Las Vegas, NV April 19-22

Published:  April 25, 2026                                        ID: TBW2177

Analyst(s): Dr. Doreen Galli

Photojournalist(s): Dr. Doreen Galli

Computer Talk Radio Edition

ABSTRACT

“NAB Show 2026 in Las Vegas convened over 58,000 media and broadcast professionals across production, distribution, and operations. On the show floor, conversations centered on evolving broadcast stacks, asset management realities, creation workflows, and physical infrastructure. Examples on display reflected shifts toward flexibility, scalability, and integration without consensus on where standardization ultimately settles across the industry today.”

The Conference

• A community of over 58,000 media and broadcast professionals gathered at the Las Vegas Convention Center.  
• 70% of the attendees were buyers with 48% were first-time registered attendees.

Cautions

• Friendly reminder: this research provides examples of what was shared with us at the event, not an evaluation, validation, or recommendation of the given technology.
• Just because a technology can do something in general doesn’t mean it will work in your environment. It is critical to validate a technology including its false positive and error rates.

Modern Broadcast Stack

The Lexi Language Layer by AI Media acts as a secure regulated gateway for major broadcasters ensuring captioning and language services meet strict broadcast standards. With an incredible 80% market share, this platform enables AI native tool integration at the final point of broadcast distribution. This in turn enables the capture of valuable viewer and content insights. All of this capability has been moved from a traditional Capex model to an Opex model enabling broadcasters to quickly update their equipment.

Brightcove is all about scale achieved through strategic innovation and investment. In fact, Brightcove was acquired by Bending Spoons resulting in over 20 new major features and capabilities since the closing a year ago. Brightcove brings their end-to-end solution to Broadcasters, Media Networks, Sports Networks, and Publishers.

Moving coverage from the platform to networks, one of the longest desires in broadcasting is the ability to leverage Internet-based flexible workflows. Zixi started with this goal in mind and delivers a dynamic protocol translation including IP. They are excited about the ease with which they enable their customers to create regional variants for thousands of events at once. This enablement spans language, cultural, and local requirements without physical hardware in every market.

WOWZA provides media infrastructure that can run on your laptop, avoiding monthly cloud fees. Their claim to fame is the ability to connect users to live video feeds. Since it can run on a laptop, they are able to operate behind firewalls to provide a video intelligence framework or the plumbing to apply AI. This AI can be applied to live video in real-time. Furthermore, this solution runs on a Java stack enabling portability across Linux, Windows, macOS, and containerized laptops.

Manage What You Create

Many in media have mountains and mountains of data but have no idea what they have or more importantly cannot find what they want on demand. Axle AI enables semantics search over all your videos. Thanks to an acquisition since we last covered them, they now feature extensive capabilities for photographs as well. If your organization insists data must remain localized for security and data control reasons, Axle AI has you covered. Finally, the solution runs in a browser.

One of the more difficult tasks in media workflows is how to ensure everyone has access to what they need without extensive delays. The IT team worries about the network costs of constantly moving massive amounts of data. In the meantime, legal is terribly worried about having the organization’s IP spread everywhere. Lucidlink prides itself on enabling global instant access to media teams from centralized storage without massive, constant file movement.

Planetcast provides an end-to-end broadcast ecosystem powered by 100% Planetcast intellectual property and code. This ownership enables full control over the infrastructure enabling flexible, hybrid, workflow operations. A key focus today is empowering customers with searchability and meta indexing for asset management.

Create Faster, Smarter

Endless sessions run throughout the event. For example, here is a quick peek at, “How fortune brands are betting on Creatives”. In this session, it was emphasized that organizations should develop ecosystems and relationships as opposed to strictly transactional. The best relationships have the most impact over time, not just a one-off advertisement hit piece. 

So how can one create these wonderful assets? Coming soon to a Library, Media Room, or Shared office space near you is Studiomatics’ One-button Studio Go recording kiosk. Enjoy the demo to understand how easy this sophisticated system is to operate. From auto user detection to integrated digital lightboard, whiteboard, and easy content sharing, everything is automated right to the delivery of the created video.

A software solution that aggregates asset libraries, collaboration tools, enterprise features, Freepik enables IT and security over all AI models. Furthermore, their complete creative studio enables real-time collaboration and offers support and training.

Human & Physical Layer

Backpacks are an asset in any industry, but in media many carry sensitive, heavy equipment, particularly cameras and related gear. The Wandrd backpack shared their solution that provides 3 different sizes and 7 colors portfolio. Each pack works with a series of modular interior camera cubes. This flexibility alongside their designs with zippers anywhere you might need one, it’s a fun product to evaluate for your needs if you’re in media or simply want a highly useful, flexible, backpack system.

A common required asset in the media, commercial, LED displays, unlike those of consumers’, are specifically designed for long, often continuous operations. GCL was excited to share that they have a warehouse full of inventory in Dallas, Texas. Their inventory is ready to go them with 3-year local support. GCL has been manufacturing LED displays for 27 years.

Conference Vibe

After over 50 videos including two livestreams and over a dozen fact checks, our coverage of NAB Show 2026 closes. Registration was quite efficient and was available at every hall of the Las Vegas Convention Center sans South Hall that hosted another event – Wrestle Mania Fan Fest. West Hall featured the AI Innovation Pavilion, Start-Up Pavilion, and Sports Theater. Central Hall hosted the Creator Center, TV and Radio Headquarters as well as a massive networking lounge.  North Hall hosted the Main Stage and vendors related to production workflows.  The standard transportation options were available at the Las Vegas Convention Center be it the Vegas Loop or taking the West to North Hall connector bridge. Likewise, the standard eateries across West Hall and Central and North Halls including their shared food court.

We always try to bring you fresh vendors in our coverage, but you will recognize many brands in the walkabout from our coverage of prior NAB Shows in 2025 and 2024, as well as InfoComm.

We once again live streamed from on site. On Sunday from North Hall and Monday from West Hall. Specifically, we request those attending to find me to answer Questions 1-6, to introduce all to TBW Advisors LLC, and request assistance. Specifically, I requested assistance on your favorite videos for my syndicated segment on the April 25th nationally broadcast edition of Computer Talk Radio.

We conducted research for six additional forthcoming Whisper Reports for our clients. The playlists are unlisted but available with the video version to be distributed via YouTube Whisper Club upper tier membership area on our YouTube Channel.

1. Whisper Report: Which media workflow is AI changing fastest?
2. Whisper Report: Where is AI delivering value in production today?
3. Whisper Report: What security risk in media is most underestimated?
4. Whisper Report: What cloud decision is hardest for media teams today?
5. Whisper Report: What tech shift will reshape media operations next?
6. Whisper Report: What media problem still has no good solution?

Readers and viewers wishing to experience the entire event are encouraged to view the Conference Whispers: NAB Show 2026 Las Vegas Playlist in its entirety. The playlist will be sited in the end screen, description, and as a pinned comment of the video edition.

The video edition will conclude with gratitude towards those that contributed and a montage of responses to Bonus Question, “What’s the best part about attending the NAB Show live in Las Vegas?”.

Next Year’s Conference  

The 2026 Vegas NAB Show will once again return to Las Vegas Convention Center on April 4-7, 2027.

^*When vendors’ names are shared as examples in this document, it is to provide a concrete example of what was on display at the conference, not an evaluation or recommendation. Evaluation and recommendation of these vendors are beyond the scope of this specific research document. Other examples of products in the same category may have also been on display.

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