Analyst: Dr. Doreen Galli

Photographer: Dr. Doreen Galli

Published: January 17, 2024

ABSTRACT

CES 2024 allowed over 135,000 attendees to see more than 4,400 exhibitors. Attendees and exhibitors agree the word that best described the event was “engaging.” There were advances and capability announcements across all product categories and marketplaces. Anything you need to build your own products to those that can build them for you to products about to hit the market could be found. CES 2024 brought current technology advances of artificial intelligence, and virtual reality across the automotive sector, mobility, health, and manufacturing.

The Conference

• The first Consumer Electronic Show (CES) was held in New York City in 1967 with 17,500 attendees¹. It is an industry conference focusing on all aspects of consumer technology. The conference features new product announcements in x product categories and y marketplaces.
• CES 2024 was held in Las Vegas, Nevada and had just over 135,000 registered attendees, with 4,400 exhibiting companies.
• Attendees at CES 2024 hold titles such as CEO, Founder, Investor, VP, Director, Chief Marketing Officer, VP of Engineering, VP of Product Development, data scientists, lead engineer, and buyer. CES attendees came from over B countries.

Cautions

• Care must be taken when creating a CES schedule. CES 2024 spanned multiple venues; buses and the Vegas Loop were provided with convenient routes between all venues. To this end, one’s schedule must allow for the transport or walk time between events. TBW Advisors’ analyst found that 30 minutes was sufficient between LVCC and Sands Convention Space; attendees should plan to allow one hour for transfer between other venues.
• Just because a product has advanced AI and is designed for the home doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office.

Conference Vibe

As an industry conference focused on everything related to consumer technology, CES is best described as a massive conference with highly engaged attendees. CES 20204 celebrates 100 years of innovation. The conference had some 135,000 registered attendees spanned venues, from Mandalay Bay, and Aria, on the Southside of the Strip to the Las Vegas Convention Center Halls West through North and Central. Buses ran frequently to transfer attendees between locations along with the Vegas Loop. One interesting aspect of CES is the juxtaposition of fun exhibits with deep talk tracks that feature impressive speakers discussing considerations taken while creating the various products being exhibited. Viewing TBW Advisors’ Conference Whispers: CES 2024 playlist in order may provide some context for the first-hand experience of attending CES. Alternatively, enjoy our CES Walkabouts Playlist.

What product would you like to build?

CES is a place for builders to go and find the components to build products themselves or find organizations to build them for them. CES 2024 was no different. One might start with MicroEJ* a favorite from 2020 CES (1), an containerized IoT device for software defined everything that is upwardly compatible with Android (2). Need sensors to support a function? Hamamatsu Photonics optical sensors were on display (3).  Want your product to be free of requiring a battery? Perovisky shared their indoor solar glass solution (4). Want to make sure you store the energy from the indoor solar glass? Nichicon was present with the LTO IoT battery (5). Perhaps you don’t want just any sensor in your solution but demand a smart sensor with AI models deployed on the edge with the sensor? To that end solutions presented include AI Zip smart sensors that can identify irregular behavior (6). Require data sets to train models in your space? Speeda Edge was onsite to get you quickly moving forward in your data space (7). Perhaps you require a human machine interface (HMI)? If the interaction is from facial movements, Naqi Logix had their Naqi enabled Neural Earbud on hand to control all digital devices and more important, their technology can be licensed to any earbud manufacturer(8). Meanwhile, PalmPlug was present for hand-based HMI interactions (9). Perhaps your IoT product requires a cellular connection. 1nce was one of the companies on hand available to provide a global cost-effective solution (10). Assembling the components but need it waterproof? 3m has any taping solution you might need to make your product come to life (11). If you require a Cloud vendor agnostic platform to manage Linux based secure online development, Strong Network was onsite to share their solution (12). Perhaps the entire process of finding and assembling all the components is just too much for you? Companies were on hand to help you put it all together from Telit Cinterion (13) to Siemens (14). Perhaps you are not even sure where to start or what product you would like to create that would have customer demand? To that end multiple industry analyst presentations were available from CTA itself (15) to the detailed presentation by Circana (16) that let you know exactly where consumers are spending today.

Modern Green Smart Building

CES is known as a conference for consumers but at the end of the day – it is just an amazing technology conference where you can find things you might not expect. For example, you were building new facilities. To that end you would like to understand modern technology you could include to make the building smart or green. CES has answers for you! At the entrance, you can keep outside dirt outside with Tectonic’s clean matt (17). No need to waste the beautiful energy from the sunlight on the windows with SQPV Glass by INQS that produces energy(18).  Perhaps the building is a data center without many external windows then the indoor solar solution could be incorporated from Perivskia (19). If you require weather information for your facilities, MyRadar will provide data rain or shine (20). Camera solutions for security or for indoor autonomous solutions could be found by E-Con Systems (21). Building in an area suffering from water shortages? Genesis Systems allows you to capture water from air (22) while HelioWater provide potable water from any type of water be it river water or salt water (23). Green smart exterior and parking lot lights leveraging solar energy are available from Green Tech (24). Have an emergency presentation and need a huge TV suddenly in a room without cabling? Wireless TVs from Display can be put up anywhere with a wall. It contains a battery that will stream for 6 hours straight or 30 day standby (25). Clean air for workers inside can be made available with a bioengineered indoor plant from Neoplant (26). If you have multiple smart buildings, Technis has a smart fleet building solution for you (27). Finally, if you are trying to grow, retrain, empower, or engage your employees, FLOWIT is a smart adaptive people development tool for your employees leveraging generative AI. It can even recommend training based on results of employee engagement surveys (28).

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

Mobility and Accessibility

CES 2024 had a plethora of mobility and accessibility solutions on hand. As discussed in the session on building a sustainable secure superior future, technology and artificial intelligence advances have been monumental in mobility (29). This point was further emphasized in the discussion on AI powered strategies to transform the mobility experience (30) as well as in the talk, “Technology as a Force for Good” (31). Products on hand included the Mirairi speaker for the hard of hearing has a curved surface to push the voices towards the listener (32). Ives Chatbot for the deaf can understand and produce sign language for customer service solutions (33). For people with vision difficulties, OOrion intelligent locator assistant enables your phone to find anything in your environment or guide you to predetermined locations (34). Lighthouse Tech glasses enable one to identify when obstacles are present above waist height and is targeted at people with low or no vision (35).

Healthcare

Healthcare is always a large topic at CES every year and 2024 was no different. An overview presentation on the area, “Forces Reshaping Healthcare” was presented by Deloitte (36). Whether for home healthcare or telemedicine, The Nuralogix^TM Anura MagicMirror^TM scans your face and in 30 seconds calculates over 100 common metrics (37). Withings BeamO Home Checkup allows a remote practitioner to virtually listen to one’s heartbeat and lungs as well as follow vitals such as temperature, heart rate, ECG, and SpO2 (38). A twenty-minute scan leveraging a virtual reality headset and a program form Machine MD can inform your medical practitioners about any brain disorders (39). An actual virtual twin of the patient for cardiovascular purposes was shown by Dassault  Systemes (40). Smart devices of all types were also on display including smart ring by RingConn (41).

Smart insoles for diabetes that are self-powered called SoleCooler were shared (42). If you deal with snoring, the smart pillow by 10Minds will sense the snoring and inflate an airbag to turn ones head on the pillow, causing the snoring to stop (43). Need better quality of sleep? MyWaves for better sleep will playback your best deep sleep brainwaves to help one fall asleep and increase quality by 25% (44). If you just want to see effortlessly, ViXion adjustable eyewear may be the exhibit that called out to you. To use, one simply adjusts so it is aligned with your eyes. Once adjusted, you can go from instantly reading 12-point font a quarter mile away on a wall across the convention center to a business card in front of your face. Yes instantly. While I never noticed eye strain, the lack of eye stress using the glasses was truly notable (45). Speaking of relieving stress, Sana Health VR solution can put your mind into a flow state (46).

Finally, hospitals are a common vulnerability point. For doctors wanting to enable secure transcription at the edge, csky.ai does not allow the data to leave your desktop (47). If your hospital is the Target of ransomware attacks. Galeon EHR takes advantage of the immutable logs of blockchain for storing EHR records. This solution has enabled multiple hospitals to recover and continuously operate despite a ransomware attack (48).

Smart Vehicles

In 2024, CES is now the largest automotive show in the world. “Cracking the Smart Car – what truly defines them” discussed the need for cooperation for functionality and security (49). Today building a smart car can get an advanced start with available middleware such as that provided by Apex.ai (50). For OEMs wanting to set themselves apart, the ever-impressive smart mirrors from Gentex combining mirror and camera views were on display (51). To secure your smart car, Autocrypt provides the ability to secure the embedded systems (52). If you are looking to recreate, Pebble all electric trailer may be in your future (53) or perhaps you want to pack up your all electric dirt bike by GoWow to hit the trails in the BLM Parks (54). Today’s cars at CES are not confined to only driving on roads. The day we have been waiting for since we first watch the Jetsons futuristic cartoon has arrived as Xpeng Aeroht presented their flying car at CES (55). Finally, engineers for next generation cars were able to participate in the Indy Challenge. This challenge is a competitions between colleges to build a fully autonomous Indy Car (56).

Consumer Tech

Walmart was a significant keynote at CES (57) and even brought Microsoft’s Satya onstage (58). Shopping will never be the same. If Walmart has its way, shopping will it be easier, more convenient, automatics and quicker than ever before leveraging drone delivery (59). CES 2024 also brought you the magic of automated cooking from Tech Magic (60). While currently used in industrial kitchens, anyone involved in adulting can hope one is coming to a kitchen near them soon! One no longer has to drive to a brewery to get freshly brewed beer. CES featured the all-in-one Exobrew enabling all to brew at home (61). Likewise, one no longer must fuss with the step in between the washer and dryer or even adding detergent every load. GE Profile highlighted their all-in-one washer dryer that can hold an entire bottle of detergent (62).  Scrubbing the floors is easier with The Narwal Freo X Series robotic vacuum mops, the uniquely designed new models displayed include the Narwal Freo X Ultra and Narwal Freo X Plus models (63). Even mosquitoes don’t stand a chance in 2024 with the Reptilian smart mosquito repellent design in Africa (64). If one would like to interact with your grandchildren, Zoog has a solution for you (65).  Finally, discussions were held on the reality of the post hype metaverse (66).

High School and College Participation

CES 2024 featured the Indy autonomous challenge,a college competition to create the fastest autonomous Indy car. The cars raced at the Las Vegas Motor Speedway. TBW Advisors was able to hear from the former Waterloo team captain (67).

Charity

This conference did not feature a specific charity event. CTA, the organizer of CES, has a related Foundation for its charitable contributions and actions – the CTA Foundation³.

Next Year’s Conference

CES 2025 conference will be held in Las Vegas, Nevada. The announced dates are January 7-10, 2025.

Citations

1. https://cdn.ces.tech/ces/media/pdfs/2020/ces2020_factsheet_9-23.pdf
2. https://www.ces.tech/About-CES.aspx
3. https://www.cta.tech/Who-We-Are/CTA-Foundation

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