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Tag: Whisper Report

Whisper Report: What tech blind spot will stall aftermarket innovation in 2026?
Published to clients: December 23 2025 ID: TBW2128

Published to Readers: December 24, 2025

Whisper Email Release: February 9, 2026

Public Editions: February 12, 2026

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

“Aftermarket innovation in 2026 faces three critical blind spots: workforce training lagging behind rapid tech adoption, supply chain visibility gaps impacting profitability, and misinterpretation of EV battery health undermining consumer trust. These challenges, identified through expert insights at AAPEX and SEMA 2025, demand proactive strategies to ensure sustainable growth and competitiveness in an evolving automotive landscape.”

Target Audience Titles:
- Chief Technology Officer (CTO), Chief Operations Officer (COO), Chief Supply Chain Officer (CSCO)
- VP of Aftermarket Strategy, VP of EV Programs, Director of Training & Development
- Supply Chain Data Analyst, EV Battery Diagnostics Engineer, Aftermarket Product Manager
Key Takeaways
- Workforce training lags behind rapid tech adoption, creating operational inefficiencies and slowing aftermarket innovation.
- Supply chain visibility gaps threaten profitability, requiring cleaner data and faster delivery strategies to stay competitive.
- Misinterpretation of EV battery health erodes consumer trust, impacting resale value and aftermarket growth.
What tech blind spot will stall aftermarket innovation in 2026?

We took the most frequently asked and most urgent technology questions straight to the experts from the automotive sector gathering at the Venetian Convention Center AND Caesars Forum AND the Las Vegas Convention Center for AAPEX & SEMA 2025. This Whisper Report addresses the question regarding what tech blind spot will stall aftermarket innovation in 2026 as depicted in Figure 1.

1.      Training Can’t Keep Up

New innovation is great but only if you know how to use and apply it. The first challenge isn’t as much as the tech as the ability for the employees in the organizations to use the tech as shared by Texa’s Fabio Mazzon. “Up to speed with new technology and be try to be trained as much as possible and follow everything that is new in the automotive world.” Sometimes, the technology changes come faster than the teams are ready for. Keeping up to date with the current speed of innovation is a common challenge of many today. Be sure to schedule your inquiry with your TBW Advisors LLC’s analyst to ensure your roadmap is futureproofed and ready for all the new innovations coming your way. For additional research on training technologies available see Conference Whispers: HR Tech 2025.

2.      Supply Chain Stay in the Dark

One of the biggest challenges for those in the aftermarket industry is simply staying profitable with the greatest challenge being the supply chain. The tariffs alone have thrown global supply chain into a new environment. As Lynnco’s Andrew Yokiel emphasized, “Supply chain. Having greater data and visibility into everything from small parcel down to up to full truckload, LTL, and getting your product to your customers faster and having an idea where it is in the marketplace and having cleaner data to make business decisions to be profitable.” Profitability, much like having customers, is truly a key ingredient to staying in business.

For additional on data in supply chain and logistics see Whisper Report: What are the biggest challenges of using generative AI in Logistics and Whisper Report: Can generative AI prevent supply chain disruptions.

3.      Battery Health Misread

In order for the used and aftermarket to flourish, the value of those components or in adding those components should be commonly agreed upon and understood. Unfortunately, this is a challenge particularly in the EV market as Midtronics’ Lance Losinski emphasized. “Consumer understanding and credibility of the value say the health of a battery pack. That drives the market prices down because the understanding versus mileage on a gas car versus what’s the state of health battery and how long is it going to last and how do you repair these things, creates the biggest gap for a consumer to be able to trust and utilize the vehicle despite having lower service costs long term and things like that. I think that’ll be the biggest blocker in the near term.”

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©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
December 23, 2025
Whisper Report: What’s the biggest fintech risk CIOs are underestimating?
Published to clients: December 16, 2025 ID: TBW2118

Published to Readers: December 17, 2025

Whisper Email Release: TBD

Public and Video Release: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

“This Whisper Report investigates the biggest fintech risk CIOs are underestimating. It captures urgent insights from Money 20/20 USA 2025, revealing why incremental improvements won’t protect enterprises from disruption. From rapid shifts in payment models to vendor lock-in, integration hurdles, and data complexity that derails AI ambitions—these risks demand immediate attention. Future-proofing architecture and optimizing data fabric are no longer optional. Read on to uncover strategies that redefine resilience before the next wave hits.”

Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
December 16, 2025
Whisper Report: What’s the biggest 5G myth tech leaders still believe?
Published to Readers: December 10, 2025 ID: TBW2110

Whisper Club Release: December 10, 2025

Public and Video Release: February 24, 2026

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

“This Whisper Report investigates the biggest 5G myth tech leaders still believe. Insights from MWC Las Vegas reveal why common assumptions—like 5G being only about bandwidth, too costly, or reserved for telecom giants—are wrong. These misconceptions can stall innovation and strategy. Explore how 5G is enterprise-ready, cost-effective, and far more transformative than most expect. If your roadmap relies on outdated beliefs, this report will challenge and reshape your perspective.”

Enjoy the related Computer Talk Radio broadcast .

Target Audience Titles:
- Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital Officer (CDO), VP of Network Engineering, VP of IT Infrastructure, Head of Enterprise Architecture, Director of Mobility & Wireless Strategy
- Enterprise Network Architect, Wireless Systems Engineer, IT Infrastructure Engineer, Mobility Solutions Specialist, Telecom Integration Engineer, Cloud & Edge Computing Engineer
Key Takeaways
- 5G delivers far more than bandwidth—it enables future-proofing and advanced capabilities critical for enterprise innovation.
- Private 5G is cost-effective, often cheaper than traditional wireless, and offers unique advantages over Wi-Fi.
- 5G is enterprise-ready today, with deployment and management as simple as traditional IT networks
What’s the biggest 5G myth tech leaders still believe?

We took the most frequently asked and most urgent technology questions straight to the mobility and wireless experts gathering at the MWC Las Vegas held at the Fontainebleau. This Whisper Report addresses the question regarding the biggest 5G myth tech leaders still believe as depicted in Figure 1.

5g is just about bandwidth!

Our first myth comes from GetWireless’ Kalpit Kadia, “5G is more like a throughput requirement than future proofing.” If you believe the only thing 5g brings to the table is bandwidth you are missing it. Kalpit continued. “So it’s not all about through requirement. It’s you know also to do with future proofing your product because as network infrastructure is changing by different carriers, it’s a good idea to move to a 5g stack technology which is going to be here around here for a long time.” Remember when you enable 5g in our organization you empowered it with more than just bandwidth, you enabled all the capabilities that come with 5g beyond the bandwidth.

5g is too Expensive!

The next myth is a critical one particular for those building out wireless infrastructure in public spaces. Baicells’ Minchul Ho argued that the biggest myth is, “the cost or differentiation from Wi-Fi.” Minchul elaborated further. “There’s a huge upside to 5G that you cannot get with any other wireless technologies at about the same price if not half the cost of what traditional wireless system would take.” If you are working on your business justification for 5g expansion in your organization, be sure to schedule an inquiry with your analyst at TBW Advisors LLC. We can review not only your strategy and roadmap, but help ensure the major use cases in your organization have been captured to ensure maximum business impact.

5g is for Someone Else

Perhaps the biggest myth of all is brought to us by Canoga Perkins’ Siddharth Khattar. “That private 5G is still seen by many as a telecom only technology. Something that is hard to roll out, something that is hard to administer across your enterprise networks and comes with enterprise environments and therefore comes with a lot of expense and it’s always a technology for somebody else.” The reality is 5g is enterprise ready and is not just for telecoms for tech giants. Even more important is the easy of deployment and management as Siddharth explains further. “What we are doing the truth is that today’s private 5G networks can be administered and managed much more like IT and enterprise that people that CIOS and organizations are used to doing. Be able to administer and manage that as easily as you would a as easily as you would your traditional IT networks today with so much more functionality than what they deliver today.”

In conclusion, 5g is about so much more than the bandwidth, is cost effective, and is ready today for you to deploy in your organization.

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
December 9, 2025
Whisper Report: What’s the biggest AI risk in HR no one talks about?
Published to clients: November 28, 2025 ID: TBW2098

Published to Readers: December 1, 2025

Public Release Date: April 13, 2026

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

This Whisper Report reveals nine overlooked AI risks in HR—from loss of human connection and identity challenges to compliance, data quality, and black-box concerns. Insights from HRTech2025 experts stress the need for ethical design, integrated systems, and AI literacy to safeguard trust and organizational resilience.

Target Audience Titles:
- Chief Human Resources Officer (CHRO), Chief People Officer (CPO), Chief Technology Officer (CTO), Chief Information Officer (CIO), Chief Data & Analytics Officer (CDAO)
- VP of HR Technology, VP of Talent Management, Director of HRIS (Human Resource Information Systems), Director of Data Privacy & Compliance
- HR Technology Manager, HRIS Analyst, Data Scientist (HR Analytics), AI Ethics Specialist
Key Takeaways
- Keep humans in HR: Overreliance on AI erodes trust and relationships—HR must preserve human touchpoints for employee engagement.
- Protect identity and ethics: AI adoption impacts employee identity; embed responsible AI design and ethical standards from the start.
- Secure and integrate systems: Data security lapses and fragmented AI tools increase risk—prioritize compliance and cohesive integration.
- Invest in AI literacy: Lack of training leads to misuse; HR teams need prompt engineering and clear goals for effective AI use.
What’s the biggest AI risk in HR no one talks about?

We took the most frequently asked and most urgent technology questions straight to the human resource technology professionals gathering at HRTECH2025 held in Las Vegas. This Whisper Report addresses the question regarding the biggest AI risk in HR no one talks about? Figure 1 displays the nine risks we will now discuss.

Figure 1. Nine Hidden AI risks in HR No One Talks About

1.      Loss of Human Connection & Trust

Human resources is all about managing the employees of an organization. It is one of the most critical relationships an organization has. Fountain’s Bastian Botella raises one very concerning risk. “It’s the loss of trust between employees and the company. AI is all over right anywhere from the hiring phase down to retention communication tools everywhere. Okay. At some point and I think it’s going to be sooner rather than later all employees will figure out that the human has been removed from all processes. Removed from interviews, removed from communication, removed from any touch points that they have with their employer.” BambooHR’s Paul Swenson is on the same page. “I see in HR is the over reliance on AI. HR is all about people, right? Like interacting with people and AI can sometimes pull you away from that. So HR needs to stay close to the people. Build relationships with the people that they work with in their companies. But sometimes I think an over reliance on AI can lead to people not doing as much of that which is really the bread and butter of what HR is good at and what they excel at. Right? So as we use AI we need to make sure that we’re you know remaining consistent with our relationships with the people at our companies and providing great employee experiences for our people.” In other words, let’s keeps the humans in humans resource management!

2.      Identity & Psychological Impact

HRTech2025’s opening keynote speaker, FranklinCovey Leadership’s Patrick Leddin observed, “a lot of people in the organization find a lot of value in the work they’re doing. It isn’t just about replacing a task and giving somebody a new task or saying this is going to be something that generative AI is going to do and you you’ll be able to do more analysis. It’s recognizing that people’s sense of self is often times connected to their work and if you take that away from them, how are you going to help them find their new identity?” Given that one of the first questions a stranger asks outside of your name is your profession, it is easy to understand how one’s profession is tied to one’s identity. What is a software engineer who no longer writes code but monitors the AI writing code?

3.      Identity Responsible AI & Design Standards

Our next risk came from Eightfold AI’s Michael Dunne. “Great concern that should be attention given to is responsible AI by design.” Many of the critical aspects of a solution need to be thought of from the very beginning. TBW Advisors LLC repeatedly reminds one that security, privacy, and accessibility cannot be an afterthought. Ethical AI is right in the center and a critical part of the predesign work. Michael continued, “You having this bloom of hype around AI and the possibilities. There’s a lot of excitement but one is always take into account then how was this system built from the start and so what I like to say is people should look at their providers and see has this been done by design which means have they done understandings about managing the data what’s called feature sets and how it goes in for recommendations also understand whether the right certifications have been done around data privacy data residency and controls around the use of AI. One is for developing applications being consumers of applications and the use of that data. And you’ll see that now with a number of standards that have come out a lot of people pay attention about the EU AI act. There’s also ISO 420001.” Thus the organization’s ethical stance on how to use the data and AI should be defined in conjunction with your security and privacy policies.

4.      Data Security & Compliance Risks

With AI comes a lot of data and information. Darwinbox’s Eli Kameron warns that, “people are sending their data all over the place without even thinking about security. This was a problem already with APIs and it is going to explode with agentic AI particularly folks using MCP protocol servers. So a lot of folks are not thinking about the risks and the compliance risks that they are exposing themselves to when they send data everywhere.” Just because it will take your data, doesn’t mean you should be sharing it with the application. Even lower tiered paid models do not provide the privacy expected by many enterprises.

5.      Fragmented & Siloed AI Systems

Risk number five comes to us from Benifex’s Joe Sears. “All these different AI agents out there with different functionality. But each of these companies has their own thing that they’re doing and we need to keep that message joined up and all of the different AI needs to talk to one another. If we can integrate our AI capabilities with the wider AI capabilities that are going on, then that’s going to be that best experience for the employee.” In other words, much like what we saw with commercial UAV’s in the enterprise, AI systems are popping up by function within organizations. Enterprises should take a cohesive desired solutions approach to achieve the best ROI with their AI investments. If AI and your data is becoming siloed in your organization, be sure to schedule your inquiry with your TBW Advisors LLC’s analyst. We can provide you guidance based on first hand experience that is sure to make the difference even is the work is outsourced.

6.      Liability & Legal Risk from Misuse

One concerning risk was highlighted by Paychex’s Nathan Shapiro. “Over reliance on AI and even furthermore folks outside HR trying to practice because lacking the expertise can lead to dangerous things. The democratization of AI and the proliferation is fantastic and is going to really change the way we work. But lacking that expertise can run you into some significant challenges and liability. Just think about asking AI for guidance on a termination scenario with an employee and lacking the expertise to know that their age is really critical for discrimination law. What jurisdiction is going to rule on that and the liability it could create?” As long as worker’s have rights and the AI isn’t training on the complexities and nuances of those rights, it may be best to keep seasoned professionals as the humans in the loop!

7.      Lack of AI Literacy & Training

A tool is only useful if it is used and used properly. As Attensi’s Joanna Akar denoted, a huge risk in, “AI is actually not having the knowledge on how to use it. If you don’t know how to prompt engineer or use AI or Gen AI or whatever type of AI you’re using within your day-to-day. If we fall

you risk not being able to follow the trend, not being able to be more efficient within the learning environment. So, it’s super important that HR people are trained in how to prompt AI or prompt engineering to make sure that they’re utilizing it in the best way possible to get the most return on investment that they can get out of their people.” Lollipop’s Jonathan Ferrell shared very similar concerns. “Lack of understanding on what AI is and what it isn’t. I think a lot of people recognize how quickly it’s able to solve immediate tasks and maybe make it feel like it’s a more complex task, but what really matters is what you’re trying to accomplish. And if you don’t know upfront what you’re trying to accomplish, you could really go in the wrong direction.” Thus to minimize this risk, start with the problem and learn how to communicate with the specific AI you are using for best results!

8.      Data Quality & Model Reliability

One Model’s Phil Schrader reports our next risk. “Data quality. The AI is going to be able to answer questions in new ways for organizations. But if you don’t have a quality data model to feed into it or quality reliable tools for it to use, it is going to generate noise, it is going to generate nonsense that actually moves you backward.” Or as previously highlighted in Whisper Report: What are the biggest challenges of Using Gen AI in Logistics?, you put garbage data in you get garbage out. Without quality data, it is not possible to get reliable answers.

9.      AI is a black box

The final risk should come as no surprise from anyone but is always important to remember. Aptia USA’s Jeff Williams reminds all, “AI is a black box the way it’s permeating everything we do on an everyday basis. And think about how little each of us really understand about what AI is, how it’s generating the answers it’s generating, and the advice it’s dispensing, and the actions that are being taken as a result. I think the fact that we are lumping AI together for things as simple as a chatbot and things as complex as fully generative large language models. I think kind of lumping all that together, calling it AI and expecting to solve all of our problems without really knowing what’s feeding it underneath, I think is a big un-discussed risk that we really need to address.” Clients will recall a similar warning arrived in Whisper Report: What’s the biggest Cybersecurity Myth in 2025? One of the biggest requirements to shine the light on the black boxes are logs. Let’s make 2026 the year all AI systems are required to provide immutable logs.

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©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, Whispers, The Answer is always in the Whispers, Vegas Convention Library, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
November 28, 2025
Conference Whispers: AAPEX & SEMA Show 2025
Las Vegas, NV November 4- November 7

Published to clients: November 10, 2025 ID: TBW2125

Published to readers: November 11, 2025 am

Published to Email Whispers: November 11, 2025 pm

Public with video edition: November 12, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

ABSTRACT

AAPEX and SEMA brought together over 161,000 from the Automotive sector to Las Vegas for live presentations, interactive demos, training, education, and networking. TBW Advisors LLC captured over 140 minutes across 61 segments including two live streams and 2 miles of walkabouts across the various exhibit halls and lots. Leveraging over 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighboring areas including the Westgate, the event concludes with a public event, SEMA Fest.

Coverage on Computer Talk Radio

The Conference
- AAPEX and SEMA (Specialty Equipment Market Association Show) Consistently attract over 161,000 to Las Vegas including over 70,000 buyers and 3300 media and 2400 exhibiting countries form 140 countries.
- The event leverages 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighbouring areas including the Westgate.
Cautions
- Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
Conference Vibe

After almost 30,000 steps, including some 500 minutes of standing, 2 Vegas loop rides, 61 video segments including 2 live streams and 140 minutes of content, our coverage of AAPEX (Automotive Aftermarket Products Expo) and SEMA (Specialty Equipment Market Association Show) closes. AAPEX and SEMA consistently attract over 161,000 to Las Vegas including over 70,000 buyers and 3300 media and 2400 exhibiting countries form 140 countries. The event leverages 1.2 million net square feet of exhibit space and additional 1 million square feet outside of the LVCC in neighbouring areas including the Westgate.

Featuring over 1500 vehicles in booths and throughout the convention center and over 3,000 new products, it is THE place to be in those in the automotive sector. The combined events feature live presentations, interactive demos, training, education, and networking within the global automotive industry. That means the event featured a lot of virtual garage space.

AAPEX leveraged the full Venetian Expo lower hall, the entire upper hall including leveraging rooms for meetings and sessions. The usual Venetian eateries were available including the café, the food marketplace and the bistro! In addition, AAPEX always features the Truck Stop downstairs and a Beer Garden near the bridge to Caesars Forum. Admittedly, it is the only time I noticed the movable temporary eateries named something reflecting the nature of the conference. AAPEX also formally leverages all of Caesars Forum for exhibits.

For getting around, those wishing to zip from AAPEX over to SEMA, Caesars Forum has a Monorail station one can leverage. Buses also ran between all AAPEX and SEMA locations. Within SEMA, the West Hall and North Hall are connected via a connecting corridor that hosted the legendary SEMA Art Walk. One can also take the Vegas Loop from South Hall, Central, or West Halls to get to each other or hotels connected.

SEMA spanned the entirety of the Las Vegas Convention Center sans the new Central Hall lobby still under construction; TBW Advisors LLC was able to get a sneak speak of its upcoming grandeur. It is valuable to note that many vendors had multiple booths at both events. While in 2019 the event wasn’t sure what a technologist and data expert would do at AAPEX and SEMA, this year, just as last year featured more and more technology for us to dig into especially in North Hall. North Hall was dedicated to first-time exhibitors, business services and mobile electronics and technology. We were able to capture the Healthy eatery in North Hall while we were there. South Hall lower featured the tire expo as well as wheels and accessories. South Hall upper featured collision repair and refinishing both equipment and tools to execute. Central Hall featured racing, performance, powersports, utility vehicles, hot rod alley and the entire restoration marketplace. West Hall features all the speciality recreating, trucks, SUVs, & off-roads speciality equipment including accessories. As is customary, we also caught the food available in West Hall. SEMA is also very well known for the SEMA SHOW outdoor exhibition of cars – enjoy our walkabout.

We once again live streamed from on site. On Tuesday from AAPEX requesting those attending to find me to answer Questions 1-3, and Wednesday from SEMA SHOW to requesting assistance on your favorite videos for my segment on the November 8 broadcast edition of Computer Talk Radio.

While at AAPEX SEMA 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.
Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: AAPEX SEMA Playlist in its entirety. The playlist will be cited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending AAPEX and SEMA live in Vegas?” — capturing the energy and moments that made the event unforgettable.

Exhibits

Touring the exhibits we captured, we will start with the technology to help auto shop owners be found online in the first place, AutoShop Solutions. Need to get your technicians certified? AVTECC is not just talking about certifications, they to help ensure your team has the right qualifications to meet your customer’s needs. Hunter Engineering was on hand with their portfolio of solution. Their focus is making life easier for technicians, more profitable for owners leading to happier end customers to get the word out. Boasting over 50,000 customers world-wide in 35 countries, klipboard provides solutions form point of sale through inventory management, e-commerce, and catalogue including all data for tire and service companies. If you are seeking diagnostics for anything from automotive, heavy-duty truck, all highway equipment, marine and powersport you are in luck! TEXA revealed their 5 in 1 diagnostics solution including demonstrations in their Bay at Joe’s Garage. If the challenge in your shop is diagnosing and calibrating ADAS (advanced driver assistance systems) equipped vehicles, Opus IVS wants their intelligent vehicle support solution on your radar. Opus IVS is literally an entire ecosystem for the automotive aftermarket for diagnosing and calibrating ADAS equipped vehicles.

Instead of going to an Autoshop, perhaps you dream of an auto shop coming to you? Perhaps even insisting they bring OEM equipment? Then Elitek is making your dreams come true! If it isn’t necessarily about repair but a complete rebuild? Even rebuilding heavy trucks? Then LKQ has a solution to fit your needs. They can even help create parts no longer available. Have a big truck and want to avoid accidents or more specifically remove your blind spots? Voxx was very excited to share their revolutionary aftermarket product with you. Perhaps it is not so much about blind spots but recording what is going on around your vehicle? Worried about the solution failing over putting a huge drain on your batter? Having a hard time finding one with decent resolution? Or better yet one with both built in privacy so you can share your videos on line and technology to clean up plates images for accountability? One of the stars from our CES coverage, Vueroid, was back at SEMA with their high-res, never fail dashcam.

Perhaps one is seeking a fast car? Turntide was in Central Hall with their Axial Flux Motor in an All-Electric Sierra Echo-S able to reach a top speed of 140 miles an hour. Electric vehicles on your mind but are more concerned with replacing your EV battery on your car in your garage? Greentec has 35 locations across the US and include recycling capabilities. More of a traditional ‘no replacement for displacement’ combustion motors fan but find the ECU getting in the way of your performance dreams? AutoTune brought their solution able to assist you with over 21,000 different cars.

Finally as denoted, many technology companies were there to support the general business functions of the business including Lyncco with their global logistics solutions. Lyncco proudly shared they can help you optimize your entire supply chain – globally.

For additional research on supply chain and logistics, see Conference Whispers: Manifest, Conference Whispers: Pack Expo, Conference Whispers: Retail, Supply Chain and Logistics. For research on call center technology see Conference Whispers: Customer Connect Expo. For additional research on HR Technologies see Conference Whispers: HR Tech. For additional research on software to run the finance side of the business including fraud prevention see Conference Whispers: Fintech Meetup. For additional research on Cyber Physical security see Conference Whispers: ISC West.

Next Year’s Conference

SEMA will once again return to Las Vegas November 3 through November 6, 2026. SEMA returns to the Las Vegas Convention Center. AAPEX 2026 will be held November 3- November 5, 2026, at the Venetian Expo. With some educational events commencing as early as November 1.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other example products in the same category may have also been on display.

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
November 11, 2025
Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
Published to clients: October 27, 2025 ID: TBW2094

Published to Readers: October 28, 2025

Whisper Email Release: TBD

Public/Video Release: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
October 27, 2025
Whisper Report: How can we leverage the creator economy to drive business growth?
Published to clients: September 29, 2025 ID: TBW2087

Published to Readers: September 30, 2025

Published to Email Whispers: TBD

Public and Video Release: TBD

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

“The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential. “

Target Audience Titles
- Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
- Chief Technology Officer, Chief Digital Officer,
- Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
- Product Managers, Content Managers
Key Takeaways
- Creators connect directly with consumers, offering scalable, intimate interactions.
- Businesses must support creators with tools, partnerships, and infrastructure.
- Creators rival traditional media in quality, speed, and production scale.
- The creator economy is reshaping media and consumer expectations.
How can we leverage the creator economy to drive business growth?

We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.

Direct Audience Organic Engagement

Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”

Business Collaboration & Enablement

Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”

Scale, Speed, and Professionalism

Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”

Strategic Imperative & Market Shift

The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
September 28, 2025
Whisper Report: How can telemedicine be optimized to improve patient care?
Published to clients: September 2, 2025 ID: TBW2064

Published to Readers: September 3, 2025

Published to Email Whispers: October 27, 2025

Public with Video Edition: October 27, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract

This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.

Target Audience Titles:
- Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
- Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator
Key Takeaways
- AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
- Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
- Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
- Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
How can telemedicine be optimized to improve patient care??

We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.

Patient Experience

The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”

Continuity of Care

A critical part of the patient experience that also affects the medical care is that of continuity of care.

As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.

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^*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
September 2, 2025
Whisper Report: What are the best practices for integrating cloud technologies in media workflows?
Published to clients: July 16, 2025 ID: TBW2077

Published to Readers: July 17, 2025

Whisper Club Release: December 15, 2025

Public and Video Edition: December 17, 2025

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

“Media companies now favor hybrid cloud workflows for flexibility, speed, and cost-efficiency. Open standards ensure interoperability, while strong security protects valuable IP. Experts stress aligning cloud use with business goals, maintaining control and visibility, and using cloud strategically—not universally—to optimize collaboration, performance, and infrastructure investment.”

Target Audience Titles:
- Chief Technology Officer, Chief Digital Officer,
- Chief Data Officer, Chief Marketing Officer, Chief Content Officer
- VP Engineering, VP Media Technology, Dir Cloud Strategy, Dir Media Ops, Head of post production, Direct of IT Infrastructure
- Cloud Solution Architects, Media System engineers, DevOps Engineer, Video Platform Engineer, Broadcast Engineer, Post Production Engineer, Media Workflow Specialist, Software Engineer, Storage and Archiving Engineer, SRE
Key Takeaways
- Hybrid workflows balance cloud flexibility with on-prem performance and cost control.
- Open standards ensure seamless integration across media tools and platforms.
- Strong security protects media IP with access control and audit trails.
- Cloud strategy should align with business goals, not just follow trends.
What are the best practices for integrating cloud technologies in media workflows?

We took the most frequently asked and most urgent technology questions straight to the Technology experts gathering at NAB Show 2025 held in Las Vegas at the Las Vegas Convention Center. This Whisper Report addresses the question regarding what are the best practices for integrating cloud technologies in media workflows?

Media and the Cloud

Its been fascinating to watch the Media’s use of the cloud the last handful of years. As Axle.ai’s Sam Bogoch observed, “during covid people would just put things in the cloud willy-nilly because there was no reason to put it anywhere else. They didn’t go to their offices. There was no on premise. There was no concentration of work.” Furthermore, as Dell Technologies’ Tom Burns pointed out, “The promise of cloud was that you didn’t have to own or maintain infrastructure and that’s been awesome.”

Or as Ross’s David Green observed, “they don’t have to have a large upfront capital investment.” Thus when there was no concentration of workers or work, the lack of capital investment and no need for infrastructure maintenance was quite attractive. But its important to keep in mind as Ross’s David Green further explained, “cloud is just a technology – not a solution.” Thus, in the post-COVID world, Media has been rebalancing how as an industry it works with cloud.

Standard Open Systems

Regardless of where you put your workload for what part of the media workflow, the technologies involved must work together. Latakoo’s Jade Kurian gave us a great example, “if I have one company that does transcription let’s say really really well but it’s no connected to my media workflow. Then if I start using that as an enterprise media company, then the problem is I’ve created something that slows down my team even though I’m trying to make it faster for them.” To prevent the slowdown from incompatible tools, Cinnafilm’s Dom Jackson suggested, “to make sure that all of these technologies are using somewhat standardized APIs and ontologies and so on to allow somewhat atomic solutions to be combined easily into larger workflows.” In other words as Magnify’s Ken Ruck summarized, “the best ways to be open and not be a closed system.” The goal, as summarized by Jade Kurian, “it is all about speed -speed from camera to that pane of glass that exists that somebody’s watching on the other end”

Secure Media

Regardless of where your solution executes or where the media resides, protecting that media is absolutely critical. As Eon Media’s Greg Morrow simply stated, “media companies are built on their intellectual property so protection of their IP is incredibly important.” As warned during our coverage of Conference Whispers: NAB Show 2025, just because a technology can share media, doesn’t mean it does so securely with an audit trail. Lucidlink’s Gergana Berman further cautioned, “a lot of providers out there might claim that they have a very secure solution, but you have to check for yourself.” If this is an area your team is concerned with, clients should book an inquiry before purchasing the technology. In 2025, it is also critical to check the terms and conditions of any AI technologies leveraged. As Gergana Berman further explained, “ make sure their terms and conditions are not saying they can use your media copyrighted media.” Or as the saying goes, don’t use free products for when something is free – you are the product. In this case the valuable IP is the product of the media company for which you are working.

Some solutions have built in capabilities to assist in protecting your intellectual property. Greg Morrow pointed out that Eon Media’s solution has, “three levels of watermarking that we produce So we have produce a visible watermark on the asset and an invisible watermark.” Leostream’s Karen Gondoly perhaps best summarized the totality of the need, “I need to have control of my data. I need to have control of who has access to it. I want to secure that data so I want to make sure that I’m authorizing users correctly. I want to make sure that I’m using zero trust principles when I’m providing access to people. I need visibility. I want to make sure I always know who has access to my data what they’re doing with it where they’re accessing it from.” In other words, I don’t just need to be able to control it, I need a full audit trail of the five w’s for my data. Who accessed, What was accessed, When accessed, Where accessed and Why accessed as depicted in Figure 1.

Hybrid Solutions

Today, most media companies have settled into hybrid architectures involving a combination of on premise and cloud technologies. Strada’s Michael Cioni best summarized, “no one can actually put everything in one cloud. There’s too many collaborators. There’s too many different clouds. There’s too many pros and cons to clouds and nobody has enough money to store everything there So I think the best practices for integrating cloud into your workflow is to actually look for alternative solutions that may not use the cloud in the traditional ways and figure out how to collaborate across clouds versus putting everything in one place.” So what should go where? One can observe, those with on-premise based solutions have different answers vs those with predominantly cloud based solutions. Ross’s David Green recommends, “to not start with I want to do cloud the key is to start with why do I want to use cloud and then figure out who can help you solve those.”

SNS’s Alex Hlvarty cautions, “we can’t control internet outages or data breaches or things like that are mitigated by making sure that you keep your own assets on site in your possession but then utilizing cloud for its very clear benefits as far as making things available to people all over the world through one single portal.” Axle.ai’s Sam Bogoch also likes to keep things he is actively working on close. “on premise the things that you’re immediately working on because it does not make sense to keep asking for them politely from the cloud when you’re getting work done much faster on premise and meanwhile things like archive and backup clearly belong in the cloud.” From a capitalization perspective, Dell Technologies Tom Burn’s recommends an extension of a common metaphor. “let’s think of the old rocks pebbles sand metaphor where rocks are the fully capitalized on prem infrastructure that you need to keep 99.9% utilized and the pebbles are the project-based uses of compute and storage that aren’t part of your base commit and don’t hit your ybudget and the sand is the pure burstable joy that is the public hyperscalers. We’re looking at hybrid workflows that combine all three screening up.”

Once again, clients should schedule an inquiry to review your hybrid media architecture against your organizational priorities.

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©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

Research available only to clients at this time.
July 16, 2025
Whisper Report: How can we ensure compliance with new and evolving Cyber Physical security regulations?
Published to clients: July 10, 2025 ID: 2075

Published to Whisper Club: December 19, 2025

Email Whispers Release: March 23, 2026

Public: March 24, 2026

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Abstract:

Cyber-physical security, like healthcare tech, must carefully manage PII. Experts highlight privacy-preserving biometrics, user-controlled consent, and anonymous face matching. Regulatory compliance, such as GDPR, drives standardization and innovation. As laws vary by region, adaptable and consistent global system architectures are essential for scalable, secure, and compliant operations.

Target Audience Titles:
- Chief Technology Officer, Chief Security Officer, Chief Information and Security Officer, Chief Trust Officer, Chief Compliance Officer, Chief Risk Officer
- Head of Product, VP of Product, Chief Marking Officer, Data Protection Officer,
- Enterprise Architect, Director of Data Protection, Director of Data Governance, Chief Privacy Officer
Key Takeaways
- Privacy-first design: Cyber-physical systems must protect PII using encrypted biometrics, local storage, and user-controlled consent mechanisms.
- Anonymity matters: Face matching enables identity verification without revealing personal data, preserving user anonymity.
- Compliance drives innovation: Regulations like GDPR standardize data practices and encourage secure, privacy-focused system development.
- Global consistency is key: Scalable, compliant operations require adaptable, non-proprietary architectures across diverse regions and regulatory environments.
How can we ensure compliance with new and evolving Cyber Physical security regulations?

We took the most frequently asked and most urgent technology questions straight to the cyber physical security experts gathering at ISC West 2025. This Whisper Report addresses the question regarding how can we ensure compliance with new and evolving cyber physical security regulations? We will know explore the four signs you are on the correct path as depicted in Figure 1.

Data Privacy

One very interesting aspect of the cyber physical security space that reminds of healthcare tech is the handling of PII or personally identifiable information data. As Safr’s John Cassie shared, in the cyber physical space it, “has a lot to do with what we talked about as far as PII and how we manage data.” Or as LVT’s Steve Lindsey observed, “what we call private or data of sovereignty .. from a data security perspective the technology and the architectures of how these systems are built really have to be in place to address that the PII information really comes down to our use of AI.”

Fortunately, the regulations for privacy include related standards for vendors. As Intel’s RealSense’s Mike Nielsen noted, “I have been very excited about the Privacy preservation of biometric data is really possible now so I can get a template of a human being from their face that can be stored and encrypted it can be handed back to me so in my pocket.”

Managing user consent is a must to achieve privacy in the cyber physical space. Bioconnect’s Edsel Shreve argued, “in privacy where more and more controls going in the user’s hand to say yes I am allowing you to use my biometric. If I ever want to revoke that consent I need proof that you deleted my data and that it’s no longer being used.” He further explained, “we build in to both a upfront gather consent with an audit trail that says okay the user provided consent we didn’t just check a box and say yeah.” Furthermore, the solution must realize the full lifecycle of permission. Edsel Shreve further explained, “you can just do regular maintenance and go in and say who hasn’t authenticated in 6 months what are we going to do with that data right do we want to delete the template or just alert the person or alert an administrator.”

Anonymity

Anonymity has to do with the lack of the ability to identify the person. As LVT’s Steve Lindsey commented, “there’s a difference between facial recognition and face matching right.” Facial recognition includes identification while facial matching allows the face to remain anonymous. A great example was revealed by Intel’s RealSense’s Mike Nielsen.

“I’ve actually got a version of my this QR code is my face template. From this is 512 bytes it’s a it’s just a simple Vector map that looks at 80 points on my face but it’s mine. This isn’t siting in a database somewhere. This isn’t living on somebody’s server. This is physically in my pocket as a badge. I can then apply that (badge) by walking up to one of our devices – one of our cameras have the scan. It pulls in that QR code, evaluates what that template looks like. Then I look at the camera it pulls the template from my actual face and compares the two. The cool thing about the techniques that is it’s privacy preserving by definition it never leaves the device it can be dissolved immediately and you never have to send a picture or any personally identifiable info anywhere outside of me scanning my badge. Then the device makes sure I can unlock that door.”

Thus, this example achieves privacy and anonymity.

Regulatory Compliance

When it comes to cybersecurity and data governance – there are the things you want to do as an organization based on your public commitments such as your privacy statements. Then, there are requirements which are legal requirements sometimes coming from a location and sometimes defined based on your industry referred to as regulatory compliance. As LVT’s Steve Lindsey put it, “we think about the problem in the context of the of the compliance and Regulatory things that we have to have as we’re designing and building this stuff from the beginning.” Furthermore, since we are dealing with cyber physical security,

The best part about regulatory compliance according to Intel RealSense’s Mike Nielsen is, “they’re really well defined at least in the case of like GDPR so GDPR has very strange requirements on how to use PII but specifically how to use sensitive PII like biometric information one of the things that we’ve seen help move the industry forward ironically is having the regulation in place allows people to have a Level Playing Field.” That means that vendors will not be penalized for taking the more difficult road by protecting the customer as all must take equal precautions. Gary Chen of EverFocus noted, “to ensure that we have keep our regulations up to date, we need to keep advancing our technology and mostly from our end installers that will be the key .. also keep good connection with your customer.”

Requirements evolve by location as every product vendor will realize. “One of the things that’s occurring is that whether it’s in Europe or in each state coming up with new requirements for both security of data and compliance.” Edsel Shreve, Bioconnect. When faced with this challenge, it is always best to step back and see how to adjust the architecture to accommodate this capability as a configurable option vs to create a product branch. Today’s regulations in location A become tomorrow’s regulation in location Z. One can then configure at the system level as regulations evolve in different locations.

Finally, it is important to keep in mind the architecture must accommodate the cyber physical security space. who has “from an access control standpoint is not only managing who has access in and out of the mine but also incorporating some functionality around safety who’s completed what safety classes and if they haven’t completed the proper classes then we have the ability to manage access control based on what needs to happen.” Cyber physical security includes the physical safety of the employees themselves and all that goes into ensuring safety compliance regulations are met – in each location.

Consistent Architecture

The complexity of cyber physical security is magnified in organizations the wider the physical disparity across country and continental boundaries. As one might expect, different vendors have different footprints across the globe. For smooth global operations one generally recommends standardized solutions as opposed to propriety solutions. As Safr’s John Cassie explained, “would be nice if I could just capture that from the existing access control system and not have to do some extra procedure so that’s another element that allows us to have sort of this compliance across my entire security platform. As long as I am not using solutions that are pigeonholing me into proprietary solutions.” There may be slightly better solutions in this aspect or that aspect locally available but those frequently ruin the ability to have global clarity. It is critical to maintain a consistent architecture globally unless you want custom roadmap items for each and every change. If you are anywhere in the lifecycle of trying to realize such as solution, be sure to set up an inquiry plan so that an expert who has been there can provide actionable guidance.

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©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, Whispers, The Answer is always in the Whispers, Vegas Convention Library, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.
July 10, 2025