TBW ADVISORS LLC

Tag: customer 360

  • Conference Whispers: Customer Connect Expo 2025

    Conference Whispers: Customer Connect Expo 2025

    Las Vegas, NV April 16-April 17

    Published to clients: April 22, 2025                                                   ID: 2078        

    Published to readers: April 23, 2025

    Analyst(s): Dr. Doreen Galli

    Photojournalist(s): Dr. Doreen Galli

    Abstract:    

    After over 200 minutes of recording, 6 flights of stairs, and over 30 factchecks, our coverage of the rebranded Customer Connect Expo 2025 or CCE25 closes. The event featured over 43 keynotes and seminars and over 200 vendors exhibiting. Keynotes included discussions on customer loyalty, employee satisfaction, data-driven personalization, and AI in customer experience. A seminar focused on enhancing call centers with AI agenst is also included. Exhibits ranged from technology supporting customer experience and call centers, data consolidation and customer 360, to entire platforms and BPO services.

    Analysis only available to clients at this time.

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  • Whisper Ranking: Data Virtualization Platforms Q1 2020

    Online Research Summary

    ABSTRACT

    Modern data virtualization platforms are increasingly becoming a critical part of data architectures for the digitally transformed. Many data virtualization platforms provide data as a service, data preparation, data catalog, logically centralized governance, the ability to join disparate data sets, and an extensive list of query performance optimizations. Likewise, data virtualization platforms are increasingly being used to support six different and critically important use cases. This research evaluates and ranks the various modern data virtualization platforms according to their architectural capabilities and ability to successfully meet popular use cases.

  • Whisper Report: Six Use Cases Enabled by Data Virtualization Platforms

    Online Research Summary

    ABSTRACT

    When selecting technologies for your data architecture, it is important to understand common use cases enabled by the technology. This research examines six use cases enabled by data virtualization and the architecture capabilities used to support the use case. To this end, we examine the customer/enterprise 360 view of data that is also met by the logical data warehouse (LDW) architecture use case. We also evaluate the use cases of the large, hybrid multi-cloud environments, data lake acceleration, collaboration with external master data management (MDM) and data catalog solutions, managing Excel as well as application integration.