Analyst: Dr. Doreen Galli

Photojournalist: Dr. Doreen Galli

Published: November 12, 2024                    ID: 2054

Readers: November 13, 2024

Email Whispers: April 5, 2025

ABSTRACT

After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX specializes in automotive aftermarket replacement parts. In contrast, SEMA focuses on specialty equipment manufacturing that enhance safety, performance, styling, comfort, and convenience of cars, trucks and SUVs. The technology at AAPEX & SEMA spanned pressure, temperature, and oxygen sensors to technology to run the shop to marketing solutions.

Highlights

• The technology at AAPEX and SEMA focused on the variety of sensors available to build products to the technology to run the shop or to market the business.

Cautions

• Important to realize that technology at a non-technology conference is just a sample of the technology available. Common technologies such as those for marketing can just as easily be leveraged for other SMBs. Likewise, there may be similar solutions that did not come to the specialty industry conference.

Conference Vibe

After 25 flights of stairs, over 35,000 steps and almost 280 minutes of recording resulting in 28 videos and a few hundred shorts forthcoming, our coverage of AAPEX and SEMA closes. AAAPEX and SEMA are two different shows that take place at the same time. Together the two shows hosted 160,000 attendees, 2,400 brands, 1400 vehicles across 1.2 million net feet of exhibits. AAPEX, Automotive Aftermarket Products Expo, specializes in automotive aftermarket replacement parts. AAPEX was held at the Venetian. They hosted the new products showcase in the halls outside the exhibitions. The lower-level expo hall hosted Joe’s Garage, wheels, parts for EVs, and the podcasters media row^*. APPEX upper-level expo had a variety of lubricants, oil, headlights, taillights, lights simply for tailgating and all things that make vehicles smell good. Food could be found at the Venetian Bistro or the Grab-n-go also at the Venetian. An outdoor beer garden could be found on the way to Caesars Forum connected by a handy walkway. Caesars also hosted exhibits for AAPEX specifically featuring products from China and Taiwan. Caesars’ Forum is connected to a Monorail station that can take one to the Las Vegas convention center for SEMA. Note: Caesars’ Forum is not located at Caesars’ Palace Casino.

SEMA, Specialty Equipment Market Association, focuses on specialty equipment that enhances safety, performance, styling, comfort, and convenience of cars, trucks, and SUVs. SEMA took place at the Las Vegas Convention Center with its own eateries. SEMA West Hall was full of attachments for pick-up trucks to hold or tow any recreational or sporting equipment one could imagine, film to keep the sun out or wrap to change the vehicle color. A walkway from West Hall connects to LVCC Central Hall or one could ride the Vegas Loop. SEMA Central Hall hosted exhaust, gears, batteries, fuel injection solutions, any engine part one could imagine, transmissions and garage flooring. SEMA South Upper featured power solutions and lifts and collision repair. SEMA South Lower exhibits displayed various propulsion technologies, wheels, rims, and tailgating lights. Seeking to see custom cars? Head to the outdoor exhibits in the parking lots.         

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Technology and Data Finds

At TBW Advisors LLC we care most about Technologies and data solutions. The first stop is all about sustainability, a popular topic in any senior staff meeting. If your organization has a fleet of electric vehicles, a portable electric vehicle charger by Ampure may be something to evaluate. No longer needing to find a charging station, this portable charger can leverage any standard outlet and get your EV running! Likewise, when you get your fleet serviced, it may be easier to track your organization’s numbers if the service center leverages Sustainable estimatics by Solera that enables shops to provide carbon footprint estimate for all repairs.

The second technology stop is all about sensors! MTE is one example of a vendor on hand that shared their oxygen, pressure, and temperature sensors. While smart manufacturing consultants were present, they all turned out to be camera shy. except for Bosch. Bosch had exhibits in multiple Expo Halls across the event. We were able to catch their talk on leveraging vision positioning to improve calibrations. The geospatial data content admittedly gave us flashback to our coverage of Commercial UAV Expo. Another talk discussing leveraging 3d data scanning to significantly save time on custom parts was given on the central stage.

The third pillar of technology found at AAPEX and SEMA involves software running the shop. We had already mentioned Solera with their sustainable estimatics, ALLDATA is a one stop shop for OEM repair instructions for 95% of all vehicles on the road today. Shopmonkey is a cloud-based solution to run all your automotive bays from scheduling, estimating, inspecting to handling payments. If you are seeking an intelligent automated solution to run your automotive shop, then R.O. WRITER will even ensure you have maintained profits and all your service writers function as your best.

The final technology stop was all about digital marketing, a topic heavily covered during our analysis of Adobe Summit. Optimize is a general digital marketing solution for any small or medium sized business. Their specialty is handling your google search page, your Facebook and your yelp, ensuring you show up on searches. Autoshop Solutions is a firm specializing in marketing for the aftermarket companies from the website, to search engine optimization to help you find your next customers. On the other end of the spectrum, Epicor Automotive Sector featured an advanced data aggregation solution including ERP and CRM.

Next Year’s Conference

Next year’s AAPEX and SEMA will be held in Las Vegas at the Venetian, Caesars Forum, and the Las Vegas Convention Center on November 4-8, 2025.

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