Tag: research

  • Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?

    Published to clients: October 27, 2025                                     ID: TBW2094

    Published to Readers: October 28, 2025

    Whisper Email Release: TBD

    Public/Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This Whisper Report investigates the biggest UAV threat CIO’s are not ready for. CIOs are underestimating the scale and urgency of UAV-related risks. From electric infrastructure and jamming threats to data overload and geopolitical embargoes, this Whisper Report captures the 10 most pressing vulnerabilities revealed at CUAV Expo 2025 — and what enterprise leaders must do next.

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists and Publications

    1. Playlist for Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
    2. Conference Whispers: Commercial UAV Expo
    3. Conference Whispers: Identiverse

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: MWC Las Vegas

    Conference Whispers: MWC Las Vegas

    Las Vegas, NV October 14- October 15

    Published to clients: October 17, 2025                         ID: TBW2109

    Published to readers: October 18, 2025 am                      

    Published to Email Whispers: October 18, 2025

    Public with video edition: October 19, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    MWC Las Vegas brought 85 sponsors and exhibitors to the Fontainebleau, Las Vegas. An amazing 61% of the attendees were C-Suite or senior level from the wireless and mobility specialty space within telecommunications industry.  TBW Advisors LLC Captured over 40 minutes of video across 36 segments including 4 keynote highlights, a livestream and expo hall walkabout. Expo hall featured 4g and 5g equipment, IoT platforms, mobile networks and data centers in a box were all found along with mission critical, latency bound, deterministic networking equipment. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending MWC live in Las Vegas?”

    The Conference

    • A community 85 sponsors, exhibitors, and sponsors across three stages and five summits gathered at Mobile World Congress Las Vegas 2025. Held at the Fontainebleau in Las Vegas, 45% of attendees came from enterprise with 61% being C-Suite or senior level.

    Cautions

    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 6,000 steps, 36 videos and over 40 minutes of video including a livestream from onsite and over 10 fact checks, our coverage of MWC Las Vegas also known as MWC25 closes. Coming from the mobility world with specialized expertise in Privacy, at TBW Advisors LLC we understand mobile applications are data goldmines. As such, we do not use event mobile applications. However, at MWC the mobile app was required to enter the 6th floor of the Fontainebleau. After getting through that checkpoint, registration was quite efficient with no significant registration lines. The 85 sponsors lit up expo hall where they also served some scrumptious food. As MWC was hosted in one of the most elite hotels in Las Vegas, we were admittedly excited to hear what the guests thought of the food. Breakfast got rave reviews even though it was an English muffing egg sandwich. Lunch offered both a cold sandwich option, extensive dessert options, and a hot lunch offering that admittedly smelled like you were at Grandma’s house! It just had the home cooked smell, look, and feel but you can see for yourself!

    We once again live streamed from onsite Tuesday. During this quicker live stream, I requested those attending to find me to answer Questions 1-3, to let you know about upcoming events we have scheduled and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 17th broadcast edition of Computer Talk Radio.

    While at MWC 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the biggest 5G myth tech leaders still believe?
    2. Whisper Report: How will edge AI reshape enterprise architecture?
    3. Whisper Report: What mobile tech trend will blindside CIOs next?
    4. Whisper Report: What’s the best part about attending MWC live in Vegas?

    Readers and viewers wishing to relive or experience the entire event are encouraged to view the Conference Whispers: MWC 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

    The video edition will conclude with gratitude towards those that contributed and a montage of their responses to Question 4, “What’s the best part about attending MWC live in Vegas?”.

    Opening Keynotes

    At MWC Las Vegas we were informed that they had a special platform I could use to record, but only at keynotes. After recording we were informed that we could post and include a highlight of the various keynotes. Thus, this event’s opening keynote session videos are all processed highlight videos of what we captured. CTIA stands for Cellular Telecommunications Industry Association and is the sponsoring organization along with GSMA the GSM Association. GSM stands for Global System for Mobile Communications. Therefore, within telecommunications, this is a specialty event for mobile and wireless telecommunications. CTIA’s President and CEO, Ajit Pai’s keynote emphasized the importance of governments unlocking spectrum so their industry can unlock success for our country. His speech was followed by a fireside chat he had with Verizon Business CEO Kyle Malady. Building on the same theme, their chat emphasized that capacity drives growth for businesses. After their chat, Google Cloud’s Anil Jain joined the stage for a roadmap to an autonomous organization. Anil remained on stage and was joined by a star-studded stage for their panel on first-hand knowledge from the frontier. It is no surprise that the tried-and-true advice for transformation has remained the same for the next wave. Get buy in from the top. If your organization is approaching or in the midst or even thinking about a transformation – be sure to schedule your inquiry with your TBW Advisors’ Analyst to review your strategy and plans.

    Exhibits

    During our Earth Day Panel, TBW Advisors LLC emphasized that data centers and many IoT solution always involve seeking power solutions. At MWC we ran into none other than Schneider Electric ready to solve your power management problems. For organizations prioritizing hardware agnostic IoT solutions, Live4IoT would like to share hardware and carrier agnostic IoT platform with you. Comfone is redefining what it means and more importantly costs to Roam with their eSIM. Simply need 4g and 5g equipment; Baicells may align with your interests. However, if locating a master distributor for anything cellular is part of your current focus, GetWireless is among the few.

    Whether your government use case demands it or you just need a small remote server for compliance as discussed in our coverage of G2E, they were found at MWC complete with telecommunications access. Kontron was on the floor with their 5g modules integrated into servers. Seeking a rugged portable network in a box for any type of network connection? Eucast showcased their network in a box offering enabling many critical use cases. If your uses case is so mission critical that it requires bounded latency with a deterministic network? Good news! Canoga Perkins showcased their bounded latency deterministic network equipment here in Vegas.

    Next Year’s Conference  

    MWC Las Vegas 2026 dates are yet to be announced.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    TBW Advisors LLC logo

    Corporate Headquarters

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: G2E 2025

    Conference Whispers: G2E 2025

    Conference Whispers: G2E 2025

    Las Vegas, NV October 6- October 9

    Published to clients: October 10, 2025                    ID: TBW2105

    Published to readers: October 11, 2025 am                      

    Published to Email Whispers: October 11, 2025

    Public with video edition: October 12, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Global Gaming Expo (G2E) 2025 brought nearly 25,000 attendees to Las Vegas for a high-energy showcase of gaming innovation, regulatory tech, and casino infrastructure. TBW Advisors captured over 75 minutes of video across 81 segments, including two livestreams and a full expo hall walkthrough. Our coverage focused on the technologies shaping the future of gaming—from multilingual communication and fraud prevention to cash automation and iGaming compliance. This edition includes four unlisted Whisper Report playlists and concludes with a video montage answering: “What’s the best part about attending G2E live in Vegas?”

    The Conference

    • Nearly 25,000 attendees gathered at the Sand’s Convention Center in Las Vegas. Every aspect of gaming was included while we focused on the technology.
    • Technologies seen include anti-fraud, anti-money laundering (AML), language translation, casino management, player engagement, data center and server technology, cybersecurity, cyber + Physical security, identity, access management

    Cautions

    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Conference Vibe

    After 15,000 steps, 81 videos, and over 75 minutes of video including 2 livestreams and over 20 fact checks, our coverage of Global Gaming Expo better known as G2E 2025 closes. Registration moved quickly as the nearly 25,000 attendees waited for expo hall to open! While we did not get clearance in writing to record any sessions or keynotes, we were able to get permission to capture Expo Hall. In fact, our favorite quote of the event described expo hall as having ‘some incredibly impressive booths’. See for yourself as you enjoy our walkabout. The usual Venetian eateries were available including the café, the food marketplace and the bistro!

    We once again live streamed from on site. On Tuesday requesting those attending to find me to answer Questions 1-3, and Wednesday to let you know about upcoming events we have scheduled and to introduce all to TBW Advisors LLC, and requesting assistance. Specifically, I requested assistance on your favorite videos for my segment on the October 10th broadcast edition of Computer Talk Radio.

    While at G2E 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the next gaming tech that will change how we play?
    2. Whisper Report: What’s one casino innovation you wish existed today?
    3. Whisper Report: What’s the biggest risk in iGaming no one’s talking about? And a bonus report,
    4. Whisper Report: What’s the best part about attending G2E live in Vegas?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: G2E 2025 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

    The video edition will conclude with a montage of responses to Question 4 — “What’s the best part about attending G2E live in Vegas?” — capturing the energy and moments that made the event unforgettable.

    Exhibits

    Our favorite quote of the event was, “there are some impressive booths in Expo Hall”. From designers showing how your high roller room should really look to chairs for patrons, uniforms for staff, lawyers and accountants specializing in the Gaming ecosystem —  everyone was there. At TBW Advisors LLC we of course focused on the technology that tells the story. Commencing with agilysis, they have a solution that can run the entire resort including scheduling and handling advanced amenity types from golfing to spas. Prefer to focus on gaming data organization? CCT is ready to jump in and partner. They organization all your data from casino operations; from the cage through revenue audit.

    If you want to make sure everyone working at the resort can communicate reliable across any language barrier, Relay should be on your evaluation list. Relay offers a software cloud-based solutions that enables capabilities not normally available in traditional telecommunication solutions. If you would like to clean up the air in the casino, QleanAir’s smoke free cabin demonstrated their technologies capabilities.

    Physical Casinos mean physical payments. Those physical payments may mean your client may have to get up to go to the ATM or counter if their players card runs out. Pavillion Payments would like you to know – this inconvenience is no longer required. Introducing Apple Pay at the machine by Pavillion Payments. If your challenge is in counting the cash that comes into the casino, JCM has a solution including multiple Six-Axis Robots – enjoy the demo! If you would prefer to leverage the same cash counting technology the Federal Reserve in the US leverages, then Giesecke + Devrient were in expo hall ready to show you their highly trusted solution.

    Physical Casinos not only must count but secure the cash, chips, and machines. Regulations require very strict key and asset management. Fortunately, companies such as Traka were in expo hall to share their solution which not only manages keys but ensures compliance. Those seeking additional information on physical cyber security are directed to our ISC West Coverage. Druvstar provides cybersecurity and data security for your gaming needs solution created by actual former CIOs and CTOs in the gaming industry. Those seeking additional information on cybersecurity are directed toward our coverage of Black Hat. Speaking of data, Seon leverages over 909 first party data sources to help you stop fraud. Clients may recall when we first covered Seon during our coverage of Fintech Meetup 2024.

    iGaming regulations frequently require one to keep the data in country to be compliant. If your expansion plans are hindered by finding data centers in remote locations, Continent 8 Technologies should be on your radar. Trying to maintain compliance in all those exotic iGaming locations? eCOGRA operates anywhere in the world iGaming is allowed – over 50 territories. If however, you are seeking durable, rugged hardware that can be custom created to your needs, Radeus labs was in expo hall looking to meet you. For anyone seeking to understand the ‘why’ behind a player’s actions, fullstory has a solution for you. But if maintaining a player’s engagement during play within the app and you don’t want to build out a new team. Perhaps you are seeking player engagement out of the box? Plotline has an intelligent tool ready for you to leverage. Seeking a platform to build and entire game? Want that game to be equally available for iGaming as it is on land for Casinos? Perhaps with the same exact play as well? Then incisor brought the exact development platform you have been seeking to G2E this year!

    Next Year’s Conference  

    Global Gaming Expo 2026 will once again return to Las Vegas and will be held at Sands’ Convention center at the Venetian on September 28 through October 1, 2026. G2E also shared that G2E 2027 will be held September 27 September 30 with G2E 2028 being held October 9-12.

    Related playlists and Publication

    Conference Whispers: Black Hat USA 2025

    Conference Whispers: Identiverse 2025

    Conference Whispers: ISC West 2025

    Conference Whispers: Fintech Meetup 2025

    Conference Whispers: Infocom

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    TBW Advisors Logo

    Corporate Headquarters

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    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we leverage the creator economy to drive business growth?

    Whisper Report: How can we leverage the creator economy to drive business growth?

    Published to clients: September 29, 2025                    ID: TBW2087

    Published to Readers: September 30, 2025

    Published to Email Whispers: TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “The creator economy is no longer a niche—it’s a strategic force reshaping media, marketing, and consumer expectations. This report explores how businesses can partner with creators to unlock scalable engagement, rival traditional media in quality and speed, and adapt to a market where authenticity and agility win. Insights from NAB Show 2025 reveal why enabling creators isn’t optional—it’s essential.  “

    Target Audience Titles

    • Chief Data Officer, Chief Marketing Officer, Chief Content Officer, Chief Data Officer
    • Chief Technology Officer, Chief Digital Officer,
    • Head of AI/ML for Media or Marketing, Data Scientists, Creator Partnerships Manager, Director of Content Strategy,
    • Product Managers, Content Managers

    Key Takeaways

    • Creators connect directly with consumers, offering scalable, intimate interactions.
    • Businesses must support creators with tools, partnerships, and infrastructure.
    • Creators rival traditional media in quality, speed, and production scale.
    • The creator economy is reshaping media and consumer expectations.
    this doc is strategic not technically deep

    How can we leverage the creator economy to drive business growth?

    We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at NAB Show 2025 held in Las Vegas, Nevada. This Whisper Report addresses the question regarding how can we leverage the creator economy to drive business growth? As Latakoo’s Jade Kurian  shared, “every single person out there is a content creator right and they all want to be able to take their content in put it one place and do the editing do the transfers do the transcoding.” With all these creators, a shift is coming. As Strada’s Michael Cioni observed, “the creator economy is actually the economy we should be we’re following them now we should emulate.” Figure 1 depicts the four levers of the Creator Economy that we will now dive into.

    Four levels of Creator Economy 1. Direct Audience Engagement 2. Business Enablement 3. Scale and Speed 4. Market Shift

    Direct Audience Organic Engagement

    Creators connect directly with consumers, offering scalable, intimate interactions. As DeepDub’s Oz Krakowski noted, “I think that in a world of creator economy where independent creators have a direct reach to the consumers ignoring that part of the business is a big mistake.” TightRope Dana Healy argued, “we still need to tie these new technologies to stories and creators are really good at telling stories.” Not only are they great at telling stories, but as LucidLink’s Gergana Berman reported, “we really think that the voices of individual creators and independent creators are really the trusted voices out there.” This trusted, storytelling capabilities with a direct reach results in, as Oz Krakowski observed, “unique product that very unique IP where they can reach different types of audiences and the ability to interact to have that level of interaction that is sometimes very intimate with their audiences is extremely scalable.” In conclusion per Tightrope’s Dana Healy, “the creator economy is still very valuable in the organic reach.”

    Business Collaboration & Enablement

    Businesses must support creators with tools, partnerships, and infrastructure. There is a critical question all media vendors should be asking themselves, according to Axle.ai’s Sam Bogoch. “How can we enable them to make better content and how can we help them repurpose and retarget that content better.” Latakoo’s Jade Kurian noted, “creator economy to drive business growth for us it’s really about giving creators on one-stop shopping.” Catering to the creator economy is valuable for as Strada’s Michael Cioni proposed, “they are effectively bigger than professional media and entertainment and so what we need to understand is that consumer tastes have changed and what we have been protecting through our history and traditions for a long time is no longer as relevant.” Finally, and perhaps most critical, Cinnafilm’s Dom Jackson contended, “other piece is that we have to adjust to the way that those people do business we have to make sure that our cost models match their revenue models so that we can make a compelling case that we are tools that fit with their businesses.”

    Scale, Speed, and Professionalism

    Creators rival traditional media in quality, speed, and production scale. Ross’s David Green emphasized, “The truth of the matter is some of these creators are just doing incredible things and their production quality is sometimes better than those of us who think that we’re the you know the you know the enterprise class content professionals. And when you when you look at some of the biggest content creators in the world they’re truly innovating in terms of how they’re creating this amazing content doing it flexibly doing it fast doing it on the run doing it efficiently.” David was not alone in sharing his enthusiasm for the creator economies scale. Per Dell’s Tom Burns, “size of the creator economy dwarfs what we have thought of for the last 100 years as episodic and feature production pipelines.”

    Strategic Imperative & Market Shift

    The creator economy is reshaping media and consumer expectations. DeepDub’s Oz Krakowski declares companies must collaborate with content creators, “companies and businesses have to do this in order to cannot basically cannot ignore it.” And why would you ignore it for as Axle.ai’s Sam Bogoch asserted, “the creator economy is the biggest growth area in media right now and not just the official creator economy but also things like user generated content for marketing purposes.” And there is a very good reason creator content is growing. Per Strada’s Michael Cioni, “we have to get over that and meet them where they are because the next generation of consumers 10 and 20 years from now will not be going to see movies in theaters they’re not going to watch traditional broadcast television.”

    Related playlists

    1. Whisper Report: How can AI and machine learning transform media and entertainment?
    2. Conference Whispers: NAB Show 2025 Playlist
    3. Conference Whispers: NAB Show 2025 – TBW ADVISORS LLC

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Commercial UAV Expo 2025

    Conference Whispers: Commercial UAV Expo 2025

    Las Vegas, NV September 2- September 7

    Published to clients: September 15, 2025                      ID: TBW2093

    Published to readers: September 16, 2025            

    Published to Email Whispers: TBD

    Public with video edition: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): D. Doreen Galli

    Abstract:

    “After 79 videos and 175 minutes of video including 3 livestreams and over 45 fact checks, out coverage of Commercial UAV Expo 2025 closes. Our coverage from Commercial UAV Expo 2025 explores the evolving landscape of drone innovation, enterprise operations, and regulatory strategy. This research highlights examples shared across keynotes, technologies, and industry use cases. Readers are encouraged to explore the full edition for insights into the trends shaping unmanned systems and their impact on commercial and strategic decision-making.”

    After 79 videos and 175 minutes of video including 3 livestreams and over 45 fact checks, out coverage of Commercial UAV Expo 2025 closes. CUAV brought together over 3393 drone enthusiasts from over 62 countries. Registration had no lines whatsoever. We were able to capture the lunch served on Wednesday as well as breakfast on Thursday. This time we once again tried out the live streams with one on Tuesday requesting those attending to find me to answer Questions 1-3, Wednesday to let you know about upcoming events we have scheduled, as well as Thursday from Expo hall itself requesting assistance. Specifically I requested assistance on your favorite videos for my segment on the September 6th broadcast edition of Computer Talk Radio.

    While at Commercial UAV Expo 2025, we conducted research for three additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available and will eventually fill in with the video version of the report so you may wish to bookmark these playlists.

    1. Whisper Report: What’s the biggest UAV threat CIOs aren’t ready for?
    2. Whisper Report: How will drones change enterprise data strategy?
    3. Whisper Report: What’s the most underrated UAV use case in industry?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Commercial UAV Expo 2025 Playlist in its entirety. Once the video edition is available, the playlist will be sited as a pinned comment on the video edition. It is also easy to locate any previous Conference Whispers playlists through TBW Advisors LLC corporate website.

    Keynotes and Sessions

    At the Commercial UAV Expo we were excited we could cover the keynotes this year. The opening monologue set the stage. Buzz Solutions Kaitlyn Albertoli kicked off the event with 5 tips for overcoming inaction in your drone problem. This was followed by a great case study fireside chat with her client Dominion Energy. Dominion’s Thomas F. Butler emphasized that collaboration is the key to success. This was followed by a fascinating case study of how drones were used to capture the stunning beauty of the Grand Canyon.

    Commercial UAV Expo’s team content manager, Matt Collins welcomed all back on Thursday morning. The Keynote panel was hosted by Cyberhawk’s CEO Chris Fleming. Collaboration was the key emphasis and produced one of our favorite quotes of the event. “Safety is not Proprietary”. The session also provided many insights for succeeding with FAA paperwork be it waivers or permits. The morning keynote was concluded with the awarding of the 2025 Eric Talley Memorial Award to Officer Matt Rowland.

    DRONES

    When one attends a Commercial UAV expo, it is not unusual to see a lot of drones including a variety of specialty drones. IPET drones’ propellers and motors come as a set, easily snap on and off, and are notoriously quiet. These propellers also enable very quick maintenance. If you are seeking a variety of drones including nano drones, Ascent Aviation shared their wares. Need to cover remote areas? Starling’s drone in a box even can automatically manage between the three batteries possible in the box with the drone. Perhaps you need to deal with the chemicals of agriculture? Central UAS drones are specifically designed to handle the agricultural and pest spray space. If chain of custody regarding the cargo for applications such as medical deliveries, blueflite drones have you covered. Heavy cargo? FlyingBasket can handle 100 kilo cargo with a 200-kilo capable drone coming by year’s end. Parallel Flight Technologies are hybrid drones and can handle 100 pounds for 1.4 hours or 50 pounds for almost 3 hours. Finally if you want a tethered drone or want to convert your drone to a tethered drone, ELISTAIR came to Vegas all the way from France share their solution.

    If you were seeking a distributor for drones, there were a number of options on site. One example was Frontier that represents product lines from over 40 different manufacturers. Another example was Multicopter. They consider themselves a drone provider with their advantage being NOT offering services. This eliminates competing with the manufacturers themselves. They enjoyed speaking both with drone manufacturers on site as well as customers seeking a great source to purchase their enterprise drones.

    Finally, one of the great challenges for all drone manufacturers is testing their drones. Filing all that paperwork and enduring the FAA delays can interfere with business. Ukraine, represented by their San Fransico Consulate, Consul General Dmytro Kushneruk wanted drone manufacturers to know that you are welcome in Ukraine. Unlike the US, it is only a matter of a few weeks to get approval for testing. They also have scenarios not generally available. This has resulted in over 2,000 drone producers coming out of Ukraine.

    Communications

    A universal need for drones is the ability to communicate either back to their controller or back to the enterprise. Teal.io specializes in mission critical infrastructure. With one SIM card you can connect to 100’s a networks via a single pane of glass including the ability to switch networks. GEODNET represents the largest RTK network – real-time kinematics makes GPS significantly more accurate which is required with drones. If you are concerned about GPS getting jammed, TUALCOM operates in anti-jam, electronic warfare, data links, flight termination, terrestrial navigation, and 4G and 5G as well as telemetry devices. Of course, alternatively one could leverage Anello Photonics’ World’s smallest optical gyroscope to ensure your navigation in the event GPS is blocked, spoofed or jammed. This year they brought their new maritime solution to expo hall.

    Components

    As many drone manufacturers are gathering, those creating components and parts for drone those very manufacturers are also exhibiting. On the power side, if you are familiar with the benefits and challenges of hydrogen, H2MOF does not store it as a gas or liquid – enjoy their video to learn more! Do you want to further reduce the weight of your aircraft? Are you hoping to save a little money over carbon fibre? Mag Materials, a magnesium specialist, may be the vendor you have been looking for. If you need LiDAR sensors but could use help on the entire end to end picture? Green Valley International is looking forward to speaking with you. Finally, if your drones deal with harsh, hot environments? Pelican Wire has heat resistant custom wire to fit your needs. In fact, they had three different types of specialized wire on display. In addition to the heat resistant, they shared their Thermocouple/RTD wires which measure temperature, resistance wires that generates heat, and various other custom engineered wire solutions for specific customer applications.

    Compliance

    With the October 6, 2025, deadline to comment on Part 108 for the FAA’s Notice of Proposed Rulemaking fast approaching – it was the talk of the town. We were able to capture an exclusive summary of the panel discussing everyone’s primary concerns. This conversation highlighted many areas of concern and critical tips to ensure your comments are counted and matter. Once 108 passes, many drone manufacturers may be seeking components that can enable compatibility with the rules. To that end, uAvioni has been developing technology aligned with the proposed rules and is ready to serve. Part 108 is all about making the skies safe and enabling objects to navigate amongst each other. For pilots have concerns, DSPA – drone service providers alliance -is a group advocating exclusively on behalf of pilots on the local and national level.  

    Drone Operations

    At the enterprise level, drone operations require a lot of strategic thought, planning and technology. We first heard of the enterprise AI powered visual intelligence of Buzz Solutions during the keynote. The emphasis is always getting all of the information out of the data you can for all the use cases available for a given data set. Collect once, use many times was a common theme at the event this year. AirData provides a fleet management solution to manage all your UAS fleets, pilots, certifications, checklists and the likes. If your industry requires the handling of special care cargo, Apco Defence has a highly innovative drone recovery systems with technology to provide a soft landing. If your challenge is understand where that fleet of drones and aircraft are flying, ALOFT can enable you to visualize your airspace.

    Frequently, drones are requested in locations a great distance from population making them difficult jobs to accept. Some drone operators got together with Custome Trailers to create a remote operating hub for drone operators. The result is Drone Pro Trailer and the Drone Ops Company.

    Pilots are a required part of every organization. If you want enable them to virtually practice, Zepher has your covered over a large variety of aircraft. Looking to prepare your pilots for certifications? USI shared their enterprise solution. Expanding the team? The Neuro Diversity Works organization may have just the talent you are seeking!

    Next Year’s Conference  

    Commercial UAV Expo 2026 will once again return to Las Vegas and will be held at Caesars Forum on September 1-3, 2026.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can telemedicine be optimized to improve patient care?

    Whisper Report: How can telemedicine be optimized to improve patient care?

    Published to clients: September 2, 2025                              ID: TBW2064

    Published to Readers: September 3, 2025

    Published to Email Whispers: October 27, 2025

    Public with Video Edition:  October 27, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract

    This report explores how telemedicine is evolving beyond convenience to deliver deeper, more personalized care. From AI-powered test result interpretation to seamless appointment coordination and continuity across care settings, experts at HIMSS25 reveal how digital tools are reshaping the patient journey. Discover how telemedicine can close access gaps, enhance understanding, and support long-term health outcomes—if systems are designed with the full patient lifecycle in mind.

    Target Audience Titles:

    • Chief Information Officer, Chief Medical Officer, Chief Data Officer, Chief Digital Officer, Chief Innovation Officer, Chief Patient Officer
    • Clinical Informatics Specialists, Telehealth program manager, Health IT Architect, Clinical Data Analyst, Biomedical Engineer, AI/ML Engineer (Health Focus), Patient Engagement Strategists, Virtual Care Coordinator

    Key Takeaways

    • AI-enhanced telemedicine can streamline appointment booking, interpret test results, and personalize care recommendations—improving speed, clarity, and access for patients.
    • Continuity of care is the next frontier—integrating telemedicine across acute, post-acute, and home health settings to support the full patient journey.
    • Access equity improves when telemedicine includes specialists and reaches underserved populations, addressing socioeconomic and geographic barriers.
    • Patient understanding is amplified when generative AI explains results and next steps in context, reducing confusion and improving engagement.
    Strategy of 4, technical depth of 2


    How can telemedicine be optimized to improve patient care??

    We took the most frequently asked and most urgent technology questions straight to the health systems technology experts gathering at the Healthcare Information and Management Systems Society (HIMSS) 2025 Global Health Conference and Exhibition or HIMSS25 for short. This Whisper Report addresses the question regarding how can telemedicine be optimized to improve patient care? Figure 1 depicts two patient care optimizations one can expects from telemedicine.

    Two benefits of Telemedicine
1. Patient Experience
2. Continuity of Care

    Patient Experience

    The first benefit many expect to experience with telemedicine is the patient experience. For example, when getting test results, AI can be leveraged for the benefit of the patient to find a doctor. As Aisera’s Daniel Caravajal suggest, “I get my test results it can recommend me doctor that’s specific on that area right and it can book the appointment right it can coordinate the calendars and basically made that experience a lot faster a lot seamless and easier to kind of interact with.” Caravajal further suggests AI can help the patient understand the results. “let’s say you get your test results. We can analyze them and give you suggestions that is the unique part about a genetic AI is not only delivering a unique use case but it’s also understanding the situation. It’s understanding the intent and making further suggestions.” Valuable to note that it is always best to confirm any such information with your actual practitioner! MinttiHealth’s Xiaoqian Zou suggests telemedicine technology can, “give everyone access to the easy health care solution and service.”

    Continuity of Care

    A critical part of the patient experience that also affects the medical care is that of continuity of care.

    As Alexander Group’s Tray Chamberlin advised, “what we think is probably the next evolution in tele medicine is that continuity of care where you’re really thinking about a patient across the entire life cycle be it acute to Post Acute to maybe even home health and integrating that tele medicine it more so that the date and Records can still communicate and we understand the holistic patient Journey.” The significant benefit of telemedicine as Chamberlin further observed, “we’re also meeting the patient where they are and so you know the inclusion of specialists in telemedicine certainly just from a socioeconomic perspective getting access to the right populations that traditionally maybe don’t have access.” For additional background on the benefits and current state of telemedicine, see the Press Conference for OnMed from CES.

    Related playlists

    1. Whisper Report: How can AI be effectively integrated into healthcare systems?
    2. Conference Whispers: HIMSS 2025
    3. OnMed Press Conference

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can organizations implement zero-trust security without disrupting user experience?

    Whisper Report: How can organizations implement zero-trust security without disrupting user experience?

    Published to clients: July 23, 2025                               ID: TBW2084

    Published to Readers: July 24, 2025

    Published to Email Whispers: TBD

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    ABSTRACT:

    “Organizations can implement zero-trust security without disrupting user experience by prioritizing frictionless authentication, especially biometrics, and enforcing least-privilege access through dynamic policies. Understanding user context and behavior enables informed decisions that preserve continuity. Self-service access tools reduce delays, while streamlined verification processes minimize frustration. With thoughtful planning and clear communication, zero trust can enhance both security and usability, ensuring users access only what they need—when they need it—without unnecessary barriers. This report includes insights from executives and technologists at CyberSolve, Lumos, Imprivata, Simeio, Panani, Keyless, Oasis, Apono, Omada, and Cubeless, quoted throughout the discussion.”

    Target Audience Titles:

    • Chief Information Security Officer, Chief Technology Officer, Chief Digital Officer, Chief Information Officer
    • Chief Product Officer, Chief Experience Officer
    • IAM engineers, Security Architects, DevSecOps Engineers, UX Designers, IT Ops Managers, Application Security Architects

    Key Takeaways

    • Use biometric authentication to streamline access and reduce friction for users.
    • Apply least-privilege policies with dynamic adjustments to maintain secure, appropriate access.
    • Enable self-service access changes to minimize delays and improve user experience.
    • Understand user context and behavior to make informed, non-disruptive security decisions.

    How can organizations implement zero-trust security without disrupting user experience?

    We took the most frequently asked and most urgent technology questions straight to the Technologists gathering at Identiverse 2025 held at Mandalay Bay in Las Vegas. This Whisper Report addresses the question regarding how can organizations implement zero-trust security without disrupting user experience?

    What is the desired user experience?

    At the end of the day, the goal is, as Imprivata’s Diron Chai put it, “authentication and visibility and control to making sure that you know the right people are accessing the data whether remotely or within the organization in terms of their role and their functionality and then be a being able to understand who’s in the system when and why that all ladders up to a zero-trust architecture that we’re able to bring forth in a full architecture.”  Reaching this goal won’t be easy but as Simeio’s Octavio Lopez emphasized, “There’s a lot of communication that needs to happen and that’s something that we help a lot of our customers with.” A lot of communication and planning with the customers’ experience kept in mind. Here are five suggestions attendees at Identiverse offered also depicted in Figure 1.

    Five suggestions when implementing zero trust.
1. go frictionless, 
2. understand context
3. understand behavior
4. use self service
5 leverage dynamic policies

    1. Go Frictionless with Bio

    One common suggestions to deploy biometric based identity and access management solution. As Panani’s Jim Harris suggested, “make the authentication of your customer as frictionless as possible a one-time identity verification process establishes that customer in the future they present a simple credential match their biometric information to the information stored in the credential that they own and control making it a very frictionless fast way to authenticate with your customer.” And this is something Alex Jones from Keyless can also agree with! “going to pitch biometrics this is the fastest way to prove who you are effectively implementing zero trust.”

    2. Understand User Context

    Guy Feinberg at Oasis suggests that understanding the user context is the winning approach. He started by simply asking “Are you familiar with the scream test?” For those of you not familiar, one not uncommon method in IT to understand how a resource, in this case an identity, is used by disconnecting or unplugging the resource and see who screams. Feinberg went on to further explain, “when you want to understand what’s this identity is used for so what you do you decommission it and just see who’s at the open space is screaming that something is broke. We do we help you construct all the context around the consumption of that identity so you can see the full picture before you’re taking actions so you’ll have informed actions deciding do we need this type of identity now uh should we change the permission should we decommissioning it completely all without disrupting the workforce and making sure that business continuity stays on and nothing is disrupted aspects of this.”

    3. Understand User behaviour

    Beyond the context of what the user is using, Imprivata’s Diron Chai recommends also understanding the how and the when. “ Being able to inject simple multifactor authentication into the environment at the local level also being able to track the behavior of credentials of people accessing  like Windows endpoints as an example or mobile devices and be able to have the analytics to show utilization of the endpoint but also who what when was accessed within that session.”

    4. Use Self-Service

    To maintain the best user experience, Apono’s Ofir Stein recommends getting the human out of the loop. “you keep the user experience by allowing self-serve in your organization to provide access changes combine these two and you actually provide zero trust to all of the resources.”

    5. Leverage Dynamic Policies

    Omada’s Craig Ramsay highlighted the potential behind dynamic policies. “By using dynamic and continuous policies to make sure that their access is appropriate and it’s always at that level of least privilege and then it’s granted, when they join the organization, and as they move around the organization, and it stays appropriate.” It’s always nice when your privileges keep up with organizational changes – without human intervention or manual configuration.

    In Conclusion

    As Cubeless’ Treb Ryan concluded, “I find zero trust has greatly enhanced our user experiences and greatly made my job easier in the old days where there’s systems where you had to figure out which networks could connect or who would have access to what particular piece it was a nightmare.”

    Finally Lumos’s Janani Nagarajan reminded all, “not just in the networking layer not just in the app layer but a critical layer for us is identities because that’s where the workforce the humans the employees the contractors the vendors your customers are actually interacting with the apps.” Identities is the key to minimizing friction for the users in zero trust. If your organization is implementing a zero trust architecture and want to ensure you are on the right track, remember to book an inquiry. 

    Related playlists & References

    1. Whisper Report: How can organizations implement zero-trust security without disrupting user experience?
    2. Conference Whispers: Identiverse 2025
    3. Conference Whispers: Identiverse
    4. Conference Whispers: Identiverse 2024

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    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we ensure compliance with new and evolving Cyber Physical security regulations?

    Whisper Report: How can we ensure compliance with new and evolving Cyber Physical security regulations?

    Published to clients: July 10, 2025                      ID: 2075

    Published to Readers: July 11, 2025

    Email Whispers Release:  TBD

    Public and Video Release: TBD

    Analyst(s): Dr. Doreen Galli

    Abstract:

    Cyber-physical security, like healthcare tech, must carefully manage PII. Experts highlight privacy-preserving biometrics, user-controlled consent, and anonymous face matching. Regulatory compliance, such as GDPR, drives standardization and innovation. As laws vary by region, adaptable and consistent global system architectures are essential for scalable, secure, and compliant operations.

    Analysis available only to clients at this time. Join the YouTube Whisper Club at the Whisper Club Level to get access to the video edition today.

    Related playlists

    1. Industry Whispers: Public is Private – Confidential Computing in the Cloud | TBW ADVISORS
    2. Conference Whispers: Black Hat USA 2019
    3. Whisper Report: How can we enhance our cybersecurity measures to protect against emerging Cyber Physical threats? 
    4. How can we ensure compliance with new and emerging cyber physical security regulations?
    5. Conference Whispers: ISC West 2025

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    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: How can we integrate AI-driven customer service solutions with our existing IT infrastructure?

    Whisper Report: How can we integrate AI-driven customer service solutions with our existing IT infrastructure?

    Published to clients: July 3, 2025                                            ID: 2079

    Published to Readers: July 4, 2025

    Email Whispers Released: August 11, 2025 8am

    Public and Video Edition Released: August 11, 2025 11am

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “Integrating AI customer service with existing IT systems starts by setting clear business goals. AI should enhance, not disrupt, current workflows and streamline real-time support. Every organization has unique systems, so tailored integration is essential. A major challenge is fragmented data—making robust pipelines and clean, synchronized data critical. Accurate timestamps and system compatibility across platforms are key to ensuring effective AI performance and a smooth digital transformation journey.”

    Target Audience Titles:

    • Chief Information Officer, Chief Technology Officer, VP/Director of IT Operations, Enterprise Architects
    • Chief Customer Officer, VP/Director of Customer Services/Success, Contact Center Operation Managers
    • Solution Architects, DevOps & IT Administrators, Customer Support Agents, Data Scientists and ML Engineers

    Key Takeaways

    • Start with clear business goals so AI enhances workflows without causing disruptions.
    • Tailor integration to your unique tech environment to avoid inefficiencies.
    • Reliable, clean, and synchronized data pipelines are essential for effective AI-driven customer service.

    How can we integrate AI-driven customer service solutions with our existing IT infrastructure?

    We took the most frequently asked and most urgent technology questions straight to the technologists gathering at Customer Connect Expo 2025 held at the Las Vegas Convention Center. This Whisper Report addresses the question regarding how can we integrate AI-driven customer service solutions with our existing IT infrastructure? As Ford’s Dr. Kalifa Oliver shared, “first we need to break down our needs and our goals and figure out which pieces of AI actually build efficiencies in our IT systems because right now there are too many systems that are fragmented.” With ALL AI projects, it is best to start with the business goal not the technology. We do not want to spend resources to integrate technology that goes unused. Furthermore, the context of the business goal helps guide engineers when they have design choices to make.

    Customer Service Workflows

    AI in Customer Service is all about optimizing and improving the customer service workflow to lead to maximum customer satisfaction. As Zaon’s Jason Kaufman shared, “using artificial intelligence tools within the organization to actually help drive and make more efficient the processes that go into place in order to support good customer service. For example, leveraging artificial intelligence to actually analyze chats real time community forums real time. Actually monitoring that (the communities) helping to gain insights about what your customers have questions about so that you can leverage the AI to actually generate the knowledge on the fly to actually provide that (information removing confusion) back to them real time as if it’s another person on that community thread.” The nonobvious challenge in achieving this solution is best described by Claritiv’s CEO Sean Gigremoss. “Everybody has workflows. Every company is unique. What tools do they use? What products do they use now?  Do we need to build it?” In other words, every organization has a unique, highly mixed environment with varying degrees of maturity both in the technology itself and the organization’s ability to deploy technology.

    Verse.ai’s Zac Brooksher recommends focusing on complimenting the current workflows and processing. “We can integrate AI driven customer service solutions using full funnel metrics understanding all of the conversations the timestamps the channels the appropriate team members what next steps are all integrating into existing systems and processes just to complement what the current workflows and data processing is today like.” Any technology not realizing it is complimenting an existing process will instead create process interrupts. The distinction really is a big difference.

    The Challenge: Data is everywhere!

    As Claritiv’s Sean Gigremoss shared, data is everywhere! “They make it so easy for us to integrate because in the end that’s important because all the data are in this different .. disparate systems. You need information from Salesforce you need information from zoom you need information from slack you need information from your database you need information from your customer’s database so to be able to do that you need to make sure that you’re using the tools or you’re partnering with companies that help you so that you can focus on what you do best.”

    But the data isn’t just everywhere, it comes from everywhere. The first obvious location was shared by Enthu.ai’s Atul Grover, “we integrate with the telephony at the dialer.” And the rest such as the web and email communications, “we ingest that using an API driven environment.” Diabolocom specializes in capturing all that occurs between the customer and the organization on mobile devices. As Diabolocom’s Benjamin Shakespeare shared, “with our mobile solution that we are about to release

    the market  .. So all field reps anybody who is using a cell phone today with every interaction they have on their phone our AI will then score that call transcribe it and push it directly into the CRM So any lack of compliance that you are seeing today in your organization from people that are not sitting behind a computer that will be no longer.”

    Where the magic happens!

    Now that we understand we are complimenting the existing customer experience workflows for the benefit of the customer experience and that data is everywhere, what can we do?  As Macy’s Siva Kannan Ganensan shared, “you need to make sure your data pipeline is very robust when we talk about all this AI integration data is the core so make sure the data is cleansed and always readily available ready to serve with that we’ll be able to integrate an into your existing architecture or in your organization.”

    workflow pictured above a data fabric with robust data pipelines

    Figure 1. Compliment Workflows & Leverage Robus Data Fabric

    It’s all about the data infrastructure! You need robust data pipelines as part of your data fabric to seamlessly integrate any new AI offering as depicted in Figure 1. AND you must ensure data quality. For example, data quality is paramount when dealing with timestamps of customer communications. What time zone is your organizational standard? Do your IT systems work in that time zone, and do you know what systems provide timestamps in other formats or time zones? Is that true for any and all corporate acquisitions feeding data into the system? Is the system designed to handle the variety of daylight savings time scenarios? Are all the clocks adjusted for daylight savings automatically or manually? Finally, are the timestamp clocks aligned? To the second or to the minute?  It’s valuable to know if you can look at time as fact or approximation in your organization. If your organization is going through any type of digital transformation, it is critical to get the best advice available to ensure your success. Ensure your success by scheduling your inquiry with a TBW Advisors advisor before starting any critical phase of your digital transformation journey. Get the smartest advice available and leverage our firsthand experience to your advantage.

    Related playlists

    1. Whisper Report: How can we integrate AI-driven customer service solutions with our existing IT infrastructure
    2. Conference Whispers: Customer Connect Expo 2025

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    ©2019-2025 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, The Answer is always in the Whispers, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What are the best practices for enhancing cybersecurity in FinTech?

    Whisper Report: What are the best practices for enhancing cybersecurity in FinTech?

    Published to clients: June 26, 2025                            ID: TBW2067

    Published to Readers: June 27, 2025

    Email Whispers: December 9, 2025

    Public with Video Edition: December 10, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    To strengthen cybersecurity in FinTech, experts emphasize a layered approach that combines technology and human awareness. Rising threats like phishing, smishing, and fraud demand not just better tools but also vigilant, well-trained employees. Embedding security scans into software development, analyzing diverse data signals, and adopting a “defense in depth” strategy are all critical. Ultimately, staying curious, asking the right questions, and embracing evolving technologies—especially AI—can help organizations stay ahead of cyber risks.  

    Target Audience Titles:

    • Chief Technology Officer, Chief Security Officer, Chief Information and Security Officer, Chief Trust Officer, Chief Compliance Officer, Chief Risk Officer
    • Head of Product, VP of Product, Chief Marking Officer, Data Protection Officer, Director of Data Protection
    • Security Architect, Security Engineers, Penetration Testers, Incident Response & Threat Intelligence Teams

    Key Takeaways

    • Adopt a Layered Defense: Use a “defense in depth” strategy—combine multiple security measures and analyze broad data signals to stay resilient against evolving threats.
    • Train Your Team: Human error is a top vulnerability. Regular employee training helps prevent phishing, smishing, and social engineering attacks.
    • Build Security into Development: Embed security checks directly into software pipelines to catch issues early and reduce risk at every stage of development.

    What are the best practices for enhancing cybersecurity in FinTech?

    We took the most frequently asked and most urgent technology questions straight to the finance technology experts gathering at Fintech Meetup 2025. This Whisper Report addresses the question regarding what the best practices are for enhancing cybersecurity in FinTech. As SecurityMetrics’s Matt Cowart shared, there is a, “big rise that we’ve seen is fishing and smishing.” Your employees are getting targeted via email and SMS messages. But that is not the only threat. The user or customer angle also brings in cybersecurity issues. Incentiva’s Heather Alvarez shares, “fraud is something that is very big right now and (is something) that we’re trying to combat.”

    Take a layered approach to cybersecurity. image of layered soil.
words in soil layers include:
fraud detection, MFA, trend analysis, data signal analysis, threat detection, fraud prevention, employee training, antivirus, anti-phishing, encryption, leverage AI, security patches, blockchain technology

    A Layered Approach

    Cybersecurity frequently feels like a game of whack-a-mole. Vulnerabilities seem to pop up in every dimension you explore but there is still hope. As Socure’s Matt Thompson shared, “creating layers and looking at lots and lots of data signal is important for protecting your Enterprise.” This is also known as defense in depth.

    What might these layers include? Gitlab’s Field CTO, Joshua Carroll recommends, “making sure your code is secure and doesn’t have vulnerabilities by building the security scanners into your pipelines and do those as you build the software you can save yourself an awful lot of time.” Likewise, SecurityMetric’s Matt Cowart points out that it all, “comes down to training. The weakest link is where hackers get in. Being able to strengthen your entire area – all of your employees making sure they know what to do what not to do is going to be on of the biggest things that keeps your network safe.” Effective training can minimize phishing and smishing as well as positively impact fraud detection during customer interactions.

    Thus to enhance your cybersecurity, ensure a depth in defense security strategy and that the strategy includes both technical aspects of your enterprise as well as your humans in the loop. But most important stay curious and keep building. As Incentiva’s Heather Alvarez shared, “ask the right questions ..  continuing to push and look for new features look for to AI to help us because there are a lot of Technologies out there.”

    If you are evaluating your cybersecurity environment, be sure to book an inquiry for timely advice.

    Related playlists

    1. Conference Whispers: Fintech Meetup 2025
    2. Conference Whispers: Money 20/20 2024
    3. Conference Whispers: Identiverse 2024
    4. Conference Whispers: ISC West 2025
    5. Q1: Fintech Meetup Playlist – How can we ensure Compliance with evolving regulations?
    6. Q2: Fintech Meetup Playlist – What are the best practices for enhancing cybersecurity?

    *When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.  

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