“This Whisper Report investigates how Gen AI will reshape enterprise finance operations. Researched on‑site at Money 20/20 USA 2025 in Las Vegas, it examines how financial operations are evolving under accelerating automation and intelligence. The report highlights perspectives from AutoRek’s Nicholas Botha, Veratad’s Thomas Canfarotta, Globant’s Erin StillWell, Oracle’s James Calise, Zoominfo’s Brandon Tucker, localpayment’s Ezequiel Israel, and IPQS’ Shea Craft.”
Published to clients: February 24, 2026 ID: TBW2115
Published to Whisper Club: February 24, 2026
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
“This Whisper Report investigates how will AI change warehouse architecture. Researched at the Retail, Supply Chain and Logistics Expo in Las Vegas, it highlights how AI boosts worker guidance, accelerates operations, improves predictive decisions, and reshapes automation across physical and digital systems. It also stresses fragmented tech stacks and future robot‑centric warehouse design. Quoted: Steve Harris (Warehouse Craft), Priya Katyal (PGS360), Petros Dertsakyan (oloround), Rodrigo Hernandez (Bazarup), Sean Elmurib (Backops AI), Naushad Ahmed (MetaOption), Ingo Pietruska (Lufthansa).”
Published to clients: February 17, 2026 ID: TBW2086
Published to Whisper Club: February 17, 2026
Analyst(s): Dr. Doreen Galli
Abstract:
“This Whisper Report investigates how AI and behavioral analytics enhances identity security. It highlights how organizations manage identity scale and emerging threats using behavioral baselines, anomaly detection, and contextual risk scoring. Researched at Identiverse held in Las Vegas, it incorporates quoted insights from Lumos’ Janani Nagarajan, GitGuardian’s Dwayne McDaniel, CyberSolve’s Ankush Kappor, Oasis’ Guy Feinberg, Simeio’s Octabio Lopez, Clarity Security’s James Davidson, Cubeless’ Treb Ryan, Apono’s Ofir Stein, Keeper Security’s Craig Lurey, Imprivata’s Diron Chain, and Panini’s Jim Harris.”
“Manifest 2026 brought together 7,350 attendees in Las Vegas, showcasing supply‑chain innovations across cold chain, warehouse automation, robotics, and logistics solutions. TBW Advisors LLC captured extensive on‑site coverage, including 62 videos, two livestreams, and over a dozen fact checks. Twelve Whisper Reports were also researched for deeper analysis across emerging operational challenges. Exhibits highlighted end‑to‑end supply‑chain platforms, automation breakthroughs, sensing technologies, and AI‑enabled workflow solutions across the expo hall.”
Attendance at Manifest 2026 saw an increase from 2025 with a whopping 7,350 attendees!
Cautions
Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
After 62 videos including 2 livestream and over a dozen and a half fact checks, our coverage of Manifest 2026 closes. No lines for the 7350 attendees at registration as the process was quite efficient and took place right outside of expo hall. Venetian came through for attendings with delicious food. If you were not already hungry, the smell from their Tuesday lunch and the Pasta station that accompanied Wednesday lunch was sure to get you there. Enjoy the walkabout to and through expo hall. We always try to bring you fresh vendors in our coverage but you will recognize many brands in the walkabout from our coverage of other distribution sector events such as Pack Expo and Retail, Supply Chain, and Logistics Expo. One observation we would like to share is the unique way Manifest physically sets up their track sections within the Venetian. It creates this great gathering space for people in between sessions not seen at other events. We were able to get a great video of the space while all were at the keynote. Vendors at the booths frequently strongly complimented the event. One attendee denoted that there was a highly desirable mix decision makers or their direct reports.
We once again live streamed from on-site. We streamed from outside of expo on Tuesday right before its grand openings requesting those attending to find me to answer Questions 1-6. On Wednesday we were back but from inside expo hall and reminding all to show us which videos you enjoy as assistance for my segment on the February 21st broadcast edition of Computer Talk Radio. Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Manifest 2026 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.
We conducted research for twelve additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available with the video version to be exclusively distributed first via YouTube Whisper Club upper tier membership area on our YouTube Channel.
The video edition will conclude with gratitude towards those that contributed and a montage of responses to Bonus Question, “What’s the best part about attending the Manifest live in Vegas?”.
For our coverage we will start with the easy and complete, end-to-end supply chain solution for brand owners by Aptean Supply Chain who’s logo was seen all over the registration area. Enlightening operations teams by answering the questions, “Where their stuff in the supply chain?”, Surgere enables better decisions. If ‘when’ it arrives is critical, C.R. England would like you to know their trucking services are on time 99% of the time! Moving things cross borders? Ascendia operates in 17 countries with an extensive footprint in Canada. Executives looking to automate their operations but truly desire support may appreciate finding Engineering Innovation in the expo hall.
This year we also explicitly covered some cold pack technologies and vendors leveraged for perishable goods and transportation of items that must remain refrigerated. ColdTrack is a cold chain 3pl, shipping, pick pack and storage services provider for the perishable market direct to consumer. If you need to transport up to 10,000 lbs of cold chain, Reefer Van Network was on site showcasing their solution. Wondering if your solution maintained acceptable temperature? Willog, a South Korean standout, brought their six‑metric supply‑chain intelligence to the USA. Concerned about how to get packages from an automated supply chain all the way to the door? Specifically, are the last 10 feet causing you concerns? Rivr.ai was once again onsite this year albeit capable of even heavier loads! This robot can get packages from a truck to humans at a door or a package from the human to bring to the truck.
Moving into the warehouse, for those creating machines meant to be around people but don’t want to force your customers to wear cautions vests? Matrix Design Group created robot technology enabling your system to avoid people without putting requirements on people or their clothing! Do you desire automated inventory for your cold chain inventory even though your freezer gets down to -10 degrees? Dane Technologies robots not only answer the call but come with increased safety and efficiency technology for your workflows. Perhaps loading the trailers is your pain point and you are having difficulty finding dock workers. You simply need to load and unload them and don’t want any complex technological integrations or have to bug the IT department? Expand that dream and what if I told you automation exists to load that trailer AND that it can be done in under 5 minutes? That’s right Slip Robotics has expanded their line up! Now the Slip Lift is separated from the Slip Carrier – watch how this innovation can load and unload a truck in 5 minutes. Do you want to add automation but are concerned about complex training in your brownfield facility? Yondu.ai’s drop in robot might just be the adaptable, quick-learning automation you are seeking! Order consolidation your pain point and hoping to find an automation solution? Unbox Robotics can even handle orders with multiple pieces of the same inventory and move vertically.
Moving deeper into the warehouse, Rufus Labs is redefining how one can get labor statistics with their multi-purpose hand scanner. It is valuable to note that this scanner is on the back of one’s hand, not handheld in the palm enabling. This placement enables the user to maintain full dexterity and capacity of their hands. Simply require package dimensions. This year’s show we captured FreightSnap’s dimension solution in the expo hall. For those seeking back office agentic solutions, freehand declares you no longer need to outsource. You can insource with your own AI agents!
The Manifest 2027 will once again return to Las Vegas and will be held at the Sands Convention Center on February 8-10th, 2027.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples of products in the same category may have also been on display.
Published to clients: February 2, 2026 ID: TBW2135
Published to Whisper Club: February 2, 2026
Whisper Email Release:
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract:
“This Whisper Report investigates what IoT innovation will redefine smart living in 2026. Researched on‑site at CES 2026, it explores how emerging technologies are reshaping home experiences in ways that blend intelligence, responsiveness, and new forms of interaction. Designed to spark curiosity, the report brings forward perspectives from Perfect Corp.’s Dr. Wayne Liu, X‑Origin’s Szeyu Wong, RiseLink’s Dr. Pengfei Zhang, and LG Electronics’ Chris DeMaria.”
“This Whisper Report investigates the next data breach our industry isn’t ready to handle. It captures urgent insights from Put Data First revealing how emerging threats are reshaping risk landscapes. These include AI pipeline compromises, indirect prompt injections, company chat exfiltration, and deep fake-driven social engineering. Expert perspectives explain why traditional defenses fail. The report urges proactive strategies to secure data integrity across every stage of AI-driven operations before vulnerabilities escalate.”
Target Audience Titles:
Chief Executive Officer, Chief Information Officer, Chief Technology Officer, Chief Data Officer, Chief Security Officer, Head of Data Strategy, Head of Information Security
Director of Cybersecurity, Director of AI Operations, Director of Risk Management, Director Data Governance Manager, Enterprise Architect
Data Scientist, Machine Learning Engineer, Cybersecurity Analyst, AI Operations Specialist, Risk Analyst, Cloud Security Engineer, Threat Intelligence Analyst
Key Takeaways:
AI pipelines are vulnerable at every stage, requiring continuous protection of training data and outputs.
Indirect prompt injections can manipulate AI agents through unvalidated web content, creating hidden security risks.
Company AI chat data is a high-value target for exfiltration, exposing sensitive organizational insights.
Deep fakes amplify social engineering attacks, eroding trust and enabling data breaches through deception.
We took the most frequently asked and most urgent technology questions straight to the data and AI experts gathering at the Put Data First’s Inaugural event held at Planet Hollywood in Las Vegas. This Whisper Report addresses the question regarding the biggest AI risk no one in your organization is talking about as depicted in Figure 1.
Figure 1. Prepare NOW for these Four Data Breaches
Our first area to defend, was suggested by SafeBreach’s Hudney Piquant. “The AI pipeline I like to call it. It’s the pipeline of the data that you are the training data that you have and then your prompting that you’re doing and then the output like those three things I believe that that’s going to be the biggest breach that the adversaries will be looking at because if you’re able to really manipulate those things it’s going to affect the pipeline from a scalability perspective.” Hudney raises an important point that data needs to be always protected, every step of the way on its journey. For more research on how to protect data during execution see Industry Whispers: Public is Private -Confidential Computing in the Cloud.
The next attack vector, brought by Mend.io’s Amit Chita, is subtle and exploits GenAI. “Indirect prompt injections. All the web contains websites. We take AI agents, we connect them to get information from these websites, but we don’t validate that it that this website doesn’t contain prompt injections within them. and they can manipulate our agents as they surf through the web. I think this is going to be one of the major issues that we’re going to deal with in the next coming weeks.” One may want to be careful where you let your agents roam!
Our third attack vector is an insider and SaaS risk with significant exposure potential, highlighted by AnswerRocket’s Shanti Greene. “Exfiltrating company AI chats. So, the organizers like Open AI have done a good job of giving you a sandbox for your company to work within and they’re not training on your data. But being able to exfiltrate a company’s specific use and see what they’re prompting with could be interesting. There’s probably some interesting gold in that data.”
Our final area of concern may not be a direct data breach but rather is a tool frequently leveraged to breach data and trust and is brought to us by The Agentic Manager’s Neil W. Smith. “The implications of deep fakes. We’re already used to AI being used for fishing expeditions, for extracting information from our databases. But what we don’t realize as humans is that we trust other humans to play by the rules more often than not. However, with deep fakes, both voice fakes, visual fakes, and context fakes, I think more and more humans are going to be fooled by the efficacy of deep fakes.” And the more humans that are fooled, the more systems can be compromised. Despite how widely discussed this topic is, deep fakes remain underestimated for their use in fraud and as a social engineering threat.
Published to clients: December 30, 2025 ID: TBW2114
Published to Readers: December 31, 2025
Whisper Email Release:
Public/Video Release:
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
“This Whisper Report investigates the biggest supply chain risk CIOs ignore. It captures urgent insights from Retail, Supply Chain, and Logistics Expo revealing how external shocks, demand disconnects, and fragmented systems quietly erode resilience. Industry leaders share candid perspectives on tariffs, inventory pitfalls, and costly tech missteps—issues that can derail growth overnight. If you think your supply chain strategy is future-proof, this report may challenge everything you assume about stability.”
Published to clients: December 23 2025 ID: TBW2128
Published to Readers: December 24, 2025
Whisper Email Release: February 9, 2026
Public Editions: February 12, 2026
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
“Aftermarket innovation in 2026 faces three critical blind spots: workforce training lagging behind rapid tech adoption, supply chain visibility gaps impacting profitability, and misinterpretation of EV battery health undermining consumer trust. These challenges, identified through expert insights at AAPEX and SEMA 2025, demand proactive strategies to ensure sustainable growth and competitiveness in an evolving automotive landscape.”
We took the most frequently asked and most urgent technology questions straight to the experts from the automotive sector gathering at the Venetian Convention Center AND Caesars Forum AND the Las Vegas Convention Center for AAPEX & SEMA 2025. This Whisper Report addresses the question regarding what tech blind spot will stall aftermarket innovation in 2026 as depicted in Figure 1.
New innovation is great but only if you know how to use and apply it. The first challenge isn’t as much as the tech as the ability for the employees in the organizations to use the tech as shared by Texa’s Fabio Mazzon. “Up to speed with new technology and be try to be trained as much as possible and follow everything that is new in the automotive world.” Sometimes, the technology changes come faster than the teams are ready for. Keeping up to date with the current speed of innovation is a common challenge of many today. Be sure to schedule your inquiry with your TBW Advisors LLC’s analyst to ensure your roadmap is futureproofed and ready for all the new innovations coming your way. For additional research on training technologies available see Conference Whispers: HR Tech 2025.
One of the biggest challenges for those in the aftermarket industry is simply staying profitable with the greatest challenge being the supply chain. The tariffs alone have thrown global supply chain into a new environment. As Lynnco’s Andrew Yokiel emphasized, “Supply chain. Having greater data and visibility into everything from small parcel down to up to full truckload, LTL, and getting your product to your customers faster and having an idea where it is in the marketplace and having cleaner data to make business decisions to be profitable.” Profitability, much like having customers, is truly a key ingredient to staying in business.
In order for the used and aftermarket to flourish, the value of those components or in adding those components should be commonly agreed upon and understood. Unfortunately, this is a challenge particularly in the EV market as Midtronics’ Lance Losinski emphasized. “Consumer understanding and credibility of the value say the health of a battery pack. That drives the market prices down because the understanding versus mileage on a gas car versus what’s the state of health battery and how long is it going to last and how do you repair these things, creates the biggest gap for a consumer to be able to trust and utilize the vehicle despite having lower service costs long term and things like that. I think that’ll be the biggest blocker in the near term.”
Published to clients: December 16, 2025 ID: TBW2118
Published to Readers: December 17, 2025
Whisper Email Release: TBD
Public and Video Release: TBD
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
“This Whisper Report investigates the biggest fintech risk CIOs are underestimating. It captures urgent insights from Money 20/20 USA 2025, revealing why incremental improvements won’t protect enterprises from disruption. From rapid shifts in payment models to vendor lock-in, integration hurdles, and data complexity that derails AI ambitions—these risks demand immediate attention. Future-proofing architecture and optimizing data fabric are no longer optional. Read on to uncover strategies that redefine resilience before the next wave hits.”
Published to Readers: December 10, 2025 ID: TBW2110
Whisper Club Release: December 10, 2025
Public and Video Release: February 24, 2026
Analyst(s): Dr. Doreen Galli
Photojournalist(s): Dr. Doreen Galli
Abstract
“This Whisper Report investigates the biggest 5G myth tech leaders still believe. Insights from MWC Las Vegas reveal why common assumptions—like 5G being only about bandwidth, too costly, or reserved for telecom giants—are wrong. These misconceptions can stall innovation and strategy. Explore how 5G is enterprise-ready, cost-effective, and far more transformative than most expect. If your roadmap relies on outdated beliefs, this report will challenge and reshape your perspective.”
Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital Officer (CDO), VP of Network Engineering, VP of IT Infrastructure, Head of Enterprise Architecture, Director of Mobility & Wireless Strategy
Enterprise Network Architect, Wireless Systems Engineer, IT Infrastructure Engineer, Mobility Solutions Specialist, Telecom Integration Engineer, Cloud & Edge Computing Engineer
Key Takeaways
5G delivers far more than bandwidth—it enables future-proofing and advanced capabilities critical for enterprise innovation.
Private 5G is cost-effective, often cheaper than traditional wireless, and offers unique advantages over Wi-Fi.
5G is enterprise-ready today, with deployment and management as simple as traditional IT networks
We took the most frequently asked and most urgent technology questions straight to the mobility and wireless experts gathering at the MWC Las Vegas held at the Fontainebleau. This Whisper Report addresses the question regarding the biggest 5G myth tech leaders still believe as depicted in Figure 1.
Our first myth comes from GetWireless’ Kalpit Kadia, “5G is more like a throughput requirement than future proofing.” If you believe the only thing 5g brings to the table is bandwidth you are missing it. Kalpit continued. “So it’s not all about through requirement. It’s you know also to do with future proofing your product because as network infrastructure is changing by different carriers, it’s a good idea to move to a 5g stack technology which is going to be here around here for a long time.” Remember when you enable 5g in our organization you empowered it with more than just bandwidth, you enabled all the capabilities that come with 5g beyond the bandwidth.
The next myth is a critical one particular for those building out wireless infrastructure in public spaces. Baicells’ Minchul Ho argued that the biggest myth is, “the cost or differentiation from Wi-Fi.” Minchul elaborated further. “There’s a huge upside to 5G that you cannot get with any other wireless technologies at about the same price if not half the cost of what traditional wireless system would take.” If you are working on your business justification for 5g expansion in your organization, be sure to schedule an inquiry with your analyst at TBW Advisors LLC. We can review not only your strategy and roadmap, but help ensure the major use cases in your organization have been captured to ensure maximum business impact.
Perhaps the biggest myth of all is brought to us by Canoga Perkins’ Siddharth Khattar. “That private 5G is still seen by many as a telecom only technology. Something that is hard to roll out, something that is hard to administer across your enterprise networks and comes with enterprise environments and therefore comes with a lot of expense and it’s always a technology for somebody else.” The reality is 5g is enterprise ready and is not just for telecoms for tech giants. Even more important is the easy of deployment and management as Siddharth explains further. “What we are doing the truth is that today’s private 5G networks can be administered and managed much more like IT and enterprise that people that CIOS and organizations are used to doing. Be able to administer and manage that as easily as you would a as easily as you would your traditional IT networks today with so much more functionality than what they deliver today.”
In conclusion, 5g is about so much more than the bandwidth, is cost effective, and is ready today for you to deploy in your organization.
