Published to clients: October 27, 2025 ID: TBW2094
Published to Readers: October 28, 2025
Whisper Email Release: TBD
Public/Video Release: TBD
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.
Retail Supply Chain Expo and the related 4 events including White Label Expo brought approximately 9,000 attendees to the Las Vegas Convention Center. TBW Advisors LLC captured over 60 minutes across 49 segments including a livestream and expo hall walkabout. Our coverage focused on the technology presented along the lifecycle of a retail product. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending the combo event live in Vegas?”
The Conference
A community of roughly 9,000 gathered for a collection of events held together with no admission charge. We focused on the Retail, Supply Chain, and Logistics Expo 2025. Concurrently with shared expo hall was also the White Label World Expo, Smart Retail Tech, as well as the E-Commerce Packaging & Labelling Expo
The event featured 200 exhibitors and over 75 expert speakers on 11 different stages.
Cautions
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
After 49 videos and over 60 minutes of video including a livestream and over a dozen fact checks, our coverage of Retail, Supply Chain, & Logistics Expo closes. This combination event is collocated and hosted with the White Label World Expo, Smart Retail Tech, as well as the E-Commerce Packaging & Labelling Expo. Despite multiple events, registration was quite simple. As seen in the expo hall walkabout, together one could create a business end-to-end or find any partner you needed to collaborate with. Interestingly much of the types of technology found we have covered at events throughout the year. The difference being while Manifest had an entire aisle on 3rd party logistic providers and Pack Expo may have had an entire floor on automation, this event likely only features one to a handful of a given category. While the entire HR Tech was dedicated to HR and recruiting technology, a few were in expo hall. Likewise, Many found this set up to be quite conducive to finding prospects albeit predominately mid-market and smaller. That said, keynote speakers were frequently from Fortune Companies; thus, large enterprise market was still present. The event was held in the Las Vegas Convention Center in South Hall Upper which did have the in-hall eatery open. Guests declared that prices were ‘not that bad’.
We once again live streamed from on site. On Wednesday requesting those attending to find me to answer Questions 1-3, to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 24th broadcast edition of Computer Talk Radio.
While at Retail, Supply Chain, and Logistics Expo 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Retail, Supply Chain & Logistics Expo Playlist in its entirety. The playlist is listed in the end screen, description, and as a pinned comment of the video edition.
The video edition will conclude with gratitude towards those that contributed and a montage of responses to Question 4, “What’s the best part about attending the combination event live in Vegas?”.
For those exploring retail, retail complex or resort management solutions, R2M2 was on site. Want to ensure you have surveillance around your property? If surveillance including instant set up is critical for your business, SCT Surveillance wants to share their solution with you. Perhaps you are a small retail shop. You used the build your own website tools to create your web presence. Now you are seeking the same type of platform to create your POS system for your business. If that description fits you, meet FinalPOS. If you cannot find the software off the shelf you are seeking, perhaps DreamzTech’s software development at $20 an hour fits your needs. Prefer an Agentic AI solution that was trained explicitly for logistics? Backops AI was the vendor in this category at the show.
In retail, improving customer experience can be the key for many brands to differentiate themselves. On the global stage, if your organization is attempting to provide Track and Pay to Asia, Lufthansa has their unique solution ready to deploy for you. Perhaps you are attempting to expand to Latin America but don’t know where to start? Bazarup has a solution that can enable you to penetrate the entire market.
Seeking enterprise logistic sophistication for your SMB or boutique organization? MetaOption would like to speak with you. For attendees mapping out their processes from printing labels through delivery, Midstates Connect suggested their one-warehouse 3pl (3rd party logistics ) solution. If fast and highly flexible describe your needs – oloround 3PL may align with your interests. Simply seeking a platform, you can leverage for your own 3PL? Warehouse Craft was excited to share their fresh platform that resulted from a decade in the business.
On the highly sophisticated side of things, if your assembly is no ordinary assembly. Specifically, if your organization requires high touch assembly and wants to find it stateside. Good News! PGS 360 was on expo floor looking to speak with you. However, if you want to add automation even though your warehouse is a complete brownfield with no intention of changing processes? Yondu had their exciting innovation bringing automation where no one has dared to go before – the brownfield.
The combination event including Retail, Supply Chain & Logistics Expo 2026 will once again return to Las Vegas and will be held at the Las Vegas Convention Center on September 23& 24th.
Public edition with video coming October 22!
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
MWC Las Vegas brought 85 sponsors and exhibitors to the Fontainebleau, Las Vegas. An amazing 61% of the attendees were C-Suite or senior level from the wireless and mobility specialty space within telecommunications industry. TBW Advisors LLC Captured over 40 minutes of video across 36 segments including 4 keynote highlights, a livestream and expo hall walkabout. Expo hall featured 4g and 5g equipment, IoT platforms, mobile networks and data centers in a box were all found along with mission critical, latency bound, deterministic networking equipment. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending MWC live in Las Vegas?”
The Conference
A community 85 sponsors, exhibitors, and sponsors across three stages and five summits gathered at Mobile World Congress Las Vegas 2025. Held at the Fontainebleau in Las Vegas, 45% of attendees came from enterprise with 61% being C-Suite or senior level.
Cautions
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
After 6,000 steps, 36 videos and over 40 minutes of video including a livestream from onsite and over 10 fact checks, our coverage of MWC Las Vegas also known as MWC25 closes. Coming from the mobility world with specialized expertise in Privacy, at TBW Advisors LLC we understand mobile applications are data goldmines. As such, we do not use event mobile applications. However, at MWC the mobile app was required to enter the 6th floor of the Fontainebleau. After getting through that checkpoint, registration was quite efficient with no significant registration lines. The 85 sponsors lit up expo hall where they also served some scrumptious food. As MWC was hosted in one of the most elite hotels in Las Vegas, we were admittedly excited to hear what the guests thought of the food. Breakfast got rave reviews even though it was an English muffing egg sandwich. Lunch offered both a cold sandwich option, extensive dessert options, and a hot lunch offering that admittedly smelled like you were at Grandma’s house! It just had the home cooked smell, look, and feel but you can see for yourself!
We once again live streamed from onsite Tuesday. During this quicker live stream, I requested those attending to find me to answer Questions 1-3, to let you know about upcoming events we have scheduled and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 17th broadcast edition of Computer Talk Radio.
While at MWC 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to relive or experience the entire event are encouraged to view the Conference Whispers: MWC 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.
The video edition will conclude with gratitude towards those that contributed and a montage of their responses to Question 4, “What’s the best part about attending MWC live in Vegas?”.
At MWC Las Vegas we were informed that they had a special platform I could use to record, but only at keynotes. After recording we were informed that we could post and include a highlight of the various keynotes. Thus, this event’s opening keynote session videos are all processed highlight videos of what we captured. CTIA stands for Cellular Telecommunications Industry Association and is the sponsoring organization along with GSMA the GSM Association. GSM stands for Global System for Mobile Communications. Therefore, within telecommunications, this is a specialty event for mobile and wireless telecommunications. CTIA’s President and CEO, Ajit Pai’s keynote emphasized the importance of governments unlocking spectrum so their industry can unlock success for our country. His speech was followed by a fireside chat he had with Verizon Business CEO Kyle Malady. Building on the same theme, their chat emphasized that capacity drives growth for businesses. After their chat, Google Cloud’s Anil Jain joined the stage for a roadmap to an autonomous organization. Anil remained on stage and was joined by a star-studded stage for their panel on first-hand knowledge from the frontier. It is no surprise that the tried-and-true advice for transformation has remained the same for the next wave. Get buy in from the top. If your organization is approaching or in the midst or even thinking about a transformation – be sure to schedule your inquiry with your TBW Advisors’ Analyst to review your strategy and plans.
During our Earth Day Panel, TBW Advisors LLC emphasized that data centers and many IoT solution always involve seeking power solutions. At MWC we ran into none other than Schneider Electric ready to solve your power management problems. For organizations prioritizing hardware agnostic IoT solutions, Live4IoT would like to share hardware and carrier agnostic IoT platform with you. Comfone is redefining what it means and more importantly costs to Roam with their eSIM. Simply need 4g and 5g equipment; Baicells may align with your interests. However, if locating a master distributor for anything cellular is part of your current focus, GetWireless is among the few.
Whether your government use case demands it or you just need a small remote server for compliance as discussed in our coverage of G2E, they were found at MWC complete with telecommunications access. Kontron was on the floor with their 5g modules integrated into servers. Seeking a rugged portable network in a box for any type of network connection? Eucast showcased their network in a box offering enabling many critical use cases. If your uses case is so mission critical that it requires bounded latency with a deterministic network? Good news! Canoga Perkins showcased their bounded latency deterministic network equipment here in Vegas.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
“Global Gaming Expo (G2E) 2025 brought nearly 25,000 attendees to Las Vegas for a high-energy showcase of gaming innovation, regulatory tech, and casino infrastructure. TBW Advisors captured over 75 minutes of video across 81 segments, including two livestreams and a full expo hall walkthrough. Our coverage focused on the technologies shaping the future of gaming—from multilingual communication and fraud prevention to cash automation and iGaming compliance. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending G2E live in Vegas?”
The Conference
Nearly 25,000 attendees gathered at the Sand’s Convention Center in Las Vegas. Every aspect of gaming was included while we focused on the technology.
Technologies seen include anti-fraud, anti-money laundering (AML), language translation, casino management, player engagement, data center and server technology, cybersecurity, cyber + Physical security, identity, access management
Cautions
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
After 15,000 steps, 81 videos, and over 75 minutes of video including 2 livestreams and over 20 fact checks, our coverage of Global Gaming Expo better known as G2E 2025 closes. Registration moved quickly as the nearly 25,000 attendees waited for expo hall to open! While we did not get clearance in writing to record any sessions or keynotes, we were able to get permission to capture Expo Hall. In fact, our favorite quote of the event described expo hall as having ‘some incredibly impressive booths’. See for yourself as you enjoy our walkabout. The usual Venetian eateries were available including the café, the food marketplace and the bistro!
We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, and Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 10th broadcast edition of Computer Talk Radio.
While at G2E 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: G2E 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.
The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending G2E live in Vegas?” — capturing the energy and moments that made the event unforgettable.
Our favorite quote of the event was, “there are some impressive booths in Expo Hall”. From designers showing how your high roller room should really look to chairs for patrons, uniforms for staff, lawyers and accountants specializing in the Gaming ecosystem — everyone was there. At TBW Advisors LLC we of course focused on the technology that tells the story. Commencing with agilysis, they have a solution that can run the entire resort including scheduling and handling advanced amenity types from golfing to spas. Prefer to focus on gaming data organization? CCT is ready to jump in and partner. They organization all your data from casino operations; from the cage through revenue audit.
If you want to make sure everyone working at the resort can communicate reliable across any language barrier, Relay should be on your evaluation list. Relay offers a software cloud-based solutions that enables capabilities not normally available in traditional telecommunication solutions. If you would like to clean up the air in the casino, QleanAir’s smoke free cabin demonstrated their technologies capabilities.
Physical Casinos mean physical payments. Those physical payments may mean your client may have to get up to go to the ATM or counter if their players card runs out. Pavillion Payments would like you to know – this inconvenience is no longer required. Introducing Apple Pay at the machine by Pavillion Payments. If your challenge is in counting the cash that comes into the casino, JCM has a solution including multiple Six-Axis Robots – enjoy the demo! If you would prefer to leverage the same cash counting technology the Federal Reserve in the US leverages, then Giesecke + Devrient were in expo hall ready to show you their highly trusted solution.
Physical Casinos not only must count but secure the cash, chips, and machines. Regulations require very strict key and asset management. Fortunately, companies such as Traka were in expo hall to share their solution which not only manages keys but ensures compliance. Those seeking additional information on physical cyber security are directed to our ISC West Coverage. Druvstar provides cybersecurity and data security for your gaming needs solution created by actual former CIOs and CTOs in the gaming industry. Those seeking additional information on cybersecurity are directed toward our coverage of Black Hat. Speaking of data, Seon leverages over 909 first party data sources to help you stop fraud. Clients may recall when we first covered Seon during our coverage of Fintech Meetup 2024.
iGaming regulations frequently require one to keep the data in country to be compliant. If your expansion plans are hindered by finding data centers in remote locations, Continent 8 Technologies should be on your radar. Trying to maintain compliance in all those exotic iGaming locations? eCOGRA operates anywhere in the world iGaming is allowed – over 50 territories. If however, you are seeking durable, rugged hardware that can be custom created to your needs, Radeus labs was in expo hall looking to meet you. For anyone seeking to understand the ‘why’ behind a player’s actions, fullstory has a solution for you. But if maintaining a player’s engagement during play within the app and you don’t want to build out a new team. Perhaps you are seeking player engagement out of the box? Plotline has an intelligent tool ready for you to leverage. Seeking a platform to build and entire game? Want that game to be equally available for iGaming as it is on land for Casinos? Perhaps with the same exact play as well? Then incisor brought the exact development platform you have been seeking to G2E this year!
Global Gaming Expo 2026 will once again return to Las Vegas and will be held at Sands’ Convention center at the Venetian on September 28 through October 1, 2026. G2E also shared that G2E 2027 will be held September 27 September 30 with G2E 2028 being held October 9-12.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
Published to Email Whispers: October 5, 2025 at 6am
Public with video edition: October 5, 2025 at 8am
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
“Pack Expo Vegas 2025 drew 30,000 attendees, filling over 1 million square feet with 2,300 exhibitors across 40 verticals. From robotics and automation to vision AI and IIoT, the show spotlighted packaging tech’s expanding role in enterprise ops. TBW Advisors captured 52 videos, 135+ minutes of footage, and livestreamed twice from the floor. The event showcased the full spectrum of packaging—from boxing and palletizing to robotics, automation, and sensor-driven intelligence.”
The Conference
A community of 30,000 gathered for Pack Expo Vegas 2025. The event featured over a million square feet of exhibit space, 2300 exhibiting companies serving over 40 vertical markets.
Technologies spanned from packaging, to boxing, to palletizing. Robots, automation, and intelligence meant sensor data and traditional AI were plentiful amongst all of the products.
Cautions
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe
After 52 videos and over 135 minutes of video including 2 livestreams, 30 fact checks, over 25,000 steps, 18 flights of stairs and 4 Vegas Loops Rides our coverage of Pack Expo Vegas 2025 closes. Opening day provided a rush for everyone to get their badges at Registration along with a temporary line. The Las Vegas Convention Center (LVCC) South Hall Upper featured every packaging need for dandy and confectionaries including the Confectionery Pavilion. South Hall lower featured the Containers and Materials Pavilion and related exhibitors. South Hall also features its own eateries where you can get nearly anything sweets packed. South Hall lower out back also features a Vegas Loop Station. Enjoy the ride along over to West Hall. There was also an extensive shuttle infrastructure to facilitate attendees. West Hall featured the Innovation Stage and Industry Speaks. West Hall also features an extensive eatery collection. West Hall features a air conditioned short walkway enabling all to cross the street to North Hall. It is always interesting to see how each event leverages the walkway. In this case, Pack Expo Las Vegas leveraged it to feature their Packaging Innovation Show Case. It was quite fascinating to appreciate all the hard work, creativity, and talent that goes into packaging various goods we use every day. North Hall features the Logistics Pavilion, Processing Zone, Healthcare Packaging Pavillion, Containers and Materials Pavilion and Package Printing Pavillion. North Hall also had an eatery inside the Hall as well as leveraged the traditional Central Hall Food Court. Unless you leveraged a shuttle, the easiest way to get from North Hall to South was a short walk outside.
We once again live streamed from on site. On Monday requesting those attending to find me to answer Questions 1-3, and Tuesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 3rd broadcast edition of Computer Talk Radio.
While at Pack Expo Vegas 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Pack Expo Vegas 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.
Tracy Stout, VP of Marketing and Communications at PMMI, the organization that hosts and runs Pack Expo Las Vegas, welcomed Press to the event. The CEO of PMMI, Jim Pittas, then shared highlights of what to expect at the show. Specifically, the show featured more than a million square feet of exhibit space and 2,300 exhibiting companies representing 40 vertical markets. One of the more exciting aspects of the press lunch was the State of the Industry Address. Enjoy the entire session; the net takeaway was this industry continues to grow despite years of continued growth. Later in the event we were able to catch the Sr. Vice Chairman of Pakistan’s packaging association, APCCMA, Aftab Ahmed. Mr. Ahmed wanted all to know to know Pakistan is open for business with many goods to sell around the world.
With over a million square feet of exhibits, and 2300 exhibitors – each exhibit had plenty of space to show off their machines, equipment, automations, and ROBOTS. Signode Technologies shared their autonomous robots on an integrated line. This line demonstrated palletizing, ring wrapping the pallet along with transportation of the loads between steps by robots. KUKA shared their complete robotic portfolio with attendees. The portfolio included SCARA robots (selective compliance articulated robot arm), Six-Axis robots, and autonomous mobile robots (AMRs) as well. For those not familiar, Six-Axis Robots are industrial robots capable of moving with six degrees of freedom that would be X, Y and Z axis and rotations including roll, pitch and yaw around these axis. We were also able to capture the Six-Axis Robot by Universal Robots along with their AMR by MiR. Robot Units is an industrial manufacturer that creates modular automation systems involving aluminum extrusion, robotic framing and guarding to conveyors and powered roller belts, timing belts, modular belts. If you are seeking a cost effective one-stop shot for control automation, Unitronics would love to speak with you. If however, automation backed by three generations of experience catches your attention, the industrial integration company of Flex-Line Automation was also in expo hall.
A very critical aspect of packaging is that of boxing. The SOMIC Superflex 434 can rotate the packages so that they can be placed in alternating positions for maximum capacity. In addition, SOMIC also offers a solution to pack unglued boxes saving space and money without losing packaging strength. Attempting to box sticky products and don’t want to give away too much product? Harpak specializes in exactly that sticky situation! Once packages are in a box it is time to think about palletizing. B2B solutions was on site with their innovative 1 and 3 pallet solutions. What was most interesting was the tiny, five and a half by seven and a half feet space it can fit in. If that is not convenient enough – it can leverage a standard wall outlet.
Space isn’t the only area of efficiency that many sought. If you are focused on getting your stock levels at the correct levels, Netstock’s video should catch your attention. If you find yourself having workers work overtime only to have workers with no stock before them 3 shifts later, you need to address this problem. Be sure to schedule an inquiry with your TBW Advisors analysts at the earliest convenience so we can discuss where you are today. In addition, create an action plan and strategy to digitally transform your organization enabling not only efficient use of staff but of packaging materials as well.
Other interesting technologies located include this innovative printer head by Hitatchi Industrial ensuring your product codes are readable without significant and constant human intervention. As any network team in the distribution and manufacturing sector can tell you, constant reconfiguration can mean tricky cable management. In expo hall we found icotek that enables reconfiguration and reconnecting without all the traditional hassles.
One cannot have all these robots and manufacturing lines without significant proliferation of vision AI. Flexible Vision focuses on quality control and traceability, analytics and data collection. If you are seeking to examine the quality of your products leveraging vision at speeds up to 13,000 or more parts per minute – Vision Software was in expo hall. If you are seeking to get intelligence from sensors in general, perhaps even need to procure those sensors, SICK is there to help you realize your Industrial Internet of Things – IIoT – soluton. It’s not about the sensor; it is about the business result.
Pack Expo Vegas 2026 will once again return to Las Vegas and will be held at Las Vegas Convention Center with dates to be announced.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
Published to clients: September 29, 2025 ID: TBW2087
Published to Readers: September 30, 2025
Published to Email Whispers: TBD
Public and Video Release: TBD
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
“The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential. “
Target Audience Titles
Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
Chief Technology Officer, Chief Digital Officer,
Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
Product Managers, Content Managers
Key Takeaways
Creators connect directly with consumers, offering scalable, intimate interactions.
Businesses must support creators with tools, partnerships, and infrastructure.
Creators rival traditional media in quality, speed, and production scale.
The creator economy is reshaping media and consumer expectations.
We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.
Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”
Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”
Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”
The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”
Published to clients: September 22, 2025ID: TBW2097
Published to readers: September 23, 2025
Published to Email Whispers: September 24, 2025
Public with video edition: September 24, 2025
Analyst(s): Dr. Doreen Galli
Photojournalist(s): D. Doreen Galli At HRTECH 2025, more than 10,000 attendees gathered in Las Vegas to explore the technologies shaping the full employee lifecycle—from recruiting and benefits to human capital management. With 433 exhibitors, including ninety-four startups, the expo floor was the largest in the event’s history. Our team captured over 120 minutes of footage across forty-nine videos and three livestreams, documenting not just the tech but the tone of the conversations. While generative AI continues to blur lines with legacy automation, the real story lies in how HR leaders are rethinking org design, talent matching, and employee care.
The Conference
A community of 10,000 gathered for HRTECH2025. The event featured 433 exhibitors including ninety-four startups.
HR Tech featured technologies a human resource professional and department would need through the entire employee relationship lifecycle.
Cautions
The conflation of AI for artificial intelligence that has been around for decades and the newer generative AI that can hallucinate continues in prevalence.
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
After 49 videos and over 120 minutes of video including three livestreams and over forty-five fact checks, our coverage of HR Tech 2025 closes. HR TECH 2025 gathered 10,000 human resource technology enthusiasts from around the world including USA, Canada, UK, Sweden, Germany, Japan, China, India, Australia, and UAE. Expo Hall was just shy of 100,000 square feet and displayed 433 exhibiters including ninety-four startups surpassing all year’s prior! Registration had no lines whatsoever. We were able to capture the breakfast on Wednesday.
We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, as well as Thursday from Expo hall itself requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the September 20th broadcast edition of Computer Talk Radio.
While at HRTECH 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: HRTECH 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.
One of the more fascinating aspects of HRTECH 2025 was to see how recruiting may be expanding or dare I say, finally improving past trying to box engineers into keyword searches, Booleans, and over filtering. Endorsed AI is an agentic solution that understands, for example, all the nuances and behaviors software engineers are involved in providing a fuller picture to match talent over traditional systems. Understanding that interviews do not accurately represent how one will perform as an employee, FitFirst allows organizations to identify the talent they want. Gem is an AI first recruiting platform focused on finding you your next gem of an employee. HeyMilo focuses on recruiting at scale even providing adaptive interviewing capabilities.
If you need is strictly on technology to parse resumes, RChilli specializes in exactly that! However, if you want to find tech beyond ATS (applicant tracking systems) perhaps with a side of Employee of Record tech (EOR) – olamee can handle even mid-size organizations.
An important aspect of recruiting and maintain employees is that of benefits. As such, it is no surprise to find technologies in the benefits space. If managing benefits on a global scale has got you overwhelmed, Benifex specializes in global benefits for 120 countries. Seeking a modern benefits platform leveraging AI from the ground up vs bolt on legacy solutions? Aptia would be one to add to your evaluation list. If, in caring for your employees, you simply want a direct answer to the question, “How are you doing?” Lollipop was on site sharing their solution. If you are seeking analytics in general over everything about your employees, One Model was on site.
If you are attempting to make training interesting in your organization, Atensi has a gamification solution ready for you to evaluate. If your challenge is more about the acquire, deploy, cultivate/train and redeploy life cycle of employees, Eightfold AI may be on your radar. However, if your employees are demanding payroll in a stable coin crypto current – Pebl has a solution already worked out for you to deploy quickly.
If your business employes front line workers, Fountain has a front-line worker operating system design to give you speed across the entire process. If you are in the SMB space, BambooHR is designed to empower your HR teams. Perhaps your HR team is exceptionally lean and you need technology so you can still get the job done? HireRoad was designed with you in mind. An enterprise HCM solution that also provides an Employee Gateway Management Systems, Darwinbox believes their solution will make all the difference. If you are seeking an HCM solution with a side of services, Paychex was in expo hall for you.
HRTECH 2026 will once again return to Las Vegas and will be held at Mandalay Bay Convention Center on October 20-22, 2026.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples of products in the same category may have also been on display.
Published to clients: September 15, 2025ID: TBW2093
Published to readers: September 16, 2025
Published to Email Whispers: TBD
Public with video edition: TBD
Analyst(s): Dr. Doreen Galli
Photojournalist(s): D. Doreen Galli
Abstract:
“After 79 videos and 175 minutes of video including 3 livestreams and over 45 fact checks, out coverage of Commercial UAV Expo 2025 closes. Our coverage from Commercial UAV Expo 2025 explores the evolving landscape of drone innovation, enterprise operations, and regulatory strategy. This research highlights examples shared across keynotes, technologies, and industry use cases. Readers are encouraged to explore the full edition for insights into the trends shaping unmanned systems and their impact on commercial and strategic decision-making.”
After 79 videos and 175 minutes of video including 3 livestreams and over 45 fact checks, out coverage of Commercial UAV Expo 2025 closes. CUAV brought together over 3393 drone enthusiasts from over 62 countries. Registration had no lines whatsoever. We were able to capture the lunch served on Wednesday as well as breakfast on Thursday. This time we once again tried out the live streams with one on Tuesday requesting those attending to find me to answer Questions 1-3, Wednesday to let you know about upcoming events we have scheduled, as well as Thursday from Expo hall itself requesting assistance. Specifically I requested assistance on your favorite videos for my segment on the September 6th broadcast edition of Computer Talk Radio.
While at Commercial UAV Expo 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Commercial UAV Expo 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.
At the Commercial UAV Expo we were excited we could cover the keynotes this year. The opening monologue set the stage. Buzz Solutions Kaitlyn Albertoli kicked off the event with 5 tips for overcoming inaction in your drone problem. This was followed by a great case study fireside chat with her client Dominion Energy. Dominion’s Thomas F. Butler emphasized that collaboration is the key to success. This was followed by a fascinating case study of how drones were used to capture the stunning beauty of the Grand Canyon.
Commercial UAV Expo’s team content manager, Matt Collins welcomed all back on Thursday morning. The Keynote panel was hosted by Cyberhawk’s CEO Chris Fleming. Collaboration was the key emphasis and produced one of our favorite quotes of the event. “Safety is not Proprietary”. The session also provided many insights for succeeding with FAA paperwork be it waivers or permits. The morning keynote was concluded with the awarding of the 2025 Eric Talley Memorial Award to Officer Matt Rowland.
When one attends a Commercial UAV expo, it is not unusual to see a lot of drones including a variety of specialty drones. IPET drones’ propellers and motors come as a set, easily snap on and off, and are notoriously quiet. These propellers also enable very quick maintenance. If you are seeking a variety of drones including nano drones, Ascent Aviation shared their wares. Need to cover remote areas? Starling’s drone in a box even can automatically manage between the three batteries possible in the box with the drone. Perhaps you need to deal with the chemicals of agriculture? Central UAS drones are specifically designed to handle the agricultural and pest spray space. If chain of custody regarding the cargo for applications such as medical deliveries, blueflite drones have you covered. Heavy cargo? FlyingBasket can handle 100 kilo cargo with a 200-kilo capable drone coming by year’s end. Parallel Flight Technologies are hybrid drones and can handle 100 pounds for 1.4 hours or 50 pounds for almost 3 hours. Finally if you want a tethered drone or want to convert your drone to a tethered drone, ELISTAIR came to Vegas all the way from France share their solution.
If you were seeking a distributor for drones, there were a number of options on site. One example was Frontier that represents product lines from over 40 different manufacturers. Another example was Multicopter. They consider themselves a drone provider with their advantage being NOT offering services. This eliminates competing with the manufacturers themselves. They enjoyed speaking both with drone manufacturers on site as well as customers seeking a great source to purchase their enterprise drones.
Finally, one of the great challenges for all drone manufacturers is testing their drones. Filing all that paperwork and enduring the FAA delays can interfere with business. Ukraine, represented by their San Fransico Consulate, Consul General Dmytro Kushneruk wanted drone manufacturers to know that you are welcome in Ukraine. Unlike the US, it is only a matter of a few weeks to get approval for testing. They also have scenarios not generally available. This has resulted in over 2,000 drone producers coming out of Ukraine.
A universal need for drones is the ability to communicate either back to their controller or back to the enterprise. Teal.io specializes in mission critical infrastructure. With one SIM card you can connect to 100’s a networks via a single pane of glass including the ability to switch networks. GEODNET represents the largest RTK network – real-time kinematics makes GPS significantly more accurate which is required with drones. If you are concerned about GPS getting jammed, TUALCOM operates in anti-jam, electronic warfare, data links, flight termination, terrestrial navigation, and 4G and 5G as well as telemetry devices. Of course, alternatively one could leverage Anello Photonics’ World’s smallest optical gyroscope to ensure your navigation in the event GPS is blocked, spoofed or jammed. This year they brought their new maritime solution to expo hall.
As many drone manufacturers are gathering, those creating components and parts for drone those very manufacturers are also exhibiting. On the power side, if you are familiar with the benefits and challenges of hydrogen, H2MOF does not store it as a gas or liquid – enjoy their video to learn more! Do you want to further reduce the weight of your aircraft? Are you hoping to save a little money over carbon fibre? Mag Materials, a magnesium specialist, may be the vendor you have been looking for. If you need LiDAR sensors but could use help on the entire end to end picture? Green Valley International is looking forward to speaking with you. Finally, if your drones deal with harsh, hot environments? Pelican Wire has heat resistant custom wire to fit your needs. In fact, they had three different types of specialized wire on display. In addition to the heat resistant, they shared their Thermocouple/RTD wires which measure temperature, resistance wires that generates heat, and various other custom engineered wire solutions for specific customer applications.
With the October 6, 2025, deadline to comment on Part 108 for the FAA’s Notice of Proposed Rulemaking fast approaching – it was the talk of the town. We were able to capture an exclusive summary of the panel discussing everyone’s primary concerns. This conversation highlighted many areas of concern and critical tips to ensure your comments are counted and matter. Once 108 passes, many drone manufacturers may be seeking components that can enable compatibility with the rules. To that end, uAvioni has been developing technology aligned with the proposed rules and is ready to serve. Part 108 is all about making the skies safe and enabling objects to navigate amongst each other. For pilots have concerns, DSPA – drone service providers alliance -is a group advocating exclusively on behalf of pilots on the local and national level.
At the enterprise level, drone operations require a lot of strategic thought, planning and technology. We first heard of the enterprise AI powered visual intelligence of Buzz Solutions during the keynote. The emphasis is always getting all of the information out of the data you can for all the use cases available for a given data set. Collect once, use many times was a common theme at the event this year. AirData provides a fleet management solution to manage all your UAS fleets, pilots, certifications, checklists and the likes. If your industry requires the handling of special care cargo, Apco Defence has a highly innovative drone recovery systems with technology to provide a soft landing. If your challenge is understand where that fleet of drones and aircraft are flying, ALOFT can enable you to visualize your airspace.
Frequently, drones are requested in locations a great distance from population making them difficult jobs to accept. Some drone operators got together with Custome Trailers to create a remote operating hub for drone operators. The result is Drone Pro Trailer and the Drone Ops Company.
Pilots are a required part of every organization. If you want enable them to virtually practice, Zepher has your covered over a large variety of aircraft. Looking to prepare your pilots for certifications? USI shared their enterprise solution. Expanding the team? The Neuro Diversity Works organization may have just the talent you are seeking!
Commercial UAV Expo 2026 will once again return to Las Vegas and will be held at Caesars Forum on September 1-3, 2026.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
Published to clients: September 9, 2025 ID: TBW2068
Published to Readers: September 10, 2025
Published to Email Whispers: TBD
Published Publicly with Video: TBD
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
“Trust in fintech isn’t just about compliance—it’s a multi-dimensional strategy. This report explores how transparency, privacy, and strong identity verification shape consumer confidence. Insights from Fintech Meetup 2025 reveal how leading firms are navigating open banking, fraud prevention, and data ethics to earn and retain trust. If trust is your brand’s currency, this report is your blueprint. “
Published to clients: September 2, 2025 ID: TBW2064
Published to Readers: September 3, 2025
Published to Email Whispers: October 27, 2025
Public with Video Edition: October 27, 2025
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.
Target Audience Titles:
Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator
Key Takeaways
AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.
The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”
A critical part of the patient experience that also affects the medical care is that of continuity of care.
As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
