Public and Video Edition Released: August 11, 2025 11am
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
“Integrating AI customer service with existing IT systems starts by setting clear business goals. AI should enhance, not disrupt, current workflows and streamline real-time support. Every organization has unique systems, so tailored integration is essential. A major challenge is fragmented data—making robust pipelines and clean, synchronized data critical. Accurate timestamps and system compatibility across platforms are key to ensuring effective AI performance and a smooth digital transformation journey.”
Target Audience Titles:
Chief Information Officer, Chief Technology Officer, VP/Director of IT Operations, Enterprise Architects
Chief Customer Officer, VP/Director of Customer Services/Success, Contact Center Operation Managers
Solution Architects, DevOps & IT Administrators, Customer Support Agents, Data Scientists and ML Engineers
Key Takeaways
Start with clear business goals so AI enhances workflows without causing disruptions.
Tailor integration to your unique tech environment to avoid inefficiencies.
Reliable, clean, and synchronized data pipelines are essential for effective AI-driven customer service.
We took the most frequently asked and most urgent technology questions straight to the technologists gathering at Customer Connect Expo 2025 held at the Las Vegas Convention Center. This Whisper Report addresses the question regarding how can we integrate AI-driven customer service solutions with our existing IT infrastructure? As Ford’s Dr. Kalifa Oliver shared, “first we need to break down our needs and our goals and figure out which pieces of AI actually build efficiencies in our IT systems because right now there are too many systems that are fragmented.” With ALL AI projects, it is best to start with the business goal not the technology. We do not want to spend resources to integrate technology that goes unused. Furthermore, the context of the business goal helps guide engineers when they have design choices to make.
AI in Customer Service is all about optimizing and improving the customer service workflow to lead to maximum customer satisfaction. As Zaon’s Jason Kaufman shared, “using artificial intelligence tools within the organization to actually help drive and make more efficient the processes that go into place in order to support good customer service. For example, leveraging artificial intelligence to actually analyze chats real time community forums real time. Actually monitoring that (the communities) helping to gain insights about what your customers have questions about so that you can leverage the AI to actually generate the knowledge on the fly to actually provide that (information removing confusion) back to them real time as if it’s another person on that community thread.” The nonobvious challenge in achieving this solution is best described by Claritiv’s CEO Sean Gigremoss. “Everybody has workflows. Every company is unique. What tools do they use? What products do they use now? Do we need to build it?” In other words, every organization has a unique, highly mixed environment with varying degrees of maturity both in the technology itself and the organization’s ability to deploy technology.
Verse.ai’s Zac Brooksher recommends focusing on complimenting the current workflows and processing. “We can integrate AI driven customer service solutions using full funnel metrics understanding all of the conversations the timestamps the channels the appropriate team members what next steps are all integrating into existing systems and processes just to complement what the current workflows and data processing is today like.” Any technology not realizing it is complimenting an existing process will instead create process interrupts. The distinction really is a big difference.
As Claritiv’s Sean Gigremoss shared, data is everywhere! “They make it so easy for us to integrate because in the end that’s important because all the data are in this different .. disparate systems. You need information from Salesforce you need information from zoom you need information from slack you need information from your database you need information from your customer’s database so to be able to do that you need to make sure that you’re using the tools or you’re partnering with companies that help you so that you can focus on what you do best.”
But the data isn’t just everywhere, it comes from everywhere. The first obvious location was shared by Enthu.ai’s Atul Grover, “we integrate with the telephony at the dialer.” And the rest such as the web and email communications, “we ingest that using an API driven environment.” Diabolocom specializes in capturing all that occurs between the customer and the organization on mobile devices. As Diabolocom’s Benjamin Shakespeare shared, “with our mobile solution that we are about to release
the market .. So all field reps anybody who is using a cell phone today with every interaction they have on their phone our AI will then score that call transcribe it and push it directly into the CRM So any lack of compliance that you are seeing today in your organization from people that are not sitting behind a computer that will be no longer.”
Now that we understand we are complimenting the existing customer experience workflows for the benefit of the customer experience and that data is everywhere, what can we do? As Macy’s Siva Kannan Ganensan shared, “you need to make sure your data pipeline is very robust when we talk about all this AI integration data is the core so make sure the data is cleansed and always readily available ready to serve with that we’ll be able to integrate an into your existing architecture or in your organization.”
Figure 1. Compliment Workflows & Leverage Robus Data Fabric
It’s all about the data infrastructure! You need robust data pipelines as part of your data fabric to seamlessly integrate any new AI offering as depicted in Figure 1. AND you must ensure data quality. For example, data quality is paramount when dealing with timestamps of customer communications. What time zone is your organizational standard? Do your IT systems work in that time zone, and do you know what systems provide timestamps in other formats or time zones? Is that true for any and all corporate acquisitions feeding data into the system? Is the system designed to handle the variety of daylight savings time scenarios? Are all the clocks adjusted for daylight savings automatically or manually? Finally, are the timestamp clocks aligned? To the second or to the minute? It’s valuable to know if you can look at time as fact or approximation in your organization. If your organization is going through any type of digital transformation, it is critical to get the best advice available to ensure your success. Ensure your success by scheduling your inquiry with a TBW Advisors advisor before starting any critical phase of your digital transformation journey. Get the smartest advice available and leverage our firsthand experience to your advantage.
Join us for “Public is Private – Confidential Computing in the Cloud,” featuring Mike Bursell from the Confidential Computing Consortium and Manu Fontaine, founder of Hushmesh. This event will delve into the transformative potential of confidential computing for cloud environments. Aimed at CIOs, CTOs, enterprise architects, solution architects, and technical product managers, the discussion will cover how confidential computing enhances data security and privacy, even during processing. Learn about real-world applications, challenges, and future trends in this critical technology. Don’t miss this opportunity to gain insights from industry leaders and explore how to leverage confidential computing for your organization’s success.
Research Code TBW2071
Moderator: Dr. Doreen Galli, TBW Advisors
Doreen Galli
Chief of ResearchTBW Advisors LLC
Dr. Doreen Galli is the Chief of Research at TBW Advisors LLC. She’s led significant and measurable changes as an executive at IBM, DPWN, Dell, ATT, and most recently Microsoft. Dr Galli was Chief Technology and Chief Privacy Officer in Azure’s MCIGET. Gartner recognized Dr. Galli as an expert in data ingestion, quality, governance, integration, management, and all forms and analytics including sensor data.
Mike Bursell is the Executive Director of the Confidential Computing Consortium, having been involved since its foundation in 2019, and Co- chair of the OpenSSF’s Global Cyber Policy working group. He is one of the co-founders of the open source Enarx project and was CEO and co- founder of the start-up Profian. He has previously served on the Governing Boards of the CCC and the Bytecode Alliance and currently holds advisory board roles with various start-ups. Previous companies include Red Hat, Intel and Citrix, with roles in security, virtualisation and networking. He regularly speaks at industry events in Europe, North America and APAC and has a YouTube channel dedicated to cybersecurity education. Professional interests include: Confidential Computing, Cyber Policy, the EU Cybersecurity Resilience Act (CRA), Linux, trust, open source software and community, security, decentralised and distributed systems, Web3, blockchain. Mike has an MA from the University of Cambridge and an MBA from the Open University, and is author of “Trust in Computer Systems and the Cloud”, published by Wiley. He holds over 100 patents and previously served on the Red Hat patent review committee.
Speaker Profile
Manu Fontaine
CEOHushmesh Inc
Manu Fontaine is the Founder and CEO of Hushmesh, a dual-use Public Benefit cybersecurity startup in the Washington DC area. The company believes that people need safe code and authentic data, just like they need clean water and stable electricity. To deliver this, Hushmesh leverages Confidential Computing to develop and operate “the Mesh”: a global information space, like the Web, but with universal zero trust and global information security built in. Secured by the Universal Name System (UNS) and the Universal Certificate Authority (UCA), the Mesh provides global assurance of provenance, integrity, authenticity, reputation, confidentiality, and privacy for all information within it, at internet scale. Hushmesh is a NATO DIANA Innovator startup.
Dr. Roy Fune
Cannot make it live? Register and submit your question. The answer will be in the video on TBW Advisors’ YouTube Channel.
NO AI note takers allowed. Event copyrighted by TBW Advisors LLC.
Publicly Published with video edition: July 28. 2025 2pm.
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
After capturing almost 50 videos, over 150 minutes of content and countless shorts forthcoming, our coverage of ISC West 2025 closes. Attendees gathered for ISC West 2025 held in Las Vegas March 31-April 4. The event featured innovations in video surveillance, driver-assisted systems, palm vein identity solutions, edge AI, and gunshot detection. Exhibits included AI vision, camera intelligence, and layered security solutions. TBW Advisors was able to capture exclusive content from the live sessions as well as full details on top products at exclusive Press Briefings.
Cautions
ISC West offers the option to print your badge at home. It is important to note that you not only need your badge holder and lanyard on site, but you still must wait in the registration line. Specifically, you must present and verify your ID to get a sticker on your badge for it to be useful. IF you only snag the badge holder, you will land up back at the long registration lines.
Our coverage of ISC West 2025 includes over 38 videos and over 150 minutes of video content spanning session summaries, product overviews, and answers to three urgent questions. There will be countless shorts forthcoming so save the entire Conference Whispers: ISC West 2025 playlists by clicking on the book mark symbol. Registration was quite interesting for the x attendees as one could print the badge at home but still required face to face registration to get the validation sticker. Held at Venetian, the customary Venetian Café Presse was open as well as the Venetian Food Marketplaces within expo hall if you got hungry. The event seemed to exceptionally crowded as you can feel as all waited for expo* hall to open and was loud enough to trigger a 100db warning on my watch. Upon clearing security, endless exhibits featuring massive amounts of vision AI, AI video analysis, IoT sensor data, and complex security identity solutions bridging the physical and cyber worlds.
While at ISC West, we conducted research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
We are excited to share that we have two exclusive pieces of content where the presenters gave a special overview just for TBW Advisors LLC, our clients, and subscribers. First, we have the session by Intel RealSense. This session focused on the combination the long history in vision and the long history of AI together to successfully create the current generation of facial recognition for the purpose of useful Identity and Access Management via the biometric field of one’s face. Keep in mind, data representing one’s face is PII or personally identifiable information. While not healthcare, the protection of PII requires the same care as all PII data as discussed during our coverage of Conference Whispers: HIMSS 25.
The second session summary we were also treated to includes a look at when cyber and physical security combine. Operations and IT coordinating to achieve a business function is quite common. As anyone who has been a corporate CIO in an organization with physical buildings knows, security is security. Physical security must interface with IT systems to understand who is permitted to do what. Historically, if physical security fails, IT systems are always at a higher risk due to information being left around or the increased attack surfaces made available via the ability to physically access a network terminal or a server itself depending on the organization. In 2025, the rush to get data from everything connected to survive the pandemic or to rush ahead with AI solutions has increased possible attack surfaces. The confluence of these scenarios together has made the Cyber Physical Security practice space blossom so expect to hear and see a lot more in this space for the foreseeable future.
Whenever given the chance, we try to bring unique content and details about the companies at the conferences to you. At ISC West we were able to attend a special, press only event held by Taiwan Excellence better known as Taitra. Taitra’s mission is to help spread the word around the world about innovations coming out of Taiwan by featuring some of their companies. The editor in Chief for Security Today Magazine, Ralph Jensen also spoke at this event to kick it off. We were able to capture the full 10-minute presentations for each of the 6 technologies featured!
The first technology featured is Cyberlink. Cyberlink provides extensive video surveillance capabilities including the ability to successfully track people. In the event of a violent attack or a lost child, finding the desired human being from all the surveillance video available can be quite timely without the right technology. Cyberlink’s people tracking works even if the face is not visible on the video through posture, clothing, or body movement signature.
Advanced driver-assisted systems (ADAS) are popular in automobiles but for larger vehicles it is still newer due to the complexity and size of semi-trucks. EverFocus gave the press an in-depth overview of their current solution including the company’s success in obtaining many Taiwan and global certifications enabling deployment.
The third technology presented at the event was Himax with their palm vein identity solution. As this contactless solution works even if a surgeon has scrubbed for surgery and put on their two pairs of surgical gloves, this technology could have easily been featured at HIMSS25 or Identiverse. Himax is not only known for their palm vein identity solution but also for their ultralow power AI processor that runs their solution and is available on the market as WiseEye.
The fourth and fifth companies presenting both featured edge solutions. Kneron featured a general-purpose secure full stack edge AI solution that support AI services at the edge for a large variety of use cases. One example is combing standard RGB video with thermal camera information for a cohesive image to properly identity living beings or animals in the camera’s view. Likewise, Vivotek specializes in IP Surveillance solutions including network cameras, network video recorders (NVRs) and related software solutions and accessories.
The product mix set at ISC West is interesting as it spans AI vision, Camera Intelligence, surveillance, and identity. Let’s start with the best in show new product two-time award winner, Vaidio. Vaidio provides an AI vision platform leveraging their deep AI expertise. Their belief is you should be able to point a camera at anything and make it safer. Safr is a vision AI solution focuses on facial recognition and liveness verification for live video including watchlist alarms. We also had an extensive booth tour by Intel RealSense. As you can see, their solution is quite easy to integrate for developers. Enrolment is quite simple. Their chip/software solution is integrated into many of the products on the floor. They also provided a live demonstration of their solution in action. If you are famous or a high NetWorth individual and you are not comfortable with your personal identity or other information floating around the web, 360 Privacy was there with their solution.
Advancis is 30-year-old company that provides a one-stop identity solution that focuses on integrating as many hardware devises as possible. It currently can integrate with over 550 hardware devices on which it can capture and verify credentials. They add support for approximately 30 devices each year. Also playing in the Physical Identity and Access Management (PIAM) space is RightCrowd. RightCrowd specializes in complex scenarios for organizations with many employees, many visitors across many locations. For those seeking a PIAM solution leveraging facial recognition or fingerprints, Bioconnect might be on your radar. Bioconnect integrates with the top 8 IAM platforms in the market. For a layered security approach, dormakaba provided TBW Advisors LLC with an exclusive booth tour walking through their offering and various layers. If any of the biometric or other identity information needs to be put on a secure card with any of the contact and contactless embedded technology, Dascom was on site. Their printer can securely hold up to 200 finished product cards until a batch is completed and retrieved.
Diving more into the physical security aspects, LVT provides a mobile security unit that is rapidly deployable. LVT’s low power solution leverages cellular connectivity and high scalability for future proofing its deployment. Underneath the surface, LVT leverage the latest in agentic AI capabilities within its solution to provide these advanced capabilities. Another agentic AI solution that
stops threats without human intervention based on video surveillance, Spot.ai might be on your radar. As an Agentic AI solution, Spot.ai not only detects an issue but can automatically handle the threat in 90% of the cases. Specifically, the solution will automatically be able to execute things like intimidating announcements, spotlights on, and following the potential threat as well as turn on sirens. The solution notifies a humans if the automation determents fail.
Finally, if safety and security means identification of a gun shot and its source, Databuoy was on hand. With technology funded by DARPA, their solution is just as effective in your closest metropolitan area as it is in a urban combat.
ISC West 2026 conference will once again be held at the Venetian in Las Vegas, Nevada. The dates are yet to be announced for 2026.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
To effectively integrate AI into healthcare, focus on three key areas: risk, impact, and value. Achieving a Patient 360 view requires orchestrating various tools. AI is embedded in many healthcare solutions including those for asset location, employee safety, and security. Always have a strategy to integrate AI into workflows. Successful integration depends on strong partnerships and clear communication about AI capabilities and limitations.
Target Audience Titles:
Chief Supply Chain, Logistics Officer, Procurement, Technology, and Data Officers
Supply Chain, Logistics, Procurement, Technology, BI and Data Science Directors
ERP Specialist, Supply Chain IT, Data Scientists, BI and related managers
Key Takeaways
Generic AI models don’t understand logistics-specific challenges.
Inconsistent, incomplete, and manually entered data hinder AI’s effectiveness.
Poorly structured processes and a reluctance to adopt AI-driven solutions slow innovation.
Onboarding new suppliers and standardizing systems remains difficult.
We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding the biggest challenges using generative AI in supply chain and logistics. The first challenge, however, is not unique to that industry nor is it unique to generative AI. This challenge applies to a all analysis and analytics including all forms of AI – generative or not regardless the size of the models. Put simply, no matter how many ways you state it, when you put garbage data in you will get garbage results.
Given the dominance of a common answer, this raises the question, is the sector of logistics and supply chain in worse shape versus other industries? More specifically, is the data itself within logistics and supply chain the problem and if so, why? Put simply and as depicted in Figure 1, the challenges go far beyond the data. As Don Addington of Cloud 9 Perception put it, “in logistics space there is a level of complexity that is more complex than others.” These complexities come in for the following reasons.
Data doesn’t exist
There is an ideal digital world which is very different from the physical world. As Owen Nicholson from Slamcore pointed out, “If you are not seeing real world deployments with all the gnarly things that go wrong you are only creating idealized models that don’t work in the real world.” Distribution centers are full of human and robot workers as well as machines from multiple manufacturers. Unlike construction, many of these machines are in the same building they entered at the start of their usefulness as brand new machines long before generative AI term existed. Logistics is not the neat and tidy world of fintech transactions.
Data is inconsistent
As Ben Tracy of Vizion pointed out, “(many) skipped a few fundament steps, being useful and being reliable… They don’t monitor data quality, they don’t have consistency amongst data formats, and their systems are not exportable for the data that is inside of them.” Or what data professionals call it- ‘good old fashioned data quality’. To put it in the simplest terms possible, we all learned early in elementary school you need data in the same units to perform any math over the data. You do not add inches and feet together. You cannot add meters and feet together. You don’t speak globally about time without time zones. But perhaps most important, you cannot create data quality nor can you analyze data you haven’t or cannot export.
Data is manual and miss-keyed
If you are wondering how bad that data can be, Dawn Favier of Green Screens provided some hard facts, “its not uncommon to flag 35% of their (customers) data as dirty. Dirty meaning miss-keyed data, something tagged as full truck load when its partial.” Obviously, if one looked at data for a half truck and leveraged for a full truck, the resulting analytics are useless. With 35% of one’s data being dirty, there is work involved before you can even hope for insights.
Data lacks historical context For any AI to be successful, you need massive amounts of data over a very small problem so the mathematics behind the AI can provide useful information. As Atit Shah of Chetu explained, “
Even if you have the right collection of data, you can generate incorrect forecasting. A lot of people do not have a huge history or the history of the records so they go into the gen AI because everyone is doing it but it doesn’t meet their expectation.“ No matter how powerful the technology, all forms of AI need good data. Furthermore, the data must have context to be useful for any advance form of AI including generative AI.
Bad Processes One obvious reason for messy data is the messy, manual, and imprecise or undefined processes it represents. The biggest challenge as Bill Driegert of Flexport shared, is simply, “not slapping it (generative AI) on bad processes. There needs to be a lot of process engineering required to leverage AI.” If process re-engineering and establishing a clean data fabric is your organizations Mt. Everest, TBW Advisors LLC offers a lot of first-hand experience and expertise to teams and executive via inquiry. Any clients at this phase should schedule an inquiry to receive guidance. We will set up a plan of inquiries during your journey to give you any guidance we may have or can gather to assist you. The plan will cover milestones including but not limited to strategy reviews, presentation reviews, and architecture reviews. It is not an area to go through without a guide on your side even if the work is outsourced.
Resistant to change
It is always important to consider the culture of any organization when executing or desire to execute change management. As Erica Frank of Optimal Dynamics put it, “need to take a healthy assessment, how resistant are we to change, how are we going to challenge this from the top down.” As with any change management, executive buy-in with a business objective are critical to success. AI for the sake of AI is always a bad idea.
Perhaps the reason many in this space are resistant to change is the change is constant. As Jason Augustine of WNS put it, “Environment keeps changing every 3-6 months”. Thus discovering opportunities to align and integrate the transformational changes into these already occurring network constant changes is a less tumultuous approach.
Human Machine Interaction
Logistics, like manufacturing and construction, has a lot of machines in the loop. Those machines may or may not be intelligent machines. Thus as Dr. Mario Bjelonic of Rivr.ai shared, “the challenge will come up in terms of how the humans and robots will act as a team together.” Optimizing the total solution over this shared space is the true goal. But as one organization is optimized, what about working between each organization?
is the on boarding suppliers cannot be done by AI”. That’s correct. Bringing each and every machine into the system, or each and every supplier and the complex of array of data that that suppliers managed to coalesce together IS ITSELF NOT standardized thus cannot be automated.
Can’t use Generic Gen AI
As Balaji Guntur of Hoptek pointed out, “Most of the models are very generalized.” “AI is data hungry, and you need to train it on real data. The biggest challenge Generative AI in logistics is that the generative models don’t know what logistics is doing. This is the main challenge,” Aviv Castro, Sensos. In summary, as best put by Nykaj Nair of Sugere, “you need data highly accurate data that is relative to the companies supply chain.”
With all the challenges discussed, it may seem discouraging. It is important to realize the significant opportunity awaits thus easily providing business justification for the work to transform – carefully. As Justin Liu of Alibaba.com put it, “we are continuously adopting AI into our workflow into our latest and greatest features and functionalities to do their business more efficiently.” Rye Akervik of Shipsi believes the value is, “in adding it as a first layer to understand the (customer) issue.” Mick Oliver of Dexory shared, “We don’t see it as a challenge we see it as an opportunity and provide insights based on that data.” Rich Krul of Hoplite observed that the intelligent systems are, “way more efficient, people get their answers a little faster and thinks that is a good thing for the industry.” Most importantly as Georgy Melkonyan of Arnata pointed out, “Shouldn’t fear it (AI) is going to take your job, ai will not replace your job. The people that use ai are going to replace your job.”
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
Publicly Published with video edition: June 19, 2025
Analyst(s): Dr. Doreen Galli
Photojournalist(s): D. Doreen Galli
ABSTRACT
The gathering of Health Information and Management Systems Society, 2025 HIMSS Global Health Conference and Exhibition or HIMSS 2025 allowed over 28,000 attendees from 88 countries to gather. Discussions revolved around the pursuit of global health equity, the impact of digitization on revenue growth, and the importance of security in healthcare technology. Thought-provoking questions were raised about common household medical devices, and innovative solutions to improve patient access and operational efficiency were highlighted. The event centers on the intersection of technology and healthcare, emphasizing the need for secure, efficient, and patient-focus approaches to modern medical challenge.
The Conference
The 2025 HIMSS Global Health Conference and Exhibition or HIMSSS 2025 saw over 28,000 attendees gathered with a net gain of over 2,000 attendees from the previous year.
The event spanned the Sands convention center at Venetian as well as leveraged the connector bridge and all of Caesars Forum.
Attendees titles spanned clinician, IT director, Chief Medical Officer, founder, investor, security analyst, to Chief Privacy officer.
Cautions
At HIMSS the entire expo hall is treated as a patient operating room from a privacy perspective. Thus, if you want press coverage of any type, one must have executed all planning before the start of HIMSS. Press was not allowed to walk up and film attendees without prior authorization. Many first timers at HIMSS were caught off guard by this aspect.
Every event has their own personality and HIMSS 2025, the conference for Health Information and Management Systems Society or HIMSS annual gathering is no different. In Healthcare, data privacy is not just about protecting data. As attendees regularly shared, health data represents a patient’s whole body, a patient’s being, a patient’s life history, the data represents the patient’s life – not to mention individuals can be fined for making mistakes. Thus, one might expect, HIMSS25 was a very, very private conference. A huge no cameras sign welcomed all to the expo hall and Press were required to be prebriefed and reminded multiple times, no advance permission, no video. As a point of comparison, our video to time on site ratio was 50% of what we were able to achieve at CES. Nonetheless, we were able to work with the system and bring you a whopping 37 videos and over 110 minutes of video, endless shorts to enjoy, and research for 4 different research documents including this one. The Conference Whispers: HIMSS 2025 playlist is available on our channel for you to enjoy.
HIMSS welcomed 28,000 attendees to see more than X exhibits and y sessions with over Z startups represented. The energy was quite high as all awaited the show’s opening and the registration lines moved quickly. The Sphere, right next door, even put on a wild psychedelic show to welcome all. Finally, the moment arrived all were waiting for when the Expo Hall Opened. Food could be found for purchase at both locations. The Venetian had their Bistro open with multiple locations throughout the event. Much like SEMA, the Venetian Expo leveraged the bridge connecting it to Caesars Forum which also hosted HIMSS. For those that were at Caesar’s Forum, food was available at the café known as cash-concessions.
We were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Due to the restrictive privacy nature of the conference, we could not record any keynotes and sessions were limited but we were still able to capture great research. First, enjoy the press Q&A session held by HIMSS very own President and CEO Hal Wolf. This session covered the gambit including HIMSS instrumental role in ensuring citizens around the world achieve health equity. Their mission is independent of any specific government. He has high hopes that private organizations will step in to compensate for any globally shifting landscapes. TBW Advisors was excited to say that we were able to secure HIMSS President and CEO Hal Wolf’s answer for the Whisper Report based on Question 1 and Question 2 above. These answers are presented separately from the primary session video. Hal Wolf’s answers to Question 1 and Question 2 are in their respective playlists.
The Alexander Group provided their framework in the session titled, “From Strategy to Success: Rel World Go To Market Studies”. This session provided their framework for revenue growth in healthcare through digitizing. The framework nicely summarizes the primary objectives of current investment areas that are occurring within healthcare to grow revenue. The session included a specific case study to drive the point home. The session, “Revolutionizing Healthcare: The AI Powered Stethoscope? During this session, Minttihealth CEO Xiaong Zou left attendees with one important question. “Why is there a thermometer in every home but not a stethoscope!?” For those seeking to secure and extended resilience across endpoints used to manage care and smart technologies, Absolute Security provided a session on a model to secure the health enterprise. Specifically, they leveraged a healthcare model to minimize risk into IT Security.
In healthcare, standard business operations are separate from technologies leveraged to provide healthcare. While both may deal with health data, health operations are significantly riskier and more restrictive. There were innovations serving both aspects of the healthcare system at HIMSS. On the front office side, we found one of those technologies you hope the next doctor you see with has deployed. Relatient’s focus is on enabling patient self-scheduling, even for new patients without using the Patient Portal. No more hold time and spending hours trying to get into the doctors’ office. Relatient purports Practices leveraging the technology have realized 70% of self-scheduling are brand new patients with 30% making their appointments after hours. Xcaliber shared their agentic AI solution for healthcare which can anchor to any of your organization’s data stores. Problems they solve include prior authorization and discharge summaries. Aisera is another agentic AI solution for Healthcare with three separate fully developed ontologies for healthcare ready to go. Aisera purports it is designed to leverage agentic AI to build out new workflows opening the doors to endless possibilities.
When you move from the front office of healthcare to the back office, many things change. Even the keyboards and mice must be different so they can be sanitized. Fortunately, Man & Machine has waterproof and washable keyboards and mice available. The mice can even be dipped in 10% bleach! Warning, do not try that at home with your equipment!
Keyboards are not the only devices to support providing health, doctors leverage many handheld devices. Stethoscopes, blood pressure meters, glucose meters and the likes. Telemedicine and AI are also impacting these medical devices. In turn, these medical devices are also becoming more intelligent and capable of provide remote and real-time data such as those now available by Minttihealth. For those in cybersecurity, at this point your head might start to spin at the possibilities of it all. Have no fear, there were many providers on hand to help including Absolute Security. Absolute Security solutions aim to ensure those end points such as tablet and PC’s in use are secure and resilient.
Some of those endpoints are more expensive than others. Some may be huge expensive machines. Keeping track of all those assets and ensuring the safety of staff require an intelligent location solution. Cognosos provides an infrastructure light, location intelligence solution for your assets – man or machine.
Moving on to the care side and practitioner support, Evidently provides clinical summarization and decision support created leveraging actual clinicians. Notice it is a decision support tool as the clinician is ultimately responsible for taking care of the patient. We often refer to this as Human in the Loop or HIL. One interesting capability of Evidently is to provide a very clear line where facts originated. This makes it easy for the clinician to decide to agree or disagree with the technology’s suggestion, ultimately building trust.
To manage tariff costs in the supply chain, a two-pronged approach is recommended: cleaning up data for better decision-making and optimizing cost parameters. Digital transformation is crucial for navigating tariff challenges. Additionally, avoiding hidden costs, moving on-shore, reducing cycle costs, and leveraging free trade zones can help. Utilizing tools to understand total landed costs and diversifying suppliers and logistics providers are also key strategies.
What is the dominant advice?
We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding how to manage tariff costs in one’s supply chain. For any professional* even tangentially involved in anything to do with fulfillment, supply chain, and logistics, it is easy to become panicked at the talk of tariffs. Beyond supply chain and logistics professionals, operations and financial executives are impacted by what is going on as are the technologists and data experts that are required to thrive in such environments. As 4flow’s Adam Poch shared, “You have to have a nimble and agile supply chain to navigate that”. Or as FreightFacts’ Lance Healy put it, “our job is to react, anticipate if we can, but apply technology. “ This suggests a two-pronged approach. Clean up your data so you can optimize costs.
Vizion’s Ben Tracy suggests and offers, “transparent and easy to access data to empower intelligent supply chain decisions. “ Yes, digital transformation is required to successfully navigate this challenge. If you have not done so there is no more time to wait. Many solutions expect the data has been collected for a technology team to clean and provide intelligence over. But logistics data is not transactional data nor does it have a history of being clean and collected like financial data. In fact, logistics and supply chain has some of the messiest data with many suggesting over 30% dirty and useless. Research regarding a large variety of vendors involved in cleaning and digitizing logistics and supply chain can be found in Conference Whispers: Manifest 2025 and Conference Whispers: Smart Retail Tech Expo 2024. This is a significant area of expertise offered to our clients through inquiry privileges.
For those somewhere on the digital transformation maturity scale, the problem regarding managing tariffs costs now boils down to continuing to find ways to transform and manage supply costs. As summary of the 6 actions to manage tariff costs can be found in Figure 1.
Sensos’s CEO shared a story about how they onboarded a customer who was blindsided with hidden costs when products went through Africa without their knowledge. Per TrafficTech’s Hilary Ambro, “work with a customs broker with is vested in and understands your trade lanes as you are moving products so you can minimize those costs.”
An obvious way to reduce costs associated with tariffs is to move on-shore. Hoptek’s Sean Maharai suggests, “working towards on shore, raw materials and ability to manufacture (and assemble) on shore”. Or as Mark Richards at AWI Logistics put it, “People are redesigning their supply chains. Instead of distribution in Canada or Mexico servicing the US, they are bringing the distribution back to the US.”
Any and every place one can reduce costs is valuable in such uncertain times. An exciting solution that can impact your cost per pallet offering next day delivery at ground shipping costs is Aeros. Aeros is a EVTOL (electric, vertical take of and landing) vehicle that appear like a blimp and hovers over urban areas with the goods to deliver, drones and related charging stations with line of sight to deliver and drone operators to operate. Rye Akervik shared that their company, Shipsi is an aggregator of last mile and middle mile networks. Shipsi’s solution is to, “rate shop those networks, find the best partner, the best SLA and manage that customer experience. “ Verity’s Taylor Wilson recommends, “utilizing free trade zones to delay the Tariffs and related payments to improve your cashflow.” Finally, if you are traveling between Canada and USA, there is a new solution coming online Fall of 2025. As Manny Paiva of the Gordie Howe International Bridge shared, “You have a Highway to Highway route connection that will allow transport trucks to get their goods across the border within ~11 seconds!”
If an organization has reached digitization maturity, they can leverage top tools to understand their total landed costs. As Yikun Shao of Alibaba.com shared, they offer solutions with “tools to provide transparency to all of costs related to cross border movement of goods so they can make more informed decisions.” But Alibaba.com doesn’t stop there. They also provide tools to directly enable “you diversity of suppliers as well as logistic providers so you have options available. “At the end of the day, managing costs associated with Tariffs is a subset of managing the total landed costs of any goods.
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
Publicly Published with video edition: April 27, 2025Analyst: Dr. Doreen Galli
Photojournalist: Dr. Doreen Galli
ABSTRACT
CES 2025 allowed over 141,000 attendees to see more than 4,500+ exhibitors including 1400 start-ups. Attendees and exhibitors agree the phrase that best described the event was “tech that is available.” While CES 2024 brought concepts, CES 2025 brought available products with realized agentic AI, mixed reality, brain computer interface – even in consumer technology, autonomous, solid state, flexible, and with alternative power means across all aspects of life, work, and play.
The Conference
The first Consumer Electronic Show (CES) was held in New York City in 1967 with 17,500 attendees1. It is an industry conference focusing on all aspects of technology. 2025 is the first event where CES is not officially an acronym. The conference features new product announcements in product categories and marketplaces across consumer, enterprise, and industrial computing.
CES 2025 was held in Las Vegas, Nevada and had just over 141,000 registered attendees, with 4,500+ exhibiting companies.
If 2024 was the year of this is what we are planning, 2025 was the year of its here and available.
Attendees at CES 2025 hold titles such as CEO, Founder, Investor, VP, Director, Chief Marketing Officer, VP of Engineering, VP of Product Development, data scientists, lead engineer, and buyer.
Cautions
Care must be taken when creating a CES schedule. CES 2025 spanned multiple venues; buses and the Vegas Loop were provided with convenient routes between all venues. To this end, one’s schedule must allow for the transport or walk time between events. TBW Advisors’ analyst found that 30 minutes was sufficient between LVCC and Sands Convention Space; attendees should plan to allow one hour for transfer between other venues.
Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office.
After 36 hours, 76,000 steps, 20 flights of stairs, 1 Vegas loop ride, 136 videos, 140+ fact checks from around the world, our coverage of CES 2025 closes. If attendees had complaints in 2024 CES, it was that when asked, where can I buy it? They were told, “this is just a concept”. In 2025, the attendee complaint of the day was that they saw it all before. YES, as prototypes last year. Today you can buy it, and it has a consumer edition available on Amazon. Even the Flying saucer is available for pre-order with delivery in 2 years; more on that in the mobility section.
CES 2025 had some 141,000 registered attendees and 4500+ exhibits including 1400 start-ups* that spanned multiple venues. Mandalay Bay always opens the shows with two days of Press events. Mandalay Bay was the site for Showstoppers Launch it hosted by Jethro, Unveiled which is the first preview of CES Exhibits for member of the press only, and CTA Tech Trends, a presentation of CES’s hosting organization on all the data about the sector. They even had breaking news on the estimated impact of the forthcoming tariffs, estimated to lead to $90-143 Billion dollar decline in spending. Any of the host hotels or the airport provided badge pickup capabilities, minimizing lines. Aria hosted the Hollywood and AI content which echoed our NAB Show coverage. Over at the Las Vegas Convention Center or LVCC, South Hall is home to design predominantly downstairs while South Hall upstairs hosted the sourcing.Central Hall is home to the Big-Name Brands and CES Mainstays such as our LG Tour you’ll read about later. The North exhibit hall – not just the meeting rooms – was open post construction and showcased the exciting enterprise meets innovation exhibits. There is a walkway that connects the North Hall to the West Hall across the street. The Vegas Loop is also available to commute between the various LVCC sections. Buses are available between locations and run frequently but it is advised to stick with one location per day if you want to maximize your time at the actual event versus traveling. Speaking of getting around, the LVCC West Hall is home to mobility and autonomous solutions. CES is the largest automotive show in the world after all.
Most years at CES were extremely visual and easy to see the innovations. There were no robots one year– next year there are robots with very limited functionality. Many of the innovations in 2025 were most appreciated at the detailed level; thus, those that quickly walked by seeking visual stimulation likely missed a lot of what was shown. Fortunately, since media can specify their interest areas, many of the great products found TBW Advisors so to quote the theme of CES 2025, let’s dive in.
CES is known for its amazing sessions. If you suffer from FOMO (fear of missing out), be prepared. At any given moment, at any given location, I have found there is always more than one session to select from that I believe I would genuinely enjoy. A session that at some recent point in my life, I have been in a conversation where that may have been useful to know they thought. CES 2025’s sessions made it difficult to choose location anchor days to minimize transportation time waste as well.
Diving right in to the Creator Stage outside of LVCC Central Hall, Black Eyed Peas’ Will.i.am shared his exciting news and his feelings about LG’s XBoom relationship and how it came about. In addition, Will.i.am announced his FYI beyond radio project, an innovative technology space and AI environment for creators that allows you to create a channel for LG’s ecosystem also accessible on the web.
Agentic AI was the hot topic for the session titled, The Rise of AI Agents. The year 2025 is not just about generative AI but rather a coordination of AI agents working together to solve complex problems for users and businesses – autonomously or with HITL (humanin in the loop). The panel shared that only 15-17% of projects have been successful but equally important, they provided three keys for a successful AI project. First, it should be viewed as a business project. Second, you must have the right data for the project. Finaly, they suggested starting small.
In the maximum capacity talk on The Race for Generative AI and LLM Supremacy, the panelists discussed the competition amongst the solutions. The challenge of every LLM developer is getting good solid data. Thus, the conclusion of the panel is that the race for LLM supremacy will provide the prize to the entity that holds that best data set. That right, it’s the data set that ultimately determines who wins the race.
Fortunately for all, there was the session on a topic so hot, we drew a crowd so large they knocked over my camera on Data Collection, Privacy, and Why you Should Care. (Bias disclosure) TBW Advisor’s own Chief of Research had the privilege of moderating and thus was on stage and could not hold the camera. Part of the cybersecurity track, this session reminded all that if you are not paying for the product, you are the product. Globally data privacy laws in practice are frequently leveraged as a tax. The need for resiliency for some nations can challenge the reality of data boundary laws. The panel touched on a very big debate: the data protective minimalists vs agency-assured data maximalists. The panelists also discussed what happens with your information once it has been compromised.
The Cybersecurity track had a very exciting announcement. All Conference Whispers: CES printed editions over the years have carried a stark warning in the Cautions.
“Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office. – Conference Whispers: CES 2020“
We cannot contain how excited we were to see the session on the announcement of the US Cyber Security Trust Mark! Coming this year, products can go through official certification. One is no longer left to wonder or forced to annoy your nearest tech relative to do an architecture review before you buy a baby monitor or a device for office use! Soon this mark will be as ubiquitous as the UL certification or EnergyStar certifications. US Cyber Security Trust Mark – get ready to look for it in 2025.
An additional session in the cybersecurity track was that on finding cybersecurity talent. Given how many engineers have hit the market due to generative AI coding solutions, one critical point the entire panel agreed on was that the required cybersecurity skill set required is evolving, Specifically, cybersecurity now requires a more consultative approach. Perhaps due to the fact the human-in-the-loop are frequently the source of compromise.
While we once described the robots seen at CES being combination of “the house roaming vacuums, the technology of the smart speakers, and an iPad,” that is no longer true in 2025. We witnessed a solution ripped straight from a ConExpo coverage preview while at Unveiled. The fully autonomous HKCRC Rebar tying robot achieves 99.6% accuracy! This next robot is for you if you are not in construction but rather a service industry. Maybe hospitality or healthcare? Temi by Robocore is a general-purpose fully autonomous service robot ready to come to your service. Another fully autonomous solution from unveiled that could easily be cast in a Disney theme park is Jennie by TomBot. Jennie the robot dog is a service dog for dementia patients providing comfort without risking the safety of the animal. Jennie always drew a crowd just like a real puppy as well!
Our first example of the powered trend arrived at Showstoppers Launch it and featured a bionic leg by Bionic M. This powered leg assists the amputee with movement though its internal power versus just existing and leaving all the work to the recipient. For some, self-powered movement is not possible. Venetian Expo Hall featured an exoskeleton for those physically unable to walk therefore enabling movement for all by Cosmo Robotics.
Seeking to build a robot? Showstoppers Launch It featured all the details on the very popular Jizai robot developer kit. At the same event, we captured all the details on Thinker, the pre-touch sensor one can integrate into your own robot design. Need an entire humanoid hand? Mimic in the Swiss Pavilion shared their highly nimble humanoid hand that is the perfect solution to eliminate repetitive movements from actual humans! If you are focusing on vision capabilities of your robot or autonomous vehicle, then Eye2drive which enables human vision on a chip may have caught your attention in Eureka Park. If motors are involved, then rotary position sensors are a must to ensure proper functioning. Magnetic Tech shared their rotary position sensors for all to incorporate into your designs. Mobiltech sensors and digital twins also exhibited in Eureka Park. Mobiltech is a Nvidia partner for lidars and camera sensors providing precise synchronization between multimodal sensors. Interfaces are another area of innovation with Kyocera sensors creating floating displays and precision technology. TBW Advisors LLC had an exclusive Press Interview with the creator of realized Holograms at PXE Imaging discussing their technology. Holograms are now real! Who is ready to be beamed up in the new year?
Power is a big topic of innovation at large. CES North Hall featured a very popular flexible paper battery! Their entire booth was constructed of cardboard. InnoPhase IoT gave us an exclusive look at the Talaria 6. The Talaria 6 family of system-on-chips (SOCs) provides an ultra-lower power over Wi-fi solutions. The Taleria platform spans smart home devices such as lights, thermostats, and door locks for voice activated ecosystems such as Alexa, Siri and Google Home. Solar panels are getting a real makeover in 2025. First, they can be quite flexible and even 3d such as the flexible solar panels by Coatema. Second, the electrodes are getting an upgrade! In fact, Coatema featured one of the vendors we met in the Swiss Pavilion, GraphEnergyTech. GraphEnergyTech created new electrodes to replace traditional solar panels’ electrodes. Their solution saves 87% of the cost for solar panels while being 97% greener for the planet. How is that for an exciting technology jump?
There is a relationship between power in electronics and cooling. CES Innovation award Winner AirJet by Frore systems brings solid state active cooling to reality. Passive cooling creates bulky devices.
Prior solutions at active cooling meant a large noisy fan. Not anymore! Frore Systems have a variety of AirJet models available to meet your design needs. Enjoy these examples shared with TBW Advisors during our exclusive booth tour that demonstrate the impact of the AirJet. Specifically, common devices had their power measured. They then removed the existing cooling solution and replaced it with the AirJet. The power of the device was measured again and demonstrated the increased power when leveraging their AirJet. Furthermore, AirJet is not just a concept, is available in products today.
In the Manufacturing and Industrial/Commercial solutions space, we will once again discuss energy. This time a unique solution we found in the Swiss Pavilion by Enerdrape. For those unfamiliar, energy is the largest cost to run a data center outside of the servers. All the heat generated by the technology must be displaced for optimal performance. Enerdrape is a geothermal system that collects ground heat and requires no drilling to install. Depending on location, the Enerdrape sheets collect an average 100 to 200 W/sqm harvested continuously. This harvesting corresponds to a heating/cooling output of 350’000 Wh/sqm per year or 950 Wh/sqm per day. We will be keeping an eye on this technology going forward.
At TBW Advisors, we love data solutions, data technology, and all things sensor data. Fortunately, Showstoppers Launch it and Unveiled had us covered. Caddi presented their manufacturing data platform at Showstoppers. Seeking digital twin as a service for your factory? Enjoy CalTa’s Showstopper presentation. Prefer to focus on process automation? CalTa’s digital twin as a service can also be leveraged for process automation as described at Unveiled.
Real-time and continuous monitoring were terms we heard multiple times at CES2025. Fortunately, the Swiss Pavilion’s AeroSpec is able to continuously monitor air quality at the edge. This continuous monitoring of air pollution is a significant step forward over spot air quality check. Realtime, continuous, air quality is critical to keep populations aware of the true air quality conditions outdoors as well as indoors. Unfortunately, many commercial buildings (and residential) suffer from radon gas, a known human carcinogen. Continuous indoor air quality monitoring particularly for Radon is available from Radoff. Another continuous real time monitoring solution, this time to measure for target liquid monitoring was shared by AI Cubic K. CES occurred during the Cold, Flu, RSV and Norovirus outbreaks. To continuous disinfecting corporate or industrial spaces, Germpass offers a variety of solutions to automatically keep common touchpoints free from germs.
For anyone developing in and around the factory or industrial solutions, perhaps involving Siemens equipment, the AWS/Siemens developer kit should be on your radar. We were able to catch all the details in their joint presentation in the middle of Eureka Park. Concerned about the rapid retirement of the industrial workforce and all their related tribal knowledge, Rimon just might be a solution to put on your radar.
We witnessed exciting innovations in safety tech for manufacturing and industrial solutions. The Swiss Pavilion’s Wearin created wearable devices specifically designed for firefighting and other dangerous industrial jobs. The devices gather information about air quality around the worker, encrypts it, and sends to their software solution. This solution leverages an open design that can accommodate different sensors and models to monitor what is critical for a given scenario.
Safety glasses may not seem exciting if you walk by quickly. However, if one stopped for a conversation, you were in for a surprise. That’s right, mixed reality has been realized for industrial environments. Virnect shared all the details on their mixed reality safety glasses in our exclusive interview. One final safety equipment innovation we would like to share, safety ear Budz for construction. Not only providing location and information on action, Budz can also monitor the employee’s wellbeing and temperature to prevent heat exhaustion or hyperthermia on the job.
Mobility
In 2024, CES declared itself the largest automotive show period. CES is not just about Cars, it is about every mode of transportation as seen on Media Days. TBW Advisors was able to capture the entire briefing made by Invo. For those of you not familiar, Invo is an EVTOL or electric vertical take-off and landing vehicle. Invo is not a helicopter as it has no exposed blades. Invo is not a fixed wing drone although it is fully autonomous. Most would describe Invo as something ripped right from the Jetsons as it resembles a flying saucer! And Invo is taking reservations for delivery in 2 years for a mere $350,000.
Another complete press announcement we were able to capture in the mobility space remarkably familiar to our clients, subscribers, and followers is John Deere. We frequently run into John Deere at ConExpo and were excited to see their update. Overall John Deere announced they are live with automation in 4 major areas: field, orchard, quarry, and grass. It is amazing to see how far they have come with their technology albeit I wondered if they fixed the issue with solar flares1. Their solutions rely in GPS and GPS can have its issues. Fortunately, at least the Orchard solution also leverages lidar technology. The question arose as it is fair to assume that in non-peaceful times, GPS may become a weapon either through spoofing experience in Ukraine or may become unavailable like with solar flares. But food isn’t optional. Of course, per our coverage of the Commercial UAV Expo, the technology exists to solve this problem. Of course, clients will recall ANELLO Photonics optical gyroscope. Anello Photonics allows one to navigate even in GPS denied or spoofed environments in air, on land, or by sea and was in the LVCC North Hall.
CES 2025 Editor’s Choice Award winning AI dashcam was found upstairs at Venetian in the Swiss Area. This AI Dash cam by Vueroid leverages low power so it can monitor things even when you are away from your car for extended periods of time. Leveraging HDR, even in the lowest light it has clear video and recording of its environment and any license plates it comes across. Visibility in the dark is a challenge for recording and safety. Unveiled brought us RheoLight Paint designed to maximize reflection ensuring visibility. Applications span Motorcycles, Helmets, Work Trucks to any mobility device you want to ensure the best chances of it being seen in the dark. Another fleet solution that leverages existing tire sensors on vehicles to provide new insights. Sensing Core turns any tire into an intelligent tire. Their solution will be unbelievably valuable for fleet owners desiring preventative maintenance.
Bicyclists desiring extra safety, visibility, and documentation of their rides should evaluate Inen’s soluton. Prefer roller blades or make that power roller blades and your comfortable going 80 miles per hour. Enjoy the Atmos Gear overview and DEMO!
CES 2025 had exciting technology for municipalities. That’s right no one was left behind in the innovation. Continuous and real time once again describe a solution this time for water quality monitoring. Instead of spot checking, this innovative solution simply monitors the health of Mollusks in the water by MolluScan Eye. Yes – this solution leverages existing Mollusks like clams, oysters, mussels, and squids found in your fresh or sea water. Since these creators live in the water and are so sensitive to changes, by monitoring their health the water quality is continuously and real-time monitored. The Mollusks are now the canary in the mine for water quality.
If you are a city administrator and want to make your city smart, Ask Jules can guide you through 500 smart city capabilities. For those in very hot climates like those of us in Vegas, SoCold enables cooling without power. This special coating provides passive active cooling that doesn’t consume energy. Instead, SoCold uses the sun and sky to create sub ambient temperatures below the coating. Another desert issue is the conservation of water. Leaks are a waste of water and must be found. Water leaks also cause mold and other health conditions. Netsensi developed by Mathclick enables one to detect and find interior water leaks in residential or commercial buildings.
In the Swiss Pavilion, acknowledging bees are the critical component in the World’s food supply but are subject to mites. Smart Beehive designed by a 7th generation Beekeeper has solved that with their smart hive LifeHive. Another Swiss highlight for those desiring a classroom for their children but lack continuous internet or power. BeeKee enables a digital classroom anywhere in the world regardless of local infrastructure.
CES 2025 featured technology to enhance every aspect of your life. Adding sunlight to a workday for desk workers is critical is said to improve one’s health and mood. Fortunately, SunLed Life has invented a small sunlight creating device you can just flip onto the top of your laptop. For those in IT or others that leverage a keyboard all day, and prefer a split keyboard, Naya BB also provides hinges and adjustable modules for the ultimate in user experience. However, if you have a shoulder injury, you will want to evaluate Auto Keybo. AutoKeybo is specifically designed for those with shoulder injuries and removes the need to move the arm left to right to access mouse and other functionalities.
Does your job require travel and presentations on the road? The Splay Collapsable Display is an incredibly convenient solution for travel featuring a display that collapses like an umbrella. Available today with a 25-inch screen with a battery that last 2-4 hours, the 35-inch display is coming midyear and will launch through Kickstarter. Another exciting innovation the traveling engineer can leverage is the new and first smart drive by iodyne leveraging FroreSystems AirJet. This portable secure drive provides enterprise class storage you can carry. Featuring RAID 6, AES 256 encryption, pass keys, pass key enclave, data separate, NFC chip it is the ultimate secure travel storage!
Having a challenging time answering all the cybersecurity questions in your organization? Certy is a speciality helpdesk chatbot designed to answer cybersecurity questions. Seeking to optimize your IT processes? AWIT created an intelligent IT process automation solution designed to help you meet and exceed your KPIs. We will be on the lookout for any case studies that result from its deployment to fully appreciate its impact.
Tasked with creating an augmented reality solution for your products but don’t have weeks? Once again the Swiss Pavilion featured Identic enabling one to create AR identic solutions for your products in hours. Identifying and stopping deepfakes ruining your sleep? Unveiled featured Cyberette that can stop deepfakes in 2 seconds with 99.7% accuracy whether video, audio, or text. Are you trying to create a generative AI solution but lack the data? GenGen AI generates and provides training data for your AI training days. Finally, in the age of Agentic one needs a multi-agent AI coder and Koder AI is there with their solution. They are the first multi-agent solution with each agent taking on a different role just like a real software engineering team. In addition, this multi-model solution allows you to bring your own models if you choose.
One press conference we expected to cover in Mobility was about the home; specifically, Toyota’s exclusive press conference and the discussion of the Woven City. If you are working on any smart home, smart city technology be sure to connect with Toyota. Another highly produced press conference was held by Samsung. The event covered their entire vision for smart homes and intelligent lives through Smart Things. As a follow-up to Conference Whispers: CES 2020, Balle will be available this year. Enjoy our private booth tour of a versatile solution meant to please any engineer that has ever used a device with a battery presented by Lithel. First the Lithel lawn mower with its interchangeable batteries was shared. Then, it was explained that that same battery can power anything. Any lawn care equipment, a portable fridge, your phone, your computer, an entire product line designed around a single universal rechargeable cell. All I kept thinking was, someone finally got it! At Unveiled, we uncovered a fully autonomous mower by Lymon. Not just any autonomous lawnmower, but the toughest lawnmower you may have seen. There are videos of it succeeding with thick country grass, over rough country acreage –having lived in rural country – my jaw dropped.
There was a classic late night television commercial for a revolutionary device called The Clapper. This device is installed between a lamp or radio and the outlet then it became the boss of that device. If you clapped according to how it was programmed the light would turn on or off. A 2025 solution of course would not be to clap but to make that engineering reachable by an IoT solution. At Show Stoppers Launch It, Obniz shared their solution for making anything in your home connected. Another modernization solution spotted at Unveiled was Pixilwall. Pixilwall is an interchangeable solution that allows one to enjoy their photos in the physical world. Prefer the picture larger and to leverage multiple frames – they have the AI to manage it for you. If you would prefer a mirror on the wall to tell you your fitness data and the likes, Withings OMNIA Smart Mirror integrates with all Withings products and other leading health and fitness electronics. A Speediance Smart Home Gym with Digital Resistance shared details on their solution so you can look tone in any mirror.
Moving to the Kitchen and family room, TBW Advisors was able to set up – yes – a private press tour of the LG booth. We view this technology from the perspective of the art of possible achieved. Understanding the complexities of the sensors and solutions involved in achieving what they are describing is where the work took place! Interesting to understand by adding what technology brought what features to the customer. Think about the data being collected and shared. The first appliance was the LG Signature Range Smart Microwave that does everything including air frying. It is so sophisticated the front is a video of your food cooking as it has no window. That screen is also a general-purpose entertainment screen for TV or internet programming and has generative AI built in. That video can become your next viral hit if you like as well. Or just enjoy the video on your phone so you know how the food is doing. The intelligent full double oven has AI browning technology to make sure you cook your food perfectly. LG has taken the guesswork out of cooking. LG Dual View Fridge once again has displays on the door so no need to open the fridge to see inside. As one might expect, it can suggest what you can make for dinner as well. While in CES 2024 LG told the world about its Transparent OLED, this year you can have it in your home! LG had a stunning display celebrating their Transparent OLED’s we were able to capture for you to enjoy. Turning your home into a short-term rental? Taskbeast.ai is designed to take the stress out of short-term rental management.
Fraunhofer that specializes in audio codecs shared their exciting news regarding advances in standards. We had an exclusive briefing on the xHE ACC codec for the ultimate audio experience. We also received an in-depth briefing on the exciting MPEG-H Audio which is already live in Brazil. We were most excited to understand a viewer can turn up the volume on the dialog independently if one chooses with this new standard.
Pets are always in for a treat at CES. We were able to capture the Pookie Intelligent Pet carriers at Unveiled. This intelligent pet carrier is full of descriptors! It heats, it ventilates, it sanitizes, it deodorizes and of course carriers your pet! It is quite sophisticated use of sensors in a coherent solution with aerodynamic engineering to bring a very sophisticated high-end product to market. To turn any pet collar into a smart pet collar that monitors location, activity, and health, Queva shared their innovation to protect your dog. Prefer Anime over a pet? Unveiled brought Anime Virtual Character Live House by Sybran. This exhibit was ALWAYS crowded. Another Unveiled exhibit was the LiberLive C1 Stringless Guitar – no Nintendo required.
Some robots were meant for home. Meet the simplest and quite popular, turn your phone into robot Looia. As with anything connecting or downloading to your phone, I once again draw your attention to our cautions in the published form of this document. Loona AI is a pet robot that acts like a pet but requires no food or bio breaks. The Robot named Unit can teach a kid how to code but strategy can be found with Sense Robot. Sense Robot can play a physical game of chess with another player. It can set up the board, move its own pieces just like a human opponent completely autonomous with various levels of difficulty. This intelligent robot leverages cameras and sensors to ‘understand’ what pieces the human has moved as well.
The ultimate ecosystem for a child’s myFirst Fone S4 – kids smartwatch, GPS fitness & habit trainer was in the middle of Venetian. This extensive and mature product set provides just enough access to provide safety but nothing more. As would be expected, it integrates with any adult phone via an app. The kid’s smartwatch even has a camera to take pictures! We look forward to hoping it is quick to achieve its US Cyber Trust Mark in 2025.
BCI or Brain Computer Interface was hot at CES 2025. Enjoy the standing room only session we were able to capture. A simple attachment to the skull is making big headlines against depression. But if you thought BCI was only for medical doctors to get involved with, meet the consumer product by Cortex Machina that you can purchase today at your favorite ecommerce site! The importance of sleep for the functioning of one’s brain and body as a whole was emphasized in the Press Conference by the National Sleep Foundation captured in its entirety. Capturing your brainwaves while in a deep sleep and playing them back to you, we once again ran into MyWaves at Unveiled where they shared their new evening device. Want to improve your memory? Meet the generative AI interactive game to improve your memory by Monoxer. Undergoing evaluation for acceptable medical treatment certifications across the globe, keep your eyes on NeuDive. Neudive is a 6-week program that trains autistic patients, particular children, on social interactions. Of course if someone in your life suffers from the issue of dementia, Jennie the fully autonomous Dog for those Dementia is a worthy consideration to evaluate. Moving from the brain to the Vagus Nerve stimulation, Zenowell’s solution is meant to bring Zen into your life.
Non-invasive was also the healthcare word of CES. Unveiled brought us both needle free injections from Flowbeams to non-invasive glucose monitoring by Apollon. Global, universal, and rural healthcare requires innovation. Unveiled brought us cervical cancer screening with the convenience of a cell phone greatly increasing accessibility due to its leveraging of AI. Even blood pressure monitor cuffs got an upgrade from Withings. The variable cuffs and built in intelligence for Withings BPM Vision may not catch your eye during a quick walk by the exhibit, but to the user the of the device, it will make all the difference. Withings also offers an at in app service that compliments their devices called Cardio Checkup. The Cardio Check Up app includes 3 meetings with a cardiologist every year. Can’t get to the eye doctor? Showstoppers Launch it brought you Elcyo universal eyeglasses. We also witness the unveiling of the smart thermometer and camera enabling remote diagnostics by Otiton. The ultimate telemedicine solution enabling rural healthcare was revealed at a detailed press conference by OnMed. Admittedly these innovations bring me back to the days I founded Patient Forward, unfortunately 10 years too early.
Two final health care innovations to share. First the automated pharmaceutical tech by Camelotech which can also be leveraged for supplements. Last and very exciting is MEDIAPLUS, Inc. who brought AI to tackle the bottlenecks in the clinical trail process. In this case, AI was leveraged to modernize how trails are set up and the data is managed. In fact, MEDIAPLUS, Inc. has the World’s largest clinical trial information set – even larger than the NIH!
Confused where you should open a store? The wrong corner of the right intersection can make all the difference. To solve this problem, Showstoppers Launch It brought you unerry. Using a data centric solution, unerry takes the guess work out of finding that perfect location for retail. At that same event, the question for those who must find out the owner of off the market property was answered. Where has all the data you need to track that hard-to-find contact to keep your project moving forward. The next Showstopper is something fast food lovers are hoping is coming to a location near them. VOX AI spoke to us about their AI drive through technology that understands the customers in 90 languages and automatically orders the correct food.
After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX specializes in automotive aftermarket replacement parts. In contrast, SEMA focuses on specialty equipment manufacturing that enhance safety, performance, styling, comfort, and convenience of cars, trucks and SUVs. The technology at AAPEX & SEMA spanned pressure, temperature, and oxygen sensors to technology to run the shop to marketing solutions.
Highlights
The technology at AAPEX and SEMA focused on the variety of sensors available to build products to the technology to run the shop or to market the business.
Cautions
Important to realize that technology at a non-technology conference is just a sample of the technology available. Common technologies such as those for marketing can just as easily be leveraged for other SMBs. Likewise, there may be similar solutions that did not come to the specialty industry conference.
After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording resulting in 28 videos and a few hundred shorts forthcoming, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX, Automotive Aftermarket Products Expo, specializes in automotive aftermarket replacement parts. AAPEX was held at the Venetian. They hosted the new products showcase in the halls outside the exhibitions. The lower-level expo hall hosted Joe’s Garage, wheels, parts for EVs, and the podcasters media row*. APPEX upper-level expo had a variety of lubricants, oil, headlights, taillights, lights simply for tailgating and all things that make vehicles smell good. Food could be found at the Venetian Bistro or the Grab-n-go also at the Venetian. An outdoor beer garden could be found on the way to Caesars Forum connected by a handy walkway. Caesars also hosted exhibits for AAPEX specifically featuring products from China and Taiwan. Caesars’ Forum is connected to a Monorail station that can take one to the Las Vegas convention center for SEMA. Note: Caesars’ Forum is not located at Caesars’ Palace Casino.
SEMA, Specialty Equipment Market Association, focuses on specialty equipment that enhances safety, performance, styling, comfort, and convenience of cars, trucks, and SUVs. SEMA took place at the Las Vegas Convention Center with its own eateries. SEMA West Hall was full of attachments for pick-up trucks to hold or tow any recreational or sporting equipment one could imagine, film to keep the sun out or wrap to change the vehicle color. A walkway from West Hall connects to LVCC Central Hall or one could ride the Vegas Loop. SEMA Central Hall hosted exhaust, gears, batteries, fuel injection solutions, any engine part one could imagine, transmissions and garage flooring. SEMA South Upper featured power solutions and lifts and collision repair. SEMA South Lower exhibits displayed various propulsion technologies, wheels, rims, and tailgating lights. Seeking to see custom cars? Head to the outdoor exhibits in the parking lots.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
At TBW Advisors LLC we care most about Technologies and data solutions. The first stop is all about sustainability, a popular topic in any senior staff meeting. If your organization has a fleet of electric vehicles, a portable electric vehicle charger by Ampure may be something to evaluate. No longer needing to find a charging station, this portable charger can leverage any standard outlet and get your EV running! Likewise, when you get your fleet serviced, it may be easier to track your organization’s numbers if the service center leverages Sustainable estimatics by Solera that enables shops to provide carbon footprint estimate for all repairs.
The second technology stop is all about sensors! MTE is one example of a vendor on hand that shared their oxygen, pressure, and temperature sensors. While smart manufacturing consultants were present, they all turned out to be camera shy. except for Bosch. Bosch had exhibits in multiple Expo Halls across the event. We were able to catch their talk on leveraging vision positioning to improve calibrations. The geospatial data content admittedly gave us flashback to our coverage of Commercial UAV Expo. Another talk discussing leveraging 3d data scanning to significantly save time on custom parts was given on the central stage.
The third pillar of technology found at AAPEX and SEMA involves software running the shop. We had already mentioned Solera with their sustainable estimatics, ALLDATA is a one stop shop for OEM repair instructions for 95% of all vehicles on the road today. Shopmonkey is a cloud-based solution to run all your automotive bays from scheduling, estimating, inspecting to handling payments. If you are seeking an intelligent automated solution to run your automotive shop, then R.O. WRITER will even ensure you have maintained profits and all your service writers function as your best.
The final technology stop was all about digital marketing, a topic heavily covered during our analysis of Adobe Summit. Optimize is a general digital marketing solution for any small or medium sized business. Their specialty is handling your google search page, your Facebook and your yelp, ensuring you show up on searches. Autoshop Solutions is a firm specializing in marketing for the aftermarket companies from the website, to search engine optimization to help you find your next customers. On the other end of the spectrum, Epicor Automotive Sector featured an advanced data aggregation solution including ERP and CRM.
After 12 hours of standing and over 200 minutes of taping, 40 videos and a few hundred shorts forthcoming, our coverage of the Commercial UAV Expo closes. The Commercial UAV Expo 2024 had over 3,000 attendees, Y exhibits and Z keynotes. The attendees travelled from over ZZ countries. The Expo had exhibits and keynotes on how to become a drone pilot to the drones themselves. There were countless examples of the latest technology in all types of UAVs and UASs, including the sensors and equipment they carry. The expo also showcased solutions for remotely operating and managing drone fleets, as well as advanced methods for analyzing geospatial data.
Highlights
Information was provided across the vertical and horizontal spectrum for UAVs, UAS. Note: few were fully autonomous and would be referred to more accurately as remote-controlled helicopters, drones, and marine vehicles.
Cautions
One must understand the use case to select the correct drone or solution route if one doesn’t want to take on the training burden internally.
After 12 hours of standing and over 200 minutes of taping, 40 videos and a few hundred shorts forthcoming, our coverage of the Commercial UAV Expo closes. The Commercial UAV Expo 2024 had over 3,000 attendees and was one of two conferences held at Caesars Forum not to be confused with Caesars Palace a stroll away. Everything seemed very organized with no significant registration lines on Wednesday morning. Attendees arrived from across the global and each was invited to put a pin on the map to represent where they traveled to attend. For those that had a full event pass, boxed lunches were available; we were able to catch videos of the boxed lunches Wednesday as well as Thursday. The exhibition hall* was open on Tuesday for cocktails, as well as Wednesday and Thursday. Overall, the expo had exhibits and talks on how to become a drone pilot to the drones themselves. There were endless examples of the latest technology in every type of UAV or UAS, to the sensors or equipment they may carry, to solutions to remotely operate and manage fleets of drones to advance solutions for analyzing geospatial data.
One hot topic at the Commercial UAV Expo is getting enough pilots for the industry as most technology today is remote controlled versus truly autonomous. An entire aisle in the exhibit hall was dedicated towards pilot schools including the Pilot Institute. The Pilot Institute even has a free class for those just getting started with a hobby license. Dan Tartaglia from Droneability shared his lessons learned from his journey as a recreational drone pilot to a commercial pilot with his own company. Paul Rossi shared detailed information on his methodology for a pathway to professional drone pilot. Meanwhile, another session by FlyGuys highlighted that if you have a license and equipment, they will hold our hands and give you the settings if needed to help drone pilots to get experience on a 1099 basis.
Finally, if you want a one stop shop and expect to need a variety of drones or perhaps prefer to lease them, then Exhibitors such as Blue Skies Drones, that manufactures and sells others’ drones was on hand. Frontier Drones provided an extensive tour of their exhibit. As an organization, they represent over 30 different manufacturers.
The key to the success of the industry is working together. Successful integration and successful collaboration dictate agreement on how things work or standards. The drone pilot hub featured a talk on establishing standards to ensure quality. One safety measure that was popular was drone parachutes which are required to enable flight over people in the USA. One vendor, VSS was involved in the press competition. Parazero Drone recover system was on exhibit and demonstrated how the parachute is as easy as buckling a seat belt to attach.
A new occurrence due to drones use in warzones is the requirement to operate even if GPS is jammed or spoofed. Annello Photonics shared their Silicon Photonics Optical Gyroscope (SiPhOGTM). It is the world’s smallest gyroscope on a chip which enables robust navigation that is reliable even in such hostile GPS contested environments. Another challenge of commercial real-world solutions like War is range. Range anxiety is as real for drones as it is for electric car owners. Gas solutions are as loud as a flying lawn mower. How do you triple the range of a UAV? The exciting news is that the UAV industry has a solution in hydrogen engines. Intelligent Energy provided TBW Advisors LLC with a detailed walk around of their hydrogen energy cells. Not only is the range better but hydrogen cells and hydrogen weigh must less over other energy solutions leaving more space for cargo and sensors.
At the enterprise or sovereign level, there is an additional level of management required. SparrowHawk can identify UAVs in your airspace – friendly or hostile! flytebase provides an enterprise done autonomy software and platform for advanced field placement. Together it enables complete remote management of one’s fleet of drones. If you are seeking to manage the drones, missions and airspace with one piece of software, Anra Technologies shared their effortless solution. For enterprises just looking to get started and have no idea what drone is appropriate let alone how to build the entire solution to get the mission accomplished, Attis Aviation was in the exhibit hall to share their story of helping customers realize their UAV solutions.
Geospatial data is an exciting area within data that is critical for UAVs. Geospatial data has to do with the real world and is three-dimensional information about a space. Geospatial data is considered time-based data related to that exact location on earth. GeoCue shared their out of the box LP360 solution for evaluating LiDar information. This enables organizations to take the information from the LiDar and processes providing information that humans recognize and can leverage. Sense Aeronautics took great pride in their drone video analytics solution and its ability to recognize humans or cars coming into the monitored scene. Assetta has a specialty solution to detect red tide when spotted by drones. Dat/em also specialized in drone’s famous stereo image and makes it useful for customers, providing a coherent image as expected by clients. Finally, those that just want the data and don’t want to mess around with drones or getting the data useful, FlyGuys is a (DSP) data service provider that provides that exact service!
Next year’s Commercial UAV Expo will be once again held at Caesars Forum on September 2-4, 2025.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
