Safety glasses may not seem exciting if you walk by quickly. However, if one stopped for a conversation, you were in for a surprise. That’s right, mixed reality has been realized for industrial environments. Virnect shared all the details on their mixed reality safety glasses in our exclusive interview. One final safety equipment innovation we would like to share, safety ear Budz for construction. Not only providing location and information on action, Budz can also monitor the employee’s wellbeing and temperature to prevent heat exhaustion or hyperthermia on the job.
Mobility
In 2024, CES declared itself the largest automotive show period. CES is not just about Cars, it is about every mode of transportation as seen on Media Days. TBW Advisors was able to capture the entire briefing made by Invo. For those of you not familiar, Invo is an EVTOL or electric vertical take-off and landing vehicle. Invo is not a helicopter as it has no exposed blades. Invo is not a fixed wing drone although it is fully autonomous. Most would describe Invo as something ripped right from the Jetsons as it resembles a flying saucer! And Invo is taking reservations for delivery in 2 years for a mere $350,000.
Another complete press announcement we were able to capture in the mobility space remarkably familiar to our clients, subscribers, and followers is John Deere. We frequently run into John Deere at ConExpo and were excited to see their update. Overall John Deere announced they are live with automation in 4 major areas: field, orchard, quarry, and grass. It is amazing to see how far they have come with their technology albeit I wondered if they fixed the issue with solar flares1. Their solutions rely in GPS and GPS can have its issues. Fortunately, at least the Orchard solution also leverages lidar technology. The question arose as it is fair to assume that in non-peaceful times, GPS may become a weapon either through spoofing experience in Ukraine or may become unavailable like with solar flares. But food isn’t optional. Of course, per our coverage of the Commercial UAV Expo, the technology exists to solve this problem. Of course, clients will recall ANELLO Photonics optical gyroscope. Anello Photonics allows one to navigate even in GPS denied or spoofed environments in air, on land, or by sea and was in the LVCC North Hall.
CES 2025 Editor’s Choice Award winning AI dashcam was found upstairs at Venetian in the Swiss Area. This AI Dash cam by Vueroid leverages low power so it can monitor things even when you are away from your car for extended periods of time. Leveraging HDR, even in the lowest light it has clear video and recording of its environment and any license plates it comes across. Visibility in the dark is a challenge for recording and safety. Unveiled brought us RheoLight Paint designed to maximize reflection ensuring visibility. Applications span Motorcycles, Helmets, Work Trucks to any mobility device you want to ensure the best chances of it being seen in the dark. Another fleet solution that leverages existing tire sensors on vehicles to provide new insights. Sensing Core turns any tire into an intelligent tire. Their solution will be unbelievably valuable for fleet owners desiring preventative maintenance.
Bicyclists desiring extra safety, visibility, and documentation of their rides should evaluate Inen’s soluton. Prefer roller blades or make that power roller blades and your comfortable going 80 miles per hour. Enjoy the Atmos Gear overview and DEMO!
CES 2025 had exciting technology for municipalities. That’s right no one was left behind in the innovation. Continuous and real time once again describe a solution this time for water quality monitoring. Instead of spot checking, this innovative solution simply monitors the health of Mollusks in the water by MolluScan Eye. Yes – this solution leverages existing Mollusks like clams, oysters, mussels, and squids found in your fresh or sea water. Since these creators live in the water and are so sensitive to changes, by monitoring their health the water quality is continuously and real-time monitored. The Mollusks are now the canary in the mine for water quality.
If you are a city administrator and want to make your city smart, Ask Jules can guide you through 500 smart city capabilities. For those in very hot climates like those of us in Vegas, SoCold enables cooling without power. This special coating provides passive active cooling that doesn’t consume energy. Instead, SoCold uses the sun and sky to create sub ambient temperatures below the coating. Another desert issue is the conservation of water. Leaks are a waste of water and must be found. Water leaks also cause mold and other health conditions. Netsensi developed by Mathclick enables one to detect and find interior water leaks in residential or commercial buildings.
In the Swiss Pavilion, acknowledging bees are the critical component in the World’s food supply but are subject to mites. Smart Beehive designed by a 7th generation Beekeeper has solved that with their smart hive LifeHive. Another Swiss highlight for those desiring a classroom for their children but lack continuous internet or power. BeeKee enables a digital classroom anywhere in the world regardless of local infrastructure.
CES 2025 featured technology to enhance every aspect of your life. Adding sunlight to a workday for desk workers is critical is said to improve one’s health and mood. Fortunately, SunLed Life has invented a small sunlight creating device you can just flip onto the top of your laptop. For those in IT or others that leverage a keyboard all day, and prefer a split keyboard, Naya BB also provides hinges and adjustable modules for the ultimate in user experience. However, if you have a shoulder injury, you will want to evaluate Auto Keybo. AutoKeybo is specifically designed for those with shoulder injuries and removes the need to move the arm left to right to access mouse and other functionalities.
Does your job require travel and presentations on the road? The Splay Collapsable Display is an incredibly convenient solution for travel featuring a display that collapses like an umbrella. Available today with a 25-inch screen with a battery that last 2-4 hours, the 35-inch display is coming midyear and will launch through Kickstarter. Another exciting innovation the traveling engineer can leverage is the new and first smart drive by iodyne leveraging FroreSystems AirJet. This portable secure drive provides enterprise class storage you can carry. Featuring RAID 6, AES 256 encryption, pass keys, pass key enclave, data separate, NFC chip it is the ultimate secure travel storage!
Having a challenging time answering all the cybersecurity questions in your organization? Certy is a speciality helpdesk chatbot designed to answer cybersecurity questions. Seeking to optimize your IT processes? AWIT created an intelligent IT process automation solution designed to help you meet and exceed your KPIs. We will be on the lookout for any case studies that result from its deployment to fully appreciate its impact.
Tasked with creating an augmented reality solution for your products but don’t have weeks? Once again the Swiss Pavilion featured Identic enabling one to create AR identic solutions for your products in hours. Identifying and stopping deepfakes ruining your sleep? Unveiled featured Cyberette that can stop deepfakes in 2 seconds with 99.7% accuracy whether video, audio, or text. Are you trying to create a generative AI solution but lack the data? GenGen AI generates and provides training data for your AI training days. Finally, in the age of Agentic one needs a multi-agent AI coder and Koder AI is there with their solution. They are the first multi-agent solution with each agent taking on a different role just like a real software engineering team. In addition, this multi-model solution allows you to bring your own models if you choose.
One press conference we expected to cover in Mobility was about the home; specifically, Toyota’s exclusive press conference and the discussion of the Woven City. If you are working on any smart home, smart city technology be sure to connect with Toyota. Another highly produced press conference was held by Samsung. The event covered their entire vision for smart homes and intelligent lives through Smart Things. As a follow-up to Conference Whispers: CES 2020, Balle will be available this year. Enjoy our private booth tour of a versatile solution meant to please any engineer that has ever used a device with a battery presented by Lithel. First the Lithel lawn mower with its interchangeable batteries was shared. Then, it was explained that that same battery can power anything. Any lawn care equipment, a portable fridge, your phone, your computer, an entire product line designed around a single universal rechargeable cell. All I kept thinking was, someone finally got it! At Unveiled, we uncovered a fully autonomous mower by Lymon. Not just any autonomous lawnmower, but the toughest lawnmower you may have seen. There are videos of it succeeding with thick country grass, over rough country acreage –having lived in rural country – my jaw dropped.
There was a classic late night television commercial for a revolutionary device called The Clapper. This device is installed between a lamp or radio and the outlet then it became the boss of that device. If you clapped according to how it was programmed the light would turn on or off. A 2025 solution of course would not be to clap but to make that engineering reachable by an IoT solution. At Show Stoppers Launch It, Obniz shared their solution for making anything in your home connected. Another modernization solution spotted at Unveiled was Pixilwall. Pixilwall is an interchangeable solution that allows one to enjoy their photos in the physical world. Prefer the picture larger and to leverage multiple frames – they have the AI to manage it for you. If you would prefer a mirror on the wall to tell you your fitness data and the likes, Withings OMNIA Smart Mirror integrates with all Withings products and other leading health and fitness electronics. A Speediance Smart Home Gym with Digital Resistance shared details on their solution so you can look tone in any mirror.
Moving to the Kitchen and family room, TBW Advisors was able to set up – yes – a private press tour of the LG booth. We view this technology from the perspective of the art of possible achieved. Understanding the complexities of the sensors and solutions involved in achieving what they are describing is where the work took place! Interesting to understand by adding what technology brought what features to the customer. Think about the data being collected and shared. The first appliance was the LG Signature Range Smart Microwave that does everything including air frying. It is so sophisticated the front is a video of your food cooking as it has no window. That screen is also a general-purpose entertainment screen for TV or internet programming and has generative AI built in. That video can become your next viral hit if you like as well. Or just enjoy the video on your phone so you know how the food is doing. The intelligent full double oven has AI browning technology to make sure you cook your food perfectly. LG has taken the guesswork out of cooking. LG Dual View Fridge once again has displays on the door so no need to open the fridge to see inside. As one might expect, it can suggest what you can make for dinner as well. While in CES 2024 LG told the world about its Transparent OLED, this year you can have it in your home! LG had a stunning display celebrating their Transparent OLED’s we were able to capture for you to enjoy. Turning your home into a short-term rental? Taskbeast.ai is designed to take the stress out of short-term rental management.
Fraunhofer that specializes in audio codecs shared their exciting news regarding advances in standards. We had an exclusive briefing on the xHE ACC codec for the ultimate audio experience. We also received an in-depth briefing on the exciting MPEG-H Audio which is already live in Brazil. We were most excited to understand a viewer can turn up the volume on the dialog independently if one chooses with this new standard.
Pets are always in for a treat at CES. We were able to capture the Pookie Intelligent Pet carriers at Unveiled. This intelligent pet carrier is full of descriptors! It heats, it ventilates, it sanitizes, it deodorizes and of course carriers your pet! It is quite sophisticated use of sensors in a coherent solution with aerodynamic engineering to bring a very sophisticated high-end product to market. To turn any pet collar into a smart pet collar that monitors location, activity, and health, Queva shared their innovation to protect your dog. Prefer Anime over a pet? Unveiled brought Anime Virtual Character Live House by Sybran. This exhibit was ALWAYS crowded. Another Unveiled exhibit was the LiberLive C1 Stringless Guitar – no Nintendo required.
Some robots were meant for home. Meet the simplest and quite popular, turn your phone into robot Looia. As with anything connecting or downloading to your phone, I once again draw your attention to our cautions in the published form of this document. Loona AI is a pet robot that acts like a pet but requires no food or bio breaks. The Robot named Unit can teach a kid how to code but strategy can be found with Sense Robot. Sense Robot can play a physical game of chess with another player. It can set up the board, move its own pieces just like a human opponent completely autonomous with various levels of difficulty. This intelligent robot leverages cameras and sensors to ‘understand’ what pieces the human has moved as well.
The ultimate ecosystem for a child’s myFirst Fone S4 – kids smartwatch, GPS fitness & habit trainer was in the middle of Venetian. This extensive and mature product set provides just enough access to provide safety but nothing more. As would be expected, it integrates with any adult phone via an app. The kid’s smartwatch even has a camera to take pictures! We look forward to hoping it is quick to achieve its US Cyber Trust Mark in 2025.
BCI or Brain Computer Interface was hot at CES 2025. Enjoy the standing room only session we were able to capture. A simple attachment to the skull is making big headlines against depression. But if you thought BCI was only for medical doctors to get involved with, meet the consumer product by Cortex Machina that you can purchase today at your favorite ecommerce site! The importance of sleep for the functioning of one’s brain and body as a whole was emphasized in the Press Conference by the National Sleep Foundation captured in its entirety. Capturing your brainwaves while in a deep sleep and playing them back to you, we once again ran into MyWaves at Unveiled where they shared their new evening device. Want to improve your memory? Meet the generative AI interactive game to improve your memory by Monoxer. Undergoing evaluation for acceptable medical treatment certifications across the globe, keep your eyes on NeuDive. Neudive is a 6-week program that trains autistic patients, particular children, on social interactions. Of course if someone in your life suffers from the issue of dementia, Jennie the fully autonomous Dog for those Dementia is a worthy consideration to evaluate. Moving from the brain to the Vagus Nerve stimulation, Zenowell’s solution is meant to bring Zen into your life.
Non-invasive was also the healthcare word of CES. Unveiled brought us both needle free injections from Flowbeams to non-invasive glucose monitoring by Apollon. Global, universal, and rural healthcare requires innovation. Unveiled brought us cervical cancer screening with the convenience of a cell phone greatly increasing accessibility due to its leveraging of AI. Even blood pressure monitor cuffs got an upgrade from Withings. The variable cuffs and built in intelligence for Withings BPM Vision may not catch your eye during a quick walk by the exhibit, but to the user the of the device, it will make all the difference. Withings also offers an at in app service that compliments their devices called Cardio Checkup. The Cardio Check Up app includes 3 meetings with a cardiologist every year. Can’t get to the eye doctor? Showstoppers Launch it brought you Elcyo universal eyeglasses. We also witness the unveiling of the smart thermometer and camera enabling remote diagnostics by Otiton. The ultimate telemedicine solution enabling rural healthcare was revealed at a detailed press conference by OnMed. Admittedly these innovations bring me back to the days I founded Patient Forward, unfortunately 10 years too early.
Two final health care innovations to share. First the automated pharmaceutical tech by Camelotech which can also be leveraged for supplements. Last and very exciting is MEDIAPLUS, Inc. who brought AI to tackle the bottlenecks in the clinical trail process. In this case, AI was leveraged to modernize how trails are set up and the data is managed. In fact, MEDIAPLUS, Inc. has the World’s largest clinical trial information set – even larger than the NIH!
Confused where you should open a store? The wrong corner of the right intersection can make all the difference. To solve this problem, Showstoppers Launch It brought you unerry. Using a data centric solution, unerry takes the guess work out of finding that perfect location for retail. At that same event, the question for those who must find out the owner of off the market property was answered. Where has all the data you need to track that hard-to-find contact to keep your project moving forward. The next Showstopper is something fast food lovers are hoping is coming to a location near them. VOX AI spoke to us about their AI drive through technology that understands the customers in 90 languages and automatically orders the correct food.
This Whisper Report investigates the biggest packaging tech blind spot for CIOs. It draws on urgent insights gathered from Pack Expo Vegas 2025, where operations engineers and technology professionals shared firsthand perspectives. From overlooked IT involvement to cultural gaps with OT teams, the findings expose critical challenges in data use and collaboration. Discover why these blind spots persist—and what steps can transform them into competitive advantages. Featuring insights from Mike DeGrace (Universal Robots), Rich Parkhurst (KUKA), Aaron Silverberg (Flexible Vision), Chris King (Unitronics), Mike Wolf (Signode), and Brandon Winer (Cognex).
This webinar will feature a panel of engineers that have deployed generative AI and their solution is in customers’ hands. You will be able to take away insights on the selection of technology, the process of realizing a solution, pitfalls, nightmares and what the panelists would do differently next time.
Research Code 2036.
Industry Whispers (SM): Generative AI & Deep Learning in Production – Lessons Learned
Friday, May 24, 2024 10:00 AM – 11:00 AM(UTC-08:00) Pacific Time (US & Canada)
This webinar will feature a panel of engineers that have deployed deep learning and generative AI and their solution is in customers’ hands. You will be able to take away insights on the selection of technology, the process of realizing a solution, pitfalls, nightmares and what the panelists would do differently next time.
Can’t attend? Register and submit your question anyway, the answer will be on our YouTube channel.
Research Code: 2045
Dr. Doreen Galli has 6 degrees including a Waterloo CS Ph.D. in SIMD data storage and 8 patent held by IBM with 2 more pending at Microsoft. She has led significant and measurable changes at IBM, DPWN, Dell, ATT and most recently Microsoft where she was the platform architect for Azure and CTO in Azure’s MCIGET. She was trained as an analyst by Gartner where she was recognized as an expert in all things data from ingestion, quality, governance, integration, management and all forms and analytics including sensor data.
An All-American Athlete Collegiate Runner, Dr. Galli enhanced her formal education with process improvement certifications of Black Belt, Lean Six Sigma, and Pull Thinking, along with Technology and Network Transformation Certifications from AT&T. She is a Top 25 Women on the Web recipient and a published author with over 200 articles. Her first book, “Distributed Operation Systems” was published by Prentice Hall in English and Chinese. Her second book, “Galli’s Keys to Success: Optimize your College Career” is available via online bookstores. Dr. Galli has been an invited speaker at such distinguished venues as Forbes Executive Summit, CIO Summit, CIO Academy, Grace Hopper, Network+ Interop Las Vegas, Gartner’s Catalyst as well as The Internet Security Conference.
Omer Segal is the Head of AI at Pixellot, overseeing the AI group responsible for researching and developing automated sports production and automatic game highlights generation for Pixellot AI-automated sports camera systems. He has extensive leadership experience as CTO and R&D Director at companies in homeland security, mapping, and sports technology, where he oversaw the development of innovative AI applications. Omer’s project portfolio includes creating land vehicle and aerial mapping and navigation systems, AR applications for archaeological reconstructions, and athletes’ video analysis applications.
Omer holds a BSc and an MSc in Electrical Engineering from Tel Aviv University, specializing in the application of advanced technologies such as deep learning, computer vision, and signal processing.
With 20 years of experience as a Character Technical Director, I bring expertise in motion capture and avatar creation for diverse productions. Originally focusing on rigging for films, commercials, and games, I transitioned to real-time motion capture and game engine rigging over the past five years. Integrating AI into motion capture and avatar systems has been a recent passion, alongside a commitment to exploring new technologies and their synergies. From rigging for TV shows like “The Flash” to contributing to 3D Bitmoji development and virtual concert setups, my journey reflects a dedication to innovation and collaboration in the ever-evolving landscape of AI and entertainment technology.
Heather Osborn was most recently Senior Director of DevOps at Cerebral, an online mental health care company which filled a much needed gap in access to this critical service.
She has worked in technology as a systems and operations engineer and manager for over 25 years. Much of her career was spent working with on premises systems at Ticketmaster, where she helped grow the online presence from a handful of Windows gaming desktops set up as web servers to a global system, a mix of on premises and cloud-based systems that experienced unbelievable surges in traffic whenever a popular event went on sale.
Her more recent career path has been entirely cloud-based, with a focus on AWS and Kubernetes. The goal is to lead teams to creating maintainable, secure infrastructure to enable developer autonomy and rapid iteration.
She will be speaking at Southern California Linux Expo for the second time this coming Saturday with a presentation entitled: Organic Isn’t Always Good for You, which is a discussion of the methodology employed in bringing an organization to a more mature stable infrastructure rather than something that grew organically over time.
She has been actively involved in women’s groups at her companies, including being a charter member of Minority Genders in Tech at Cerebral. She’s also served multiple years as a mentor of young women and girls who are interested in exploring technology. She is drawn to this cause because she’s often been the only woman on a team.
She is also an avid distance runner, technology evangelist, live music aficionado, immersive camping enthusiast, dedicated mother, and cat mom.
Ziyuan(Zac) is the Chief Scientist at Birch.AI, where he spearheads the research and development of LLM and ASR models to automate healthcare call-center workflows. He is responsible for selecting and designing ML models, data processing, production system architecture, and deployment. With over 10 years of experience in speech recognition and natural language processing systems, Ziyuan has a proven track record of delivering production-ready systems for tasks such as classification, named entity recognition, and real-time transcription. Ziyuan holds a bachelor’s degree from Tsinghua University Beijing and a master’s degree from the Johns Hopkins University where he worked at the Center for Language and Speech Processing on projects that led to the creation of many open-source NLP and ASR toolkits
After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX specializes in automotive aftermarket replacement parts. In contrast, SEMA focuses on specialty equipment manufacturing that enhance safety, performance, styling, comfort, and convenience of cars, trucks and SUVs. The technology at AAPEX & SEMA spanned pressure, temperature, and oxygen sensors to technology to run the shop to marketing solutions.
Highlights
The technology at AAPEX and SEMA focused on the variety of sensors available to build products to the technology to run the shop or to market the business.
Cautions
Important to realize that technology at a non-technology conference is just a sample of the technology available. Common technologies such as those for marketing can just as easily be leveraged for other SMBs. Likewise, there may be similar solutions that did not come to the specialty industry conference.
After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording resulting in 28 videos and a few hundred shorts forthcoming, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX, Automotive Aftermarket Products Expo, specializes in automotive aftermarket replacement parts. AAPEX was held at the Venetian. They hosted the new products showcase in the halls outside the exhibitions. The lower-level expo hall hosted Joe’s Garage, wheels, parts for EVs, and the podcasters media row*. APPEX upper-level expo had a variety of lubricants, oil, headlights, taillights, lights simply for tailgating and all things that make vehicles smell good. Food could be found at the Venetian Bistro or the Grab-n-go also at the Venetian. An outdoor beer garden could be found on the way to Caesars Forum connected by a handy walkway. Caesars also hosted exhibits for AAPEX specifically featuring products from China and Taiwan. Caesars’ Forum is connected to a Monorail station that can take one to the Las Vegas convention center for SEMA. Note: Caesars’ Forum is not located at Caesars’ Palace Casino.
SEMA, Specialty Equipment Market Association, focuses on specialty equipment that enhances safety, performance, styling, comfort, and convenience of cars, trucks, and SUVs. SEMA took place at the Las Vegas Convention Center with its own eateries. SEMA West Hall was full of attachments for pick-up trucks to hold or tow any recreational or sporting equipment one could imagine, film to keep the sun out or wrap to change the vehicle color. A walkway from West Hall connects to LVCC Central Hall or one could ride the Vegas Loop. SEMA Central Hall hosted exhaust, gears, batteries, fuel injection solutions, any engine part one could imagine, transmissions and garage flooring. SEMA South Upper featured power solutions and lifts and collision repair. SEMA South Lower exhibits displayed various propulsion technologies, wheels, rims, and tailgating lights. Seeking to see custom cars? Head to the outdoor exhibits in the parking lots.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
At TBW Advisors LLC we care most about Technologies and data solutions. The first stop is all about sustainability, a popular topic in any senior staff meeting. If your organization has a fleet of electric vehicles, a portable electric vehicle charger by Ampure may be something to evaluate. No longer needing to find a charging station, this portable charger can leverage any standard outlet and get your EV running! Likewise, when you get your fleet serviced, it may be easier to track your organization’s numbers if the service center leverages Sustainable estimatics by Solera that enables shops to provide carbon footprint estimate for all repairs.
The second technology stop is all about sensors! MTE is one example of a vendor on hand that shared their oxygen, pressure, and temperature sensors. While smart manufacturing consultants were present, they all turned out to be camera shy. except for Bosch. Bosch had exhibits in multiple Expo Halls across the event. We were able to catch their talk on leveraging vision positioning to improve calibrations. The geospatial data content admittedly gave us flashback to our coverage of Commercial UAV Expo. Another talk discussing leveraging 3d data scanning to significantly save time on custom parts was given on the central stage.
The third pillar of technology found at AAPEX and SEMA involves software running the shop. We had already mentioned Solera with their sustainable estimatics, ALLDATA is a one stop shop for OEM repair instructions for 95% of all vehicles on the road today. Shopmonkey is a cloud-based solution to run all your automotive bays from scheduling, estimating, inspecting to handling payments. If you are seeking an intelligent automated solution to run your automotive shop, then R.O. WRITER will even ensure you have maintained profits and all your service writers function as your best.
The final technology stop was all about digital marketing, a topic heavily covered during our analysis of Adobe Summit. Optimize is a general digital marketing solution for any small or medium sized business. Their specialty is handling your google search page, your Facebook and your yelp, ensuring you show up on searches. Autoshop Solutions is a firm specializing in marketing for the aftermarket companies from the website, to search engine optimization to help you find your next customers. On the other end of the spectrum, Epicor Automotive Sector featured an advanced data aggregation solution including ERP and CRM.
