Tag: put data first

  • Conference Whispers: Ai4 2026

    Conference Whispers: Ai4 2026


    Las Vegas, NV August 4-6, 2026

    Published: August 9, 2026                                                                            ID: TBW2216

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    ABSTRACT

    “Ai4 2026 experiencing over 50% growth and welcomed more than 12,000 in the enterprise AI ecosystem to Las Vegas. Over 100 countries were represented amongst attendees and 400 exhibitors. Vendors, startups, and practitioners discussed what it takes to move artificial intelligence beyond experimentation. Conversations across the show floor touched on governance, deployment, security, agents, data accessibility, software delivery, and business process transformation as organizations continued evaluating paths toward large scale adoption.”

    Enjoy the related Computer Talk Radio and Computer Talk Radio

    The Conference

    • A community of over 12,000 came together in Las Vegas for the 9th annual Ai4 event. Attendance grew by over 50% at the 9th annual event. Vendors grew from 250 in 2025 to 400 in 2026.
    • Start-ups were also present growing from 25 last year to 66 this year.

    Cautions

    • Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.

    Exhibits

    It’s wonderful when an individual AI pilot works, maybe even delivers business value to a department. Getting that solution to deploy corporate wide is very different. Engineers that have worked in the largest organizations always smile when they see the demos and chuckle inside as looks great but what about at my scale. For those seeking industrialized AI delivery, ModelOp is a delivery engine meant to overcome frictions that occur during integration. It’s purpose is to enable those organizations to take the idea and realize it in production for the entire organization.

    Governance was on the mind of many. Actualyze AI was founded by repeat founders who have spent their careers in large scale infrastructure and transformations. They focused their solution on protecting data, models routing, financial spend, and the type of infrastructure a technology requires to become part of enterprise IT.

    For business work flows that make a difference, Evalueserve wants to remind you, don’t start with the technology to enable scale. Their organization focuses on business workflows that make a difference. They serve life sciences, healthcare, manufacturing and consumer good verticals. While many solutions leverage AI, many metrics such as cost and quality do not require AI. Never approximate when math can get you the precise answer.

    One critical aspect of reliability is the infamous undo button or some method of recovery. There is rule in cybersecurity to assume when not if; as such one must prepare for how to recover when it goes wrong. It may be quite wise to adopt this stance in AI as well. Rubik is all about deploying agents – safely.  They provide capabilities for agent monitoring, control, and something new – rewind agents. As one might suspect this includes the ability to back-up and recover from agent behavior. In their world, no agent permanently wiped out my database or the code we wrote – it can be recovered.

    When you have a complex web of services, models, or agents. Understanding the complex web of dependencies is critical for operations with any type of reliability. The infamous Solar Winds incident let everyone know that the software supply chain and its dependencies are critical for security and stability. The solution turned out to be something in the industry referred to as SBOM for software bill of materials – expanding on the shipping term. Now Lineaje has thought of this problem and created a solution for AI and AI agents. Their solution provides dependency crawler, checks and suggests upgrades for compatibility and provides what they like to call security layer for agent builders.

    Some environments are tougher than your average environment such as those that have required decentralization or compartmentalization of information such as government and military environments and related applications. Axonis was in expo hall to serve you. They also create a trail of decisions. Not about insights but rather save the final decision made by humans and AI. They like to think of it as a creating a feedback loop for audit and training models on past decision. They referred to it as metadata on data; we have shared this approach before. The hash of an image matched against the hash of what is in front of someone for authentication during our coverage of ISC West.

    Not all AI solutions involve Large Language Models or LLMs. Modulate is a voice ai platform that provides all your common conversational understanding requirements for any conversational need. Like the advice provided in Whisper Report: Which spatial computing use case will scale fastest?, Modulate is growing through a pivot to APIs. By leveraging an architecture of highly specialized models, each trained for a narrowly defined purpose, a given application can combine them in a manner that fits its environment. Their architecture leverages these specialized models to monitor conversational tone and provide insight into intent, meaning, emotion, and context. Together they refer to their architecture as an ensemble listening model to understand and identify user behavior. This AI architectural approach of leveraging several specialized machine learning models is one that provides a high degree of success and has a long track record of enterprise results at scale.

    If you have an enterprise software development team and are seeking an AI Powered DevSecOps Platform meet Digital AI. Their environment is specifically focused on regulated industries. They purported clients such as the Top 10 banks in N. America and Europe, and the top 5 Global airlines, top 4 N. American Insurance Companies. Their use of AI is very purposeful, is strictly to enhance delivery and planning capabilities to accelerate delivery. 


    Department strictly focused on marketing and customer data? Kana.ai marketing operating layer was designed for you. Kana provides an agentic End to end solution for marketing that moves to where the customer data’s resides offering a continuous agentic layer across marketing stack. The named elements of the marketing stack they service include: strategy planning, audience building, activation, and measurements such as MTA – multi-touch attribution and MMM Marketing Mix Modeling.

    Two hurdles frequently stand in the way of AI’s success. On one hand, corporations may have their history locked up on physical books. On the other hand, organizations creating models need data to train and a controversial method of scanning physical books is involved. One reason for the controversy is that the organizations are breaking the spines to digitally scan them. Both hurdles can be solved by ARC document solutions. Another hurdle for capturing data, particularly notes are notes on the go. If find yourself want to take notes on the go or for when you are not in front of your computer, Ninja Concepts AI note takers offer you different options to fit your needs.

    Conference Vibe

    This enterprise AI gathering focused on adoption, implementation, governance and business outcomes. This wasn’t about the clouds and sizzle, more about show us real impact. Attendance shot up more than 50% from last year’s crowd of 8,000 to more than 12,000 attendees this year! Over 100 countries were represented and expo hall exploded from 250 exhibitors to 400! Due to their explosive growth there were some growing pains. The registration lines for some attendees was reported in excess of 90 minutes. Navigation was a bit tougher than usual as the convention put the show carpet over a large majority of the navigational booth numbers making finding vendors very very difficult. I had not witnessed this error at other events at that location previously. In addition, perhaps due to the explosive growth, the connectivity was exceptionally challenging at the same level or worse than CES. At that same time, the energy and excitement easily matched and dare I say, exceeded CES this year. At one point I recall literally realizing I could not feel my face from so much smiling. Enjoy the walkabout to and through expo hall. We always try to bring you fresh vendors in our coverage but you will recognize many brands in the walkabout from our coverage of other data related events such as the Informatica World, or our coverage of Put Data First.

    We once again live streamed from on site to share the experience. Be sure to catch coverage on my syndicated segment on the nationally broadcast edition of Computer Talk Radio.

    We conducted research for Six additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available with the video version to be distributed via YouTube Whisper Club upper tier membership area on our YouTube Channel.

    1. Whisper Report: What’s the biggest gap between AI demos and AI in production?
    2. Whisper Report: What AI cost nobody warned you about?
    3. Whisper Report: What’s the most valuable AI use case that isn’t GenAI?
    4. Whisper Report: What AI result surprised your organization most?
    5. Whisper Report: Where will AI agents replace workflows first?
    6. Whisper Report: What AI promise won’t happen soon?
    7. Whisper Report: What AI capability is still mostly hype?
    8. Whisper Report: What AI assumption breaks first at scale?
    9. Whisper Report: What AI problem still needs a human?

    Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: Ai4 2026 Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

    The video will conclude with gratitude towards those that contributed and a montage of responses to Bonus Question, “What’s the best part about attending the Ai4 live in Las Vegas?”.

    Next Year’s Conference  

    The Ai4 will once again return to Las Vegas and will be held at the Venetian Expo on August 4-6, 2027.

    *When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    Downloading, re-uploading, or redistributing this file is not permitted under any license.


    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, The Answer is always in the Whispers, and One Change a Month, Vegas Convention Library; Leading Professionals, Real Questions, Real Time, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.

  • Whisper Report: What’s the next data breach our industry isn’t ready to handle?

    Whisper Report: What’s the next data breach our industry isn’t ready to handle?

    Published to clients: January 6, 2026                     ID: TBW2123

    Published to Readers: January 7, 2026

    Public: May 4, 2026

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:

    “This Whisper Report investigates the next data breach our industry isn’t ready to handle. It captures urgent insights from Put Data First revealing how emerging threats are reshaping risk landscapes. These include AI pipeline compromises, indirect prompt injections, company chat exfiltration, and deep fake-driven social engineering. Expert perspectives explain why traditional defenses fail. The report urges proactive strategies to secure data integrity across every stage of AI-driven operations before vulnerabilities escalate.”

    Target Audience Titles:

    • Chief Executive Officer, Chief Information Officer, Chief Technology Officer, Chief Data Officer, Chief Security Officer, Head of Data Strategy, Head of Information Security
    • Director of Cybersecurity, Director of AI Operations, Director of Risk Management, Director Data Governance Manager, Enterprise Architect
    • Data Scientist, Machine Learning Engineer, Cybersecurity Analyst, AI Operations Specialist, Risk Analyst, Cloud Security Engineer, Threat Intelligence Analyst

    Key Takeaways:

    • AI pipelines are vulnerable at every stage, requiring continuous protection of training data and outputs.
    • Indirect prompt injections can manipulate AI agents through unvalidated web content, creating hidden security risks.
    • Company AI chat data is a high-value target for exfiltration, exposing sensitive organizational insights.
    • Deep fakes amplify social engineering attacks, eroding trust and enabling data breaches through deception.

    What’s the next data breach our industry isn’t ready to handle?

    We took the most frequently asked and most urgent technology questions straight to the data and AI experts gathering at the Put Data First’s Inaugural event held at Planet Hollywood in Las Vegas. This Whisper Report addresses the question regarding the biggest AI risk no one in your organization is talking about as depicted in Figure 1.

    Figure 1. Prepare NOW for these Four Data Breaches

     

    1.      AI Pipeline Compromise

    Our first area to defend, was suggested by SafeBreach’s Hudney Piquant. “The AI pipeline I like to call it. It’s the pipeline of the data that you are the training data that you have and then your prompting that you’re doing and then the output like those three things I believe that that’s going to be the biggest breach that the adversaries will be looking at because if you’re able to really manipulate those things it’s going to affect the pipeline from a scalability perspective.” Hudney raises an important point that data needs to be always protected, every step of the way on its journey. For more research on how to protect data during execution see Industry Whispers: Public is Private -Confidential Computing in the Cloud.

    2.      Indirect Prompt Injections

    The next attack vector, brought by Mend.io’s Amit Chita, is subtle and exploits GenAI. “Indirect prompt injections. All the web contains websites. We take AI agents, we connect them to get information from these websites, but we don’t validate that it that this website doesn’t contain prompt injections within them. and they can manipulate our agents as they surf through the web. I think this is going to be one of the major issues that we’re going to deal with in the next coming weeks.” One may want to be careful where you let your agents roam!

    3.      Company Chat Exfiltration

    Our third attack vector is an insider and SaaS risk with significant exposure potential, highlighted by AnswerRocket’s Shanti Greene. “Exfiltrating company AI chats. So, the organizers like Open AI have done a good job of giving you a sandbox for your company to work within and they’re not training on your data. But being able to exfiltrate a company’s specific use and see what they’re prompting with could be interesting. There’s probably some interesting gold in that data.”

    4.      Deep Fakes

    Our final area of concern may not be a direct data breach but rather is a tool frequently leveraged to breach data and trust and is brought to us by The Agentic Manager’s Neil W. Smith. “The implications of deep fakes. We’re already used to AI being used for fishing expeditions, for extracting information from our databases. But what we don’t realize as humans is that we trust other humans to play by the rules more often than not. However, with deep fakes, both voice fakes, visual fakes, and context fakes, I think more and more humans are going to be fooled by the efficacy of deep fakes.” And the more humans that are fooled, the more systems can be compromised. Despite how widely discussed this topic is, deep fakes remain underestimated for their use in fraud and as a social engineering threat.

    Related playlists and Publication

    1. Whisper Report: What’s the biggest AI risk no one in your org is talking about?
    2. Whisper Report: What’s the next data breach our industry isn’t ready to handle?
    3. Whisper Report:  If you could make one data rule enforceable tomorrow, what is it?
    4. Whisper Report: What’s the best part about attending Put Data First live in Vegas?
    5. Industry Whispers: Public is Private -Confidential Computing in the Cloud.

    Corporate Headquarters

    2884 Grand Helios Way

    Henderson, NV 89052

    ©2019-2026 TBW Advisors LLC. All rights reserved. TBW, Technical Business Whispers, Fact-based research and Advisory, Conference Whispers, Industry Whispers, Email Whispers, The Answer is always in the Whispers, Whisper Reports, Whisper Studies, Whisper Ranking, Whisper Club, Whispers, The Answer is always in the Whispers, Vegas Convention Library, and One Change a Month, are trademarks or registered trademarks of TBW Advisors LLC. This publication may not be reproduced or distributed in any form without TBW’s prior written permission. It consists of the opinions of TBW’s research organization which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, TBW disclaims all warranties as to the accuracy, completeness or adequacy of such information. TBW does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by the TBW Usage Policy. TBW research is produced independently by its research organization without influence or input from a third party. For further information, see Fact-based research publications on our website for more details.