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Tag: Transperfect

  • Conference Whispers: Call & Contact Center Expo Las Vegas 2024

    Conference Whispers: Call & Contact Center Expo Las Vegas 2024

    Analyst: Dr. Doreen Galli

    Photography: Dr. Doreen Galli

    ABSTRACT

    After 2 days of filming, 31 videos and 34 shorts and over 30 factchecks, our coverage of this years’ Call & Contact Center Expo Las Vegas 2024 ends. CCCLV24 was held in Las Vegas from April 24 and 25. The event was held in the Las Vegas Convention Center South Lower Hall. The event featured 4 theaters with each featuring 6 talks each day for a total of 48 keynote sessions. Attendees witnessed endless examples of how generative AI and deep learning are revolutionizing the Call and Contact Center industry.

    Conference Vibe

    After 2 days of filming, 31 videos and ~30 shorts and over 30 factchecks, our coverage of this years’ Call & Contact Center Expo Las Vegas, CCCLV24, ends. With row after row of exhibits*, the event was made whole by the balanced combination of talks and exhibits. Even better, there was 15 minutes in between the talks so one could catch the exhibits. Furthermore, all theaters  schedules were aligned in the event you wanted to switch theaters as well.

    The short two-day event is definitely mighty and packs a punch with 4 keynote theatres each featuring 6 talks a day for a whopping 48 sessions. That said, there were also 2 keynotes who were to bashful to be taped which is a highly unusual occurrence. Nonetheless, we captured quite a lot of great content in this year’s CCCLV24 playlist. In fact we also spun out over 30 shorts which are at the tail end of the playlist – in case you only want to catch the super good parts!. We were also able to capture a video of the food available. Overall, it seems the Las Vegas Convention Center hits the mark as there were just as many bragging about the food and prices as there were complaining. The Global Voice of Customer Experience, Dennis Wakabayashi, was interviewing on site and even shared his wisdom in a keynote. Fascinating to see how leveraging global call center talent can truly impact the world in which we live.

    Getting Ready for Exciting New Technologies

    Sahni Sanjeev’s keynote by eGain appropriately drove home the requirements for corporate data programs to be mature before attempting to dive into deep learning tools and techniques. A second keynote by Uniphone offered up an Enterprise AI blueprint with some very solid advice. Specifically, your knowledge management system should be used so that the data determines your first actions. One must act based on the customer pain points not the cool technology. Of course if you didn’t get to organize it yet, Robot.AI shared their solution on exhibit. Robot.ai is simply feed all your corporate data then provides a gen AI service to answer questions about all of it.

    A keynote reminder was given that one cannot use newest and greatest AI tools without thought to protect your customers. This keynote was provided by Private AI’s co-founder Patricia Thaine. In her talk, she detailed the various scenarios and considerations one must take to not end up on the news for an embarrassing compromise. It was a true sign of industry maturity to see a product such as Private AI on exhibit this year as well.

    Speaking of protection, a vendor we are familiar with, SecureLogix shared their patented solution to stopping call pumping and TDoS attacks and more. Call pumping wastes an incredible amount of money. During my tenure as a telephony strategist, every public 800 number examined suffered from a call pumping compromise. At one point, 85% of all DDOS attacks had concurrent TDOS attacks- meaning your customers cannot find you on the internet or call you regarding the issue. One modern security concern involves deepfakes, to that end Veridas was on hand with their solution to identify and stop vocal deep fakes!

    Conference Whispers: NAB Show 2024 featured translation and transcription services leveraged in editing and broadcast in a keynote as well as in exhibits. Microsoft featured their solution based on Open AI. TRINT featured their text to speech solution adopted across the industry. You may also recall in Conference Whispers: Adobe Summit we covered Transperfect and their 200 languages. For the first time ever, we found the technology that the UN decided to use expanding a ten-minute demonstration into usage for the entire day’s session. Of course, if their presentations was anything like the one at CCCLV24, we understand. Worldwide Tech Connections does text to text, text to speech, speech to text or speech to speech. They build their own grammar and vocabulary models and parse the entire sentence before translating. Of course, if you only needed a bilingual medical back office, Access Salud was there to help.

    Technologies for Agents

    Awaken’s keynote points out that Agent Experience is your Brand’s experience to your customers. To that end, there were many technologies available to improve Agent experience. You may recall FLOWIT from Conference Whispers: CES 2024 that uses Generative AI over employee satisfaction. They were also featured in an Industry Whispers webinar. CCCLV24 had a similar technology by Centrical focused on improving employee experience.  They focus on creating best-in-class employee experience for frontline agents specifically. evaluagent was on exhibit sharing how their technology can execute deep analysis of the conversation and summarize freeing up their agents.

    For organizations seeking to add AI to their agents and leave it to the agent’s discretion when and how they use AI, then Smile.cx was there for you! If you want to capture all the folklore in your organization and make it available to your agents, ScreenSteps exhibited. If you want to avoid handing agents a 200 page searchable PDF files, Drop Cowboy may have an answer for you. In another exhibit, Reddy.IO has AI for your agents and stated a system setup takes 5 minutes. If your agents have heavy accents make calls frustrating for them to communicate, Tomato.ai who was on stage last year, was on exhibit this year. We also featured Tomato.ai in an Industry Whispers earlier this year.

    Big Profiles was on exhibit to provide intelligent customer profiles that predict certain customer propensities such as churn, purchases, cross sales, and collections. Structurely shared their solution to text or call customers including an AI created voice. Observe.AI can digest all conversations with customers to identify moments of interest. If you would appreciate accurate granular sentiment analysis over all those communications, Sestek and their conversational AI and analytics was on exhibit.

    Technology Customers will enjoy

    If you are an individual who’s number is the Do Not Call registry, you will appreciate DNC’s solution. DNC to assist call centers in respecting the list by scrubbing it for numbers that they should not contact. Meera.ai enables a company to stop annoying customers by maintaining contact cadence for the organization. TNS was one of the many vendors present that can add a telephony identifier, ANI, to wireless outbound calls to the ANI of the company represented. For readers who absolutely despise IVR (Interactive Voice Response) systems, Talkr.ai shared their technology ready to make your corporate IVR system obsolete.

    If understanding your agent is critical, you will appreciate it if the agent calling has access to Tomato.ai, especially in the event they have a heavy accent. Likewise, if the company your calling is quite popular, you would appreciate if the company you are calling deployed Omilia – able to handle 6 million concurrent calls. If the company you do business with leverages Drop Cowboy, you may just get a custom voicemail. Drop Cowboy leverages deep learning capabilities to generate a voice to customize mass voicemails. Finally, for those of you that just hate filling out surveys after a speaking with a call center, Miarec has you covered. Miarec leveraged conversational intelligences to automatically score a call eliminating the requirement to survey the caller.

    Next Year’s Conference

    Call & Contact Center Expo comes to Las Vegas every year. The next CCCLV will occur April 16 and 17th, 2025, in Las Vegas, NV at the Las Vegas Convention Center.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

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    ©2019-2024 TBW Advisors LLC. All rights reserved. TBW, Conference Whispers, Industry Whispers, Vendor Whispers, Technical Business Whispers, Whisper Reports, Whisper Studies, Whisper Ranking and Fact-based Research and Advisory are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness, or adequacy of such information. TBW does not provide legal, or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Conference Whispers: Adobe Summit 2024

    Conference Whispers: Adobe Summit 2024

    Analyst: Dr. Doreen Galli

    ABSTRACT

    Adobe Summit 2024 took over the Venetian with over 11,000 attendees and leveraging one-million square feet of exhibition to host the conference, keynotes, exhibits and meals. The keynotes and side sessions were all about generative AI for the ultimate in personalization and scale for your marketing content needs. Many service providers and ecosystem partners were exhibited. A Strangely many exhibitors didn’t denote if their products leveraged artificial intelligence within their solutions on their displays.

    Analysis is only available to clients at this time.

    Highlights

    • Extensive examples on stage of how Firefly can scale to quickly generative full experiences target to exactly the right customers.
    • Many service providers were on exhibit for those who are overwhelmed by the technology involved.

    Cautions

    •  Many sessions were filled in advance leaving attendees to wait list for desired events. If attending, be sure to create a formal schedule in advance to ensure ability to attend desired events.

    Conference Vibe

    As a conference for a vendor’s technology for marketing, the atmosphere was set up to be fun with a DJ playing in the hall throughout. The 11,000 strong in attendance could be felt while approaching the keynotes or perusing the exhibits. Meals were served downstairs albeit the word was one might be finding something elsewhere. Readers may experience the entire Conference Whispers: Adobe Summit 2024 playlist.

    Keynotes

    The keynotes presented endless examples of personalized experiences at scale. The opening day keynote launched with an in-depth overview of Adobe Firefly. They then shared an example using Coca Cola brand assets designing an entire campaign with significant variety in no time. Pfizer’s Lidia Fonseca then came on stage. Lidia Fonseca shared how they are leveraging Adobe’s generative AI capabilities enables campaigns every time a new drug is approved by the FDA. Next, there was a quick announcement regarding Adobe’s collaboration with Microsoft was made surprising without Scott Guthrie who was in town or any other Microsoft executive. With no shortage of examples, they keynote then welcomed Mary Barra of General Motors. It was fascinating to hear how Mary started her career on the assembly line as well as how GM leverages Adobe. At the end of day one, there was an amazing introduction to artificial intelligence and generative AI for those who do not understand its basis.

    The second day of the conference commenced with an Inspirational Keynote featuring Delta, TSB, and Major League Baseball (MLB). Admittedly as someone who worked with the MLB in high school, I didn’t expect to hear them talk about a long-lost friend, Bret Saberhagen. The Maximize creativity and scale content strategy keynote provided a Pepsi in depth example. Once again, the theme was how much brand aligned content we can help you create and deliver to exactly who you desire.

    The third day brought some other great conference talks and a lot of tired attendees due to the party at Area 51 with Shaq as DJ. We started off our coverage with an Adobe talk that discussed in-depth how to update your content strategy architecture in the age of generative AI. Expanding on this theme, Omnicom provided in-depth case studies on their AI powered ecommerce.

    Community Pavilion Exhibits

    Exhibitors ran the gambit to support the Adobe ecosystem. Interestingly many that leveraged AI to improve their product did not put any indication on their exhibit. This point was so strangely prevalent that all the industry analysts were discussing it prior to Keynote on day two. According to some exhibitors, the AI was added after the booth was ordered. Others said that at a data conference, every booth specified AI and they thought it was overwhelming. When pointed out if not specifying made it seem like they are displaying legacy technology, the error in their ways was realized. Exhibitors not specifying technology features of their product on the exhibits is not by any means customary!

    If attendees were seeking technology to assist in generating content, Movable Ink was present. Conveo provides AI search over your assets and can provide a generative answer to optimize business outcomes. If you would like to create chatbots from any kind of data, Searchblox was on hand.

    If you would like a single source of truth over all your marketing data assets, Claravine shared demonstrations and overview of their product. If you would like your assets converted to 200 different languages, Transperfect was on site. Yext shared their SEO intelligent platform to optimize the search over all your digital assets. Glassbox specialized in providing and optimizing customer experience and digital journeys with the use of artificial intelligence. Leveraging all forms of AI, Pathfactory shared their platform for b2b intelligence and personalization.

    Session AI’s CMO, Jason Seeba was on hand to share how their technology understands user types within 5 clicks. Knack shared their enterprise grade email and landing page no code solutions. To create a coherent digital journey from telephone calls to web visits at the session level, Invoca conversational intelligence was on display. If you would like to host a conference of your own, Cvent was there with their technology. From planning to hosting to managing all the data for marketing the conference, their product provides an all-in-one solution.

    Finaly on the protection side, Cheq shared their solution to remove all botts form analytics, marketing automation and paid advertising. Web governance in the form of removing unapproved cookies from your site was presented by Observepoint.

    Service Providers

    Adobe exhibit provided many service providers to execute on any of the technologies Adobe shared. We met Webjump who is a Magenta partner in Brazil. We also stopped by Virtusa IT services organization that is proud of their engineering first mindset to enable scalability. Finally, Grazitti not only display but had many their clients also exhibiting at Adobe Summit.

    Next Year’s Conference

    Next year’s adobe summit will be once again held at the Venetian Resort likely in March, stay tuned for details.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    ©2019-20204 TBW Advisors LLC. All rights reserved. TBW, Conference Whispers, Industry Whispers, Vendor Whispers, Technical Business Whispers, Whisper Reports, Whisper Studies, Whisper Rankings and Fact-based Research and Advisory are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.