Cybersecurity in healthcare is responsible for protecting the data that represents the life’s story of patients and infrastructure to enable proper care. Managing and securing the plethora of edge devices and the interoperability of all the technologies is an increasing challenge. There are four steps to take to enhance your healthcare cybersecurity: select a framework, leverage depth in defense, automate where possible, and test your environment.
Analysis is only available to clients at this time.
*When vendors’ names or quotes are shared as examples in this document, it is to provide a concrete example of what was on display at the conference or what we heard doing our research, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document.
AI is transforming media and entertainment, reshaping workflows and automating the tedious. This shift isn’t new—it’s an evolution already well underway. While concerns about disruption persist, AI is proving to be a powerful tool that enhances efficiency, making content more accessible and refining quality. From metadata enrichment to streamlined production, AI empowers professionals by eliminating the mundane and allowing more focus on creativity. Rather than replacing jobs, it shifts how work gets done, seamlessly integrating with existing processes to unlock new possibilities in storytelling, production, and distribution. The industry is adapting, and AI is at the heart of that transformation.
Target Audience Titles:
Chief Technology Officer, Chief Supply Chain Officer, Chief Digital Officer
Chief Data Officer, Chief Marketing Officer, Chief Content Officer
Head of AI and Machine Learning, Data Scientists
Product Managers, Content Managers, Sound Engineers, Distribution Engineers
Production Technologists, Streaming Platform Developers
Chief Technology Officer, Chief Supply Chain Officer, Chief Digital Officer
Key Takeaways
AI is transforming workflows, automating the tedious, and reshaping media and entertainment.
Efficiency gains let creators focus on storytelling while AI enhances accessibility and searchability.
AI isn’t replacing jobs—it’s evolving how work gets done, integrating seamlessly into production processes.
We took the most frequently asked and most urgent technology questions straight to the Technology experts gathering at NAB Show 2025. This Whisper Report addresses the question regarding how can AI and machine learning transform media and entertainment?
As DeepDub’s Oz Krakowski stated, “We see is a lot of the work that was done before is now done in different.” These changes have already hit the headlines for as Dell Technologies’ Tom Burns pointed out, “Everybody’s all concerned with Gen AI but of course the writers and actors strikes were all about that.” Thus this AI transformation is not new but rather is currently underway. Latakoo’s Jade Kurian offered this perspective. “The question now is how do we do this thoughtfully? How do we do it in a way that we don’t compromise ethics – where we don’t compromise people’s jobs? How do we make it flow back and forth where we take advantage of AI and machine learning to make our lives easier, make our lives better, and make entertainment and media better.” Cinnafilm’s Dom Jackson suggests we take another step back to gain a larger perspective, “There’s a lot of fear around AI and those technologies and in that sense, I see those as part of a continuum of ongoing automation processes that have been going on since the industrial revolution. Everyone’s always scared when something new comes along and then very quickly it becomes normal and it empowers us to work in new and different and usually more efficient ways.” See Figure 1 for the Cornucopia of AI use cases suggested. Let’s explore some of those new, and different, more efficient ways.
One thing is for certain, there is no shortage of opportunity for AI to positively impact the media and entertainment sector. The favorite use case among all users, as Strada’s Michael Cioni put it, “AI is best for our industry as a utility form to do the mundane tasks .. we need AI that automates mundane tasks like color correcting sound noise reduction, video audio noise reduction, face tagging, locations, objects, emotions – those are all the things that no one wants to sit and log footage. AI can log it for us.” Or per Ross’s David Green, “AI is going to make us more efficient and more effective and let us focus on what we love doing which is creating amazing content.” No matter which perspective you prefer – the elimination of the mundane or the freeing up to do the fun parts – AI is here to stay in media workflows. As Dell’s Tom Burns observed, “Machine learning has already transformed media and entertainment in so many invisible ways from security to fixing single pixel defects to all kinds of low-level network functions and automated provisioning.”
When it comes to all that stored media, there are plenty of suggestions of how AI can assist as well. Per SNS’s Alex Hlavaty, “It actually can be an incredibly helpful buddy to sort through the stuff we don’t want to do parse through petabytes worth of information. Help us find assets more quickly and just interact with our data in a much more meaningful way while reducing man hours doing things that are laborious.” . Eon Media’s Greg Morrow observed, “our customers have large libraries of video files that only have a file name or have just a a small title. We really enriched those assets with information to make those assets more usable by identifying people places things emotional sentiment um ethnicity as part of those assets.” Dell Technologies’ Tom Burns denoted, “One of the GEN AI things that is proving to be useful is for companies that have large archives or studios that have that have the rights holders to a lot of content, using AI to extend the metadata and inform them of what they actually have in their archive allows them to make that more searchable and therefore more monetizable on.” Increasing metadata for the purpose of search and the related business cases that come from having truly searchable content is a common theme. As Axle.ai’s Sam Bogoch simply stated, if, “they can’t find it they can’t reuse it.”
In some of the use cases such as sound editing, it has completely transformed the task at hand. As DeepDub’s Oz Krakowski observed, “just like you cannot imagine a graphics designer not using Photoshop it’s unheard of right however 20 years ago this was extremely questionable nowadays thinking of doing voice design and editing dialogues without using AI.” Ross’s David Green offers additional suggestions, “things like camera tracking so instead of having to every single second manually figure out where things are and do manual keying you know markers and those sort of things we can use AI to automatically be able to do those things .. instead of having to flip through a manual.” Dell’s Tom Burns observed, “when you render your VFX AI upsampling has gotten so good now that you can render at 2K and up to 4K and it looks better than if you rendered at 4K in the first place.” Wow! Upsampling rendering better than if it was 4k in the first place – now that is an improvement – by definition. Localization is another area that has been drastically impacted by AI. Today, with AI tools such as Yella Umbrella are, “making content accessible to users that wouldn’t have access to it normally either because there’s no one to localize that content or just because the content that they want to access is not available in the accessibility form that they prefer.” If the form you prefer isn’t about language but more about duration, Magnify’s Ken Ruck shares today one can, “edit automatically (and) create clips automatically.” Clients may recall our coverage of Conference Whispers: NAB Show 2023 when automated shorts were first highlighted.
One of the most treasured advancements is that of workflow automation. As Eon Media’s Greg Morrow stated, “workflow automation to improve the efficiency of a media organization in order for the people in the organization to create higher value content and less of the drudgery work.” In other words, AI can transform Media and Entertainment by enabling all to do more with less. But if you are worried about your job, Cinnafilm’s Dom Jackson assured, “strangely ultimately people always end up having jobs they’re different jobs but people always end up with plenty of work.”
Publicly Published with video edition: April 27, 2025Analyst: Dr. Doreen Galli
Photojournalist: Dr. Doreen Galli
ABSTRACT
CES 2025 allowed over 141,000 attendees to see more than 4,500+ exhibitors including 1400 start-ups. Attendees and exhibitors agree the phrase that best described the event was “tech that is available.” While CES 2024 brought concepts, CES 2025 brought available products with realized agentic AI, mixed reality, brain computer interface – even in consumer technology, autonomous, solid state, flexible, and with alternative power means across all aspects of life, work, and play.
The Conference
The first Consumer Electronic Show (CES) was held in New York City in 1967 with 17,500 attendees1. It is an industry conference focusing on all aspects of technology. 2025 is the first event where CES is not officially an acronym. The conference features new product announcements in product categories and marketplaces across consumer, enterprise, and industrial computing.
CES 2025 was held in Las Vegas, Nevada and had just over 141,000 registered attendees, with 4,500+ exhibiting companies.
If 2024 was the year of this is what we are planning, 2025 was the year of its here and available.
Attendees at CES 2025 hold titles such as CEO, Founder, Investor, VP, Director, Chief Marketing Officer, VP of Engineering, VP of Product Development, data scientists, lead engineer, and buyer.
Cautions
Care must be taken when creating a CES schedule. CES 2025 spanned multiple venues; buses and the Vegas Loop were provided with convenient routes between all venues. To this end, one’s schedule must allow for the transport or walk time between events. TBW Advisors’ analyst found that 30 minutes was sufficient between LVCC and Sands Convention Space; attendees should plan to allow one hour for transfer between other venues.
Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office.
After 36 hours, 76,000 steps, 20 flights of stairs, 1 Vegas loop ride, 136 videos, 140+ fact checks from around the world, our coverage of CES 2025 closes. If attendees had complaints in 2024 CES, it was that when asked, where can I buy it? They were told, “this is just a concept”. In 2025, the attendee complaint of the day was that they saw it all before. YES, as prototypes last year. Today you can buy it, and it has a consumer edition available on Amazon. Even the Flying saucer is available for pre-order with delivery in 2 years; more on that in the mobility section.
CES 2025 had some 141,000 registered attendees and 4500+ exhibits including 1400 start-ups* that spanned multiple venues. Mandalay Bay always opens the shows with two days of Press events. Mandalay Bay was the site for Showstoppers Launch it hosted by Jethro, Unveiled which is the first preview of CES Exhibits for member of the press only, and CTA Tech Trends, a presentation of CES’s hosting organization on all the data about the sector. They even had breaking news on the estimated impact of the forthcoming tariffs, estimated to lead to $90-143 Billion dollar decline in spending. Any of the host hotels or the airport provided badge pickup capabilities, minimizing lines. Aria hosted the Hollywood and AI content which echoed our NAB Show coverage. Over at the Las Vegas Convention Center or LVCC, South Hall is home to design predominantly downstairs while South Hall upstairs hosted the sourcing.Central Hall is home to the Big-Name Brands and CES Mainstays such as our LG Tour you’ll read about later. The North exhibit hall – not just the meeting rooms – was open post construction and showcased the exciting enterprise meets innovation exhibits. There is a walkway that connects the North Hall to the West Hall across the street. The Vegas Loop is also available to commute between the various LVCC sections. Buses are available between locations and run frequently but it is advised to stick with one location per day if you want to maximize your time at the actual event versus traveling. Speaking of getting around, the LVCC West Hall is home to mobility and autonomous solutions. CES is the largest automotive show in the world after all.
Most years at CES were extremely visual and easy to see the innovations. There were no robots one year– next year there are robots with very limited functionality. Many of the innovations in 2025 were most appreciated at the detailed level; thus, those that quickly walked by seeking visual stimulation likely missed a lot of what was shown. Fortunately, since media can specify their interest areas, many of the great products found TBW Advisors so to quote the theme of CES 2025, let’s dive in.
CES is known for its amazing sessions. If you suffer from FOMO (fear of missing out), be prepared. At any given moment, at any given location, I have found there is always more than one session to select from that I believe I would genuinely enjoy. A session that at some recent point in my life, I have been in a conversation where that may have been useful to know they thought. CES 2025’s sessions made it difficult to choose location anchor days to minimize transportation time waste as well.
Diving right in to the Creator Stage outside of LVCC Central Hall, Black Eyed Peas’ Will.i.am shared his exciting news and his feelings about LG’s XBoom relationship and how it came about. In addition, Will.i.am announced his FYI beyond radio project, an innovative technology space and AI environment for creators that allows you to create a channel for LG’s ecosystem also accessible on the web.
Agentic AI was the hot topic for the session titled, The Rise of AI Agents. The year 2025 is not just about generative AI but rather a coordination of AI agents working together to solve complex problems for users and businesses – autonomously or with HITL (humanin in the loop). The panel shared that only 15-17% of projects have been successful but equally important, they provided three keys for a successful AI project. First, it should be viewed as a business project. Second, you must have the right data for the project. Finaly, they suggested starting small.
In the maximum capacity talk on The Race for Generative AI and LLM Supremacy, the panelists discussed the competition amongst the solutions. The challenge of every LLM developer is getting good solid data. Thus, the conclusion of the panel is that the race for LLM supremacy will provide the prize to the entity that holds that best data set. That right, it’s the data set that ultimately determines who wins the race.
Fortunately for all, there was the session on a topic so hot, we drew a crowd so large they knocked over my camera on Data Collection, Privacy, and Why you Should Care. (Bias disclosure) TBW Advisor’s own Chief of Research had the privilege of moderating and thus was on stage and could not hold the camera. Part of the cybersecurity track, this session reminded all that if you are not paying for the product, you are the product. Globally data privacy laws in practice are frequently leveraged as a tax. The need for resiliency for some nations can challenge the reality of data boundary laws. The panel touched on a very big debate: the data protective minimalists vs agency-assured data maximalists. The panelists also discussed what happens with your information once it has been compromised.
The Cybersecurity track had a very exciting announcement. All Conference Whispers: CES printed editions over the years have carried a stark warning in the Cautions.
“Just because a product has advanced AI and is designed for the home or office, doesn’t mean that your privacy was fully taken into consideration. Adopters must verify data location and policies for any new products before they are brought into the home or office. – Conference Whispers: CES 2020“
We cannot contain how excited we were to see the session on the announcement of the US Cyber Security Trust Mark! Coming this year, products can go through official certification. One is no longer left to wonder or forced to annoy your nearest tech relative to do an architecture review before you buy a baby monitor or a device for office use! Soon this mark will be as ubiquitous as the UL certification or EnergyStar certifications. US Cyber Security Trust Mark – get ready to look for it in 2025.
An additional session in the cybersecurity track was that on finding cybersecurity talent. Given how many engineers have hit the market due to generative AI coding solutions, one critical point the entire panel agreed on was that the required cybersecurity skill set required is evolving, Specifically, cybersecurity now requires a more consultative approach. Perhaps due to the fact the human-in-the-loop are frequently the source of compromise.
While we once described the robots seen at CES being combination of “the house roaming vacuums, the technology of the smart speakers, and an iPad,” that is no longer true in 2025. We witnessed a solution ripped straight from a ConExpo coverage preview while at Unveiled. The fully autonomous HKCRC Rebar tying robot achieves 99.6% accuracy! This next robot is for you if you are not in construction but rather a service industry. Maybe hospitality or healthcare? Temi by Robocore is a general-purpose fully autonomous service robot ready to come to your service. Another fully autonomous solution from unveiled that could easily be cast in a Disney theme park is Jennie by TomBot. Jennie the robot dog is a service dog for dementia patients providing comfort without risking the safety of the animal. Jennie always drew a crowd just like a real puppy as well!
Our first example of the powered trend arrived at Showstoppers Launch it and featured a bionic leg by Bionic M. This powered leg assists the amputee with movement though its internal power versus just existing and leaving all the work to the recipient. For some, self-powered movement is not possible. Venetian Expo Hall featured an exoskeleton for those physically unable to walk therefore enabling movement for all by Cosmo Robotics.
Seeking to build a robot? Showstoppers Launch It featured all the details on the very popular Jizai robot developer kit. At the same event, we captured all the details on Thinker, the pre-touch sensor one can integrate into your own robot design. Need an entire humanoid hand? Mimic in the Swiss Pavilion shared their highly nimble humanoid hand that is the perfect solution to eliminate repetitive movements from actual humans! If you are focusing on vision capabilities of your robot or autonomous vehicle, then Eye2drive which enables human vision on a chip may have caught your attention in Eureka Park. If motors are involved, then rotary position sensors are a must to ensure proper functioning. Magnetic Tech shared their rotary position sensors for all to incorporate into your designs. Mobiltech sensors and digital twins also exhibited in Eureka Park. Mobiltech is a Nvidia partner for lidars and camera sensors providing precise synchronization between multimodal sensors. Interfaces are another area of innovation with Kyocera sensors creating floating displays and precision technology. TBW Advisors LLC had an exclusive Press Interview with the creator of realized Holograms at PXE Imaging discussing their technology. Holograms are now real! Who is ready to be beamed up in the new year?
Power is a big topic of innovation at large. CES North Hall featured a very popular flexible paper battery! Their entire booth was constructed of cardboard. InnoPhase IoT gave us an exclusive look at the Talaria 6. The Talaria 6 family of system-on-chips (SOCs) provides an ultra-lower power over Wi-fi solutions. The Taleria platform spans smart home devices such as lights, thermostats, and door locks for voice activated ecosystems such as Alexa, Siri and Google Home. Solar panels are getting a real makeover in 2025. First, they can be quite flexible and even 3d such as the flexible solar panels by Coatema. Second, the electrodes are getting an upgrade! In fact, Coatema featured one of the vendors we met in the Swiss Pavilion, GraphEnergyTech. GraphEnergyTech created new electrodes to replace traditional solar panels’ electrodes. Their solution saves 87% of the cost for solar panels while being 97% greener for the planet. How is that for an exciting technology jump?
There is a relationship between power in electronics and cooling. CES Innovation award Winner AirJet by Frore systems brings solid state active cooling to reality. Passive cooling creates bulky devices.
Prior solutions at active cooling meant a large noisy fan. Not anymore! Frore Systems have a variety of AirJet models available to meet your design needs. Enjoy these examples shared with TBW Advisors during our exclusive booth tour that demonstrate the impact of the AirJet. Specifically, common devices had their power measured. They then removed the existing cooling solution and replaced it with the AirJet. The power of the device was measured again and demonstrated the increased power when leveraging their AirJet. Furthermore, AirJet is not just a concept, is available in products today.
In the Manufacturing and Industrial/Commercial solutions space, we will once again discuss energy. This time a unique solution we found in the Swiss Pavilion by Enerdrape. For those unfamiliar, energy is the largest cost to run a data center outside of the servers. All the heat generated by the technology must be displaced for optimal performance. Enerdrape is a geothermal system that collects ground heat and requires no drilling to install. Depending on location, the Enerdrape sheets collect an average 100 to 200 W/sqm harvested continuously. This harvesting corresponds to a heating/cooling output of 350’000 Wh/sqm per year or 950 Wh/sqm per day. We will be keeping an eye on this technology going forward.
At TBW Advisors, we love data solutions, data technology, and all things sensor data. Fortunately, Showstoppers Launch it and Unveiled had us covered. Caddi presented their manufacturing data platform at Showstoppers. Seeking digital twin as a service for your factory? Enjoy CalTa’s Showstopper presentation. Prefer to focus on process automation? CalTa’s digital twin as a service can also be leveraged for process automation as described at Unveiled.
Real-time and continuous monitoring were terms we heard multiple times at CES2025. Fortunately, the Swiss Pavilion’s AeroSpec is able to continuously monitor air quality at the edge. This continuous monitoring of air pollution is a significant step forward over spot air quality check. Realtime, continuous, air quality is critical to keep populations aware of the true air quality conditions outdoors as well as indoors. Unfortunately, many commercial buildings (and residential) suffer from radon gas, a known human carcinogen. Continuous indoor air quality monitoring particularly for Radon is available from Radoff. Another continuous real time monitoring solution, this time to measure for target liquid monitoring was shared by AI Cubic K. CES occurred during the Cold, Flu, RSV and Norovirus outbreaks. To continuous disinfecting corporate or industrial spaces, Germpass offers a variety of solutions to automatically keep common touchpoints free from germs.
For anyone developing in and around the factory or industrial solutions, perhaps involving Siemens equipment, the AWS/Siemens developer kit should be on your radar. We were able to catch all the details in their joint presentation in the middle of Eureka Park. Concerned about the rapid retirement of the industrial workforce and all their related tribal knowledge, Rimon just might be a solution to put on your radar.
We witnessed exciting innovations in safety tech for manufacturing and industrial solutions. The Swiss Pavilion’s Wearin created wearable devices specifically designed for firefighting and other dangerous industrial jobs. The devices gather information about air quality around the worker, encrypts it, and sends to their software solution. This solution leverages an open design that can accommodate different sensors and models to monitor what is critical for a given scenario.
Safety glasses may not seem exciting if you walk by quickly. However, if one stopped for a conversation, you were in for a surprise. That’s right, mixed reality has been realized for industrial environments. Virnect shared all the details on their mixed reality safety glasses in our exclusive interview. One final safety equipment innovation we would like to share, safety ear Budz for construction. Not only providing location and information on action, Budz can also monitor the employee’s wellbeing and temperature to prevent heat exhaustion or hyperthermia on the job.
Mobility
In 2024, CES declared itself the largest automotive show period. CES is not just about Cars, it is about every mode of transportation as seen on Media Days. TBW Advisors was able to capture the entire briefing made by Invo. For those of you not familiar, Invo is an EVTOL or electric vertical take-off and landing vehicle. Invo is not a helicopter as it has no exposed blades. Invo is not a fixed wing drone although it is fully autonomous. Most would describe Invo as something ripped right from the Jetsons as it resembles a flying saucer! And Invo is taking reservations for delivery in 2 years for a mere $350,000.
Another complete press announcement we were able to capture in the mobility space remarkably familiar to our clients, subscribers, and followers is John Deere. We frequently run into John Deere at ConExpo and were excited to see their update. Overall John Deere announced they are live with automation in 4 major areas: field, orchard, quarry, and grass. It is amazing to see how far they have come with their technology albeit I wondered if they fixed the issue with solar flares1. Their solutions rely in GPS and GPS can have its issues. Fortunately, at least the Orchard solution also leverages lidar technology. The question arose as it is fair to assume that in non-peaceful times, GPS may become a weapon either through spoofing experience in Ukraine or may become unavailable like with solar flares. But food isn’t optional. Of course, per our coverage of the Commercial UAV Expo, the technology exists to solve this problem. Of course, clients will recall ANELLO Photonics optical gyroscope. Anello Photonics allows one to navigate even in GPS denied or spoofed environments in air, on land, or by sea and was in the LVCC North Hall.
CES 2025 Editor’s Choice Award winning AI dashcam was found upstairs at Venetian in the Swiss Area. This AI Dash cam by Vueroid leverages low power so it can monitor things even when you are away from your car for extended periods of time. Leveraging HDR, even in the lowest light it has clear video and recording of its environment and any license plates it comes across. Visibility in the dark is a challenge for recording and safety. Unveiled brought us RheoLight Paint designed to maximize reflection ensuring visibility. Applications span Motorcycles, Helmets, Work Trucks to any mobility device you want to ensure the best chances of it being seen in the dark. Another fleet solution that leverages existing tire sensors on vehicles to provide new insights. Sensing Core turns any tire into an intelligent tire. Their solution will be unbelievably valuable for fleet owners desiring preventative maintenance.
Bicyclists desiring extra safety, visibility, and documentation of their rides should evaluate Inen’s soluton. Prefer roller blades or make that power roller blades and your comfortable going 80 miles per hour. Enjoy the Atmos Gear overview and DEMO!
CES 2025 had exciting technology for municipalities. That’s right no one was left behind in the innovation. Continuous and real time once again describe a solution this time for water quality monitoring. Instead of spot checking, this innovative solution simply monitors the health of Mollusks in the water by MolluScan Eye. Yes – this solution leverages existing Mollusks like clams, oysters, mussels, and squids found in your fresh or sea water. Since these creators live in the water and are so sensitive to changes, by monitoring their health the water quality is continuously and real-time monitored. The Mollusks are now the canary in the mine for water quality.
If you are a city administrator and want to make your city smart, Ask Jules can guide you through 500 smart city capabilities. For those in very hot climates like those of us in Vegas, SoCold enables cooling without power. This special coating provides passive active cooling that doesn’t consume energy. Instead, SoCold uses the sun and sky to create sub ambient temperatures below the coating. Another desert issue is the conservation of water. Leaks are a waste of water and must be found. Water leaks also cause mold and other health conditions. Netsensi developed by Mathclick enables one to detect and find interior water leaks in residential or commercial buildings.
In the Swiss Pavilion, acknowledging bees are the critical component in the World’s food supply but are subject to mites. Smart Beehive designed by a 7th generation Beekeeper has solved that with their smart hive LifeHive. Another Swiss highlight for those desiring a classroom for their children but lack continuous internet or power. BeeKee enables a digital classroom anywhere in the world regardless of local infrastructure.
CES 2025 featured technology to enhance every aspect of your life. Adding sunlight to a workday for desk workers is critical is said to improve one’s health and mood. Fortunately, SunLed Life has invented a small sunlight creating device you can just flip onto the top of your laptop. For those in IT or others that leverage a keyboard all day, and prefer a split keyboard, Naya BB also provides hinges and adjustable modules for the ultimate in user experience. However, if you have a shoulder injury, you will want to evaluate Auto Keybo. AutoKeybo is specifically designed for those with shoulder injuries and removes the need to move the arm left to right to access mouse and other functionalities.
Does your job require travel and presentations on the road? The Splay Collapsable Display is an incredibly convenient solution for travel featuring a display that collapses like an umbrella. Available today with a 25-inch screen with a battery that last 2-4 hours, the 35-inch display is coming midyear and will launch through Kickstarter. Another exciting innovation the traveling engineer can leverage is the new and first smart drive by iodyne leveraging FroreSystems AirJet. This portable secure drive provides enterprise class storage you can carry. Featuring RAID 6, AES 256 encryption, pass keys, pass key enclave, data separate, NFC chip it is the ultimate secure travel storage!
Having a challenging time answering all the cybersecurity questions in your organization? Certy is a speciality helpdesk chatbot designed to answer cybersecurity questions. Seeking to optimize your IT processes? AWIT created an intelligent IT process automation solution designed to help you meet and exceed your KPIs. We will be on the lookout for any case studies that result from its deployment to fully appreciate its impact.
Tasked with creating an augmented reality solution for your products but don’t have weeks? Once again the Swiss Pavilion featured Identic enabling one to create AR identic solutions for your products in hours. Identifying and stopping deepfakes ruining your sleep? Unveiled featured Cyberette that can stop deepfakes in 2 seconds with 99.7% accuracy whether video, audio, or text. Are you trying to create a generative AI solution but lack the data? GenGen AI generates and provides training data for your AI training days. Finally, in the age of Agentic one needs a multi-agent AI coder and Koder AI is there with their solution. They are the first multi-agent solution with each agent taking on a different role just like a real software engineering team. In addition, this multi-model solution allows you to bring your own models if you choose.
One press conference we expected to cover in Mobility was about the home; specifically, Toyota’s exclusive press conference and the discussion of the Woven City. If you are working on any smart home, smart city technology be sure to connect with Toyota. Another highly produced press conference was held by Samsung. The event covered their entire vision for smart homes and intelligent lives through Smart Things. As a follow-up to Conference Whispers: CES 2020, Balle will be available this year. Enjoy our private booth tour of a versatile solution meant to please any engineer that has ever used a device with a battery presented by Lithel. First the Lithel lawn mower with its interchangeable batteries was shared. Then, it was explained that that same battery can power anything. Any lawn care equipment, a portable fridge, your phone, your computer, an entire product line designed around a single universal rechargeable cell. All I kept thinking was, someone finally got it! At Unveiled, we uncovered a fully autonomous mower by Lymon. Not just any autonomous lawnmower, but the toughest lawnmower you may have seen. There are videos of it succeeding with thick country grass, over rough country acreage –having lived in rural country – my jaw dropped.
There was a classic late night television commercial for a revolutionary device called The Clapper. This device is installed between a lamp or radio and the outlet then it became the boss of that device. If you clapped according to how it was programmed the light would turn on or off. A 2025 solution of course would not be to clap but to make that engineering reachable by an IoT solution. At Show Stoppers Launch It, Obniz shared their solution for making anything in your home connected. Another modernization solution spotted at Unveiled was Pixilwall. Pixilwall is an interchangeable solution that allows one to enjoy their photos in the physical world. Prefer the picture larger and to leverage multiple frames – they have the AI to manage it for you. If you would prefer a mirror on the wall to tell you your fitness data and the likes, Withings OMNIA Smart Mirror integrates with all Withings products and other leading health and fitness electronics. A Speediance Smart Home Gym with Digital Resistance shared details on their solution so you can look tone in any mirror.
Moving to the Kitchen and family room, TBW Advisors was able to set up – yes – a private press tour of the LG booth. We view this technology from the perspective of the art of possible achieved. Understanding the complexities of the sensors and solutions involved in achieving what they are describing is where the work took place! Interesting to understand by adding what technology brought what features to the customer. Think about the data being collected and shared. The first appliance was the LG Signature Range Smart Microwave that does everything including air frying. It is so sophisticated the front is a video of your food cooking as it has no window. That screen is also a general-purpose entertainment screen for TV or internet programming and has generative AI built in. That video can become your next viral hit if you like as well. Or just enjoy the video on your phone so you know how the food is doing. The intelligent full double oven has AI browning technology to make sure you cook your food perfectly. LG has taken the guesswork out of cooking. LG Dual View Fridge once again has displays on the door so no need to open the fridge to see inside. As one might expect, it can suggest what you can make for dinner as well. While in CES 2024 LG told the world about its Transparent OLED, this year you can have it in your home! LG had a stunning display celebrating their Transparent OLED’s we were able to capture for you to enjoy. Turning your home into a short-term rental? Taskbeast.ai is designed to take the stress out of short-term rental management.
Fraunhofer that specializes in audio codecs shared their exciting news regarding advances in standards. We had an exclusive briefing on the xHE ACC codec for the ultimate audio experience. We also received an in-depth briefing on the exciting MPEG-H Audio which is already live in Brazil. We were most excited to understand a viewer can turn up the volume on the dialog independently if one chooses with this new standard.
Pets are always in for a treat at CES. We were able to capture the Pookie Intelligent Pet carriers at Unveiled. This intelligent pet carrier is full of descriptors! It heats, it ventilates, it sanitizes, it deodorizes and of course carriers your pet! It is quite sophisticated use of sensors in a coherent solution with aerodynamic engineering to bring a very sophisticated high-end product to market. To turn any pet collar into a smart pet collar that monitors location, activity, and health, Queva shared their innovation to protect your dog. Prefer Anime over a pet? Unveiled brought Anime Virtual Character Live House by Sybran. This exhibit was ALWAYS crowded. Another Unveiled exhibit was the LiberLive C1 Stringless Guitar – no Nintendo required.
Some robots were meant for home. Meet the simplest and quite popular, turn your phone into robot Looia. As with anything connecting or downloading to your phone, I once again draw your attention to our cautions in the published form of this document. Loona AI is a pet robot that acts like a pet but requires no food or bio breaks. The Robot named Unit can teach a kid how to code but strategy can be found with Sense Robot. Sense Robot can play a physical game of chess with another player. It can set up the board, move its own pieces just like a human opponent completely autonomous with various levels of difficulty. This intelligent robot leverages cameras and sensors to ‘understand’ what pieces the human has moved as well.
The ultimate ecosystem for a child’s myFirst Fone S4 – kids smartwatch, GPS fitness & habit trainer was in the middle of Venetian. This extensive and mature product set provides just enough access to provide safety but nothing more. As would be expected, it integrates with any adult phone via an app. The kid’s smartwatch even has a camera to take pictures! We look forward to hoping it is quick to achieve its US Cyber Trust Mark in 2025.
BCI or Brain Computer Interface was hot at CES 2025. Enjoy the standing room only session we were able to capture. A simple attachment to the skull is making big headlines against depression. But if you thought BCI was only for medical doctors to get involved with, meet the consumer product by Cortex Machina that you can purchase today at your favorite ecommerce site! The importance of sleep for the functioning of one’s brain and body as a whole was emphasized in the Press Conference by the National Sleep Foundation captured in its entirety. Capturing your brainwaves while in a deep sleep and playing them back to you, we once again ran into MyWaves at Unveiled where they shared their new evening device. Want to improve your memory? Meet the generative AI interactive game to improve your memory by Monoxer. Undergoing evaluation for acceptable medical treatment certifications across the globe, keep your eyes on NeuDive. Neudive is a 6-week program that trains autistic patients, particular children, on social interactions. Of course if someone in your life suffers from the issue of dementia, Jennie the fully autonomous Dog for those Dementia is a worthy consideration to evaluate. Moving from the brain to the Vagus Nerve stimulation, Zenowell’s solution is meant to bring Zen into your life.
Non-invasive was also the healthcare word of CES. Unveiled brought us both needle free injections from Flowbeams to non-invasive glucose monitoring by Apollon. Global, universal, and rural healthcare requires innovation. Unveiled brought us cervical cancer screening with the convenience of a cell phone greatly increasing accessibility due to its leveraging of AI. Even blood pressure monitor cuffs got an upgrade from Withings. The variable cuffs and built in intelligence for Withings BPM Vision may not catch your eye during a quick walk by the exhibit, but to the user the of the device, it will make all the difference. Withings also offers an at in app service that compliments their devices called Cardio Checkup. The Cardio Check Up app includes 3 meetings with a cardiologist every year. Can’t get to the eye doctor? Showstoppers Launch it brought you Elcyo universal eyeglasses. We also witness the unveiling of the smart thermometer and camera enabling remote diagnostics by Otiton. The ultimate telemedicine solution enabling rural healthcare was revealed at a detailed press conference by OnMed. Admittedly these innovations bring me back to the days I founded Patient Forward, unfortunately 10 years too early.
Two final health care innovations to share. First the automated pharmaceutical tech by Camelotech which can also be leveraged for supplements. Last and very exciting is MEDIAPLUS, Inc. who brought AI to tackle the bottlenecks in the clinical trail process. In this case, AI was leveraged to modernize how trails are set up and the data is managed. In fact, MEDIAPLUS, Inc. has the World’s largest clinical trial information set – even larger than the NIH!
Confused where you should open a store? The wrong corner of the right intersection can make all the difference. To solve this problem, Showstoppers Launch It brought you unerry. Using a data centric solution, unerry takes the guess work out of finding that perfect location for retail. At that same event, the question for those who must find out the owner of off the market property was answered. Where has all the data you need to track that hard-to-find contact to keep your project moving forward. The next Showstopper is something fast food lovers are hoping is coming to a location near them. VOX AI spoke to us about their AI drive through technology that understands the customers in 90 languages and automatically orders the correct food.
After 85 flights of stairs, ~40,000 steps, 12 Vegas loops trips, and over 40 factchecks, our coverage of 2024 NAB Show, National Association of Broadcasters Show, ends. NAB Show was held in Las Vegas from April 13-17. It is the premier event for content professionals in the broadcast, media, and entertainment ecosystem seeking to create superior and innovative audio and video experiences. The conference featured over700,000 net square feet of exhibits, nearly 1300 exhibitors, 750 educational courses and sessions, and over 61,000+ attendees from an amazing 163 countries. Attendees witnessed endless examples of cloud enabled remote production, early implementations of generative AI, and discussions on sustainability in production and technical security for remote live production.
The Conference
The first NAB Show was held October 11, 1923, in New York City at the Commodore Hotel. There were 16 radio stations represented among the 23 attendees. NAB Show moved to Las Vegas in 1991.
NAB Show was held April 13-17, 2024, in Las Vegas. The event featured over 61,000 attendees. Within those attendees 27% were international attendees from an amazing 163 countries represented.
The exhibitions featured nearly 1300 exhibitors in over 700,000 net square feet of exhibits a 30% gain over 2023.
Attendees at NABShow held titles such as Production Director, Production Editor, Production Engineer, Broadcast and Network Engineer, Logistics Manager, Electrical Engineer, Sound and Video Engineer, Director of Product Management, Technical Architect, and data scientist.
After 85 flights of stairs and 40,000 steps, and 12 Vegas loops trip, our coverage of the 2024 NAB Show produced by National Association of Broadcasters, ends. NAB Show 2024 exhibitions surpassed last year’s by nearly 30% with 700,000 square feet in all. Attendance came in at 61,000 attendees with 27% coming from international destinations. NABPAC contributors were recognized in the West Hall. The conference leveraged the entire indoor conference exhibit spaces in the West Hall, Central Hall, South Upper and South Lower and a few rooms in North Halls. A majority of North Hall was under construction. Fortunately, the Vegas Loop was running with free rides so one needed not walk the entire distance. We took advantage of the loop no less than a dozen times. When asked attendees reported meeting their business objectives and described it as really good. Once again – the quality of attendees itself was mentioned by the exhibitors. Our entire playlist of video research for NAB Show is available online at our YouTube Channel.
With over 200 exhibitions and over 150 sessions on AI, generative AI was once again the star of the show. Amid the buzz about AI and generative AI transforming broadcasting, one question was on the mind of video engineers – “Will it affect our jobs?”. Luisa Winters had an answer in her keynote. If you are adapting and using the new technologies, you will be fine. No different from the move from tapes. More importantly, you will not only be able to deliver something acceptable but have time to make it great! Another keynote emphasized the importance of great metadata for your assets if you want to fully leverage generative AI solutions in sports coverage. As one might expect, there were countless examples* of tools for production and distribution and each of the tasks involved. Pixellot was on hand with their exciting deep learning automated sports tracking leveraged for streaming sports. Their solution leveraging their state-of-the-art cameras and patented technology that stitches it all together. As would be expected, each sport has its own model. In fact, they had over 10,000 live events streaming as I conducted the interview. Pixellot also includes capabilities for monetizing said sports streams.
One keynote provided a demo of Adobe Premier Pro, something we didn’t recall seeing at Adobe Summit.Backlight showcased their extensive collection of products for media content creation and distribution. Backlight’s solution leverages AI and generative AI to simplify media workflows. Backlight allows horizontal and vertical video distribution. Backlight leverages their own AI and LLM models to transcribe the video/audio. That transcription is then used to quickly generate all the metadata to put on social media. They leverage automation to automate the creation of sports highlight clips out to social media by registering all key moments as the game plays. Finally, their solution also enables monetization.
Amazon and AWS were at NAB Show in full force. A huge display was on hand where they shared their entire Generative AI stack with those looking to develop solutions. Experts were on hand if you had any questions including seeking insights on Amazon Bedrock. In the Microsoft pavilion, SymphonyAI was there as part of the beet the buzzer architecture that enables viewers to play along with game shows. Microsoft offered a Pilot demonstration of AI enabled marketing.
Transcription and translation are a big area for generative AI in broadcasting and media, sometimes referred to as localization. This topic was featured in a keynote as well as in exhibits. Microsoft featured their solution based on Open AI. TRINT featured their text to speech solution adopted across the industry. One exciting development is the ability to do full motion capture without putting on a special suit due to generative AI! In fact, Zerospace Captury was on exhibit sharing their solution. Interestingly, the room only requires about 15 minutes to set up the space to capture motion.
With all of the generative content capabilities shown, stopping misinformation and deepfakes was a very popular topic featured in a keynote. The solution involves knowledge of the content frequently communicated through metadata. To that end, Hand (Human & Digital) shared their solution for identity intelligence for notable talent.
Leveraging capabilities of 5g, XGN featured their solution that enables users to connect direct to mobile to send content from the field – no SIM card required! Cobalt Digital shared their extensive collection of open gear based on 2110, 12G and ultra-low latency. Their gear also supports Rest APIs. Cobalt Digital featured routers, control panels, and multi-viewers for video and audio processing. As might be expected with the continual increased resolution, a new video compression standard is being rolled out and is already rolled out in Brazil, LCEVC. In the LCEVC showcase, all the providers with their next generation of tech leveraging LCEVC were on display. Ateme also focuses on compression – for the purpose of technologies such as the Apple Vision Pro which they showed off in the exhibition. Once you created all your content, if you wanted to manage the programming data so it is accurate in every tv program listing, Titan TV shared their solution. If you wanted to optimize the way in which you manage ad campaigns, Showseeker shared their solution to simplify advertising scheduling.
For those requiring the ability to manage the labor and payroll for that remote labor, Procrewz shared their solution. If keeping track of and on top of all the compliance requirements for broadcast and streaming is your challenge, Vela exhibited their product.
NAB Show also featured technology and solutions to support the creator economy. In Vimeo’s session they stated that one can expect 2% of free YouTube subscribers to convert to a paid subscriber on Vimeo. For those wishing to participate in a reality show about making creators or leverage it for advertising, the team from the TV show Follow Me had a lively panel. The central Main Stage featured an interview with Jennifer Hudson. During the interview Jennifer told the audience that she is always cheering for everyone. A great session on diversity in broadcasting featured the Las Vegas Aces Alysha Clark who majored in broadcasting during her college career. Alysha Clark made the great point to all that inclusion means opening prime spots to diversity be it tv slots or board and executive spots in corporate America.
NAB Show is held every year in Las Vegas since 1991. The next NAB Show will occur April 5-9, 2025, in Las Vegas, NV.
*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples products in the same category may have also been on display.
