TBW ADVISORS LLC

Author: dgalli

  • Whisper Report: What are the biggest challenges of using generative AI in logistics?

    Whisper Report: What are the biggest challenges of using generative AI in logistics?

    Published to clients: April 28, 2025                                                            ID: 2058

    Published to Readers: April 29, 2025

    Published to Email Whispers: May 8, 2025

    Public: May 9, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    The logistics and supply chain sector faces significant challenges with data. Issues include non-existent data, inconsistent formats, manual errors, and lack of historical context. These problems stem from complex processes and resistance to change. Human-machine interaction adds another layer of complexity. Generic AI models struggle due to the unique demands of logistics. Despite these hurdles, there are opportunities for generative AI to enhance efficiency and provide valuable insights. Successful implementation requires accurate, context-rich data and a willingness to transform processes. Embracing AI can lead to improved operations and better decision-making in the logistics industry.

    Target Audience Titles:

    • Chief Supply Chain, Logistics Officer, Procurement, Technology, and Data Officers
    • Supply Chain, Logistics, Procurement, Technology, BI

    and Data Science Directors

    • ERP Specialist, Supply Chain IT, Data Scientists, BI and related managers

    Key Takeaways

    • Inconsistent, incomplete, and manually entered data hinder AI’s effectiveness.
    • Poorly structured processes and a reluctance to adopt AI-driven solutions slow innovation.
    • Onboarding new suppliers and standardizing systems remains difficult.
    • Generic AI models don’t understand logistics-specific challenges.
    Strategy rating 3 Tech depth 1

    Biggest challenge using Generative AI in Logistics??

    We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding the biggest challenges using generative AI in supply chain and logistics. The first challenge, however, is not unique to that industry nor is it unique to generative AI. This challenge applies to a all analysis and analytics including all forms of AI – generative or not regardless the size of the models. Put simply, no matter how many ways you state it, when you put garbage data in you will get garbage results.

    Tom Larson with ITS Logistics “bad inputs in = bad outputs.”

    Balaji Gunter with Hoptek, “case of garbage in garbage out.”

    Blake Donaldson with Nutrabolt, “quality of information.”

    Obrie Scarborough with Wolley Digital Innovations, “good in good out.”

    Jacob Hobbs with Cubiscan, “you are only as good as your data.”

    Additional research on technology available to help with getting and cleaning data in supply chain and logistics is available in Conference Whispers: Manifest 2025 and Conference Whispers: Smart Retail Tech Expo.

    Challenges Unique to Logistics and Supply chain?

    Given the dominance of a common answer, this raises the question, is the sector of logistics and supply chain in worse shape versus other industries? More specifically, is the data itself within logistics and supply chain the problem and if so, why? Put simply and as depicted in Figure 1, the challenges go far beyond the data. As Don Addington of Cloud 9 Perception put it, “in logistics space there is a level of complexity that is more complex than others.” These complexities come in for the following reasons.

    Figure 1. Challenges using Generative AI in logistics

    Data doesn’t exist

    There is an ideal digital world which is very different from the physical world. As Owen Nicholson from Slamcore pointed out, “If you are not seeing real world deployments with all the gnarly things that go wrong you are only creating idealized models that don’t work in the real world.” Distribution centers are full of human and robot workers as well as machines from multiple manufacturers. Unlike construction, many of these machines are in the same building they entered at the start of their usefulness as brand new machines long before generative AI term existed. Logistics is not the neat and tidy world of fintech transactions.

    Data is inconsistent

    As Ben Tracy of Vizion pointed out, “(many) skipped a few fundament steps, being useful and being reliable…  They don’t monitor data quality, they don’t have consistency amongst data formats, and their systems are not exportable for the data that is inside of them.” Or what data professionals call it- ‘good old fashioned data quality’. To put it in the simplest terms possible, we all learned early in elementary school you need data in the same units to perform any math over the data. You do not add inches and feet together. You cannot add meters and feet together. You don’t speak globally about time without time zones. But perhaps most important, you cannot create data quality nor can you analyze data you haven’t or cannot export.

    Data is manual and miss-keyed

    If you are wondering how bad that data can be, Dawn Favier of Green Screens provided some hard facts, “its not uncommon to flag 35% of their (customers) data as dirty. Dirty meaning miss-keyed data, something tagged as full truck load when its partial.” Obviously, if one looked at data for a half truck and leveraged for a full truck, the resulting analytics are useless. With 35% of one’s data being dirty, there is work involved before you can even hope for insights.

    Data lacks historical context
    For any AI to be successful, you need massive amounts of data over a very small problem so the mathematics behind the AI can provide useful information. As Atit Shah of Chetu explained, “

    Even if you have the right collection of data, you can generate incorrect forecasting. A lot of people do not have a huge history or the history of the records so they go into the gen AI because everyone is doing it but it doesn’t meet their expectation.“ No matter how powerful the technology, all forms of AI need good data. Furthermore, the data must have context to be useful for any advance form of AI including generative AI.

    Bad Processes
    One obvious reason for messy data is the messy, manual, and imprecise or undefined processes it represents. The biggest challenge as Bill Driegert of Flexport shared, is simply, “not slapping it (generative AI) on bad processes. There needs to be a lot of process engineering required to leverage AI.”  If process re-engineering and establishing a clean data fabric is your organizations Mt. Everest, TBW Advisors LLC offers a lot of first-hand experience and expertise to teams and executive via inquiry. Any clients at this phase should schedule an inquiry to receive guidance. We will set up a plan of inquiries during your journey to give you any guidance we may have or can gather to assist you. The plan will cover milestones including but not limited to strategy reviews, presentation reviews, and architecture reviews. It is not an area to go through without a guide on your side even if the work is outsourced.

    Resistant to change

    It is always important to consider the culture of any organization when executing or desire to execute change management. As Erica Frank of Optimal Dynamics put it, “need to take a healthy assessment, how resistant are we to change, how are we going to challenge this from the top down.”  As with any change management, executive buy-in with a business objective are critical to success. AI for the sake of AI is always a bad idea.

    Perhaps the reason many in this space are resistant to change is the change is constant. As Jason Augustine of WNS put it, “Environment keeps changing every 3-6 months”. Thus discovering opportunities to align and integrate the transformational changes into these already occurring network constant changes is a less tumultuous approach.

    Human Machine Interaction

    Logistics, like manufacturing and construction, has a lot of machines in the loop. Those machines may or may not be intelligent machines. Thus as Dr. Mario Bjelonic of Rivr.ai shared, “the challenge will come up in terms of how the humans and robots will act as a team together.” Optimizing the total solution over this shared space is the true goal. But as one organization is optimized, what about working between each organization?

    As Justin Liu from Alibaba.com stated, “biggest challenge what it can do and what it cannot do

    is the on boarding suppliers cannot be done by AI”. That’s correct. Bringing each and every machine into the system, or each and every supplier and the complex of array of data that that suppliers managed to coalesce together IS ITSELF NOT standardized thus cannot be automated.

    Can’t use Generic Gen AI

    As Balaji Guntur of Hoptek pointed out, “Most of the models are very generalized.” “AI is data hungry, and you need to train it on real data. The biggest challenge Generative AI in logistics is that the generative models don’t know what logistics is doing. This is the main challenge,” Aviv Castro, Sensos. In summary, as best put by Nykaj Nair of Sugere, “you need data highly accurate data that is relative to the companies supply chain.”

    Opportunities for Generative AI in Logistics

    With all the challenges discussed, it may seem discouraging. It is important to realize the significant opportunity awaits thus easily providing business justification for the work to transform – carefully. As Justin Liu of Alibaba.com put it, “we are continuously adopting AI into our workflow into our latest and greatest features and functionalities to do their business more efficiently.” Rye Akervik of Shipsi believes the value is, “in adding it as a first layer to understand the (customer) issue.” Mick Oliver of Dexory shared, “We don’t see it as a challenge we see it as an opportunity and provide insights based on that data.” Rich Krul of Hoplite observed that the intelligent systems are, “way more efficient, people get their answers a little faster and thinks that is a good thing for the industry.” Most importantly as Georgy Melkonyan of Arnata pointed out, “Shouldn’t fear it (AI) is going to take your job, ai will not replace your job. The people that use ai are going to replace your job.”

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.

    Related Research and Playlist

    1. Whisper Report: How can we manage tariff costs in our supply chain?
    2. Whisper Report: What are the biggest challenges of using generative AI in logistics?
    3. Conference Whispers: Smart Retail Logistics Expo
    4. Conference Whispers: Manifest 2025

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Industry Whispers: Earth Day Technology Panel

    Industry Whispers: Earth Day Technology Panel

    Moderator: Dr. Doreen Galli, TBW Advisors

    Doreen Galli

    Chief of ResearchTBW Advisors LLC

    Dr. Doreen Galli is the Chief of Research at TBW Advisors LLC. She’s led significant and measurable changes as an executive at IBM, DPWN, Dell, ATT, and most recently Microsoft. Dr Galli was Chief Technology and Chief Privacy Officer in Azure’s MCIGET. Gartner recognized Dr. Galli as an expert in data ingestion, quality, governance, integration, management, and all forms and analytics including sensor data.

    Join us on Earth Day for an insightful panel featuring the CEOs of Enerdrape, Storj.io, DigitalBedrock.com, and GraphEnergyTech.com. This event will explore cutting-edge innovations in renewable energy, data storage, and digital preservation. Enerdrape will showcase their pioneering geothermal panels, while Storj.io will discuss decentralized cloud storage solutions. DigitalBedrock.com will highlight advancements in digital preservation, and GraphEnergyTech.com will present their latest in sustainable energy technologies. This panel is tailored for CIOs and CTOs and other technical executives seeking to drive sustainability and innovation within their technical organizations. Don’t miss this opportunity to gain valuable insights and network with industry leaders.

    Research Code TBW2072

    Margaux Peltier is an engineer and science entrepreneur with a MSc. in Civil Engineering from EPFL Lausanne. During her master thesis, she developed a strong interest in renewable geo-energy systems, recognizing the untapped potential of shallow geothermal energy and the need for innovation in this domain. She co-founded Enerdrape, where she serves as CEO, defining and overseeing the startup’s vision and strategy. Before founding Enerdrape, she worked as an engineer on several R&D projects related to BIPV-T and solar-power houses in Canada, and as an HVAC engineer in Geneva. Margaux also worked on various international projects as an engineering consultant in energy geostructures.

    Colby is the Chief Executive Officer at Storj, a seasoned cloud tech executive leading growth initiatives to usher in a new era of cloud computing. Before Storj, he co-founded and served as CEO of CrowdStorage, the world’s largest distributed cloud storage platform, acquired by Storj. He scaled CrowdStorage to serve over 1,000 customers, including Western Digital and Vivint, and managed strategic partnerships for Vivint Smart Home, the leading smart home services provider in North America. Colby is a member of the Fast Company Impact Council and Forbes Technology Leadership Council.

    Linda Tadic is the Founder/CEO of Digital Bedrock, a managed digital preservation service. With over 35 years of experience, she has held positions at HBO, the Media Archives and Peabody Awards Collection at the University of Georgia, ARTstor, and Pacific Film Archive. Linda consults and lectures on digital asset management, audiovisual and digital preservation, metadata, and the environmental impact of digital preservation. She received the 2021 SMPTE James A. Lindner Archival Technology Medal for her leadership, research, and work in digital asset management, audiovisual and digital preservation, copyright, metadata, and environmental impact. Linda has taught as an Adjunct Professor at UCLA’s Department of Information Studies and NYU’s Moving Image Archiving and Preservation program.

    Thomas Baumeler is the CEO and founder of GraphEnergyTech, a startup pioneering highly conductive carbon-based (graphene) electrodes for renewable energy applications. He holds a PhD in chemistry from EPFL, where he conducted groundbreaking research on perovskite solar cells under Prof. Michael Graetzel at the Laboratory of Photonics and Interfaces, earning the 2023 EPFL Doctorate Award. Driven by a passion for sustainability, Thomas founded GraphEnergyTech to develop cost-effective, high-performance alternatives to metal electrodes, with applications in solar energy, energy storage, and printed electronics.

    Subscribe to see more research summaries and conference videos.

    Become a client

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking , The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Customer Connect Expo 2025

    Conference Whispers: Customer Connect Expo 2025

    Las Vegas, NV April 16-April 17

    Published to clients: April 22, 2025                                                   ID: 2078        

    Published to readers: April 23, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:    

    After over 200 minutes of recording, 6 flights of stairs, and over 30 factchecks, our coverage of the rebranded Customer Connect Expo 2025 or CCE25 closes. The event featured over 43 keynotes and seminars and over 200 vendors exhibiting. Keynotes included discussions on customer loyalty, employee satisfaction, data-driven personalization, and AI in customer experience. A seminar focused on enhancing call centers with AI agenst is also included. Exhibits ranged from technology supporting customer experience and call centers, data consolidation and customer 360, to entire platforms and BPO services.

    Analysis only available to clients at this time.

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Industry Whispers: Public is Private – Confidential Computing in the Cloud

    Industry Whispers: Public is Private – Confidential Computing in the Cloud

    Join us for “Public is Private – Confidential Computing in the Cloud,” featuring Mike Bursell from the Confidential Computing Consortium and Manu Fontaine, founder of Hushmesh. This event will delve into the transformative potential of confidential computing for cloud environments. Aimed at CIOs, CTOs, enterprise architects, solution architects, and technical product managers, the discussion will cover how confidential computing enhances data security and privacy, even during processing. Learn about real-world applications, challenges, and future trends in this critical technology. Don’t miss this opportunity to gain insights from industry leaders and explore how to leverage confidential computing for your organization’s success.

    Research Code TBW2071

    Moderator: Dr. Doreen Galli, TBW Advisors

    Doreen Galli

    Chief of ResearchTBW Advisors LLC

    Dr. Doreen Galli is the Chief of Research at TBW Advisors LLC. She’s led significant and measurable changes as an executive at IBM, DPWN, Dell, ATT, and most recently Microsoft. Dr Galli was Chief Technology and Chief Privacy Officer in Azure’s MCIGET. Gartner recognized Dr. Galli as an expert in data ingestion, quality, governance, integration, management, and all forms and analytics including sensor data.

    Mike Bursell

    Executive DirectorConfidential Computing Consortium

    Mike Bursell is the Executive Director of the Confidential Computing Consortium, having been involved since its foundation in 2019, and Co- chair of the OpenSSF’s Global Cyber Policy working group. He is one of the co-founders of the open source Enarx project and was CEO and co- founder of the start-up Profian. He has previously served on the Governing Boards of the CCC and the Bytecode Alliance and currently holds advisory board roles with various start-ups. Previous companies include Red Hat, Intel and Citrix, with roles in security, virtualisation and networking. He regularly speaks at industry events in Europe, North America and APAC and has a YouTube channel dedicated to cybersecurity education. Professional interests include: Confidential Computing, Cyber Policy, the EU Cybersecurity Resilience Act (CRA), Linux, trust, open source software and community, security, decentralised and distributed systems, Web3, blockchain. Mike has an MA from the University of Cambridge and an MBA from the Open University, and is author of “Trust in Computer Systems and the Cloud”, published by Wiley. He holds over 100 patents and previously served on the Red Hat patent review committee.

    Speaker Profile

    Manu Fontaine

    CEOHushmesh Inc

    Manu Fontaine is the Founder and CEO of Hushmesh, a dual-use Public Benefit cybersecurity startup in the Washington DC area. The company believes that people need safe code and authentic data, just like they need clean water and stable electricity. To deliver this, Hushmesh leverages Confidential Computing to develop and operate “the Mesh”: a global information space, like the Web, but with universal zero trust and global information security built in. Secured by the Universal Name System (UNS) and the Universal Certificate Authority (UCA), the Mesh provides global assurance of provenance, integrity, authenticity, reputation, confidentiality, and privacy for all information within it, at internet scale. Hushmesh is a NATO DIANA Innovator startup.

    Dr. Roy Fune

    Cannot make it live? Register and submit your question. The answer will be in the video on TBW Advisors’ YouTube Channel.

    NO AI note takers allowed. Event copyrighted by TBW Advisors LLC.

  • Conference Whispers: NAB Show 2025

    Conference Whispers: NAB Show 2025

    Las Vegas, NV April 5-April 9

    Published to clients: April 14, 2025                    ID: TBW2070         Published to readers: April 15, 2025                     

    Published to Email Whispers: July 16, 2025

    Publicly Published with video edition: July 16, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): D. Doreen Galli

    Abstract:    

    After over 40,000 steps, 20 flights of stairs, 8 Vegas Loop rides, 140 minutes of video content spanning education sessions, main sessions and exhibition highlights, our coverage in NAB Show 2025 closes. NAB Show 2025 hosted 55,000 attendees with 26% from 160 countries and 53% being first timers. Various vendors showcased AI-driven media solutions, storage innovations, and advanced workflows. Key technologies included AI for speech translation, video captioning, media format transformation, and virtual production. The event emphasized the importance of secure media storage and collaboration tools, with a focus on AI-enhanced search and metadata creation. Next year’s conference will be held at the Venetian in Las Vegas.

    The Conference

    • Data storage, data virtualization, identity and access management, networking, cloud computing, hybrid computing, AI vision and audio, metadata, compression and search were all popular technologies found within the solutions.

    Cautions

    • This year’s NAB Show featured an alarming trend for those with corn allergies. Specifically numerous booths in every hall were popping corn throwing the corn protein into the air. Studies show up to 6% of the population potentially have such an allergy with some segments of the population measuring at 15%. Perhaps the LVCC should consider restricting such items in booths for future events.
    • Just because a storage solution holds your media and makes it easy to access does not mean it is secure and appropriate for the intellectual property for which it is used. Identity and access management must be a part of the storage solution.
    • While not unique to the Media industry, most data storage solutions have no method to keep track of all the various copies created of a given file therefore potentially leaving the door open for information leaks or data thefts.
    • Despite also catering to the growing creator economy, ad servers for social media could not be found at this event.

    Conference Vibe

    After over 40,000 steps, 20 flights of stairs, 8 Vegas Loop rides, 140 minutes of video content spanning education sessions, main sessions and exhibition highlights, our coverage in NAB Show 2025 closes. NAB Show 2025 hosted 55,000 attendees with 26% from 160 countries and 53% being first timers. This is down from NAB24 when 61,000 attendees gathered from 163 countries. The conference spanned the entire Las Vegas Convention Center sans Central Hall which in under construction leading to a somewhat bifurcated experience. Registration was available at all halls and major resorts on the strip. West Hall featured AI and Machine Learning, AdTech, Monitoring, Asset management, cloud computing, storage, streaming, radio, transmission and start-ups. West Hall featured eateries in the food court as well as in the exhibit hall. West Hall also hosted the recognition for all those support the NABPAC and ensuring freedom of the press remains a right. To get to North Hall one could take the Vegas Loop to Central Hall or take the interior connected bridge that crosses the street. North Hall featured TV and newsroom automation, audio production, cameras, digital signage, lighting and grips. North Hall had the food court outside of traditional Central Hall open despite Central Hall construction. From North Hall to get to South and South Lower Hall one could jot around the construction outside. Admittedly the construction did give a bit of a bifurcated conference feeling. South Hall lower featured production, post-production, acquisition, graphics, editing, creator lab and the post-production world. South Hall food court was also open for those needing food at this location in the event. If one wanted to return to West Hall, there was also a Vegas Loop stop at South Hall that one could take back to the Central Stop or directly to West Hall.

    While at NAB Show, we conducted research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: How can AI and machine learning transform media and entertainment?   
    2. Whisper Report: What are the best practices for integrating cloud technologies in media workflows? 
    3. Whisper Report: How can we leverage the creator economy to drive business growth?

    Sessions

    NAB has a full schedule of sessions and educational talks for attendees. Main stage in West Hall always has some of the biggest headliners. This year we were able to capture DJ Delilah’s story that she shared as she won her award. It was interesting that early in her career that her merit of achieving exceptional ratings with the audiences was rewarded with a layoff. Main stage also featured an interview with Stephen A. Smith who recently signed the largest contract for a sports commentator that wasn’t a pro-athlete.

    We were also able to briefly capture two training sessions by the ever-engaging Luisa Winters. The first session taught drone pilots how to get the best shots to make amazing content. Wishing to learn more about drones and running a drone business? The answer is in our coverage of the commercial drone event, Conference Whispers: CUAV Expo. The second session by Luisa Winters was her event on additional methods to monetize YouTube. Unfortunately, what we captured seemed to be the same advice commonly found online.

    Many vendors also had specialized stages such as this partner talk on the AWS Stage. This session focused on the AI content delivery workflow for a multimodal media stack. Finally, we captured the main stage event featuring the Bluemoon AI use case with Dell and NVIDIA on the topic of AI Advanced workflows. The big advice was to train your models locally.

    Storage & Search

    One of the largest problems found in media is where to put all the media! Media is not only voluminous, but it is the Intellectual Property that gives media companies value. The first problem is where to store it so those that need to work with it can. Strada agents allow one to share their hard drive with collaborators turning it into a private cloud. Studio Network Solutions, SNS, gave us an overview of the various methods it enables media professionals to share their media storage for collaboration. As a word of caution, just because a product is at a conference and organizations use it does not mean it is secure. Particularly, there was an alarming lack of identity and access control technology protecting many media storage solutions. For more research on this topic see Conference Whispers: Identiverse.

    Some of the solutions exhibited adds in AI for additional capabilities. For example, Axle.ai works with your storage BUT adds AI and search capabilities so one can maximize monetization of their content. Likewise, Eon Media also focuses on adding value to raw media assets leveraging various forms of AI to create the metadata to enable such powerful searches. Interestingly, their solution also enables and facilitates the licensing of such content for the full digitization to monetization spectrum. There was an abundance of solutions that applied AI to your data in your storage as well. For example, Magnify immediately searches your live video including sports video adding critical metadata to the field to reduce production costs and increase content usability.

    Workflows

    The next largest group of technologies involves those that go beyond storage or storage and search into the production workflows. TBW Advisors LLC is excited to share that we were able to capture a demo of Latakoo, popular in end-to-end workflow in broadcasting. Furthermore, we had an exclusive interview with Latakoo’s Founders right before they found out they won Best in Show NAB25! This award recognizes their generative video coding to transcribe live video.

    Dell had a large display sharing all their latest and greatest in hardware, software, and solutions including those with some of their biggest partners. Dell has always been known for their ability to understand what is required to scale out – something the crowd really seemed to appreciate at NAB. Simple and easy was the goal with the new capabilities highlighted by Ross. Where the solution leverages their components or an industry standard, just drag and drop into the workflow and you are set. As with

    AI and Speech

    While many different terms are used to describe the capabilities derived, the base functionality of many solutions involved artificial intelligence analysis of speech. From the video owner’s perspective, they often seek to have the video translated from one language to another. From the business’ perspective this is called localization. YellaUmbrella provides a pay-as-you-go translation capability for all your content. If you want the video to not only have its sound in another language but attempt to make it look like they are speaking it, also known as dubbing, DeepDub supports 130 languages and is one of the solutions you should evaluate. Another AI use case with speech is to provide in-room captioning for live events. This capability is critical for those seeking inclusive events and is available via MediaScribe.

    Additional Media Technologies

    Additional technologies we found include the critical capability of changing formats – Europe and USA do not use the same formats. Broadcast and streamers do not use the same formats. Cinnafilm is known for high quality media transformations. Cinnafilm’s flagship product, Pixelstrings can even make something 1080p to 4k! If the only transformation you are seeking is clipping it into shorts along with some intelligent search, Opus clips was in the creator’s lab. Another technology from the creator’s lab is the amazing ability to create a 3d augmented reality virtual background by AR Wall. Nominated for product of the year, AR Wall also offered a package with Sony for a huge screen to install for its realization. Keeping on the theme of virtual production, Riverside offers virtual podcast capabilities. Interestingly, all recording is executed locally in order to remove any network delay or contamination in the media. Last but not least, for all those editors and producers using these amazing products, there is KB Covers and Keyboards. Mac or windows or even laptops, editor or producer tools or even analytics, CRM or ERP tools – KB Covers and Keyboards vast array is likely to have a keyboard or cover to assist.

    Next Year’s Conference  

    NAB Show 2026 conference will once again be held in Las Vegas, Nevada April 18-22, 2026.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: ISC West 2025

    Conference Whispers: ISC West 2025

    Las Vegas, NV March 31-April 4

    Published to clients: April 7, 2025         ID: TBW2069  

    Published to readers: April 8, 2025           

    Published to Email Whispers: July 28, 2025 12pm.

    Publicly Published with video edition: July 28. 2025 2pm.   

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    After capturing almost 50 videos, over 150 minutes of content and countless shorts forthcoming, our coverage of ISC West 2025 closes. Attendees gathered for ISC West 2025 held in Las Vegas March 31-April 4. The event featured innovations in video surveillance, driver-assisted systems, palm vein identity solutions, edge AI, and gunshot detection. Exhibits included AI vision, camera intelligence, and layered security solutions. TBW Advisors was able to capture exclusive content from the live sessions as well as full details on top products at exclusive Press Briefings.

    Cautions

    • ISC West offers the option to print your badge at home. It is important to note that you not only need your badge holder and lanyard on site, but you still must wait in the registration line. Specifically, you must present and verify your ID to get a sticker on your badge for it to be useful. IF you only snag the badge holder, you will land up back at the long registration lines.

    Conference Vibe

    Our coverage of ISC West 2025 includes over 38 videos and over 150 minutes of video content spanning session summaries, product overviews, and answers to three urgent questions. There will be countless shorts forthcoming so save the entire Conference Whispers: ISC West 2025 playlists by clicking on the book mark symbol. Registration was quite interesting for the x attendees as one could print the badge at home but still required face to face registration to get the validation sticker. Held at Venetian, the customary Venetian Café Presse was open as well as the Venetian Food Marketplaces within expo hall if you got hungry. The event seemed to exceptionally crowded as you can feel as all waited for expo* hall to open and was loud enough to trigger a 100db warning on my watch. Upon clearing security, endless exhibits featuring massive amounts of vision AI,  AI video analysis, IoT sensor data, and complex security identity solutions bridging the physical and cyber worlds.

    While at ISC West, we conducted research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: How can we enhance our cybersecurity measures to protect against emerging threats?  
    2. Whisper Report: What are the best practices for integrating AI and machine learning into our security systems?
    3. Whisper Report: How can we ensure compliance with new and evolving security regulations?

    Sessions and Press Event

    We are excited to share that we have two exclusive pieces of content where the presenters gave a special overview just for TBW Advisors LLC, our clients, and subscribers. First, we have the session by Intel RealSense. This session focused on the combination the long history in vision and the long history of AI together to successfully create the current generation of facial recognition for the purpose of useful Identity and Access Management via the biometric field of one’s face. Keep in mind, data representing one’s face is PII or personally identifiable information. While not healthcare, the protection of PII requires the same care as all PII data as discussed during our coverage of Conference Whispers: HIMSS 25.

    The second session summary we were also treated to includes a look at when cyber and physical security combine. Operations and IT coordinating to achieve a business function is quite common. As anyone who has been a corporate CIO in an organization with physical buildings knows, security is security. Physical security must interface with IT systems to understand who is permitted to do what. Historically, if physical security fails, IT systems are always at a higher risk due to information being left around or the increased attack surfaces made available via the ability to physically access a network terminal or a server itself depending on the organization. In 2025, the rush to get data from everything connected to survive the pandemic or to rush ahead with AI solutions has increased possible attack surfaces. The confluence of these scenarios together has made the Cyber Physical Security practice space blossom so expect to hear and see a lot more in this space for the foreseeable future.

    Whenever given the chance, we try to bring unique content and details about the companies at the conferences to you. At ISC West we were able to attend a special, press only event held by Taiwan Excellence better known as Taitra. Taitra’s mission is to help spread the word around the world about innovations coming out of Taiwan by featuring some of their companies. The editor in Chief for Security Today Magazine, Ralph Jensen also spoke at this event to kick it off. We were able to capture the full 10-minute presentations for each of the 6 technologies featured!

    The first technology featured is Cyberlink. Cyberlink provides extensive video surveillance capabilities including the ability to successfully track people. In the event of a violent attack or a lost child, finding the desired human being from all the surveillance video available can be quite timely without the right technology. Cyberlink’s people tracking works even if the face is not visible on the video through posture, clothing, or body movement signature.

    Advanced driver-assisted systems (ADAS) are popular in automobiles but for larger vehicles it is still newer due to the complexity and size of semi-trucks. EverFocus gave the press an in-depth overview of their current solution including the company’s success in obtaining many Taiwan and global certifications enabling deployment.

    The third technology presented at the event was Himax with their palm vein identity solution. As this contactless solution works even if a surgeon has scrubbed for surgery and put on their two pairs of surgical gloves, this technology could have easily been featured at HIMSS25 or Identiverse. Himax is not only known for their palm vein identity solution but also for their ultralow power AI processor that runs their solution and is available on the market as WiseEye.

    The fourth and fifth companies presenting both featured edge solutions. Kneron featured a general-purpose secure full stack edge AI solution that support AI services at the edge for a large variety of use cases. One example is combing standard RGB video with thermal camera information for a cohesive image to properly identity living beings or animals in the camera’s view. Likewise, Vivotek specializes in IP Surveillance solutions including network cameras, network video recorders (NVRs) and related software solutions and accessories.

    Exhibits

    The product mix set at ISC West is interesting as it spans AI vision, Camera Intelligence, surveillance, and identity. Let’s start with the best in show new product two-time award winner, Vaidio. Vaidio provides an AI vision platform leveraging their deep AI expertise. Their belief is you should be able to point a camera at anything and make it safer. Safr is a vision AI solution focuses on facial recognition and liveness verification for live video including watchlist alarms. We also had an extensive booth tour by Intel RealSense. As you can see, their solution is quite easy to integrate for developers. Enrolment is quite simple. Their chip/software solution is integrated into many of the products on the floor. They also provided a live demonstration of their solution in action. If you are famous or a high NetWorth  individual and you are not comfortable with your personal identity or other information floating around the web, 360 Privacy was there with their solution.

    Advancis is 30-year-old company that provides a one-stop identity solution that focuses on integrating as many hardware devises as possible. It currently can integrate with over 550 hardware devices on which it can capture and verify credentials. They add support for approximately 30 devices each year. Also playing in the Physical Identity and Access Management (PIAM) space is RightCrowd. RightCrowd specializes in complex scenarios for organizations with many employees, many visitors across many locations. For those seeking a PIAM solution leveraging facial recognition or fingerprints, Bioconnect might be on your radar. Bioconnect integrates with the top 8 IAM platforms in the market. For a layered security approach, dormakaba provided TBW Advisors LLC with an exclusive booth tour walking through their offering and various layers. If any of the biometric or other identity information needs to be put on a secure card with any of the contact and contactless embedded technology, Dascom was on site. Their printer can securely hold up to 200 finished product cards until a batch is completed and retrieved.

    Diving more into the physical security aspects, LVT provides a mobile security unit that is rapidly deployable. LVT’s low power solution leverages cellular connectivity and high scalability for future proofing its deployment. Underneath the surface, LVT leverage the latest in agentic AI capabilities within its solution to provide these advanced capabilities. Another agentic AI solution that

    stops threats without human intervention based on video surveillance, Spot.ai might be on your radar. As an Agentic AI solution, Spot.ai not only detects an issue but can automatically handle the threat in 90% of the cases. Specifically, the solution will automatically be able to execute things like intimidating announcements, spotlights on, and following the potential threat as well as turn on sirens. The solution notifies a humans if the automation determents fail.

    Finally, if safety and security means identification of a gun shot and its source, Databuoy was on hand. With technology funded by DARPA, their solution is just as effective in your closest metropolitan area as it is in a urban combat.

    Next Year’s Conference  

    ISC West 2026 conference will once again be held at the Venetian in Las Vegas, Nevada. The dates are yet to be announced for 2026.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can AI be effectively integrated into healthcare systems?

    Whisper Report: How can AI be effectively integrated into healthcare systems?

    Published to clients: April 28, 2025                                                            ID: 2062

    Published to Readers: April 29, 2025

    Published to Email Whispers: May 8, 2025

    Public: May 9, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    To effectively integrate AI into healthcare, focus on three key areas: risk, impact, and value. Achieving a Patient 360 view requires orchestrating various tools. AI is embedded in many healthcare solutions including those for asset location, employee safety, and security. Always have a strategy to integrate AI into workflows. Successful integration depends on strong partnerships and clear communication about AI capabilities and limitations.

    Target Audience Titles:

    • Chief Supply Chain, Logistics Officer, Procurement, Technology, and Data Officers
    • Supply Chain, Logistics, Procurement, Technology, BI and Data Science Directors
    • ERP Specialist, Supply Chain IT, Data Scientists, BI and related managers

    Key Takeaways

    Generic AI models don’t understand logistics-specific challenges.

    Inconsistent, incomplete, and manually entered data hinder AI’s effectiveness.

    Poorly structured processes and a reluctance to adopt AI-driven solutions slow innovation.

    Onboarding new suppliers and standardizing systems remains difficult.

    Biggest challenge using Generative AI in Logistics??

    We took the most frequently asked and most urgent questions straight to the logistics and supply chain experts in the industry. This Whisper Report addresses the question regarding the biggest challenges using generative AI in supply chain and logistics. The first challenge, however, is not unique to that industry nor is it unique to generative AI. This challenge applies to a all analysis and analytics including all forms of AI – generative or not regardless the size of the models. Put simply, no matter how many ways you state it, when you put garbage data in you will get garbage results.

    Tom Larson with ITS Logistics “bad inputs in = bad outputs.”

    Balaji Gunter with Hoptek, “case of garbage in garbage out.”

    Blake Donaldson with Nutrabolt, “quality of information.”

    Obrie Scarborough with Wolley Digital Innovations, “good in good out.”

    Jacob Hobbs with Cubiscan, “you are only as good as your data.”

    Additional research on technology available to help with getting and cleaning data in supply chain and logistics is available in Conference Whispers: Manifest 2025 and Conference Whispers: Smart Retail Tech Expo.

    Challenges Unique to Logistics and Supply chain?

    Given the dominance of a common answer, this raises the question, is the sector of logistics and supply chain in worse shape versus other industries? More specifically, is the data itself within logistics and supply chain the problem and if so, why? Put simply and as depicted in Figure 1, the challenges go far beyond the data. As Don Addington of Cloud 9 Perception put it, “in logistics space there is a level of complexity that is more complex than others.” These complexities come in for the following reasons.

    Data doesn’t exist

    There is an ideal digital world which is very different from the physical world. As Owen Nicholson from Slamcore pointed out, “If you are not seeing real world deployments with all the gnarly things that go wrong you are only creating idealized models that don’t work in the real world.” Distribution centers are full of human and robot workers as well as machines from multiple manufacturers. Unlike construction, many of these machines are in the same building they entered at the start of their usefulness as brand new machines long before generative AI term existed. Logistics is not the neat and tidy world of fintech transactions.

    Data is inconsistent

    As Ben Tracy of Vizion pointed out, “(many) skipped a few fundament steps, being useful and being reliable…  They don’t monitor data quality, they don’t have consistency amongst data formats, and their systems are not exportable for the data that is inside of them.” Or what data professionals call it- ‘good old fashioned data quality’. To put it in the simplest terms possible, we all learned early in elementary school you need data in the same units to perform any math over the data. You do not add inches and feet together. You cannot add meters and feet together. You don’t speak globally about time without time zones. But perhaps most important, you cannot create data quality nor can you analyze data you haven’t or cannot export.

    Data is manual and miss-keyed

    If you are wondering how bad that data can be, Dawn Favier of Green Screens provided some hard facts, “its not uncommon to flag 35% of their (customers) data as dirty. Dirty meaning miss-keyed data, something tagged as full truck load when its partial.” Obviously, if one looked at data for a half truck and leveraged for a full truck, the resulting analytics are useless. With 35% of one’s data being dirty, there is work involved before you can even hope for insights.

    Data lacks historical context
    For any AI to be successful, you need massive amounts of data over a very small problem so the mathematics behind the AI can provide useful information. As Atit Shah of Chetu explained, “

    Even if you have the right collection of data, you can generate incorrect forecasting. A lot of people do not have a huge history or the history of the records so they go into the gen AI because everyone is doing it but it doesn’t meet their expectation.“ No matter how powerful the technology, all forms of AI need good data. Furthermore, the data must have context to be useful for any advance form of AI including generative AI.

    Bad Processes
    One obvious reason for messy data is the messy, manual, and imprecise or undefined processes it represents. The biggest challenge as Bill Driegert of Flexport shared, is simply, “not slapping it (generative AI) on bad processes. There needs to be a lot of process engineering required to leverage AI.”  If process re-engineering and establishing a clean data fabric is your organizations Mt. Everest, TBW Advisors LLC offers a lot of first-hand experience and expertise to teams and executive via inquiry. Any clients at this phase should schedule an inquiry to receive guidance. We will set up a plan of inquiries during your journey to give you any guidance we may have or can gather to assist you. The plan will cover milestones including but not limited to strategy reviews, presentation reviews, and architecture reviews. It is not an area to go through without a guide on your side even if the work is outsourced.

    Resistant to change

    It is always important to consider the culture of any organization when executing or desire to execute change management. As Erica Frank of Optimal Dynamics put it, “need to take a healthy assessment, how resistant are we to change, how are we going to challenge this from the top down.”  As with any change management, executive buy-in with a business objective are critical to success. AI for the sake of AI is always a bad idea.

    Perhaps the reason many in this space are resistant to change is the change is constant. As Jason Augustine of WNS put it, “Environment keeps changing every 3-6 months”. Thus discovering opportunities to align and integrate the transformational changes into these already occurring network constant changes is a less tumultuous approach.

    Human Machine Interaction

    Logistics, like manufacturing and construction, has a lot of machines in the loop. Those machines may or may not be intelligent machines. Thus as Dr. Mario Bjelonic of Rivr.ai shared, “the challenge will come up in terms of how the humans and robots will act as a team together.” Optimizing the total solution over this shared space is the true goal. But as one organization is optimized, what about working between each organization?

    As Justin Liu from Alibaba.com stated, “biggest challenge what it can do and what it cannot do

    is the on boarding suppliers cannot be done by AI”. That’s correct. Bringing each and every machine into the system, or each and every supplier and the complex of array of data that that suppliers managed to coalesce together IS ITSELF NOT standardized thus cannot be automated.

    Can’t use Generic Gen AI

    As Balaji Guntur of Hoptek pointed out, “Most of the models are very generalized.” “AI is data hungry, and you need to train it on real data. The biggest challenge Generative AI in logistics is that the generative models don’t know what logistics is doing. This is the main challenge,” Aviv Castro, Sensos. In summary, as best put by Nykaj Nair of Sugere, “you need data highly accurate data that is relative to the companies supply chain.”

    Opportunities for Generative AI in Logistics

    With all the challenges discussed, it may seem discouraging. It is important to realize the significant opportunity awaits thus easily providing business justification for the work to transform – carefully. As Justin Liu of Alibaba.com put it, “we are continuously adopting AI into our workflow into our latest and greatest features and functionalities to do their business more efficiently.” Rye Akervik of Shipsi believes the value is, “in adding it as a first layer to understand the (customer) issue.” Mick Oliver of Dexory shared, “We don’t see it as a challenge we see it as an opportunity and provide insights based on that data.” Rich Krul of Hoplite observed that the intelligent systems are, “way more efficient, people get their answers a little faster and thinks that is a good thing for the industry.” Most importantly as Georgy Melkonyan of Arnata pointed out, “Shouldn’t fear it (AI) is going to take your job, ai will not replace your job. The people that use ai are going to replace your job.”

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Fintech MeetUp 2025

    Conference Whispers: Fintech MeetUp 2025

    Las Vegas, NV March 10-13

    Published: March 17, 2025              ID: 2065

    Published to Readers: March 18, 2025

    Published to Email Whispers: June 25, 2025

    Analyst(s): Doreen Galli

    Photojournalist(s): Doreen Galli

    ABSTRACT:

    The 2024 Fintech Meetup experienced a 25% increase in size, featuring over 50,000 one-on-one meetings. Key areas of interest included development environments, product connectors, customer engagement solutions, and ACH payment simplification. Risk management and compliance were significant themes, with solutions for identifying threats, ensuring regulatory adherence, and verifying new clients. Identity verification and fraud prevention were also highlighted. Global risk decisioning platforms and extensive marketplaces were showcased, along with solutions for digital payouts, gift cards, and depositor retention.

    The Conference

    • Fintech MeetUp 2025 was held in Las Vegas, Nevada and had just over 5,000 registered attendees including over 1000 CEOs, with diverse collection of exhibiting companies. Over 50,000 one-on-one meetings were also scheduled.

    Cautions

    • It is critical you keep up to date with the deadlines as the MeetUp approaches to get the maximum networking from the MeetUp. If you registered in the last month before the event, you are already too late to participate in the meetups.  
    • The event explicitly did not want any of the sponsored keynotes to be recorded or amplified. Sponsors should keep this in mind if they want any attention outside of those able to make it in-person those exact days.

    Conference Vibe

    Having covered Fintech Meetup in 2024, we knew what to expect from the meetups. As you can feel in the energy of the event, it was about 25% larger than last year. This year featured over 50,000 of their infamous one-on-ones – just be sure you register and get your information in early if you want to participate. Our coverage this time focused on the expo hall. In addition, we were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: How can we ensure compliance with evolving regulations?
    2. Whisper Report: What are the best practices for enhancing cybersecurity?
    3. Whisper Report: How can we build and maintain consumer trust in fintech solutions?

    Enjoy the entire playlist for Conference Whispers: Fintech Meetup 20205 to more fully experience the event.

    Plethora of FinTech!

    Regardless of your role or fintech need, there was likely a vendor in that specific fintech space. Developers had Gitlab providing  an environment to develop solutions from ideas, through the entire software development lifecycle to production. Creating a solution that requires that is required to connect to various products in the fintech space? Merge shared their vast collection of product connectors regardless of development or integration technique. Perhaps you are specifically focused on improving your customer engagement. Interface.ai provides an agentic AI solution designed exclusively for credit unions and community banks to engage with their customers. If the interface you are most concerned with is ACH payments, Trustly can simplify ACH payments and comes with a side of risk management.

    Money makes the world go around so risk management will always be a significant area of focus within Fintech. A cognitive AI solution to identify missing threats, Thetaray seeks to find troubling patterns before an organization is compromised. More concerned with compliance? Security Metrics shared their capabilities for ensuring compliance not only with FinTech but also Healthcare and other regulated industries. Focused on compliance, and fraud and perhaps but also must increase your customer conversion rate? OnFido shared their combination solution that enables organizations to quickly and correctly verify potential new clients. The risk profile is configurable depending on the specific needs of a given organization at a given time.

    If identity is an area of interest in your organization, TBW Advisor’s research, Conference Whispers: Identiverse is a must read. The identity space also featured quite a few vendors in the identity space. During an exclusive interview, Intellicheck told us about their exclusive access to the data required to strongly identify drivers’ licenses from USA or Canada. If you prefer to leverage phone intelligence, Prove previously covered at Money 20/20, shared an update to their solution that now goes beyond leveraging the chip in the phones. For Fraud, prevention is always better than detection, Aries Fraud Solutions is all about prevention achieved by leveraging different numbers on the card versus the strip. In the area of risk decision and fraud detection, it is also worth to evaluate the extensive offering by Socure with an active customer base across 20 different verticals.

    For various solutions, it is frequently not only about what it can do, but how extensive globally is their coverage? Provenir informed TBW Advisors that their global risk decisioning platform is available in 60 countries serving anything from Tier 1 providers all the way to SMBs. It is a multi-component platform offering a marketplace in 120 categories. On the topic of marketplaces, MoneyLion shared their extensive offering with over 800 3rd party products serving 20+ million consumers and as well as the engine behind the largest enterprise fintech customers.

    The B2C dimension is always a challenging dimension for payouts. Whether it is payouts for the workforce, or refunds, Onbe’s solution is bringing clients into the digital age. If you are focused more on gift cards, Incentive.AI can create customer solutions to fit your needs. Finally, an interesting solution to help retain depositors was shared by Wysh. Wysh enables financial institutions to offer free life insurance to customers based on deposit values.

    Next Year’s Conference 

    While this year’s event was held at the Sands Convention Center of the Venetian, next year’s event will be at Mandalay Bay. The event will be held March 30-April 1, 2026.

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: HIMSS 2025

    Conference Whispers: HIMSS 2025

    Las Vegas, NV March 3-6

    Published to clients: March 10, 2025

    Published to readers: March 11, 2025                   

    Published to Email Whispers: June 18, 2025

    Publicly Published with video edition: June 19, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): D. Doreen Galli

    ABSTRACT

    The gathering of Health Information and Management Systems Society, 2025 HIMSS Global Health Conference and Exhibition or HIMSS 2025 allowed over 28,000 attendees from 88 countries to gather. Discussions revolved around the pursuit of global health equity, the impact of digitization on revenue growth, and the importance of security in healthcare technology. Thought-provoking questions were raised about common household medical devices, and innovative solutions to improve patient access and operational efficiency were highlighted. The event centers on the intersection of technology and healthcare, emphasizing the need for secure, efficient, and patient-focus approaches to modern medical challenge.

    The Conference

    • The 2025 HIMSS Global Health Conference and Exhibition or HIMSSS 2025 saw over 28,000 attendees gathered with a net gain of over 2,000 attendees from the previous year.
    • The event spanned the Sands convention center at Venetian as well as leveraged the connector bridge and all of Caesars Forum.
    • Attendees titles spanned clinician, IT director, Chief Medical Officer, founder, investor, security analyst, to Chief Privacy officer.

    Cautions

    • At HIMSS the entire expo hall is treated as a patient operating room from a privacy perspective. Thus, if you want press coverage of any type, one must have executed all planning before the start of HIMSS. Press was not allowed to walk up and film attendees without prior authorization. Many first timers at HIMSS were caught off guard by this aspect.

    TAGS:

    ACH payments, aries fraud, aries fraud solutoins, consumer finance, drivers license, fintech, FM25, Fraud, Gitlab, Identiverse, Incentive.ai, Intellicheck, Interface.ai, Money 20/20, MoneyLion, Onbe, OnFido, payments, phone intelligence, Provenir, risk decisioning, Security Metrics, socure, Thetaray, Wysh

    Conference Vibe

    Every event has their own personality and HIMSS 2025, the conference for Health Information and Management Systems Society or HIMSS annual gathering is no different. In Healthcare, data privacy is not just about protecting data. As attendees regularly shared, health data represents a patient’s whole body, a patient’s being, a patient’s life history, the data represents the patient’s life – not to mention individuals can be fined for making mistakes. Thus, one might expect, HIMSS25 was a very, very private conference. A huge no cameras sign welcomed all to the expo hall and Press were required to be prebriefed and reminded multiple times, no advance permission, no video. As a point of comparison, our video to time on site ratio was 50% of what we were able to achieve at CES. Nonetheless, we were able to work with the system and bring you a whopping 37 videos and over 110 minutes of video, endless shorts to enjoy, and research for 4 different research documents including this one. The Conference Whispers: HIMSS 2025 playlist is available on our channel for you to enjoy.

    HIMSS welcomed 28,000 attendees to see more than X exhibits and y sessions with over Z startups represented. The energy was quite high as all awaited the show’s opening and the registration lines moved quickly. The Sphere, right next door, even put on a wild psychedelic show to welcome all. Finally, the moment arrived all were waiting for when the Expo Hall Opened. Food could be found for purchase at both locations. The Venetian had their Bistro open with multiple locations throughout the event. Much like SEMA, the Venetian Expo leveraged the bridge connecting it to Caesars Forum which also hosted HIMSS. For those that were at Caesar’s Forum, food was available at the café known as cash-concessions.

    We were able to conduct research for three forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Whisper Report: What are the best practices for enhancing cybersecurity in healthcare?
    3. Whisper Report:  How can telemedicine be optimized to improve patient care?

    Sessions and Deep Dives

    Due to the restrictive privacy nature of the conference, we could not record any keynotes and sessions were limited but we were still able to capture great research. First, enjoy the press Q&A session held by HIMSS very own President and CEO Hal Wolf. This session covered the gambit including HIMSS instrumental role in ensuring citizens around the world achieve health equity. Their mission is independent of any specific government. He has high hopes that private organizations will step in to compensate for any globally shifting landscapes. TBW Advisors was excited to say that we were able to secure HIMSS President and CEO Hal Wolf’s answer for the Whisper Report based on Question 1 and Question 2 above. These answers are presented separately from the primary session video. Hal Wolf’s answers to Question 1 and Question 2 are in their respective playlists.

    The Alexander Group provided their framework in the session titled, “From Strategy to Success: Rel World Go To Market Studies”.  This session provided their framework for revenue growth in healthcare through digitizing. The framework nicely summarizes the primary objectives of current investment areas that are occurring within healthcare to grow revenue. The session included a specific case study to drive the point home. The session, “Revolutionizing Healthcare: The AI Powered Stethoscope? During this session, Minttihealth CEO Xiaong Zou left attendees with one important question. “Why is there a thermometer in every home but not a stethoscope!?” For those seeking to secure and extended resilience across endpoints used to manage care and smart technologies, Absolute Security provided a session on a model to secure the health enterprise. Specifically, they leveraged a healthcare model to minimize risk into IT Security.

    Front Office AI Applications

    In healthcare, standard business operations are separate from technologies leveraged to provide healthcare. While both may deal with health data, health operations are significantly riskier and more restrictive. There were innovations serving both aspects of the healthcare system at HIMSS. On the front office side, we found one of those technologies you hope the next doctor you see with has deployed. Relatient’s focus is on enabling patient self-scheduling, even for new patients without using the Patient Portal. No more hold time and spending hours trying to get into the doctors’ office. Relatient purports Practices leveraging the technology have realized 70% of self-scheduling are brand new patients with 30% making their appointments after hours. Xcaliber shared their agentic AI solution for healthcare which can anchor to any of your organization’s data stores. Problems they solve include prior authorization and discharge summaries. Aisera is another agentic AI solution for Healthcare with three separate fully developed ontologies for healthcare ready to go. Aisera purports it is designed to leverage agentic AI to build out new workflows opening the doors to endless possibilities.

    Healthcare Support Applications

    When you move from the front office of healthcare to the back office, many things change. Even the keyboards and mice must be different so they can be sanitized. Fortunately, Man & Machine has waterproof and washable keyboards and mice available. The mice can even be dipped in 10% bleach! Warning, do not try that at home with your equipment!

    Keyboards are not the only devices to support providing health,  doctors leverage many handheld devices. Stethoscopes, blood pressure meters, glucose meters and the likes. Telemedicine and AI are also impacting these medical devices. In turn, these medical devices are also becoming more intelligent and capable of provide remote and real-time data such as those now available by Minttihealth. For those in cybersecurity, at this point your head might start to spin at the possibilities of it all. Have no fear, there were many providers on hand to help including Absolute Security. Absolute Security solutions aim to ensure those end points such as tablet and PC’s in use are secure and resilient.

    Some of those endpoints are more expensive than others. Some may be huge expensive machines. Keeping track of all those assets and ensuring the safety of staff require an intelligent location solution. Cognosos provides an infrastructure light, location intelligence solution for your assets – man or machine.

    Moving on to the care side and practitioner support, Evidently provides clinical summarization and decision support created leveraging actual clinicians. Notice it is a decision support tool as the clinician is ultimately responsible for taking care of the patient. We often refer to this as Human in the Loop or HIL. One interesting capability of Evidently is to provide a very clear line where facts originated. This makes it easy for the clinician to decide to agree or disagree with the technology’s suggestion, ultimately building trust.

    Next Year’s Conference  

    HIMSS 2026 conference will once again be held in Las Vegas, Nevada. The announced dates are March 9-13, 2026.

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Industry Whispers: Founders Panel 2025

    Industry Whispers: Founders Panel 2025

    Join us for an inspiring Founders Panel, where visionary entrepreneurs and business owners share their journeys, insights, and secrets to success. Discover the stories behind the startups, learn from their challenges, and get inspired to take your own venture to the next level. Don’t miss this opportunity to connect with industry leaders and fellow innovators!

    Research Code TBW2061

    Cannot make it live? Register and submit your question. The answer will be in the video on TBW Advisors’ YouTube Channel.

    Moderator: Dr. Doreen Galli, TBW Advisors

    Julia Jakimenko

    Julia Jakimenko is the founder of Cyberette, a cybersecurity startup dedicated to preventing fraud and disinformation through advanced AI-driven solutions for detecting altered media—images, videos, audio, and text. With over 9 years of experience in technology and 5 years in banking security, Julia has demonstrated expertise in building and scaling teams, delivering end-to-end products, and driving innovation in emerging fields. She is deeply committed to advancing AI as a critical tool in strengthening digital security and combating the growing threats of digital manipulation. Julia also founded a Women in Tech community with over 800 members and has received multiple awards for her leadership and contributions to diversity and inclusion in technology.

    Sadie Groom

    An entrepreneur since an early age, Sadie founded Bubble, a global PR, marketing and events company in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in. In 2017 she founded the Rise – Women in Broadcast group which is now a global group offering mentoring and training across all job roles, Strive To Rise an accreditation program for companies, and Rise Up, a program of school workshops delivered throughout the UK to inspire children throughout their primary and secondary education. Sadie has been awarded the Women in Business Champion of Change and IABM Shining Star for her work on gender diversity. Sadie is also on the board of the DPP and Buckinghamshire New University. In 2020 Sadie founded Marketing Leaders Circle, a global network for marketers in the media and entertainment industry. In July 2022 this business was expanded into The Circle Society, welcoming the following job functions across sales, HR, finance, operations and leadership.

    Laura Keaton

    Laura incorporated Keaton Consulting in 1997 to work as a free-lance consultant in software test automation. (Had she known that her company was going to scale and thrive for over 25 years, she would have worked a bit harder on a more compelling name.) With her background in Mechanical Engineering, she has focused her career on adding value and making customers successful through the use of analytics and engineering principles. She has been actively leading Keaton Consulting, a service delivery provider and consultancy in Business Value Realization, Governance Risk and Compliance, IT Automation and Software Quality Assurance. The company is comprised of management consultants, PSO, Tier III Support, and R&D resources with extensive experience delivering over 1,000 engagements across many industry verticals and technology stacks.

    Margaux Peltie

    Margaux Peltier is an engineer and science entrepreneur, holding a MSc. in Civil Engineering from EPFL Lausanne. During master thesis, she developed a strong interest in renewable geo-energy systems and testimonies the untapped potential of shallow geothermal energy and need for innovation in this domain. She co-founded Enerdrape, where as CEO she defines and oversees the startup vision and strategy. Prior to founding Enerdrape, she worked as engineer on several R&D projects on BIPV-T and solar-power houses (Canada) as well as HVAC engineer in Geneva. Margaux also worked on several international projects, as engineer consultant in the domain of energy geostructures.